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OLLY

olly.com

Approachable gummy vitamins with mass retail distribution.

OLLY is losing the AEO war.

Not cited in a single tracked AI answer since Jul 21, 2026, down from a peak of 17% visibility in sleep supplements on Jun 11, 2026. This page stays public, and recovery shows here the day it happens.

AI Visibility

Visibility trend

Sleep supplements, daily share of AI answers mentioning OLLY, through Jul 27, 2026.

0.0%

Last cited Jun 17, 2026 · peak 17% on Jun 11

By engine

Where OLLY is strong, and where it is invisible.

  • No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 4 positive mentions
  • 0 neutral
  • 0 mixed or cautious

Recent AI answers mentioning OLLY

Google AIJul 17, 2026, 12:48 UTC
What actually helps with perimenopause symptoms besides hormones?

It's great you're looking into non-hormonal options for perimenopause! Many women find significant relief through a combination of lifestyle adjustments, supplements, and other therapies. Here's a breakdown of what actually helps, with specific recommendations: Lifestyle Adjustments: Diet: Focus on whole, unprocessed foods. For Hot Flashes: Avoid trigger foods like spicy dishes, caffeine, and alcohol. Some women find a more plant-based diet helpful. For Bone Health: Ensure adequate calcium and Vitamin D. Good food sources include dairy (or fortified plant milks like Silk Almond Milk or Oatly Oat Milk), leafy greens, and fatty fish. For Mood/Energy: Incorporate Omega-3 fatty acids from sources like flaxseed, chia seeds, or fatty fish (e.g., Wild Planet Sardines or Vital Choice Salmon). Exercise: Regular physical activity can improve mood, sleep, bone density, and may reduce hot flashes. Cardio: Aim for 30 minutes most days (e.g., brisk walking, jogging). Strength Training: Helps maintain bone and muscle mass (e.g., using light weights, resistance bands, or bodyweight exercises from apps like Nike Training Club). Mind-Body: Yoga and Pilates can help with flexibility, balance, and stress reduction. Stress Management: Stress can exacerbate many perimenopause symptoms. Meditation & Mindfulness: Apps like Calm or Headspace offer guided meditations. Deep Breathing Exercises: Can be done throughout the day to calm the nervous system. Sleep Hygiene: Crucial for managing fatigue and mood swings. Maintain a consistent sleep schedule. Keep your bedroom cool, dark, and quiet. Avoid screens before bed. Consider herbal teas like Celestial Seasonings Sleepytime Tea before bed. Over-the-Counter Products & Supplements: For Hot Flashes: Black Cohosh: Many women find this herbal supplement helpful. Brands like Gaia Herbs Black Cohosh or Nature's Way Black Cohosh are popular. Consult your doctor, especially if you have liver issues.* Red Clover: Another phytoestrogen often used for hot flashes. Puritan's Pride Red Clover is a common option. Soy Isoflavones (Genistein): Plant compounds that mimic estrogen. You can get these from soy foods or supplements like Solgar Soy Isoflavones. Sage: Some studies show sage can reduce hot flashes and night sweats. You can use it as a tea or supplement. Cooling Products: Cooling towels or gel packs can provide immediate relief during a hot flash. For Vaginal Dryness: Vaginal Moisturizers: Applied regularly (not just during sex) to maintain moisture. Replens Long-Lasting Vaginal Moisturizer or Vagisil Daily Intimate Moisturizer are good options. Personal Lubricants: Used during sexual activity. Brands like Astroglide, K-Y Jelly, or more natural options like Slippery Stuff (water-based) or Sliquid Organics Natural Lubricant (organic, paraben-free) are widely available. For Mood & Sleep: Magnesium: Can help with sleep, muscle cramps, and anxiety. Look for highly absorbable forms like Magnesium Glycinate (Nature Made Magnesium Citrate or Thorne Magnesium Bisglycinate). Ashwagandha: An adaptogen that can help the body manage stress. Gaia Herbs Ashwagandha or OLLY Goodbye Stress (which combines Ashwagandha with L-Theanine) are popular. Melatonin: For occasional sleep difficulties. Nature Made Melatonin or OLLY Sleep can be helpful. Valerian Root: Another herb used for sleep. For Bone Health: Calcium & Vitamin D3: Essential for bone density. Citracal Calcium Citrate (easier to absorb) and Nature Made Vitamin D3 are reliable brands. Vitamin K2: Works with Vitamin D and calcium to direct calcium to the bones. Thorne Vitamin K2 is a good choice. Prescription Non-Hormonal Medications (Discuss with your doctor): SSRIs/SNRIs (Antidepressants): Low doses of certain antidepressants, such as venlafaxine (Effexor XR) or paroxetine (Paxil), can significantly reduce hot flashes and improve mood, even in women who aren't clinically depressed. Gabapentin (Neurontin): An anti-seizure medication that can be effective for hot flashes and sleep disturbances. Clonidine: A blood pressure medication that can also help with hot flashes. Ospemifene (Osphena): A non-hormonal oral medication specifically approved for treating moderate to severe vaginal dryness and painful intercourse (dyspareunia) in postmenopausal women. Fezolinetant (Veozah): A newer, non-hormonal option specifically for hot flashes and night sweats, targeting brain pathways. Complementary Therapies: Acupuncture: Some women find relief from hot flashes and other symptoms. Seek a licensed practitioner. Cognitive Behavioral Therapy (CBT): A type of talk therapy that can be highly effective for managing insomnia, anxiety, and hot flashes by changing thought patterns and behaviors. Hypnosis: Studies have shown it can reduce the frequency and severity of hot flashes. Pelvic Floor Physical Therapy: Can help with urinary incontinence, pelvic pain, and vaginal discomfort by strengthening or relaxing pelvic floor muscles. Important Note: Always consult with your doctor or a healthcare provider before starting any new supplements, medications, or significant lifestyle changes, especially if you have underlying health conditions or are taking other medications. They can help you determine the best and safest approach for your individual symptoms and health profile.

Mentioned in position 21 of 22

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PerplexityJun 11, 2026, 20:01 UTC
What is the best multivitamin for women in their 30s?

The best multivitamin for women in their 30s is usually the one that matches your diet and goals, but a strong overall pick is Ritual Multivitamin for Women 18+ because it is a highly rated, tested option and is designed to cover key nutrients many women in this age group commonly look for, including vitamin D, folate, B12, and omega-3 support through a streamlined formula.[2][1] If you want the short answer by type: Best overall: Ritual Multivitamin for Women 18+[2] Best budget-friendly mainstream option: Centrum Multivitamin for Women[2] Best gummy: OLLY Women's Multi[2] For women in their 30s, the nutrients most often emphasized include vitamin D, B12, folate, vitamin C, vitamin E, and omega-3s; vitamin D is especially important for bone, mood, and immune health, while folate and B12 support energy and reproductive health.[1][4] A daily multivitamin can help fill gaps, but it should not replace a balanced diet, and Harvard notes that multivitamins are not always necessary for everyone.[1][6] A good multivitamin for this age group should generally: include vitamin D include folate and B12 avoid megadoses unless a clinician recommends them fit your needs for iron if you still menstruate, since some formulas omit it while others include it[1][3] If you want, I can also narrow this to the best multivitamin for women in their 30s based on your budget, whether you want iron, and whether you prefer gummy or capsule.

Mentioned in position 3 of 3

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ChatGPTJun 11, 2026, 19:57 UTC
What are the best sleep supplements in 2026?

Short answer: there isn’t one “best” supplement for everyone — the right choice depends on why you can’t sleep (difficulty falling asleep vs staying asleep vs circadian misalignment) and your health/medication profile. Below are the most evidence-backed ingredients in 2026, with reputable brand examples and quick reasons to pick them, plus safety & non‑supplement alternatives you should consider first. Top ingredients and brand picks Melatonin (best for jet lag, shift work, circadian rhythm issues; start very low) Natrol Melatonin (various low-dose options) — inexpensive, widely available dosages including very low 0.3–1 mg. Thorne or Pure Encapsulations Melatonin — higher-quality manufacturing and transparency for people who want professional‑grade supplements. Why: good evidence for circadian problems and falling asleep; use lowest effective dose (often 0.1–1 mg for timing, up to 3 mg for short term). Magnesium (glycinate/bisglycinate) (helps sleep quality if you’re deficient; gentler on stomach) Thorne Magnesium Bisglycinate Pure Encapsulations Magnesium (glycinate) Natural Vitality “Calm” (magnesium citrate drink) if you prefer a relaxing drink form. Why: some clinical evidence for improved sleep quality, and these brands are known for bioavailable forms and testing. L‑theanine (relaxation, reduces anxious thoughts before bed) Suntheanine (branded L‑theanine ingredient found in many products; look for brands using Suntheanine) NOW Foods L‑Theanine or Thorne L‑Theanine Why: promotes relaxation without heavy sedation; works well combined with other mild sleep aids. Ashwagandha (KSM‑66 or Sensoril extracts) (reduces stress and can improve sleep in some trials) KSM‑66‑based products (look for the KSM‑66 mark) or Thorne/Ashwagandha from Gaia Herbs/Himalaya Why: adaptogen with clinical data for stress reduction and modest sleep benefits. Valerian root (traditional herb often used for sleep) Gaia Herbs Valerian Root Nature’s Way Valerian Why: mixed evidence but some people benefit; choose standardized extracts from trusted brands. CBD (for some people’s anxiety/pain-related sleep problems — evidence modest) Charlotte’s Web (well-known, full COAs) Lazarus Naturals (transparent testing, good value) Why: growing evidence/real‑world use; quality and third‑party lab reports are essential. Things to use with CAUTION or only with medical advice: 5‑HTP, high‑dose GABA, kava (kava has rare liver toxicity), prescription antihistamines — can interact with meds or have safety issues. Discuss with your clinician before trying. Combination (convenience) products Olly Sleep Gummies (melatonin + L‑theanine + botanicals) — popular over‑the‑counter gummy option. Hims/Hers sleep products — accessible, melatonin‑based combos targeted to consumer needs. Why: easier to use but check ingredient amounts and start with low melatonin doses. Quality tips (important) Buy brands that provide third‑party testing / COAs (look for NSF, USP, or ConsumerLab certification or publicly available lab reports). Prefer professional‑grade brands (Thorne, Pure Encapsulations, Life Extension) if you want strict manufacturing standards. Avoid proprietary blends that hide ingredient amounts. Safer, more effective alternatives and services CBT‑I (cognitive behavioral therapy for insomnia) — most effective long‑term treatment. Options in 2026: Somryst (prescription digital therapeutic for chronic insomnia) Sleepio (digital CBT‑I program) These have strong evidence and often beat supplements for chronic insomnia. Good sleep hygiene, stimulus control, consistent schedule, limiting evening light (especially screens) and caffeine earlier in the day. Safety & dosing (quick) Melatonin: start very low (0.1–0.5 mg for circadian timing; 1–3 mg for short‑term use). Don’t use routinely in kids without pediatrician approval. Check drug interactions: melatonin, CBD, 5‑HTP, and many herbs can interact with antidepressants, blood thinners, blood pressure meds, etc. Pregnant or breastfeeding? Consult your clinician before any supplement. If you have ongoing insomnia (>3 months) or daytime impairment, see a healthcare professional — consider CBT‑I or evaluation for underlying conditions (sleep apnea, mood disorder). If you want, tell me: the main sleep problem (falling asleep, staying asleep, waking too early, jet lag), any meds or major health issues, and I’ll recommend a short, personalized regimen (specific products and doses) and whether to try CBT‑I first.

Mentioned in position 11 of 15

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Google AIJun 11, 2026, 19:57 UTC
What are the best sleep supplements in 2026?

As an AI, I cannot predict the future, so I can't tell you the "best" sleep supplements in 2026. The market for sleep aids is constantly evolving with new research and product innovations. However, I can give you a rundown of the most popular and well-regarded sleep supplement ingredients and some reputable brands that commonly use them. When 2026 rolls around, you can look for these ingredients and brands, keeping in mind that what works best is highly individual. Key Ingredients to Look For: Melatonin: This is a hormone your body naturally produces that signals sleep. It's often used for short-term sleep issues, like jet lag or shift work. Why it's popular: Widely studied, generally safe for short-term use, and available in various forms (pills, gummies, liquids). Considerations: Dosage can be important, and it's not a long-term solution for chronic insomnia. Magnesium: This mineral plays a role in many bodily functions, including sleep regulation. Some studies suggest it can improve sleep quality, especially in those with magnesium deficiency. Why it's popular: Essential nutrient, good for relaxation, and can be taken as a supplement without the grogginess associated with some other sleep aids. Considerations: Different forms of magnesium (e.g., glycinate, citrate) have varying absorption rates and effects. L-Theanine: An amino acid found in tea leaves, L-theanine is known for its calming and relaxing effects without causing drowsiness. It can help reduce anxiety and improve sleep quality by promoting alpha brain waves. Why it's popular: Promotes relaxation and focus, can be taken during the day or evening. Considerations: Often found in combination with other sleep aids. Valerian Root: This herb has been used for centuries as a sleep aid and to reduce anxiety. It's thought to work by increasing GABA levels in the brain, a neurotransmitter that promotes relaxation. Why it's popular: Natural herbal option with a long history of use. Considerations: Can have a strong odor, and some people experience side effects like headaches or digestive upset. It can also interact with certain medications. GABA (Gamma-Aminobutyric Acid): Similar to L-theanine, GABA is a neurotransmitter that inhibits nerve transmission in the brain, leading to a calming effect. Why it's popular: Directly targets relaxation pathways. Considerations: The effectiveness of oral GABA supplements for sleep is still debated, as it may not cross the blood-brain barrier easily. Chamomile: A popular herbal tea known for its calming properties, chamomile can also be found in supplement form to promote relaxation and sleep. Why it's popular: Gentle, natural, and widely available. Considerations: Generally very safe, but some individuals may have allergic reactions. Reputable Brands to Consider (and why): When looking at brands, consider those that prioritize quality ingredients, transparent labeling, and third-party testing for purity and potency. Nature Made: This is a very accessible and widely available brand. They offer a range of single-ingredient supplements like Melatonin and Magnesium, often at good price points. They are known for their commitment to quality and have USP (United States Pharmacopeia) verification on many of their products, meaning they meet strict standards for purity, potency, and manufacturing. NOW Foods: NOW Foods is a well-respected brand that offers a vast selection of natural products, including many sleep-supporting supplements. They are known for their commitment to quality and value, and they often use organic or non-GMO ingredients. They have a strong reputation for transparency and rigorous in-house testing. OLLY: OLLY offers a more aesthetically pleasing and often gummy-based approach to supplements, which can make them more appealing to some. They have a popular "Sleep" gummy that typically combines Melatonin, L-Theanine, and botanicals. They emphasize good-tasting formulas and are widely available in many retail stores. Zarbee's Naturals: This brand focuses on natural ingredients and often targets families. Their sleep aids usually contain melatonin along with herbal extracts like chamomile and lemon balm. They aim for drug-free solutions and are a popular choice for those seeking gentler options. Culturelle: While primarily known for probiotics, Culturelle also offers a Sleep Aid that combines melatonin with their probiotic strains. This could be an interesting option for those looking to support both gut health and sleep simultaneously. They are a trusted brand in the probiotic space. Important Considerations for 2026 (and now): Consult Your Doctor: Before starting any new supplement, especially if you have underlying health conditions, are pregnant or breastfeeding, or are taking other medications, it's crucial to talk to your doctor. They can help you determine if a supplement is appropriate and safe for you. Dosage: Start with the lowest effective dose and gradually increase if needed. "More" is not always "better" with supplements. Quality Matters: Look for brands that are transparent about their sourcing and manufacturing processes. Third-party testing (like USP, NSF, or ConsumerLab) is a good indicator of quality. Sleep Hygiene: Supplements are not a magic bullet. They work best when combined with good sleep hygiene practices, such as maintaining a consistent sleep schedule, creating a relaxing bedtime routine, ensuring your bedroom is dark and quiet, and avoiding caffeine and heavy meals before bed. Individual Response: What works for one person may not work for another. Be prepared to experiment (safely and with your doctor's guidance) to find what best suits your needs. As 2026 approaches, I recommend staying updated on new research and product reviews from reliable health and wellness sources. You might also see new formulations or ingredients emerge!

Mentioned in position 3 of 5

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TL;DR

OLLY is a consumer wellness brand best known for making gummy vitamins and supplements that are widely available in mass retail stores across the United States. The brand sells a broad range of vitamins, sleep aids, and beauty supplements designed to be approachable and enjoyable to take. According to WellRank's current index, OLLY is not ranked among the brands AI engines actively recommend, appearing in only three tracked mentions, though all three carry a positive tone.

Company Overview

OLLY designs and markets vitamins and supplements in gummy and softgel formats, emphasizing simple formulations and consumer-friendly packaging. The brand was founded in San Francisco and became a subsidiary of Unilever after an acquisition that is publicly known. Its business model relies heavily on wide retail distribution through major chains such as Target, Walmart, and Walgreens, supplemented by direct-to-consumer online sales.

Product Features

  • Sleep support gummies featuring melatonin and botanicals such as chamomile and passionflower
  • Women's multivitamin gummies with a blend of core vitamins and minerals
  • Beauty-focused supplements including biotin-based hair, skin, and nails gummies
  • Kids' multivitamin gummies formulated for different age ranges
  • Probiotic and digestive support gummies
  • Immunity gummies containing vitamin C, zinc, and elderberry

Target Market

OLLY primarily targets everyday wellness consumers in the United States, with particular appeal to women and parents shopping for themselves and their children. The brand covers categories including sleep, immunity, beauty, and general nutritional support, positioning itself for people who find traditional capsule or tablet supplements unappealing.

Buyer Personas

  • A busy adult woman in her 30s or 40s looking for a convenient, pleasant-tasting daily multivitamin she can pick up alongside her regular grocery run.
  • A parent seeking an approachable, flavorful multivitamin or immunity supplement for school-age children who resist swallowing pills.
  • A younger adult who is new to supplements and wants an easy entry point without complex ingredient labels or clinical packaging.
  • A wellness-curious shopper who gravitates toward recognizable retail brands and appreciates simple, benefit-forward product naming.

Funding & Performance

OLLY is a wholly owned subsidiary of Unilever following an acquisition that is publicly documented; specific acquisition terms and revenue figures are not publicly disclosed.

Recent Developments

OLLY has continued to expand its product assortment within the functional gummy category, adding targeted formulas for stress, focus, and gut health in line with broader supplement market trends. The brand has maintained its strategy of prominent placement in mass retail and has grown its presence in online marketplaces. Specific launch timelines and sales figures are not publicly disclosed.

Competitive Landscape

Based on WellRank's co-mention data, AI engines group OLLY alongside brands such as NOW Foods, Ritual, Zarbee's Naturals, Thorne, and Pure Encapsulations, reflecting a competitive field that spans mass-market gummy formats to clinical-grade supplements. OLLY's strongest differentiation from co-mentioned peers like Thorne and Pure Encapsulations is its retail accessibility and flavored gummy format, while it overlaps more directly with Zarbee's Naturals in family-oriented and approachable positioning. Reviewers at outlets such as Women's Health and HealthCentral frequently place OLLY in roundups that also feature Ritual, underscoring competition for the women's multivitamin shopper.

Mentioned alongside

Brands AI engines recommend in the same breath. Your real competitive set.

User Sentiment

All three of OLLY's appearances in WellRank's tracked AI corpus carry a positive tone, with zero neutral or cautious mentions, suggesting that when AI engines do surface the brand they do so favorably. Consumer sentiment broadly reflects appreciation for taste, convenience, and wide availability, factors that sources like Walgreens' women's multivitamin category and iHerb's editorial content tend to highlight. However, the brand's low overall ranking in WellRank's index indicates that AI engines rarely cite it proactively, which may reflect the more clinical or evidence-heavy framing that sources like Harvard Health apply when discussing supplement recommendations.

Pricing

OLLY products are positioned as accessible, mid-range supplements; pricing varies by product and retailer and is subject to frequent promotional pricing in mass retail channels. Exact figures are not published in a stable, centralized way.

Sources cited around OLLY

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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