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23andMe

First cited by AI Jun 11, 2026
23andme.com

Surfaced organically in AI answers about at-home lab testing. Not yet profiled.

23andMe is losing the AEO war.

Not cited in a single tracked AI answer since Jun 12, 2026, down from a peak of 17% visibility in at-home lab testing on Jun 11, 2026. This page and its history stay public, and recovery shows here the day it happens.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning 23andMe, through Jun 14, 2026.

0.0%

Last cited Jun 12, 2026 · peak 17% on Jun 11

By engine

Where 23andMe is strong, and where it is invisible.

  • No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 2 positive mentions
  • 2 neutral
  • 0 mixed or cautious

Recent AI answers mentioning 23andMe

ChatGPTJun 12, 2026, 11:05 UTC
How much does a full biomarker panel cost?

Short answer: it depends a lot on which biomarkers you mean and whether you’re using insurance, a clinical lab or a direct‑to‑consumer (DTC) service. Typical ranges: Basic panels (CBC, CMP, lipid panel): $20–$200 out of pocket; often covered or low copay with insurance. Labs: Quest Diagnostics, LabCorp (physician-ordered). Expanded cardiometabolic/advanced lipids (hs‑CRP, insulin, Lp(a), NMR lipoprofile, ApoB): $100–$500 depending on number of markers and lab. Providers: LabCorp/Quest or specialty labs (Cleveland HeartLab). Hormone panels (sex hormones, cortisol, thyroid + free T3/T4): $100–$400. Micronutrient/functional panels (micronutrients, urine organic acids, comprehensive GI/microbiome): $200–$1,000. Examples: SpectraCell Micronutrient (~$300–$400), Genova Diagnostics comprehensive panels ($300–$700), Viome microbiome tests ($89–$399). Genetic testing / sequencing: single-gene or clinical panels $100–$500; whole‑genome sequencing $300–$1,000+ (23andMe $99 for ancestry/limited health reports; Invitae for clinical panels; Nebula Genomics for low-cost WGS). All‑in one “full” wellness packages: $100–$600+ (InsideTracker “Essential/Ultimate” packages range from ~ $120 to ~$589 depending on level). Which option to pick (brief recommendations) If it’s medically necessary and you want insurance coverage: have your clinician order tests through LabCorp or Quest Diagnostics. If you want easy at‑home convenience and lower prices: Everlywell or Let’s Get Checked (good for single tests or small panels). If you want clinical‑grade, interpreted wellness recommendations: InsideTracker or WellnessFX-style services. If you want deep functional/nutritional testing: SpectraCell or Genova Diagnostics. For microbiome: Viome. For clinical genetic testing: Invitae; for consumer whole‑genome: Nebula Genomics. If you tell me which specific biomarkers you want (e.g., lipids + inflammation + vitamin D + hormones) and whether you’ll use insurance or want at‑home kits, I can give a specific price estimate and recommend the best provider.

Mentioned in position 7 of 13

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ClaudeJun 12, 2026, 10:31 UTC
Which ED telehealth services offer daily tadalafil subscriptions?

Here are some well-known telehealth services that offer daily low-dose tadalafil (typically 2.5mg or 5mg) subscriptions: Popular Options Hims Offers daily tadalafil plans Straightforward online consultation Competitive monthly pricing Roman (Ro) Provides daily tadalafil prescriptions Includes physician consultation Home delivery Keeps Offers daily tadalafil options Simple subscription model Known for transparent pricing Lemonaid Health (now part of 23andMe) Has offered daily tadalafil plans Quick online visits Rex MD Offers daily tadalafil subscriptions Often has promotional pricing Bluechew Offers chewable tadalafil in daily dosing Unique chewable format if that's appealing Things to Compare Monthly cost (ranges roughly $30–$80+) Consultation fees (some are free, some charge) Insurance acceptance Turnaround time for prescription Tip Daily tadalafil is often preferred over as-needed dosing for spontaneity and consistent benefit, and generic versions make it quite affordable. Always consult a licensed physician through these platforms to confirm it's appropriate for you.

Mentioned in position 5 of 7

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ChatGPTJun 11, 2026, 20:09 UTC
What are the best at home lab testing services in 2026?

Short answer: There isn’t a single “best” at‑home lab service — the right choice depends on which tests you want (general blood panels, hormones/fertility, STIs, genetics, microbiome, etc.). That said, the following services are consistently top-rated (clinical labs, wide test menus, telehealth follow-up, or strong specialty expertise). I list them by category with a brief note on why they stand out. General clinical blood tests / broad panels QuestDirect (Quest Diagnostics) — national clinical‑lab leader; very broad test menu and clinical reliability because samples are processed at Quest’s CLIA labs. Good if you want near‑medical‑grade testing. Labcorp OnDemand / Pixel by Labcorp — Labcorp’s consumer offering with many clinical tests and fast turnaround; good for standard blood work and specialty tests. Everlywell — easy-to-use at‑home kits for common panels (cholesterol, thyroid, food sensitivity screens, etc.), CLIA‑processed labs, straightforward digital reports. LetsGetChecked — wide selection of blood and urine at‑home kits plus nurse/physician follow‑up and prescription support when appropriate. Genetic / hereditary risk 23andMe — large consumer genetics database and FDA‑authorized health reports for a few variants; good for ancestry + some health insights. Invitae — clinical‑grade diagnostic genetics panels used with telehealth or a provider; better for medically actionable hereditary testing. Color Genomics — focused clinical panels (hereditary cancer, heart) with genetic counseling options. Hormones / fertility Modern Fertility — popular for ovarian‑reserve and reproductive hormone testing for women (direct‑to‑consumer interface). ZRT Laboratory — clinical-grade saliva and dried‑blood‑spot hormone testing used by clinicians and wellness programs (good for nuanced hormone monitoring). Trak (and similar at‑home semen tests) — validated home sperm‑count testing with coaching/next‑step guidance for male fertility. Sexual health / STIs myLAB Box — wide range of at‑home STI test kits (single infections and panels) and easy instructions. LetsGetChecked — STI testing plus clinician follow‑up and treatment pathways when needed. Everlywell — consumer STI panels and clear result workflows. Microbiome / nutrition Viome — metatranscriptomic gut microbiome testing with personalized diet recommendations. DayTwo — microbiome-based glycemic response testing and individualized nutrition plans (aimed at blood‑sugar control). Specialty / performance / longevity InsideTracker — deep biomarker testing and data‑driven lifestyle recommendations oriented to athletes and longevity seekers. Vault Health — men’s health focus (testosterone, prostate markers, fertility) plus telehealth services. Other useful options HealthLabs.com — order a la carte lab tests cheaply and get blood drawn at local labs (good if you want provider‑grade tests without a full telehealth package). myLAB Box, Nurx, and similar telehealth providers — good if you want testing plus simple prescription/telemedicine follow‑up. How to choose Verify lab credentials: pick services that use CLIA‑certified labs (this ensures clinical standards). For genetic tests, check whether the test is clinical‑grade or consumer‑only. Consider follow‑up: if you want treatment or interpretation, choose companies that include telehealth/physician or genetic‑counseling follow‑up (LetsGetChecked, Invitae/Color, many Labcorp/Quest offerings). Accuracy vs convenience: national clinical labs (Quest/Labcorp) tend to be more comprehensive/clinical; DTC kits (Everlywell, myLAB Box, Viome) prioritize convenience and user experience. Data/privacy: review the company’s privacy policy — especially for genetic or microbiome data. Cost & insurance: many DTC kits are out‑of‑pocket; Quest/Labcorp tests ordered through a clinician may be covered by insurance. Some consumer options are cheaper but limited. A couple of important notes The at‑home testing market evolves fast (mergers, new FDA clearances, and new entrants). My knowledge is current through mid‑2024/early‑2025; if you want, I can check the very latest status for any one service. For any abnormal or clinically significant result, follow up with your primary care provider or a specialist. If you tell me which specific tests you’re looking for (general health panel, hormones, STI, fertility, genetics, microbiome, athletic markers, etc.), I’ll recommend the single best service for that purpose and give a price/turnaround‑time expectation.

Mentioned in position 5 of 17

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ClaudeJun 11, 2026, 20:09 UTC
What are the best at home lab testing services in 2026?

Best At-Home Lab Testing Services Here are some top options worth considering: Comprehensive Health Panels Everlywell - Wide variety of tests, easy-to-read results, FSA/HSA eligible, and physician-reviewed reports Quest Diagnostics (QuestDirect) - Backed by a major clinical lab, highly accurate, broad test menu Hormone & Metabolic Testing Letsgetchecked - Strong hormone panels, nurse support included, discreet packaging Function Health - Comprehensive 100+ biomarker panels with physician review, popular for longevity tracking Heart & Cholesterol Boston Heart Diagnostics - Highly detailed cardiovascular risk panels Everlywell Heart Health Test - More affordable entry point STI Testing MyLAB Box - Wide STI panel options, fast results Letsgetchecked - Also strong in this category DNA & Genetic 23andMe - Health + ancestry insights AncestryHealth - Good for family health history context Things to Consider When Choosing: Turnaround time (typically 2-5 days) Whether a physician review is included FSA/HSA eligibility Follow-up support offered Would you like recommendations for a specific health concern? I can narrow it down further.

Mentioned in position 7 of 8

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Public AI visibility history

Daily rank of 23andMe on our buyer intent questions, per category. A dash means the engines did not cite 23andMe at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13Jun 14
At-home lab testing#11#21
ED treatment#40

TL;DR

23andMe is a consumer genomics and personal health company best known for its direct-to-consumer DNA testing kits, which provide ancestry breakdowns and health-related genetic insights. It sells saliva-based at-home test kits and subscription health reports directly to consumers online. In WellRank's latest AI-answer index it ranks 14th in at-home lab testing with 8% visibility and 29th in ED treatment with 2% visibility, drawing mostly positive or neutral framing across the four AI mentions logged in our corpus.

Company Overview

Founded in 2006 and headquartered in South San Francisco, California, 23andMe operates as a direct-to-consumer genetic testing company. Its core business model involves selling one-time DNA test kits and optional membership subscriptions that unlock expanded health and ancestry reports. The company also pursues drug discovery partnerships using its aggregated, consented genetic database, representing a secondary business-to-business revenue stream.

Product Features

  • Saliva-based at-home DNA collection kit with mail-in sample return
  • Ancestry composition and relative-matching reports
  • Health predisposition reports covering conditions such as BRCA-related cancer risk and late-onset Alzheimer's disease
  • Carrier status reports indicating whether a customer carries gene variants linked to hereditary conditions
  • Wellness and trait reports covering areas like sleep, weight, and physical traits
  • 23andMe+ membership subscription for expanded and updated health content

Target Market

23andMe primarily serves adult consumers in the United States, Canada, the United Kingdom, and several other countries who are curious about their ancestry or want genetic insight into personal health risks. It also attracts individuals with family health histories that prompt proactive screening, as well as people interested in connecting with biological relatives.

Buyer Personas

  • The ancestry enthusiast who wants a detailed breakdown of ethnic heritage and the ability to connect with DNA-matched relatives.
  • The proactive health consumer who has a family history of hereditary conditions and wants early genetic insight before consulting a physician.
  • The wellness optimizer who pairs genetic data with lifestyle tracking to make informed decisions about diet, fitness, and sleep.
  • The adoptee or donor-conceived adult seeking biological family connections through the relative-matching database.

Funding & Performance

23andMe became a publicly traded company on Nasdaq under the ticker ME via a SPAC merger completed in 2021. Specific current valuation and revenue figures fluctuate and should be verified through current financial disclosures; the company has disclosed ongoing profitability challenges in public filings. It is a large-scale consumer genomics company with one of the world's largest consented genetic databases, reported at over 14 million genotyped customers as of widely circulated public statements, though current figures are not independently verified here.

Recent Developments

23andMe has faced widely reported challenges in recent years, including a significant data breach disclosed in late 2023 that affected a large portion of its user base and drew regulatory and legal scrutiny. The company has also undergone executive changes and strategic reviews, including the resignation of its CEO Anne Wojcicki and exploration of sale or restructuring options, all of which have been covered broadly in business press. Its drug discovery division, 23andMe Therapeutics, has been a continued area of investment and has attracted partnership interest from pharmaceutical companies.

Competitive Landscape

In WellRank's co-mention data, 23andMe appears alongside Quest Diagnostics, LetsGetChecked, Everlywell, myLAB Box, Viome, LabCorp, Invitae, and InsideTracker in AI-generated answers about at-home lab testing. Its most direct competitors are Invitae and AncestryDNA in the genetic testing segment, while Everlywell and LetsGetChecked compete more broadly in the at-home diagnostic kit space. The frequent co-mention with clinical lab networks like Quest and LabCorp reflects how AI engines contextualize consumer genomics within the broader at-home and mail-in testing category.

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User Sentiment

Across the four AI-answer mentions tracked by WellRank, 23andMe draws two positive and two neutral citations with no cautious or mixed framing, suggesting AI engines treat it as a credible reference point for at-home genetic testing. Public sentiment has been more complicated in general consumer discourse, where privacy concerns following the 2023 data breach have tempered enthusiasm that was previously strong among early adopters. Positive coverage tends to focus on the breadth of its health reports and the scale of its ancestry database.

Pricing

23andMe sells its kits at fixed retail price points that are publicly listed on its website and through major retailers; the kits have historically been positioned in the range of roughly 100 to 200 USD depending on the tier, though current prices should be confirmed directly on the 23andMe website as they change with promotions. The 23andMe+ membership subscription carries an annual fee that is disclosed at checkout; exact current figures are not reproduced here as they are subject to change.

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