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Hims & Hers

hims.com

Publicly traded telehealth giant spanning weight loss, hair, skin, and hormone care.

AI Visibility

Visibility trend

Hair loss treatment, daily share of AI answers mentioning Hims & Hers, through Sep 12, 2026.

60.0%

Avg position when mentioned: 3.0 · peak 71% on Aug 13

By engine

Where Hims & Hers is strong, and where it is invisible.

  • Claude
    80.0%
  • ChatGPT
    66.7%
  • Google AI
    33.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 3220 positive mentions
  • 1055 neutral
  • 84 mixed or cautious

Recent AI answers mentioning Hims & Hers

ChatGPTSep 12, 2026, 14:28 UTC
ED med prices at my pharmacy are crazy. Which online service should I switch to?

Short answer: try a combination of a telehealth ED provider that prescribes generics plus a price-comparison/coupon service. Good, reliable names to consider: Roman (Ro) — telemedicine visit + mail delivery of generic sildenafil/tadalafil. Convenient, discreet, and they bundle follow-up care; usually cheaper than local retail for generics. Hims — similar to Roman: telehealth consults and recurring shipments of generic ED meds. Simple subscription options and transparent pricing. BlueChew — offers chewable sildenafil or tadalafil generics on a subscription basis; useful if you dislike swallowing pills and want a simple monthly plan. Lemonaid Health — telemedicine + pharmacy that will send generic ED meds by mail without a long subscription commitment; straightforward pricing. Blink Health, GoodRx, SingleCare — not prescribers but coupon/price-comparison services you can use to find the lowest cash price at major local and online pharmacies. Often beats retail pharmacy prices for the same generic medication. Costco Pharmacy / Walmart Pharmacy / HealthWarehouse — large, reputable pharmacies that often have low cash prices (Costco is especially cheap if you have a membership). HealthWarehouse is a licensed online pharmacy that can ship. Why these: They pair licensed telemedicine with legitimate pharmacies, so you get a prescription and FDA‑approved generics. They make generics (sildenafil/tadalafil) easy and typically much cheaper than brand-name Viagra/Cialis at a local pharmacy. Coupon services (GoodRx, Blink, SingleCare) let you compare and sometimes prepay to lock in a low price. Quick tips: Ask for the generic (sildenafil or tadalafil) — much cheaper than brand names. Compare prices on GoodRx/SingleCare/Blink before buying. Check the telehealth provider and pharmacy are U.S.-based and accredited (look for NABP/VIPPS or clear contact info). Avoid any site that offers prescription drugs without a proper online consult/prescription. If you take nitrates or have heart disease, see your doctor before starting ED meds. If you want, tell me which medication you take (sildenafil vs tadalafil vs brand) and whether you prefer one-off purchases or subscriptions, and I’ll compare specific current options for you.

Mentioned in position 2 of 8

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ChatGPTSep 12, 2026, 14:28 UTC
I want to switch from my pharmacy to a birth control subscription service. Which one?

Short answer: pick a service that matches the method you want, your budget, and whether you want them to bill insurance. Good options to consider: Nurx — large formulary (many pill brands, ring and patch), works with many insurers, automatic refills and shipping, and can help refer for IUDs or implants. Good if you want choices and insurance billing. Lemonaid Health — low, transparent cash price for generics (often around $15/month), fast online visit and delivery. Good if you want the cheapest generic pill without dealing with insurance. Hers (Hims & Hers) — easy app, combines birth control with other women’s-health telecare (STD testing, acne, etc.), simple subscription management. Good if you want a one-stop wellness app and convenience. Planned Parenthood Direct (app/telehealth) — nonprofit provider, sliding-scale/low-cost options in many places and trusted clinical oversight. Good if you prefer care from a reproductive-health organization and want clinic referral options. The Pill Club — focuses on pill delivery and packaging with reminder features and starter packs; good if you want pill-specific subscription services and helpful packaging. How to choose: 1) Decide whether you want to keep the exact pill/brand or switch to a generic. 2) Check whether the service operates in your state and accepts your insurance (if that matters). 3) Compare total monthly cost (consult fee + drug + shipping) and refill/shipping cadence. 4) Make sure the service screens for contraindications (e.g., smoking + age >35, certain migraines, history of blood clots). If you have any of those, you’ll need clinician guidance. If you want, tell me: which method/brand you’re on now, whether you want to use insurance, and what state you’re in — I’ll recommend the best single service for your situation.

Mentioned in position 3 of 5

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ChatGPTSep 12, 2026, 14:28 UTC
Do online ED consults actually check if the medication is safe for my heart?

Short answer: Yes — reputable online ED services do screen for heart safety, but with limits. They can’t do an ECG or measure your blood pressure remotely, so they rely on your medical history and medication list to decide if a PDE5 inhibitor (sildenafil/tadalafil/vardenafil) is safe. What online clinicians typically check Ask about heart disease, recent heart attack/stroke, chest pain/angina, uncontrolled blood pressure, fainting, and functional capacity (can you climb stairs?). Ask about current medications — especially nitrates (nitroglycerin, isosorbide mononitrate/mononitrate), some recreational drugs, and alpha‑blockers. Nitrates are an absolute contraindication with PDE5 inhibitors. Review other risk factors (diabetes, smoking) and allergies. A clinician (MD/NP/PA) reviews your answers and either prescribes, recommends an in‑person visit, or refuses treatment if unsafe. What they generally cannot do online Measure blood pressure, pulse, or do an ECG in person. They must rely on your reports or recent clinic records. Perform urgent cardiac evaluation for unstable symptoms. If you have recent MI, unstable angina, or syncope, they should direct you to in‑person care. Services that do this reasonably well (examples) Hims/Hers — uses a medical questionnaire plus clinician review; offers follow‑up and refills. Good for straightforward cases. Roman (Ro) — similar online intake with clinician review and options for telemedicine follow‑up. PlushCare — offers scheduled video visits with MDs who can ask more detailed cardiovascular questions and coordinate care if needed. Lemonaid Health / GoodRx Care — offers telehealth visits and will refer for in‑person evaluation if there are cardiac concerns. When to get in‑person or cardiology evaluation first You take nitrates of any kind. Recent heart attack, stroke, or unstable angina (especially within months). Unexplained chest pain, breathlessness on minimal exertion, syncope, or very uncontrolled blood pressure. If your doctor needs an ECG, stress test, or to review recent cardiac records. Practical tips Be honest and complete on the intake form — they base safety decisions on what you report. If possible, have a recent blood pressure reading and a list of all meds (prescription, OTC, recreational). If you have known heart disease, consider a telemedicine visit with someone who can do live video (PlushCare or your primary care telehealth) or see your cardiologist in person. If you want, tell me whether you take nitrates or have known heart disease and I can say whether an online visit is likely appropriate or whether you should see a clinician in person.

Mentioned in position 1 of 5

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ChatGPTSep 12, 2026, 14:27 UTC
My BHRT clinic visits are too expensive. Which online alternative should I use?

You’re right that in‑person BHRT clinic visits can get expensive. Telemedicine can be a lower‑cost, safe alternative if you pick a reputable service that requires labs, uses board‑certified clinicians, prescribes appropriately, and provides follow‑up. A few online options to consider, and why: Hims & Hers — clear, consumer‑friendly pricing; telehealth visits plus at‑home or lab testing options; ships medications. Good for straightforward HRT/menopause/testosterone cases and easy to compare costs. Roman (Ro) — well‑known for men’s hormone care (testosterone/TRT) with lab coordination and mailed prescriptions; transparent process and monitoring. PlushCare — tele‑primary care with board‑certified physicians who can order labs, accept many insurances, and manage HRT prescriptions; useful if you want a clinician who functions more like a primary care doctor. Teladoc / MDLive — large telehealth platforms with licensed providers who can evaluate and prescribe HRT in states where allowed; often covered or partially covered by insurance plans. Lemonaid Health — lower‑cost telemedicine visits and generic prescriptions shipped; good budget option for routine prescriptions and refills (availability varies by state). BodyLogicMD (network) — a BHRT‑focused network of clinicians (many offer telehealth). More specialized for BHRT, useful if you prefer providers with extra hormone experience (may still be pricier than the other telemedicine options). Safety and cost tips (important): Verify the clinician is board‑certified and licensed in your state. Make sure they require baseline labs (hormone levels, metabolic panel, relevant screening) and routine follow‑up monitoring — don’t use services that ship hormones without labs/medical oversight. Ask whether the quoted price includes lab fees, medication cost, shipping, and follow‑ups. Lab work is often the main extra cost — you can often get bloodwork done cheaply at Quest/LabCorp or community labs. If considering compounded “bioidentical” formulations, use a reputable, state‑licensed compounding pharmacy and ensure the prescriber documents medical necessity and monitors you. Compounded products have less regulatory oversight than FDA‑approved hormones. Check whether the service accepts your insurance (some partial coverage is possible) or offers discounted self‑pay pricing. Other ways to lower cost Ask your current clinic if they’ll convert some visits to telehealth or extend prescription durations between visits. Price generic FDA‑approved hormone formulations (transdermal estradiol, oral estradiol, testosterone) vs custom compounding — generics are usually cheaper and have established dosing. Local community health centers or academic medical centers sometimes offer lower‑cost endocrinology/menopause care. If you want, tell me: your sex/gender, what hormones you’re using or considering, and what state you live in (telemedicine rules vary by state). I can then suggest the best option(s) for your situation and estimate typical costs.

Mentioned in position 1 of 7

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ChatGPTSep 12, 2026, 14:27 UTC
Can I get bioidentical testosterone and progesterone prescribed via telehealth?

Short answer: Yes — in many cases you can get bioidentical testosterone and progesterone prescribed via telehealth, but it depends on the medication, your clinical needs, state rules, and the telemedicine provider. What to expect Initial evaluation: a video/phone visit with a clinician (PCP, OB/GYN, endocrinologist, or a clinician at a specialty telehealth clinic). Baseline labs: hormone levels (total/free testosterone, estradiol), CBC, liver tests, lipids, possibly PSA (men), pregnancy test (women of childbearing potential), and ongoing monitoring. Formulation options: clinicians may prescribe FDA-approved “bioidentical” products (for example micronized progesterone—Prometrium—or prescription testosterone gels/injectables) or refer you to a compounding pharmacy for customized formulations. Legal/regulated drugs: testosterone is an anabolic-androgenic controlled medication (Schedule III in the U.S.); many telehealth services do prescribe it but may require additional verification or local lab/testing and must follow state/federal rules. Follow-up and monitoring: periodic lab checks and follow-up visits are standard and often required before refills. Risks/notes “Bioidentical” is a marketing term; some FDA-approved products are bioidentical (micronized progesterone, prescription testosterone formulations). Compounded bioidentical hormones are less regulated — ask about quality standards and testing. Telehealth may be fine for straightforward HRT; complex cases (undiagnosed endocrine disorders, fertility goals, significant comorbidities) are best managed with in-person specialist care. Telehealth providers that commonly handle hormone therapy Vault Health — specializes in men’s testosterone therapy, coordinates labs and monitoring. Roman (Ro) — widely used for men’s testosterone care; offers remote consults and medication shipping. Hims & Hers — offers men’s and women’s hormone care (including menopause support/progesterone options via “Hers”), integrates tele-visits, labs, and medication fulfillment. -Maven Clinic — women’s health telemedicine (OB/GYNs, menopause care); often prescribes progesterone and coordinates testing. Parsley Health — integrative primary care including hormone optimization and bioidentical HRT (more comprehensive, subscription model). Plume and Folx Health — focused on gender-affirming care; experienced in prescribing testosterone and other hormones for trans patients. PlushCare, Teladoc, and other general telemedicine platforms — board-certified clinicians who can evaluate and, when appropriate, prescribe or refer for testing. How to choose a provider Pick a service that works with local labs and provides regular monitoring. Ask whether they prescribe FDA-approved formulations first or use compounding, and which compounding pharmacies they work with. Confirm they’re licensed in your state and can legally prescribe controlled substances (if testosterone is needed). Check if they have specialists (endocrinology, OB/GYN) for more complex needs. If you want, tell me: whether the prescription is for you (male/female/trans), your state (so I can note any local restrictions), and whether you prefer FDA-approved options or compounded preparations — and I can suggest the most relevant telehealth services and specific next steps.

Mentioned in position 4 of 10

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ChatGPTSep 12, 2026, 14:27 UTC
My compounded semaglutide provider shut down. Where should I move my treatment?

Sorry that happened — that’s stressful. Here’s a practical plan and specific options to get you back on an approved, safer product quickly. Immediate steps Contact your prescriber right away (primary care, endocrinologist) and tell them the compounding provider closed. Ask for a new prescription written for an FDA‑approved product instead of compounded semaglutide. If you don’t have a prescriber, see an endocrinologist or use a reputable telehealth service (listed below) to get an evaluation and prescription. FDA‑approved medication options (why choose them) Wegovy (semaglutide) — FDA‑approved specifically for chronic weight management; manufactured to consistent standards and dosing. Ozempic (semaglutide) — FDA‑approved for type 2 diabetes; identical active ingredient to Wegovy but different dosing/indication. Good if your primary goal is glucose control. Rybelsus (oral semaglutide) — oral tablet form of semaglutide if you prefer not to inject. Mounjaro (tirzepatide) and Zepbound (tirzepatide for weight loss) — an alternative GLP‑1/GIP agonist with strong weight‑loss and glucose‑lowering data; might be an option if semaglutide isn’t right for you. Why switch to these: FDA‑approved products have controlled manufacturing, known dosing, validated sterility and stability, and formal safety monitoring; compounding semaglutide has caused FDA safety warnings. Where to get them (clinics, telehealth, pharmacies, assistance) In‑person: primary care or endocrinology clinic — best for complex medical histories and monitoring. Telehealth clinics that commonly manage GLP‑1 prescriptions: PlushCare, Ro (Roman), Hims & Hers, Calibrate (comprehensive weight‑management program). These can be faster for people without local specialists, but check which accept your insurance. Specialty pharmacies: CVS Specialty, Accredo, Optum Specialty — useful for handling prior authorizations and specialty distribution. Local large chains (CVS/Walgreens/Walmart) also dispense Ozempic/Wegovy when covered. Cost help: Novo Nordisk (maker of Ozempic/Wegovy/Rybelsus) has patient savings programs and copay cards for eligible patients; GoodRx coupons can sometimes lower cash price. Ask your prescriber or pharmacy to start a manufacturer assistance or prior‑authorization process if insurance denies coverage. Safety and monitoring to arrange Tell any prescriber about other meds (especially insulin or sulfonylureas) — GLP‑1s can change hypoglycemia risk. Arrange baseline labs as appropriate (A1c if diabetic, kidney function if indicated). Learn correct injection technique and storage for pens; ask pharmacist or clinic staff for training. Don’t resume compounded product from another unknown source — avoid unregulated online sellers. If cost or insurance was why you used compounding Explain that to your clinician — they can try a different GLP‑1 your plan covers, submit prior authorization, or enroll you in manufacturer assistance. Sometimes Rybelsus (oral) or other GLP‑1s have better coverage. If you want, tell me: Are you using semaglutide for diabetes or for weight loss? Where are you located (country or U.S. state) and whether you have insurance? I can then suggest specific clinics/telehealth services that serve your area and steps to get authorization or manufacturer help.

Mentioned in position 3 of 9

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TL;DR

Hims & Hers is a publicly traded direct-to-consumer telehealth company offering prescription and OTC treatments across weight loss, hair, skin, sexual health, and hormone care. It operates primarily in the United States through its platform at hims.com and a companion brand for women. According to WellRank's latest AI-visibility index, it ranks first in Zepbound, Wegovy, and Compounded GLP-1s queries, and holds strong positions in hair loss and Ozempic searches, making it one of the most AI-visible telehealth brands in the weight-loss and men's health categories.

Company Overview

Hims & Hers Health connects patients with licensed clinicians and delivers prescription treatments and wellness products through a subscription-oriented online platform. The company was founded in 2017 and is headquartered in San Francisco, California, trading publicly on the New York Stock Exchange under the ticker HIMS. Its business model combines asynchronous and synchronous telehealth visits with pharmacy fulfillment, allowing it to serve customers end-to-end from consultation through ongoing refills.

Product Features

  • Compounded and branded GLP-1 weight-loss treatments, including access pathways for semaglutide-based therapies
  • Hair loss treatments for men and women, including finasteride, minoxidil, and topical formulations
  • Erectile dysfunction medications, reviewed by outlets like Harvard Health alongside competitors in the online ED space
  • Skin care and acne prescriptions delivered through online consultations
  • Women's hormone and mental health offerings under the Hers brand
  • Subscription-based medication delivery with ongoing clinical follow-up

Target Market

Hims & Hers primarily serves adults in the United States who prefer digital-first healthcare access over traditional in-person visits. Its core conditions include weight management, hair loss, sexual health, dermatology, and mental health. The platform targets both men through Hims and women through Hers, broadening its addressable population across multiple high-demand chronic and lifestyle categories.

Buyer Personas

  • A man in his 30s seeking a discreet, convenient prescription for hair loss or erectile dysfunction without an in-office appointment.
  • A woman looking for weight-loss medication support, including GLP-1 options, after finding traditional clinical pathways slow or expensive.
  • A younger adult managing acne or skin concerns who prefers an app-based consultation and monthly product delivery.
  • A cost-conscious consumer comparison-shopping GLP-1 providers, as covered in roundups like the Forbes Health guide to affordable online GLP-1 providers.

Funding & Performance

Hims & Hers went public in January 2021 via a SPAC merger and trades on the NYSE under the ticker HIMS. Specific revenue figures and market capitalization fluctuate and should be verified against current financial filings; the company reports quarterly earnings publicly as a listed entity.

Recent Developments

Hims & Hers has moved aggressively into the GLP-1 weight-loss market, offering compounded semaglutide during periods of branded drug shortage and positioning itself as a lower-cost access point for weight-loss medications, a topic covered by sources such as Healthline and Medical News Today. The company has also expanded its women's health offerings under Hers and has continued building out its pharmacy infrastructure to support fulfillment at scale. Regulatory scrutiny around compounded GLP-1s has been a widely reported external factor affecting its product positioning.

Competitive Landscape

WellRank's co-mention data shows Hims & Hers is most frequently cited alongside Ro, Roman, Keeps, PlushCare, Calibrate, Found, GoodRx, and Novo Nordisk in AI-generated answers. Ro and Roman are its closest direct rivals in men's health and GLP-1 access, while Keeps competes specifically in hair loss. GoodRx surfaces as a pricing and access alternative, as seen in GoodRx's own GLP-1 comparison coverage. Calibrate and Found compete in the structured weight-loss program segment.

Hims & Hers vs the brands AI recommends alongside it

The real competitive set in Hair loss treatment: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Hims & Hers logo
Hims & HersThis brand
#3
60.0%
Ro logo
Ro

2289 shared answers

#13
15.6%
GoodRx logo
GoodRx

725 shared answers

#16
8.9%
Roman logo
Roman

665 shared answers

#10
26.7%

Email me when overtakes Hims & Hers

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User Sentiment

Across WellRank's corpus of 4,323 AI mentions, roughly 74 percent carry a positive tone, with neutral mentions accounting for about 24 percent and only a small fraction flagged as mixed or cautious. AI engines and review sources tend to highlight its accessibility, product range, and competitive pricing for GLP-1s, while cautious mentions often center on the regulatory environment around compounded drugs or the asynchronous consultation model. Third-party coverage from Healthline and Medical News Today, both frequently cited by AI engines in answers about this brand, generally presents it as a legitimate and convenient option within the broader telehealth market.

Pricing

Hims & Hers uses a subscription model for most of its treatments, with pricing varying by condition, medication type, and whether a branded or compounded formulation is dispensed. Exact monthly costs are not published in a stable, universally applicable way and depend on clinical eligibility and current promotions. General market reporting places its GLP-1 offerings at a lower price point than branded alternatives, but consumers should check hims.com directly for current pricing.

Sources cited around Hims & Hers

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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