wellrank.ai
Sign In
bWell Labs logo

bWell Labs

First cited by AI Jun 27, 2026
bwelllabs.com

Surfaced organically in AI answers about at-home lab testing. Not yet profiled.

bWell Labs is losing the AEO war.

Not cited in a single tracked AI answer since Jul 16, 2026, down from a peak of 2% visibility in at-home lab testing on Jun 27, 2026. This page stays public, and recovery shows here the day it happens.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning bWell Labs, through Aug 19, 2026.

0.0%

Last cited Jul 16, 2026 · peak 2% on Jun 27

By engine

Where bWell Labs is strong, and where it is invisible.

  • No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 1 positive mentions
  • 2 neutral
  • 0 mixed or cautious

Recent AI answers mentioning bWell Labs

PerplexityJul 12, 2026, 12:17 UTC
How much does a full biomarker panel cost?

A full biomarker panel typically costs $200 to $400 through direct-to-consumer membership services, while assembling a comparable panel from individual tests without insurance can range from $108 to over $1,100. Pricing by Service Type Provider Type Cost Range Example Details Membership Services $200–$375 (annual) Function Health charges $365/year for ~160+ tests (100 unique biomarkers) twice a year [1][6][8]. Competitors like Power Optimized Health and Good offer similar panels for approximately $200 [1]. A Vitals Vault Black Friday offer was $99 for 100+ biomarkers via Quest [1]. Individual Lab Panels $249–$651 Bwell Labs sells a 31-biomarker "Wellness Profile" for $249 [2]. A custom Men's Health Test (comprehensive) costs $651 via Labcorp OnDemand [10]. DIY Individual Tests $108–$1,139+ Without insurance, common individual tests (CBC, CMP, Lipid, Thyroid, etc.) range from $29–$99 each [3][7]. Combining these for a "full" panel often totals $108–$1,139, depending on the facility and location [3][5]. Key Considerations Biomarker Count vs. Price: Lower prices (e.g., $99–$150) often cover fewer unique biomarkers (e.g., 31–100) compared to premium services offering 100+ unique markers [1][2]. Insurance Impact: If you have insurance and meet your deductible, copays for standard panels typically range from $20–$100, and many tests may be covered at no cost [3]. Physician Fees: Some discount labs (e.g., Walk-In Lab) add a $6 physician fee per order [4]. For the most cost-effective access to a comprehensive panel (100+ biomarkers), Function Health ($365/year) or similar competitors in the $200 range are currently the most competitive options compared to paying for individual tests [1][6].

Mentioned in position 6 of 8

Read full answer with sources →
PerplexityJul 7, 2026, 13:37 UTC
How much does a full biomarker panel cost?

A full biomarker panel typically costs between $100 and $400 for a comprehensive, single-service offering, though prices can range up to $1,139 depending on the provider and the number of biomarkers included. Key Pricing Examples by Provider: Provider Cost Biomarkers Included Notes Function Health $365–$375/year ~100 unique (tested as 160+ annually) Tests twice a year; marketed as $365, previously $499 [1][5][7] Vitals Vault (Quest via Black Friday offer) $99 100+ (basic package) Advertised as 160+, but basic starts at 100 [1] GoodRx / Labcorp OnDemand $29–$99 per test Single tests (e.g., CBC, CMP, TSH) Full panel built by adding tests; not a single pre-packaged panel [6] bWell Labs $150–$249 31–7 biomarkers (wellness/hormone panels) Specific wellness profiles, not a full "all-biomarker" panel [2] CURA4U / General Market (no insurance) $108–$1,139 Variable (depends on test combo) Full blood panels can cost thousands if multiple tests are ordered [3][4] Important Considerations: "Full biomarker panel" is not standardized: Some companies count total tests (e.g., Function’s 160+), not unique biomarkers (~100 meaningful ones) [1]. Insurance impact: With insurance and a met deductible, copays are often $20–$100 per panel; Medicare may cover medically necessary tests at no cost [3]. Affordable alternatives: Services like Function Health (~$365) and Vitals Vault ($99) offer significant savings compared to building a panel via Labcorp OnDemand or individual tests [1][6]. Recommendation: For a cost-effective, comprehensive option, Function Health at $365/year or Vitals Vault at $99 (if available) are strong choices. If you need a custom panel, use Labcorp OnDemand or Quest but expect to pay $200–$600+ when combining multiple tests [6][8][9].

Mentioned in position 6 of 7

Read full answer with sources →
PerplexityJun 27, 2026, 12:54 UTC
How much does a full biomarker panel cost?

A full biomarker panel typically costs between $200 and $500 if you are paying out-of-pocket at a direct-to-consumer lab, though prices can rise significantly depending on the number of biomarkers included and the service model you choose. Cost Breakdown by Panel Type Comprehensive Wellness Panel (31+ biomarkers): Services like bWell Labs offer a "Wellness Profile" covering metabolic, liver, kidney, thyroid, iron, lipids, and vitamin D for $249[1]. Expanded Health Checkups (60+ biomarkers): Specialized, comprehensive panels often including hormone markers (testosterone, estradiol), thyroid levels (TSH), and vitamins (D, B12) typically range from $200 to $320 at labs like Personalabs[2]. Subscription-Based Biomarker Services: If you use a dedicated biomarker membership service (e.g., Function Health, SuperPower, or Outlive Biology), the annual cost ranges from $250 to $500 for basic or twice-yearly testing, but can exceed $3,000/year for premium services including quarterly testing and health coaching[3][7]. Important Cost Considerations Add-On Tests: Many subscription services use an "advertised price" as a base but charge extra for add-on tests (e.g., toxins, heavy metals, or gut microbiome), which can cost an additional $179 per test[3]. Supplement Recommendations: Some services (like SuperPower or Function Health) may recommend supplements that add $300–$400/month to your total annual commitment, turning a $199/year service into a $1,400+ annual commitment[3]. Without Insurance vs. With Insurance: Without insurance, individual basic tests cost $30–$80, and comprehensive panels range $100–$300[2]. With insurance (after meeting your deductible), copays for lab panels generally range from $20 to $100[4]. Wide Price Variance: While direct labs offer affordable options, costs at traditional clinics or hospitals can reach $1,139 or higher depending on the facility and combination of tests[4][5]. Recommendation For the most transparent and affordable full panel, bWell Labs ($249 for 31 biomarkers) or Personalabs ($200–$320 for expanded checkups) are strong choices if you are paying cash without insurance[1][2]. If you prefer ongoing monitoring and trend analysis, Function Health offers a competitive rate of $250/year (billed as $499 for 2 years) for twice-yearly testing, provided you do not need extensive add-ons or expensive supplement regimens[3][7].

Mentioned in position 1 of 5

Read full answer with sources →

Competitive Landscape

bWell Labs vs the brands AI recommends alongside it

The real competitive set in At-home lab testing: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
bWell Labs logo
bWell LabsThis brand
0.0%
Function Health logo
Function Health

3 shared answers

#8
17.8%
Labcorp OnDemand logo
Labcorp OnDemand

2 shared answers

#6
26.7%
Quest logo
Quest

2 shared answers

#22
4.4%

Email me when overtakes bWell Labs

One email the day the ranks flip. Nothing else.

Sources cited around bWell Labs

The sites engines cite in answers mentioning this brand. Win these, win the answer.

Track bWell Labs weekly

One email a week: rank moves, new competitors, and the answers that changed. No noise.

Work at bWell Labs? Get your AI Visibility Audit.

See every buyer intent question your customers ask AI, which ones you are losing, who wins them instead, and the exact sources driving those answers. You will finally understand your buyer intent and what Propel would do to win it.