wellrank.ai
Sign In
Modern Fertility logo

Modern Fertility

First cited by AI Jun 11, 2026
modernfertility.com

Surfaced organically in AI answers about at-home lab testing. Not yet profiled.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning Modern Fertility, through Sep 12, 2026.

8.9%

Avg position when mentioned: 7.0 · peak 12% on Aug 2

By engine

Where Modern Fertility is strong, and where it is invisible.

  • ChatGPT
    20.0%
  • Google AI
    6.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 92 positive mentions
  • 9 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Modern Fertility

ChatGPTSep 12, 2026, 14:25 UTC
What is the best affordable biomarker testing under 200 dollars?

“Best” depends on which biomarkers you want (general health vs hormones vs vitamins vs STIs). Below are reliable, affordable options that regularly offer tests or panels under $200, with why each is a good pick and what to order depending on your goal. If you want a cheap, comprehensive blood panel (lipids + metabolic + thyroid + vitamin D) HealthLabs (or DirectLabs / Walk-In Lab): patient-pay access to LabCorp/Quest tests at low prices. Good when you want in‑person blood draw and a full set of labs (CBC, CMP, lipid panel, HbA1c, TSH, 25‑OH Vitamin D, hs‑CRP). Cost: many common panels combined usually well under $200. If you want convenient at‑home kits with fast online results Everlywell: wide menu of at‑home blood/saliva/urine kits (cholesterol, thyroid, vitamins, testosterone, food sensitivity, etc.). FDA‑registered labs and easy shipping/collection. Good for convenience and straightforward panels frequently priced < $200. LetsGetChecked: similar to Everlywell but often includes a nurse follow‑up for abnormal results. Good for hormone, thyroid, vitamin D, STD and general health kits under $200. If your main goal is female reproductive hormones/fertility Modern Fertility: targeted hormone panel (AMH, FSH, estradiol, TSH, etc.) for people assigned female at birth. At‑home kit, clear interpretation and fertility-focused guidance. Typically under $200. If you need specialized hormone or cortisol profiling ZRT Laboratory (through their consumer kits or practitioner-ordered kits): saliva or dried-blood-spot hormone testing (cortisol diurnal profile, sex hormones). Good for multi‑point cortisol or nuanced hormone tracking; many kits are around or under $200. Quick tips Decide which markers matter to you (basic metabolic + lipids + A1c + TSH + Vitamin D are a good core set). I can list a specific bundle if you say your main goal (general health, weight/metabolic, hormones, fertility, or inflammation). Compare patient‑pay pricing at HealthLabs/DirectLabs vs at‑home kits (Everlywell/LetsGetChecked) — the in‑person LabCorp/Quest route is usually cheapest per test, at‑home is more convenient. Check state availability (some kits aren’t sold in every state) and verify whether a physician order is required. If anything looks abnormal, confirm with your clinician and repeat testing through a medical provider if needed. Want me to pick a specific test bundle or a single kit under $200 based on your goals?

Mentioned in position 8 of 9

Read full answer with sources →
ChatGPTSep 11, 2026, 15:17 UTC
What is the best at home hormone test for women?

“Best” depends on what you want to learn (fertility/ovarian reserve, menstrual-cycle hormones, adrenal/cortisol function, or a broad panel). Here are four well-regarded at‑home options and when to pick each: DUTCH Complete (Precision Analytical) Why: Most comprehensive view of sex‑steroid metabolites plus full adrenal/cortisol rhythm (4x dried‑urine collections). Good for: Complex symptoms (PMS, irregular cycles, suspected adrenal dysfunction) where you want metabolite info and circadian cortisol patterns. LetsGetChecked (Women’s Hormone / Female Hormone panels) Why: Blood‑based tests with physician review and nurse follow‑up available; convenient finger‑prick kits and clear clinical guidance. Good for: General hormone screening (estradiol, FSH/LH, progesterone, testosterone, thyroid markers depending on the kit) when you want easy access to a clinician and rapid results. Modern Fertility (AMH + fertility hormone testing; now integrated with Everlywell offerings in many markets) Why: Focused on ovarian reserve (AMH) and fertility markers, with clear interpretive guidance targeted to reproductive planning. Good for: Women wanting a snapshot of fertility/ovarian reserve and family‑planning timelines. ZRT Laboratory (saliva and dried blood spot panels available through clinicians or direct retailers) Why: Widely used by clinicians for cycle‑timed saliva or DBS hormone testing (estradiol, progesterone, cortisol, DHEA, testosterone). Good for: Cycle mapping and practitioners who prefer saliva/DBS sampling instead of urine or venous blood. Quick tips for choosing and using any at‑home hormone test Match the test to your question (AMH for ovarian reserve; DUTCH for adrenal/cortisol detail; blood tests for standard clinical hormone values). Follow cycle‑day timing instructions exactly (many hormones vary a lot by day of cycle). Prefer tests run by CLIA‑certified labs with physician/nurse support for interpretation. Use results as one piece of information — discuss abnormal or actionable results with your clinician before starting treatments. If you tell me what symptoms or goals you have (fertility, irregular periods, fatigue, acne, menopause symptoms), I can recommend the single best one for your situation.

Mentioned in position 4 of 6

Read full answer with sources →
ChatGPTSep 11, 2026, 15:16 UTC
What is the best at home testosterone test kit?

Short answer — for most people I recommend LetsGetChecked or Everlywell for an at‑home testosterone test; for clinician‑grade detail pick ZRT Laboratory, and for women wanting a fertility‑focused panel pick Modern Fertility. Reasons and quick buying tips below. Top picks LetsGetChecked — Best overall for accuracy + medical support. Uses a finger‑prick blood sample analyzed in CLIA‑certified labs, offers clear total‑testosterone results (and often panels including SHBG/estradiol), and provides nurse/doctor follow‑up if results are abnormal. Good turnaround time. Everlywell — Best consumer‑friendly/value option. Easy ordering, finger‑prick (dried blood spot) testing through CLIA labs, clear dashboard and interpretation. Reliable for total testosterone screening at a competitive price. ZRT Laboratory — Best clinician‑grade / most detailed. Offers dried‑blood‑spot and saliva options and more comprehensive hormone panels (total and free testosterone, SHBG). Widely used by clinicians for nuanced hormone workups. Modern Fertility — Best for women/fertility‑focused testing. Includes testosterone as part of a broader reproductive hormone panel, female‑oriented interpretation and actionable guidance. What to look for when buying Sample type: blood (finger‑prick/dried blood spot) is preferred over saliva for accuracy of testosterone measurement. Lab quality: choose tests analyzed by a CLIA‑certified lab. Measures: tests that include SHBG (or report free testosterone) give better clinical context than total testosterone alone. Timing: testosterone is highest in the morning — collect samples early (typically 7–10 AM) and follow the kit instructions. Support: pick a service that offers medical/nurse follow‑up if results are abnormal. Cost & turnaround Expect $50–200 depending on panel size. Turnaround is typically 2–7 business days from sample receipt. Next steps If you have symptoms (low libido, fatigue, erectile dysfunction, irregular cycles, etc.) or an abnormal at‑home result, follow up with your primary care doctor or an endocrinologist — they may order a confirmatory venous blood test and additional workup. If you tell me whether you’re male or female and whether you want just testosterone or a broader hormone panel, I can recommend the single specific kit and link to it.

Mentioned in position 4 of 4

Read full answer with sources →
ChatGPTSep 9, 2026, 15:25 UTC
I am a 45 year old woman with low energy and brain fog. Where can I get my hormones tested and treated online?

Sorry you’re feeling this way — low energy and brain fog are common with hormone changes but can have many causes, so testing plus a clinician review is a good next step. Below are reputable online options for testing + (where available) treatment, and the key tests you should consider ordering. Where to get tested and treated online (shortlist) LetsGetChecked — at‑home blood test kits for thyroid and female hormones plus nurse/physician follow‑up; clinicians can prescribe treatment in many U.S. states. Good if you want an end‑to‑end at‑home test + management pathway. Everlywell (and Modern Fertility) — easy at‑home female hormone and thyroid test kits with clear result reports and education. Everlywell/Modern Fertility are convenient and affordable for initial screening, but they generally don’t prescribe — you’d take results to a clinician. Maven Clinic — telehealth clinic focused on women’s health and menopause/perimenopause care; they do visits, order labs (LabCorp/Quest), and manage HRT or other treatments. Good for appointment‑based, ongoing care with clinicians who specialize in midlife women’s health. Parsley Health — subscription telehealth + comprehensive workups (hormones, thyroid, metabolic panels) and individualized treatment plans (including bioidentical HRT when appropriate). Good if you want a more in‑depth/functional medicine approach and ongoing management. Telehealth primary care platforms (Teladoc, Amwell, MDLive) + local labs (LabCorp/Quest) — general telemedicine visit that can order standard labs and prescribe medications; useful if you want something billable to insurance and continuity with primary care. Using Quest Diagnostics / Labcorp via your PCP or a telehealth visit — if you prefer to use insurance, ask a clinician to order labs through these major lab networks and then review results with them. Important tests to consider (ask the clinician to order or choose the appropriate kit) Thyroid: TSH, free T4, free T3, anti‑TPO (autoimmune thyroiditis) — thyroid dysfunction commonly causes low energy and brain fog. Ovarian/menopause panel: FSH, LH, estradiol — helps evaluate perimenopause/menopause status. Progesterone (mid‑luteal, ~7 days before expected period) — if you’re still cycling and want to check luteal function. Sex hormones: total testosterone, SHBG, DHEA‑S — if you have low libido, hair changes, or other androgen symptoms. Adrenal: morning cortisol or cortisol diurnal testing (if suspecting adrenal issues). General labs: CBC (anemia), CMP (electrolytes, liver, kidney), ferritin (iron stores), vitamin D, HbA1c or fasting glucose (metabolic contributors). Practical notes Timing matters: some labs are cycle‑timed (FSH/estradiol often on cycle day 2–4; progesterone mid‑luteal). If your cycles are irregular, the clinician will interpret accordingly. Prescriptions and BHRT: Some online services will prescribe conventional thyroid meds, HRT, or bioidentical hormones when appropriate (availability varies by state and platform). If you want bioidentical HRT managed online, Parsley Health and some menopause‑focused clinics are more likely to offer that. Cost/insurance: Direct‑to‑consumer kits (Everlywell, LetsGetChecked) are usually out‑of‑pocket. Telehealth visits with labs ordered via LabCorp/Quest through a clinician are more likely to be billable to insurance. When to seek in‑person care: If you have severe symptoms (very low energy, fainting, chest pain, suicidal thoughts), seek urgent care or ER. Also consider an in‑person endocrinologist if labs are complicated. If you’d like, I can: Help you pick the best option based on your state/insurance and whether you want at‑home testing or an insurance‑billed lab order. Draft a short message you can send to a telehealth clinician listing your symptoms and asking for specific labs. Which would you prefer — an at‑home kit you order yourself, or a telehealth visit that can order insured labs and prescribe treatment?

Mentioned in position 3 of 10

Read full answer with sources →
ChatGPTSep 9, 2026, 15:24 UTC
What are the best at home lab testing services in 2026?

Short answer up front: the best at‑home lab services depend on what you want tested. For medically actionable bloodwork and diagnostics, mainstream clinical labs and physician‑connected services are strongest; for consumer wellness checks, several direct‑to‑consumer companies are convenient and reliable. Below are top picks by category (names + why), followed by buying tips and a quick caveat about changing regulation. Important note: my training goes through mid‑2024, so I’m basing recommendations on companies and trends known through that time. Check the provider’s current accreditation, state availability, and recent reviews before buying. Best overall clinical/medical at‑home testing LabCorp (Pixel by LabCorp): national CLIA‑certified network, broad test menu, integrated with medical records/clinicians in many cases. Good for tests you’ll share with a doctor. Quest Diagnostics (consumer/phlebotomy options and online ordering partners): large clinical lab network and broad test coverage; reliable for diagnostic testing and follow‑up. Why: clinical-grade testing, wide test menus, accepted by clinicians/hospitals. Best direct‑to‑consumer medical testing (convenience + clinical oversight) LetsGetChecked: wide range of home blood, urine, and STI kits, includes nurse/physician review and prescription support in many states. Everlywell: popular for wellness panels (cholesterol, thyroid, hormones, STIs); easy ordering and user experience; CLIA‑certified partner labs. Why: consumer‑friendly interfaces, fast results, and some degree of medical review. Best for sexual health / STI testing myLAB Box: large selection of STI kits, discreet shipping, clear instructions. LetsGetChecked and Everlywell (also strong for STI panels). Why: targeted STI panels, clear result delivery and linkage to care where needed. Best for genetic / hereditary testing (medical-grade when needed) Invitae: clinical genetic testing ordered through clinicians; high clinical focus. Color Genomics: accessible clinical testing for hereditary cancer and cardiac risk; CLIA/CLIA‑equivalent processes. 23andMe (Health + Ancestry service): good consumer genetic health risk reports (not substitute for medical genetic testing). Why: Invitae/Color are clinical-grade; 23andMe is useful for consumer insights. Best for personalized biomarkers / longevity/wellness optimization InsideTracker: deep biomarker panels plus actionable nutrition/supplement plans and coaching. Viome or Atlas Biomed (microbiome + metabolomic insights): for gut microbiome and diet recommendations (more exploratory than diagnostic). Why: combine biomarker interpretation, trends, and personalized recommendations. Best for women’s reproductive hormones / fertility screening Modern Fertility (or equivalent women’s hormone services offered by Everlywell / ZRT Labs): targeted ovarian‑reserve and hormone panels for fertility planning. Why: panels focused on AMH, FSH, estradiol and reproductive insights; clinician support may be available. What to check before buying Lab accreditation: confirm the lab is CLIA‑certified (or equivalent) for the tests you’re ordering. Test purpose: diagnostic/medical tests vs. wellness/educational tests — only clinical labs/tests should be used for medical decisions. Physician oversight: does the service include physician/nurse review and help interpreting results or prescribing treatment if needed? State availability: many companies restrict certain tests (or prescribing) by state. Privacy & data use: read the privacy policy and how genetic or health data may be used or shared. Turnaround time, sample type (fingerstick vs. venous draw), cost, and insurance compatibility. Regulatory note Regulation and FDA oversight of direct‑to‑consumer tests has been evolving. Verify a company’s current regulatory status and any recent recalls, FDA communications, or accreditation changes. If you tell me: what specific tests you need (e.g., full cholesterol panel, thyroid, STI, fertility, genetic cancer risk, microbiome), and your state (or country), I’ll recommend the top 2–3 specific services for your situation and explain the tradeoffs.

Mentioned in position 13 of 14

Read full answer with sources →
ChatGPTSep 6, 2026, 14:31 UTC
What are the best online hormone clinics for women over 40?

“What’s best” depends on what you need (menopause specialty vs. primary-care HRT, at‑home labs vs. in‑clinic testing, insurance vs. cash pay). Below are reputable online options that serve women 40+ with a short note on why each is commonly recommended: Gennev — menopause‑focused telehealth (clinicians, coaching, education). Good if you want a service built specifically around perimenopause/menopause and symptom management. Maven Clinic — large women’s-health telemedicine network with dedicated perimenopause/menopause programs and multi‑disciplinary providers. Good for structured programs and employer‑backed access. Parsley Health — functional‑medicine model with MD/NP visits and in‑depth lab work to address hormones and root causes (more comprehensive but pricier). Tia — women’s health clinic (virtual + in‑person in some markets) that covers perimenopause/menopause and coordinates testing and HRT with an emphasis on whole‑person care. PlushCare — primary‑care telehealth that commonly manages HRT and thyroid treatment; often insurance‑friendly and good if you want straightforward medical management. LetsGetChecked — at‑home hormone testing with clinician review/prescription follow‑up. Useful if you want to start with lab results at home before treatment. Everlywell / Modern Fertility — at‑home lab kits for baseline hormone testing (useful for screening/monitoring; they’re testing platforms rather than full treatment clinics). Hims & Hers (Hers) — consumer telehealth for women’s care; convenient for symptom‑driven prescriptions and follow up (check whether their offerings meet your specific HRT needs). How to choose Make sure providers are board‑certified (OB/Gyn, family med, endocrinology) and that the service orders labs and provides follow‑up. Confirm they prescribe the type of HRT you want (bioidentical vs. conventional, systemic vs. topical) and perform appropriate risk screening (breast/cardiovascular). Check cost, whether they accept your insurance, and how follow‑up/monitoring is handled. Avoid services that prescribe HRT based only on an online questionnaire without labs or a clinician visit. If you tell me your priorities (e.g., insurance coverage, interest in bioidentical hormones, want at‑home labs only, budget), I can narrow this to the 2–3 best fits for you.

Mentioned in position 8 of 9

Read full answer with sources →

TL;DR

Modern Fertility is a consumer women's health company best known for its at-home hormone testing kits, later acquired by Ro. In WellRank's latest index it ranks 15th in the at-home lab testing category with 7% AI visibility, and 43rd in BHRT with 4% visibility, placing it as a recognizable but mid-tier presence in AI-generated health answers.

Company Overview

Modern Fertility was founded to make fertility and hormone information more accessible to women before they are ready to conceive, offering at-home finger-prick blood tests that measure reproductive hormones. The company was acquired by Ro, a direct-to-consumer health platform, and its products now operate within that broader ecosystem. Its business model centers on direct-to-consumer test kit sales paired with result interpretation, though some services have evolved since the acquisition.

Product Features

  • At-home fertility hormone test measuring FSH, AMH, LH, and other reproductive markers
  • Results delivered through an app with personalized insights and ovulation context
  • Access to fertility nurse consultations tied to test results
  • Ovulation predictor kit sold alongside the hormone test
  • Integration into Ro's broader women's health platform post-acquisition

Target Market

Modern Fertility primarily targets women in their 20s and 30s who want proactive insight into their reproductive health without yet seeing a specialist. The product is available in the United States and focuses on fertility awareness, hormone monitoring, and cycle health rather than diagnosis or treatment.

Buyer Personas

  • A woman in her late 20s who is not yet trying to conceive but wants baseline hormone data before her window narrows.
  • A woman pausing hormonal birth control who wants to understand her natural cycle and fertility markers.
  • A partner in a couple beginning to plan a family who wants low-cost, private screening before a clinic visit.
  • A woman in her mid-30s who has received inconclusive results from a primary care provider and wants a second data point at home.

Funding & Performance

Modern Fertility raised venture funding as an independent company before being acquired by Ro; specific funding totals and valuation figures from that period are not publicly disclosed in verified detail. As part of Ro, it operates within a larger private company whose overall funding history is widely reported but Modern Fertility's standalone financials are not broken out publicly.

Recent Developments

Since the Ro acquisition, Modern Fertility has been increasingly integrated into Ro's women's health offerings, which include telehealth consultations and prescription services. The brand's standalone identity has been maintained for its testing products, though the broader roadmap reflects Ro's shift toward full-cycle care. No specific recent product launches can be confirmed with precise timing.

Competitive Landscape

In WellRank's co-mention data, Modern Fertility appears most frequently alongside Everlywell, LetsGetChecked, and myLAB Box in at-home testing conversations, and beside ZRT Laboratory and Precision Analytical in hormone-specific discussions. Larger reference labs like LabCorp and Quest Diagnostics are also cited in the same AI answers, as seen in comparisons on testing.com and resources like Healthline's hormone testing guide. Gennev and other women's telehealth brands appear in BHRT-adjacent results, signaling that Modern Fertility's competitive set is widening beyond pure testing into telehealth care.

Modern Fertility vs the brands AI recommends alongside it

The real competitive set in At-home lab testing: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Modern Fertility logo
Modern FertilityThis brand
#15
8.9%
Everlywell logo
Everlywell

97 shared answers

#1
86.7%
LetsGetChecked logo
LetsGetChecked

95 shared answers

#2
64.4%
LabCorp logo
LabCorp

38 shared answers

#4
57.8%
Quest Diagnostics logo
Quest Diagnostics

35 shared answers

#3
60.0%

Email me when overtakes Modern Fertility

One email the day the ranks flip. Nothing else.

User Sentiment

Of the 79 AI-engine mentions tracked by WellRank, 71 are positive and 8 are neutral, with zero mixed or cautious mentions, indicating that AI systems consistently frame Modern Fertility as a credible and accessible option for at-home hormone testing. This favorable framing aligns with its editorial presence in widely cited sources. The brand's tone in AI answers tends to emphasize ease of use and the value of early fertility awareness rather than clinical precision.

Pricing

Pricing for Modern Fertility's hormone test has historically been positioned as significantly lower than equivalent clinic-ordered panels, but exact current prices are subject to change and are not confirmed here. Pricing varies by product and any bundled consultation or subscription options; prospective buyers should verify current figures directly at modernfertility.com.

Sources cited around Modern Fertility

The sites engines cite in answers mentioning this brand. Win these, win the answer.

Track Modern Fertility weekly

One email a week: rank moves, new competitors, and the answers that changed. No noise.

Work at Modern Fertility? Get your AI Visibility Audit.

See every buyer intent question your customers ask AI, which ones you are losing, who wins them instead, and the exact sources driving those answers. You will finally understand your buyer intent and what Propel would do to win it.