wellrank.ai
Ulta Lab Tests logo

Ulta Lab Tests

First cited by AI Jun 12, 2026
ultalabtests.com

Surfaced organically in AI answers about bhrt. Not yet profiled.

AI Visibility

Visibility trend

BHRT, daily share of AI answers mentioning Ulta Lab Tests, through Jun 13, 2026.

8.3%

Avg position when mentioned: 5.0

By engine

Where Ulta Lab Tests is strong, and where it is invisible.

  • Perplexity
    33.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 4 positive mentions
  • 1 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Ulta Lab Tests

PerplexityJun 13, 2026, 11:15 UTC
Which BHRT providers include comprehensive lab panels in their programs?

Several BHRT-oriented providers or testing programs in your results include comprehensive lab panels as part of their offering: Coachlight Clinic includes a Comprehensive Blood Panel Review that covers general lab work plus a detailed review of hormones, vitamin levels, electrolyte status, and more.[3] BFF Medical Wellness Clinic offers Hormone & Metabolic Lab Panels, which are presented as personalized testing for hormone and metabolic insight.[7] BodyLogicMD emphasizes extensive testing, including urine testing as part of a comprehensive BHRT evaluation, along with blood tests and medical history review.[6] Rupa Health highlights several comprehensive hormone panels used by BHRT practitioners, including Female Wellness Panel, Male Wellness Panel, and DUTCH Plus.[4] Ulta Lab Tests offers a BHRT Comprehensive Plus Panel for Women with 25 tests and 92 biomarkers, including sex hormones, thyroid, adrenal, cardiovascular, inflammation, metabolic, and nutrient markers.[1] If you want the providers most clearly positioned around broad, BHRT-relevant lab coverage, Coachlight Clinic and Ulta Lab Tests are the most explicit matches in the results because they describe the scope of the panel in detail.[3][1] If you want, I can also turn this into a shortlist by gender, test depth, or price transparency.

Mentioned in position 5 of 5

Read full answer with sources →
ClaudeJun 12, 2026, 11:06 UTC
Can I order my own lab tests without a doctor and is it worth it?

Ordering Your Own Lab Tests (Direct-to-Consumer) Yes, you can! It's legal in most US states. Here are solid options: Recommended Services Everlywell Wide variety of home collection kits (hormones, thyroid, food sensitivity, STIs) Results reviewed by a physician, easy app interface Good for general wellness screening Quest Diagnostics (QuestDirect) Walk into a Quest lab yourself, no doctor needed Very affordable, uses the same clinical-grade labs doctors use Great for standard panels (cholesterol, CBC, metabolic) LabCorp OnDemand Similar to Quest, trusted clinical labs Competitive pricing on common tests Ulta Lab Tests Often the cheapest option Large test menu, uses Quest/LabCorp facilities Paloma Health (thyroid specific) Excellent if you're monitoring thyroid conditions Is It Worth It? ✅ Yes, when: You're uninsured or have high deductibles You want to monitor something proactively You want privacy or faster access ⚠️ Limitations: Insurance usually won't cover it You need to interpret results yourself (or pay for consultation) Some tests require clinical context to be meaningful Tip: Use Ulta Lab Tests or QuestDirect for the best value on standard bloodwork.

Mentioned in position 4 of 5

Read full answer with sources →
PerplexityJun 12, 2026, 11:06 UTC
Can I order my own lab tests without a doctor and is it worth it?

Yes, you can order your own lab tests without a doctor, and for many people, it is worth it, depending on your specific health needs and financial situation. Here is a breakdown of how it works and why it might be beneficial: How to Order Without a Doctor Several major companies offer direct-to-consumer lab testing, allowing you to purchase tests online without a doctor's referral or insurance. Authorized Partners: You buy the test online (e.g., from companies like Quest Diagnostics, LabCorp, Request A Test, Walk-In Lab, or Ulta Lab Tests). Licensed Oversight: While you don't need a doctor to initiate* the order, the process is still regulated. Companies employ licensed healthcare professionals in your state to review and approve your order before it is processed. Collection: You can visit a local lab collection site (often over 4,000+ nationwide) or use an at-home collection kit if available in your area. Is It Worth It? For many, direct ordering is a smart alternative to the traditional healthcare route. ✅ Pros (Why it's worth it): Cost Savings: These services often offer tests at discounted rates (up to 85–90% lower than retail prices) because you aren't paying for insurance processing or doctor's office fees. No Insurance Required: You can pay out-of-pocket, which is helpful if you have high deductibles, no insurance, or tests that insurance might deny (like certain wellness screenings). Accessibility & Speed: You can order instantly without scheduling a doctor's appointment. Results are often available within 1–3 business days. Proactive Health Management: It allows you to monitor conditions (allergies, nutrient deficiencies, cancer markers, hormones) on your own terms, helping you catch issues early before visiting a general physician. ⚠️ Cons (Things to consider): No Prescriptions: Most direct-consumer services provide results only, not prescriptions. If your test reveals a problem, you will still need to see a doctor to get medication or treatment options. Interpretation: While reports include "clear, friendly explanations," interpreting complex medical data can be difficult without a professional. Many services offer a free consultation with a healthcare provider to discuss results, but this is not always a substitute for a full medical evaluation. Not Covered by Insurance: Since these are direct purchases, the labs usually do not submit claims to insurance. You must pay the discounted price listed. Summary If you are looking to monitor your health, check for specific deficiencies (like Vitamin D, Iron, or B12), or screen for potential issues without the hassle of a doctor's visit, ordering your own labs is highly worth it. It is fast, affordable, and convenient. However, if you are experiencing acute symptoms or believe you need immediate treatment, it is best to visit a doctor directly.

Mentioned in position 5 of 5

Read full answer with sources →
ClaudeJun 12, 2026, 11:05 UTC
How much does a full biomarker panel cost?

Cost of a Full Biomarker Panel Prices vary widely depending on what's included and where you go: DIY/Direct-to-Consumer Labs Ulta Lab Tests – $50–$300 for comprehensive panels Walk-In Lab – $100–$400 Any Lab Test Now – $150–$500 LabCorp/Quest Diagnostics (self-pay) – $200–$600+ Specialized Comprehensive Panels Function Health – ~$500/year (100+ biomarkers, membership model) Inside Tracker – $300–$700 depending on tier Viome – $300–$500 (focuses on gut/cellular health) Marek Health – $200–$800+ (popular with longevity-focused users) Concierge/Longevity Clinics Life Extension – $200–$600 Cleveland HeartLab or similar – $500–$2,000+ Executive health programs – $2,000–$5,000+ Tips to Save Money Function Health offers strong value for breadth of testing Ulta Lab Tests is good for budget-conscious buyers Insurance may cover basic panels if ordered by a doctor Recommendation For most people, Function Health (~$500/year) offers the best balance of comprehensiveness and value for true biomarker tracking. Want recommendations for a specific health goal?

Mentioned in position 1 of 11

Read full answer with sources →
PerplexityJun 12, 2026, 10:16 UTC
Which BHRT providers include comprehensive lab panels in their programs?

Several BHRT-related providers and lab services offer comprehensive lab panels as part of their programs, but the breadth varies by provider. Ulta Lab Tests offers a BHRT Comprehensive Plus Panel for Women with 25 tests and 92 biomarkers, including sex hormones, thyroid, adrenal, cardiovascular, inflammation, metabolic, and nutrient markers.[1] Coachlight Clinic says its Comprehensive Blood Panel Review includes general lab blood work and a comprehensive review of hormones, vitamin levels, electrolyte status, and more as part of its program.[3] Quest Diagnostics offers a Comprehensive Health Profile — Women’s with CBC, CMP, lipids, vitamin D, HbA1c, hs-CRP, urinalysis, and thyroid testing; its Elite tier adds more hormone markers such as testosterone, insulin, ferritin, B12, folate, and thyroid markers.[4] Labcorp OnDemand offers a Female Health and Hormone Panel focused on women’s metabolism, thyroid, and hormone testing.[5] BFF Medical Wellness Clinic offers Hormone & Metabolic Lab Panels and notes that it partners with LabCorp and Quest Diagnostics for testing.[7] Life Extension offers a Female Comprehensive Hormone Panel covering thyroid, stress, and sex hormones, plus general health markers like CBC.[9] Any Lab Test Now offers a Comprehensive Female Wellness Panel with blood counts, kidney/liver function, electrolytes, cholesterol, HbA1c, and thyroid testing.[8] If you want the most BHRT-specific and expansive panel from the results provided, Ulta Lab Tests appears to be the most comprehensive option because it explicitly targets BHRT and includes the widest range of markers.[1] If you want, I can also rank these by most comprehensive, best for women’s BHRT, or best for price/accessibility.

Mentioned in position 1 of 7

Read full answer with sources →

Public AI visibility history

Daily rank of Ulta Lab Tests on our buyer intent questions, per category. A dash means the engines did not cite Ulta Lab Tests at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13
BHRT#98#31
At-home lab testing#10

TL;DR

Ulta Lab Tests is a direct-to-consumer lab testing service that lets individuals order blood and other diagnostic tests without a physician's referral, with results fulfilled through established national laboratory networks. According to WellRank's latest index, the brand ranks seventh in at-home lab testing with 25% AI visibility and forty-eighth in BHRT-related queries at 2% visibility, meaning it surfaces consistently in general testing conversations but has limited traction in the hormone therapy niche where it has begun appearing organically.

Company Overview

Ulta Lab Tests operates as a direct-access laboratory testing platform, allowing consumers to purchase tests online and visit a local draw site to have samples collected, bypassing the need for a doctor's order. The business model is retail-style: customers pay out of pocket at the time of purchase and receive results directly, positioning the company alongside other cash-pay testing services rather than insurance-billed clinical providers. Founding details and headquarters are not publicly disclosed in widely available sources.

Product Features

  • Direct-access blood and diagnostic test ordering without a physician referral
  • Panels targeting hormone health, including panels relevant to BHRT monitoring
  • Comprehensive wellness and preventive health panels
  • Results delivered directly to the customer, typically through an online portal
  • Broad test menu spanning thyroid, metabolic, cardiovascular, and sexual health markers
  • Use of established national laboratory networks for sample processing

Target Market

The service primarily targets health-conscious adults in the United States who want affordable, self-directed access to laboratory diagnostics, including people managing or exploring hormone-related conditions such as menopause, andropause, and thyroid disorders. It appeals to individuals seeking BHRT monitoring, general preventive screening, and those without convenient access to traditional physician-ordered testing.

Buyer Personas

  • A perimenopausal woman researching hormone panels before or during BHRT who wants to understand her baseline without waiting for a specialist appointment.
  • A health optimization enthusiast who tracks biomarkers regularly and prefers buying tests a la carte rather than through insurance.
  • An uninsured or underinsured adult seeking affordable routine blood work such as a metabolic panel or lipid screen.
  • A caregiver or patient advocate ordering tests on behalf of a family member who needs results quickly and transparently.

Funding & Performance

Funding stage, investor backing, and company revenue are not publicly disclosed. The company appears to operate as a privately held direct-to-consumer business; no venture rounds or valuations have been reported in widely available sources.

Recent Developments

Ulta Lab Tests has been noted in AI-generated answers related to BHRT preparation and monitoring, suggesting the brand is gaining organic relevance in the hormone health category, as reflected in its appearance in WellRank's BHRT visibility data. The company's general direction appears focused on expanding its wellness panel offerings and maintaining broad test-menu depth, though no specific launches or partnerships have been confirmed in widely available reporting.

Competitive Landscape

WellRank's co-mention data shows Ulta Lab Tests appearing in AI answers alongside Quest Diagnostics, LabCorp, and Any Lab Test Now as direct-access competitors, as well as specialty players like Life Extension's lab testing service and Paloma Health in condition-specific niches. The competitive set spans large national labs with retail arms, franchise walk-in draw sites, and condition-focused telehealth providers, meaning Ulta Lab Tests competes on price, test-menu breadth, and ease of ordering rather than clinical differentiation.

Ulta Lab Tests vs the brands AI recommends alongside it

The real competitive set in BHRT: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Ulta Lab Tests logo
Ulta Lab TestsThis brand
#31
8.3%
#33
8.3%
Coachlight Clinic logo
Coachlight Clinic

2 shared answers

#32
8.3%

Email me when overtakes Ulta Lab Tests

One email the day the ranks flip. Nothing else.

User Sentiment

Among the four AI-engine mentions tracked by WellRank, three carry a positive tone and one is neutral, with no cautious or mixed characterizations recorded, suggesting the brand is cited as a straightforward, reliable option rather than a controversial one. Public discussion, where it exists, tends to focus on affordability and convenience, consistent with how comprehensive panel review content and BHRT preparation guides position direct-access lab services generally.

Pricing

Pricing varies by test and panel; exact figures are not published in a stable, widely cited format. The platform uses a direct-pay model where customers see per-test prices at checkout, with no subscription required, though specific dollar amounts are not independently verified and change regularly.

Sources cited around Ulta Lab Tests

The sites engines cite in answers mentioning this brand. Win these, win the answer.

Track Ulta Lab Tests weekly

One email a week: rank moves, new competitors, and the answers that changed. No noise.

Work at Ulta Lab Tests? Get your AI Visibility Audit.

See every buyer intent question your customers ask AI, which ones you are losing, who wins them instead, and the exact sources driving those answers. You will finally understand your buyer intent and what Propel would do to win it.