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Hone

First cited by AI Jun 12, 2026
honehq.com

Surfaced organically in AI answers about bhrt. Not yet profiled.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning Hone, through Jul 27, 2026.

1.7%

Avg position when mentioned: 1.0 · peak 3% on Jun 13

By engine

Where Hone is strong, and where it is invisible.

  • Perplexity
    6.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 23 positive mentions
  • 5 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Hone

PerplexityJul 23, 2026, 09:39 UTC
What is the best at home testosterone and mens hormone panel?

If you want the best at-home men’s hormone panel, Hone is the strongest pick in the results because it measures total testosterone, free testosterone, and seven additional hormone biomarkers for a broader hormone picture.[1][9] If you want the best at-home testosterone-only test, Everlywell is the most consistently recommended option in the results for affordability and fast turnaround.[1][7] A practical way to choose: Best overall men’s hormone panel: Hone — best if you want the broadest hormone assessment, not just testosterone.[1][9] Best testosterone-only option: Everlywell Testosterone Test — best if your main goal is a simple, lower-cost testosterone check.[1][7] Best “middle ground” comprehensive panel: Labcorp OnDemand Comprehensive Testosterone Test — includes albumin, SHBG, total testosterone, and free testosterone.[1][8] If you want the panel most useful for investigating symptoms like low energy, libido changes, or fatigue, the better choice is usually a panel that includes free testosterone, SHBG, estradiol, and DHEA-S, not just total testosterone.[2][10]

Mentioned in position 1 of 3

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PerplexityJul 22, 2026, 09:38 UTC
How much does menopause treatment cost online?

Online menopause treatment usually costs about $20–$200 per month, but the total can be lower with insurance or much higher if medication and labs are billed separately.[2][10][18] Typical price ranges are: Membership/telehealth fee: about $19.99–$99/month for some platforms, with others charging annual fees like $99/year instead of a monthly subscription.[1][8][16] More comprehensive bundled care: often $100–$200/month; some services go up to $299/month depending on the tier and what is included.[10][18] Clinician visits: often $30–$250 for initial visits, with follow-ups commonly $55–$199.[1][9][16] Medication: generic hormone therapy can be relatively inexpensive, but prescription menopause meds may range from about $5–$240/month depending on the drug, insurance, and whether it is generic or branded.[9][18] Labs/testing: if not covered, hormone panels and related testing can add $50–$300+.[3][15] Examples from specific services: PlushCare: $19.99/month membership, with initial visits at $129; in-network insurance patients may pay $30 or less.[16] Winona: pricing starts around $120/month for hormone therapy.[2] Hone: plans start at $28/month + membership, with a premium option at $155/month for more complete care.[14] Hema Wellness: plans range from about $59–$116/month, billed in 12-week cycles.[11] If you want, I can also give you a cheap vs. premium online menopause treatment comparison or help estimate your likely cost with or without insurance.

Mentioned in position 3 of 4

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PerplexityJul 18, 2026, 12:17 UTC
What are the best online hormone clinics for women over 40?

The best online hormone clinics for women over 40 are Midi, Evernow, and Winona, as they specialize specifically in perimenopause and menopause care with licensed clinician oversight [1][3][10]. Top Recommendations by Priority: Clinic Best For Key Features Midi Health Insurance coverage Built by menopause specialists; accepts most insurance plans; comprehensive lab and follow-up support [1][3][10] Evernow Menopause expertise Board-certified physicians specializing in menopause/postmenopause; personalized treatment plans including lifestyle support [1][2][3] Winona Simple, transparent pricing Menopause-focused HRT with no subscription model; straightforward cash-pay pricing [1][10] Alloy Perimenopause care Affordable HRT options with transparent upfront pricing; exclusively focuses on menopause care [1][6][10] Hone Personalized physician-led care Physician-led menopause program with a focus on personalized treatment plans [1][10] Other Strong Options: PlushCare: Listed as the "best overall" for general online HRT access by Healthline, though it is less specialized in menopause than the clinics above [1][2][13]. Inner Balance: A top-rated choice for affordable, long-term hormone therapy priced at roughly $99.50/month after the first six months, often cited as the best overall for those testing multiple clinics [4][5]. Gala Health: Recommended for straightforward cash-pay telehealth menopause care with licensed clinicians [7]. Sesame Care: The best option for those without insurance seeking affordable HRT [10]. What to Look For: When choosing, prioritize clinics that focus on perimenopause and menopause, offer licensed clinician oversight, and provide easy access to labs and follow-ups [1]. Ensure the clinic accepts your specific insurance plan if you want covered care (Midi), or offers clear cash-pay pricing if you do not (Winona, Gala) [1][7].

Mentioned in position 5 of 9

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PerplexityJul 13, 2026, 09:39 UTC
What is the best at home testosterone and mens hormone panel?

The Everlywell At-Home Testosterone Test Kit is widely rated as the best overall option for testing testosterone at home due to its affordability, fast turnaround time, and CLIA-certified lab accuracy [1][2][3]. However, if you need a comprehensive men’s hormone panel (beyond just testosterone) that includes free testosterone, SHBG, estradiol, and PSA, the Let’s Get Checked Male Hormone Test or Hone’s At-Home Testosterone Test are superior choices: Need Best Option Key Features Price (Approx.) Best overall (single hormone) Everlywell Measures total testosterone; saliva-based; fast results ~$69–$79 [1][2][5] Best for comprehensive male hormone panel Let’s Get Checked Includes testosterone, PSA, SHBG, estradiol, and more; doctor-reviewed $199 for full panel [6] Best for free + total testosterone + biomarkers Hone Measures total & free testosterone + 7 other hormones; affordable premium option $55 (basic) / $65 (premium, 50+ biomarkers) [4] Best for in-person blood draw support Labcorp OnDemand Blood-based (more accurate than saliva); includes albumin, SHBG, total & free testosterone; free consult with results ~$89–$129 [1][2][9] Recommendation: For just testosterone: Choose Everlywell for ease and cost. For a full men’s hormone panel (testosterone, SHBG, estradiol, PSA, etc.): Choose Let’s Get Checked ($199) or Hone ($65 for premium) if you want extensive biomarkers at a lower cost. Note: Blood-based tests (like Labcorp or Hone) are generally more accurate than saliva tests (like Everlywell) for hormone measurement [1][4].

Mentioned in position 3 of 4

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PerplexityJul 13, 2026, 09:34 UTC
What is the best at home testosterone test kit?

The Everlywell At-Home Testosterone Test Kit is widely considered the best overall option due to its balance of affordability, CLIA-certified lab accuracy, and ease of use, while Hone is the best choice if you prioritize the lowest price, and myLab Box is best for a comprehensive test that includes both men and women. Here is a breakdown of the top recommendations based on specific needs: Category Recommended Kit Why It’s the Best Most Affordable Everlywell Priced as the most affordable option while still measuring total testosterone via a finger-prick blood sample sent to a CLIA-certified lab [1][2]. Best Value (Lowest Price) Hone Currently offers the most affordable test on the market, with a basic test drop down to $55 (normally $150) and high reliability [5]. Best for Men & Women myLab Box Designed to test both men and women, offering a robust menu of 50+ additional tests for sexual health, fertility, and nutrition [1][3]. Best for Free Consult Labcorp OnDemand Recommended specifically for users who want a free consultation to discuss their results with a professional [1]. Most User-Friendly Collection Hims Uses the Tasso® blood lancet device, which provides consistent, reliable samples and is often rated as more user-friendly than standard finger-pricks [4]. Key Considerations for Accuracy When choosing a kit, the testing method significantly impacts accuracy: Blood Samples (Finger-prick or Lancet): These measure total testosterone and are generally more accurate and consistent than saliva tests [4]. Saliva Tests: These only measure free testosterone and may provide less comprehensive data regarding your overall hormonal health [4]. Lab Certification: Ensure the kit sends samples to a CLIA-certified lab (like Everlywell and Hims) to ensure results meet clinical standards [2]. For most users seeking a reliable, standard diagnostic of total testosterone levels, Everlywell is the top choice [1]. If you need the absolute lowest cost, Hone is the superior alternative [5].

Mentioned in position 2 of 5

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PerplexityJul 11, 2026, 12:18 UTC
Which online clinics offer bioidentical hormone replacement therapy?

Several online clinics now offer bioidentical hormone replacement therapy (BHRT), with options ranging from women’s menopause-specific platforms to nationwide networks supporting both men and women: Top Online Clinics Offering BHRT: Inner Balance: A women’s hormone health platform built specifically around bioidentical hormone therapy, offering a combination cream (Oestra) of estradiol and micronized progesterone. Available in all 50 states and covers perimenopause, menopause, PCOS, and postpartum changes [2]. Midi Health: Prescribes FDA-approved bioidentical hormones (including pills, patches, creams, and gels) after a virtual visit that reviews symptoms, health history, and genetics. Covered by major insurance providers in many states [4]. Hone: Offers Bi-est Cream, a compounded bioidentical topical treatment of estradiol and estriol (50/50 or 80/20), used to manage hot flashes and night sweats. Requires at-home or in-lab testing before physician consultation [7]. BodyLogicMD: The largest nationwide network of BHRT specialists (over 60 practitioners), offering both in-office and telemedicine appointments for men and women. Not a traditional “online clinic,” but provides flexible telehealth options [1]. Winona, Eden, and IVIM Health: Telehealth platforms focused on menopause hormone therapy that prescribe bioidentical estrogen and progesterone. IVIM Health includes coaching, labs, and ongoing support [2]. Hormones By Design: Specializes in personalized monthly BHRT injections for women in perimenopause and menopause, with low-cost lab testing and online clinic access [3]. Evernow: A membership-based telehealth service ($129 for 3 months) offering hormone management with no lab or consultation fees, complimentary vaginal estrogen, and remote dosage adjustments [5]. Note on “Bioidentical” Terminology: Some clinics (like Midi) emphasize FDA-approved bioidentical hormones, while others (like Hone and Hormones By Design) provide compounded bioidentical hormones, which are not FDA-approved but tailored to individual needs. For personalized recommendations, consider whether you prioritize insurance coverage (Midi, BodyLogicMD), compounded custom dosing (Hone, Hormones By Design), or all-women menopause focus (Inner Balance, Winona).

Mentioned in position 4 of 10

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TL;DR

Hone is a telehealth platform focused on hormone health for men and women, offering at-home lab testing and physician-guided hormone optimization programs. It sells direct-to-consumer services including testosterone and BHRT programs anchored by home blood testing kits. In WellRank's latest index, Hone ranks tenth in TRT and men's health, eighth in at-home lab testing, and fifteenth in BHRT, each with 8% AI visibility, placing it in a competitive but growing position among hormone-focused telehealth brands.

Company Overview

Hone, operating at honehq.com, is a direct-to-consumer telehealth company that connects patients with licensed clinicians for hormone health evaluation and treatment. Its model combines at-home diagnostic testing with ongoing virtual care and, where appropriate, prescription therapy. Founding details and headquarters are not publicly disclosed in widely available sources.

Product Features

  • At-home hormone blood testing kits for testosterone and related biomarkers
  • Physician-reviewed lab result consultations via telehealth
  • Testosterone replacement therapy (TRT) programs for men
  • Bioidentical hormone replacement therapy (BHRT) programs
  • Ongoing care coordination and medication management through a membership model

Target Market

Hone primarily serves adult men experiencing symptoms of low testosterone and women seeking hormone optimization or BHRT, with a focus on the US market. It targets patients who prefer a remote, at-home diagnostic and care experience over in-clinic visits.

Buyer Personas

  • A man in his late thirties or forties noticing fatigue, low libido, or body composition changes who wants a convenient, at-home alternative to a traditional endocrinology referral.
  • A perimenopausal or menopausal woman researching BHRT options online who has encountered Hone through sources like Healthline's HRT overview.
  • A health-conscious professional who already orders at-home lab tests and wants a provider that can act on results rather than just report them.
  • A patient previously frustrated by long wait times or cost barriers in conventional hormone care who prefers a subscription-style telehealth model.

Funding & Performance

Funding stage, total capital raised, and valuation are not publicly disclosed in widely available sources. The company appears to operate as a private venture-backed startup, but specifics have not been confirmed publicly.

Recent Developments

Hone has expanded its content and educational presence, including publishing guidance on at-home testosterone testing such as its overview of the at-home testosterone test process. The platform appears to have broadened its hormone health scope to include women's BHRT offerings alongside its established men's health focus, reflecting a wider industry trend toward whole-person hormone care.

Competitive Landscape

Based on WellRank co-mention data, AI engines most frequently discuss Hone alongside Hims & Hers, Evernow, Everlywell, Labcorp OnDemand, Winona, Stella, PlushCare, and Alloy. In the at-home testing segment it overlaps with services like LetsGetChecked's male hormone test and Labcorp OnDemand's comprehensive testosterone panel, while in BHRT it competes directly with women-focused platforms such as Evernow and Alloy. Its mid-tier ranking across three distinct AI query categories suggests it is gaining recognition without yet dominating any single segment.

Hone vs the brands AI recommends alongside it

The real competitive set in At-home lab testing: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Hone logo
HoneThis brand
#76
1.7%
Everlywell logo
Everlywell

14 shared answers

#1
78.3%
Labcorp OnDemand logo
Labcorp OnDemand

13 shared answers

#7
18.3%
LetsGetChecked logo
LetsGetChecked

7 shared answers

#2
63.3%

Email me when overtakes Hone

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User Sentiment

Of the six AI mentions captured in WellRank's corpus, four carry a positive tone and two are neutral, with no mixed or cautious characterizations recorded. This pattern suggests AI engines present Hone as a credible option when answering hormone health queries, without the caveats sometimes applied to newer or less-established telehealth entrants. Community and editorial sources such as The HRT Club are among the outlets whose coverage appears in AI answers that mention the brand.

Pricing

Pricing for Hone's testing kits and membership programs is not published in a stable, widely cited form. General reporting indicates the model involves an upfront lab testing fee followed by an ongoing membership or subscription for clinical care, but exact figures vary and are not publicly confirmed.

Sources cited around Hone

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