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Invitae

First cited by AI Jun 11, 2026
invitae.com

Surfaced organically in AI answers about at-home lab testing. Not yet profiled.

Invitae is losing the AEO war.

Not cited in a single tracked AI answer since Jun 12, 2026, down from a peak of 8% visibility in at-home lab testing on Jun 11, 2026. This page and its history stay public, and recovery shows here the day it happens.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning Invitae, through Jun 13, 2026.

0.0%

Last cited Jun 12, 2026 · peak 8% on Jun 11

By engine

Where Invitae is strong, and where it is invisible.

  • No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 1 positive mentions
  • 1 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Invitae

ChatGPTJun 12, 2026, 11:05 UTC
How much does a full biomarker panel cost?

Short answer: it depends a lot on which biomarkers you mean and whether you’re using insurance, a clinical lab or a direct‑to‑consumer (DTC) service. Typical ranges: Basic panels (CBC, CMP, lipid panel): $20–$200 out of pocket; often covered or low copay with insurance. Labs: Quest Diagnostics, LabCorp (physician-ordered). Expanded cardiometabolic/advanced lipids (hs‑CRP, insulin, Lp(a), NMR lipoprofile, ApoB): $100–$500 depending on number of markers and lab. Providers: LabCorp/Quest or specialty labs (Cleveland HeartLab). Hormone panels (sex hormones, cortisol, thyroid + free T3/T4): $100–$400. Micronutrient/functional panels (micronutrients, urine organic acids, comprehensive GI/microbiome): $200–$1,000. Examples: SpectraCell Micronutrient (~$300–$400), Genova Diagnostics comprehensive panels ($300–$700), Viome microbiome tests ($89–$399). Genetic testing / sequencing: single-gene or clinical panels $100–$500; whole‑genome sequencing $300–$1,000+ (23andMe $99 for ancestry/limited health reports; Invitae for clinical panels; Nebula Genomics for low-cost WGS). All‑in one “full” wellness packages: $100–$600+ (InsideTracker “Essential/Ultimate” packages range from ~ $120 to ~$589 depending on level). Which option to pick (brief recommendations) If it’s medically necessary and you want insurance coverage: have your clinician order tests through LabCorp or Quest Diagnostics. If you want easy at‑home convenience and lower prices: Everlywell or Let’s Get Checked (good for single tests or small panels). If you want clinical‑grade, interpreted wellness recommendations: InsideTracker or WellnessFX-style services. If you want deep functional/nutritional testing: SpectraCell or Genova Diagnostics. For microbiome: Viome. For clinical genetic testing: Invitae; for consumer whole‑genome: Nebula Genomics. If you tell me which specific biomarkers you want (e.g., lipids + inflammation + vitamin D + hormones) and whether you’ll use insurance or want at‑home kits, I can give a specific price estimate and recommend the best provider.

Mentioned in position 8 of 13

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ChatGPTJun 11, 2026, 20:09 UTC
What are the best at home lab testing services in 2026?

Short answer: There isn’t a single “best” at‑home lab service — the right choice depends on which tests you want (general blood panels, hormones/fertility, STIs, genetics, microbiome, etc.). That said, the following services are consistently top-rated (clinical labs, wide test menus, telehealth follow-up, or strong specialty expertise). I list them by category with a brief note on why they stand out. General clinical blood tests / broad panels QuestDirect (Quest Diagnostics) — national clinical‑lab leader; very broad test menu and clinical reliability because samples are processed at Quest’s CLIA labs. Good if you want near‑medical‑grade testing. Labcorp OnDemand / Pixel by Labcorp — Labcorp’s consumer offering with many clinical tests and fast turnaround; good for standard blood work and specialty tests. Everlywell — easy-to-use at‑home kits for common panels (cholesterol, thyroid, food sensitivity screens, etc.), CLIA‑processed labs, straightforward digital reports. LetsGetChecked — wide selection of blood and urine at‑home kits plus nurse/physician follow‑up and prescription support when appropriate. Genetic / hereditary risk 23andMe — large consumer genetics database and FDA‑authorized health reports for a few variants; good for ancestry + some health insights. Invitae — clinical‑grade diagnostic genetics panels used with telehealth or a provider; better for medically actionable hereditary testing. Color Genomics — focused clinical panels (hereditary cancer, heart) with genetic counseling options. Hormones / fertility Modern Fertility — popular for ovarian‑reserve and reproductive hormone testing for women (direct‑to‑consumer interface). ZRT Laboratory — clinical-grade saliva and dried‑blood‑spot hormone testing used by clinicians and wellness programs (good for nuanced hormone monitoring). Trak (and similar at‑home semen tests) — validated home sperm‑count testing with coaching/next‑step guidance for male fertility. Sexual health / STIs myLAB Box — wide range of at‑home STI test kits (single infections and panels) and easy instructions. LetsGetChecked — STI testing plus clinician follow‑up and treatment pathways when needed. Everlywell — consumer STI panels and clear result workflows. Microbiome / nutrition Viome — metatranscriptomic gut microbiome testing with personalized diet recommendations. DayTwo — microbiome-based glycemic response testing and individualized nutrition plans (aimed at blood‑sugar control). Specialty / performance / longevity InsideTracker — deep biomarker testing and data‑driven lifestyle recommendations oriented to athletes and longevity seekers. Vault Health — men’s health focus (testosterone, prostate markers, fertility) plus telehealth services. Other useful options HealthLabs.com — order a la carte lab tests cheaply and get blood drawn at local labs (good if you want provider‑grade tests without a full telehealth package). myLAB Box, Nurx, and similar telehealth providers — good if you want testing plus simple prescription/telemedicine follow‑up. How to choose Verify lab credentials: pick services that use CLIA‑certified labs (this ensures clinical standards). For genetic tests, check whether the test is clinical‑grade or consumer‑only. Consider follow‑up: if you want treatment or interpretation, choose companies that include telehealth/physician or genetic‑counseling follow‑up (LetsGetChecked, Invitae/Color, many Labcorp/Quest offerings). Accuracy vs convenience: national clinical labs (Quest/Labcorp) tend to be more comprehensive/clinical; DTC kits (Everlywell, myLAB Box, Viome) prioritize convenience and user experience. Data/privacy: review the company’s privacy policy — especially for genetic or microbiome data. Cost & insurance: many DTC kits are out‑of‑pocket; Quest/Labcorp tests ordered through a clinician may be covered by insurance. Some consumer options are cheaper but limited. A couple of important notes The at‑home testing market evolves fast (mergers, new FDA clearances, and new entrants). My knowledge is current through mid‑2024/early‑2025; if you want, I can check the very latest status for any one service. For any abnormal or clinically significant result, follow up with your primary care provider or a specialist. If you tell me which specific tests you’re looking for (general health panel, hormones, STI, fertility, genetics, microbiome, athletic markers, etc.), I’ll recommend the single best service for that purpose and give a price/turnaround‑time expectation.

Mentioned in position 6 of 17

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Public AI visibility history

Daily rank of Invitae on our buyer intent questions, per category. A dash means the engines did not cite Invitae at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13
At-home lab testing#26#22

TL;DR

Invitae is a San Francisco-based genetic testing company that offers clinical-grade DNA testing for hereditary conditions, carrier screening, and oncology-related gene panels, positioning itself as a medical rather than consumer-facing genetics provider. On the WellRank AI-visibility index it currently ranks 14th in at-home lab testing with 8% visibility, surfacing alongside brands such as Viome, Quest Diagnostics, and Everlywell, with its two indexed AI mentions split evenly between positive and neutral tones.

Company Overview

Invitae operates as a genetic information company focused on bringing comprehensive genetic testing into mainstream medical care, headquartered in San Francisco, California. Its business model centers on providing clinician-ordered and direct-access genetic tests, with results interpreted in a clinical context and paired with genetic counseling resources. The company serves both healthcare providers and individual patients, distinguishing itself from lifestyle-oriented consumer genetics brands by emphasizing medical utility.

Product Features

  • Hereditary cancer gene panel testing covering genes such as BRCA1 and BRCA2
  • Carrier screening for reproductive planning
  • Rare disease and pediatric genetic testing panels
  • Pharmacogenomics testing to inform medication decisions
  • Prenatal and proactive family planning genetic assessments
  • Physician-ordered and some direct-access test ordering options

Target Market

Invitae primarily serves patients referred by physicians, genetic counselors, and oncologists, as well as individuals seeking proactive genetic risk information. Its tests cover hereditary cancers, cardiovascular conditions, rare pediatric diseases, and reproductive health across a broad range of conditions. The company operates mainly in the United States but has pursued international expansion as well.

Buyer Personas

  • A patient recently diagnosed with cancer who wants hereditary risk testing to inform treatment and alert family members.
  • A couple planning a pregnancy who needs carrier screening to understand the risk of passing on inherited conditions.
  • An oncologist or genetic counselor ordering panel tests on behalf of patients with a family history of hereditary disease.
  • A health-engaged adult who wants proactive insight into their genetic predispositions and works with a physician to order testing.

Funding & Performance

Invitae is a publicly traded company listed on the New York Stock Exchange under the ticker NVTA. Specific current financial metrics and market capitalization figures vary and should be verified through current financial sources.

Recent Developments

Invitae has pursued a strategy of broadening its test menu through partnerships and acquisitions, expanding its rare disease and oncology offerings. The company has worked to increase access by pursuing insurance coverage and reimbursement pathways for its clinical tests. It has also invested in digital health infrastructure to streamline ordering and results delivery for both providers and patients.

Competitive Landscape

According to WellRank co-mention data, AI engines most frequently cite Invitae alongside Quest Diagnostics, LabCorp, Everlywell, LetsGetChecked, 23andMe, Viome, InsideTracker, and myLAB Box. Among these, Quest Diagnostics and LabCorp are its closest analogs in terms of clinical credentialing, while Everlywell and LetsGetChecked represent the more consumer-facing at-home testing segment. Invitae differentiates itself through its depth of hereditary disease coverage and its clinical-grade positioning rather than wellness or lifestyle framing.

Invitae vs the brands AI recommends alongside it

The real competitive set in At-home lab testing: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Invitae logo
InvitaeThis brand
0.0%
Everlywell logo
Everlywell

2 shared answers

#1
91.7%
LabCorp logo
LabCorp

2 shared answers

#5
25.0%
LetsGetChecked logo
LetsGetChecked

2 shared answers

#2
66.7%
Quest Diagnostics logo
Quest Diagnostics

2 shared answers

#3
41.7%

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User Sentiment

Within the WellRank corpus, Invitae's two AI mentions carry a positive and a neutral tone respectively, with no cautious or mixed signals recorded so far. Public and clinical community sentiment generally reflects respect for the company's medical rigor and breadth of panel offerings, as seen in coverage on invitae.com. Because the indexed mention count is still small, the sentiment picture may shift as more AI engines engage with the brand.

Pricing

Pricing varies by test type and is heavily influenced by insurance coverage and reimbursement; exact out-of-pocket figures are not consistently published and depend on individual plan coverage. Invitae has historically emphasized efforts to make testing accessible through insurance and financial assistance programs, but specific list prices are not publicly disclosed in a stable, uniform way.

Sources cited around Invitae

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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