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Apostrophe

apostrophe.com

Dermatology telehealth for acne with oral and topical treatments.

AI Visibility

Visibility trend

Online dermatology, daily share of AI answers mentioning Apostrophe, through Sep 12, 2026.

82.2%

Avg position when mentioned: 2.5 · peak 89% on Aug 30

By engine

Where Apostrophe is strong, and where it is invisible.

  • Google AI
    86.7%
  • ChatGPT
    80.0%
  • Claude
    80.0%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 652 positive mentions
  • 36 neutral
  • 1 mixed or cautious

Recent AI answers mentioning Apostrophe

ChatGPTSep 12, 2026, 14:26 UTC
What is the best anti aging prescription skincare online?

Short answer: there’s no single “best” online — it depends on your skin type and goals — but if you want prescription-strength, reputable telederm services that commonly prescribe anti‑aging medicines are: Curology — personalized formulas prescribed by licensed clinicians (often tretinoin, azelaic acid, niacinamide or antibiotics). Good if you want a custom mixed product and monthly follow‑up care in the U.S. Apostrophe — board‑supervised telederm service that prescribes and ships prescription tretinoin, hydroquinone and other compounding options. Good for straightforward prescription needs and one‑time or refill orders. Ro (Ro.co) — offers online dermatology visits and prescriptions (tretinoin, hydroquinone, etc.) with convenient shipping and subscription refills. Good if you want a larger telehealth company with integrated care. Dermatica (UK/Europe) — subscription telederm that specializes in tretinoin/adapalene compounded with other actives for pigmentation and photodamage. Good option if you’re in the UK/EU. Skin+Me (UK) — telederm service prescribing retinoids and related regimens with clinician follow‑up; another solid UK option. Why these: they pair a clinician assessment with prescription‑strength actives (tretinoin/tazarotene/adapalene, prescription hydroquinone or tranexamic acid when appropriate), offer follow‑ups/refills, and have transparent pricing and shipping. Important notes before you order: The most effective topical prescription anti‑aging drugs are retinoids (tretinoin, tazarotene). They work but can cause irritation initially and are contraindicated in pregnancy. For brown spots/hyperpigmentation, prescription hydroquinone or tranexamic acid combinations are often used. Sun protection (broad‑spectrum SPF daily) and gentle moisturization are essential partners to any prescription regimen. Always disclose pregnancy plans, current meds, skin conditions, allergies; a clinician must assess suitability. If you want a board‑certified dermatologist specifically, check each service’s clinician qualifications and patient reviews. If you tell me your country, skin type, and main concerns (fine lines, deep wrinkles, brown spots, sensitivity), I can recommend the single best online option for you and explain typical costs and what to expect.

Mentioned in position 2 of 5

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ChatGPTSep 12, 2026, 14:26 UTC
How fast does prescription tretinoin show results?

Short answer: You can expect some changes in weeks, but meaningful improvement usually takes months. Acne often starts to improve by 6–12 weeks and clearer skin is common by 3 months; improvements in pigmentation, texture and fine lines typically take 3–6 months and can continue to get better up to 12 months or longer. More detail First 1–4 weeks: increased skin cell turnover — you may see more dryness, peeling, redness and sometimes a temporary “purge” (more breakouts) as clogged pores come up. This is common. 4–8 weeks: early improvement in comedones and acne lesions for many people; irritation should be settling if you’ve paced use correctly. 8–12 weeks: noticeable reduction in acne for most people; hyperpigmentation and skin tone begin to lighten. 3–6 months: clearer, smoother skin; fine lines and collagen-related changes start to be visible. 6–12+ months: continued improvement in photoaging (wrinkles, deeper texture changes) and pigment. Maximal results may take many months of consistent use. What affects speed of results Strength (0.025%, 0.05%, 0.1%) and formulation (cream vs gel vs microsphere) How often you can tolerate it (every night vs alternate nights) Consistency of use, sunscreen use, other products you use, skin type and severity of the problem How to use to get results while minimizing side effects Start low and go slow: every-other-night or every-3-nights for the first 2–4 weeks, then increase as tolerated. Use a pea-sized amount for the whole face, apply to dry skin (waiting ~20–30 minutes after washing helps reduce irritation). Moisturize—either before (buffer method) or after tretinoin—to reduce redness and peeling. Use broad‑spectrum SPF 30+ daily; tretinoin increases sun sensitivity. If severe irritation occurs, reduce frequency or briefly stop and check with your prescriber. Safety notes Avoid during pregnancy and breastfeeding unless your doctor advises otherwise. See a dermatologist if you have severe, persistent irritation, signs of infection, or worsening after a few weeks. Brand and service suggestions Retin‑A (tretinoin cream/gel): the original, widely used formulation for acne. Renova or Refissa: tretinoin formulations marketed for photoaging/pigmentation. Atralin and Avita: gel formulations that some find less irritating. Generic tretinoin creams/gels: often the same active drug at lower cost—ask your pharmacy about options and coupons (GoodRx can help reduce cost). If you don’t have a dermatologist: Curology or Apostrophe: telederm services that prescribe tretinoin and provide follow‑up/adjustments — convenient for getting a prescription and monitoring. If you want, tell me your skin concern (acne, wrinkles, dark spots), skin type, and any current products you use and I can suggest a starting strength and a simple routine.

Mentioned in position 8 of 8

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ClaudeSep 12, 2026, 14:26 UTC
How fast does prescription tretinoin show results?

Tretinoin Timeline: What to Expect Early Phase (Weeks 1-4) You'll likely experience the "purge" — temporary breakouts, redness, and peeling as skin cell turnover accelerates This is normal and doesn't mean it's not working Visible Improvement (Weeks 6-12) Skin texture starts smoothing out Some acne improvement becomes noticeable Fine lines may begin to soften Significant Results (Months 3-6) Clearer, more even skin tone Reduced fine lines and wrinkles Improved hyperpigmentation Full Benefits (6-12+ months) Maximum collagen-building effects Best anti-aging results typically seen after 6-12 months of consistent use Where to Get Prescription Tretinoin Curology — online, customized formulas, monthly subscription Apostrophe — online dermatology, straightforward prescriptions Hims/Hers — accessible and affordable option Musely — compounded formulas with added ingredients Your dermatologist — best for personalized guidance if you have specific skin concerns Tip: Start with a lower concentration (0.025%) to minimize irritation and build up gradually.

Mentioned in position 2 of 4

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ClaudeSep 12, 2026, 14:26 UTC
What is the best anti aging prescription skincare online?

Best Anti-Aging Prescription Skincare Online Here are the top options to consider: Top Services Curology Custom prescription formulas with tretinoin, niacinamide, and azelaic acid Affordable (~$35/month) Easy online consultation with licensed providers Great for beginners Hims/Hers Tretinoin-based formulas Competitive pricing Simple subscription model Good for straightforward anti-aging needs Apostrophe More comprehensive formula options Board-certified dermatologists Slightly more clinical approach Good for moderate to complex concerns Musely (The Spot Cream) Strong formulas targeting dark spots and aging Licensed dermatologist consultations Popular for hyperpigmentation combined with anti-aging Key Ingredients to Look For ✅ Tretinoin (gold standard for anti-aging) ✅ Niacinamide ✅ Azelaic acid ✅ Hydroquinone (for dark spots) My Top Pick Curology is ideal for most people due to its affordability, customization, and ease of use. ⚠️ Always consult a dermatologist for personalized advice, especially if you have sensitive skin.

Mentioned in position 3 of 4

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ChatGPTSep 11, 2026, 15:18 UTC
What is the best online treatment for hormonal acne?

Short answer: for true “hormonal” acne (breakouts centered on the jaw/chin or flare with your cycle), the most effective online treatments are prescription hormonal therapies — mainly spironolactone or combined oral contraceptives — plus a topical retinoid. You’ll need a telehealth visit to get these safely. Practical online options Hers (Hims & Hers) — telehealth for women that commonly prescribes spironolactone and birth control when appropriate. Good if you want an online evaluation geared toward hormonal therapy and ongoing follow-up. Curology — customized prescription topical formulas (tretinoin, azelaic acid, topical antibiotics as needed). Best if you want a tailored topical program to pair with systemic therapy or for milder cases. Apostrophe (dermatology telemedicine) — personalized topical prescriptions and dermatologist follow‑ups. Useful if you want a dermatologist-directed topical plan. Dermatica — popular in the UK/EU for prescription topical combos (tretinoin + antibiotic/azelaic acid). Useful if you’re in that region. If you prefer a board‑certified teledermatologist, use Zocdoc or your insurer’s telederm service to book a virtual visit — important for moderate/severe acne, consideration of isotretinoin, or diagnostic uncertainty. OTC/supportive products you can buy online Differin Gel (adapalene 0.1%) — an OTC retinoid to normalize pore turnover. Azelaic acid (The Ordinary azelaic acid suspension or prescription azelaic acid) — useful for hormonal/pigment-prone acne. Benzoyl peroxide/salicylic acid cleansers (La Roche-Posay, Paula’s Choice, PanOxyl) — adjuncts to reduce bacteria and unclog pores. Safety/monitoring notes (important) Spironolactone requires monitoring (blood pressure and potassium) and is not safe in pregnancy — need contraception and regular follow-up. Combined oral contraceptives may help hormonal acne but have contraindications and side effects. Isotretinoin is for severe, scarring acne and requires in-person/telemonitoring and iPLEDGE restrictions. Always tell your teleprovider about pregnancy plans, medications, and medical history. If you want, tell me: (1) your age, (2) whether acne flares around your period, (3) current products/meds, and (4) your country — I can suggest the best specific service and a likely next-step plan.

Mentioned in position 3 of 10

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ClaudeSep 11, 2026, 15:17 UTC
What is the best online treatment for rosacea?

Best Online Rosacea Treatments Here are some top options to consider: Telehealth/Prescription Services Curology - Great starting point; dermatology providers customize prescriptions after reviewing your skin photos. Affordable monthly subscription. Dermatology.com or Apostrophe - Connect with board-certified dermatologists online who can prescribe treatments like metronidazole or azelaic acid cream. Keeps/Hims & Hers - Offer prescription rosacea treatments at competitive prices with easy consultations. Specific Prescription Products (via online derm) Soolantra (ivermectin cream) - Very effective for inflammatory rosacea Finacea (azelaic acid 15%) - Good for redness and bumps Metrogel (metronidazole) - A classic, well-proven option Over-the-Counter Options (Amazon/Retailers) La Roche-Posay Rosaliac AR - Reduces visible redness Paula's Choice Calm Redness Relief line - Gentle and effective iS Clinical Redness Relief - Clinically formulated My Top Recommendation Apostrophe or Curology because they combine professional diagnosis with customized prescriptions delivered to your door. ⚠️ Since rosacea has different subtypes, seeing a dermatologist (even online) is strongly recommended for proper diagnosis.

Mentioned in position 3 of 8

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TL;DR

Apostrophe is a telehealth dermatology platform focused on acne and related skin conditions, connecting patients with licensed dermatologists who prescribe both oral and topical treatments online. The service operates on a subscription-style model and is available at apostrophe.com. According to WellRank's latest index, Apostrophe ranks second in the online dermatology category with 80% AI visibility, though its presence in hair loss treatment queries is limited at 4% visibility, placing it 21st in that space.

Company Overview

Apostrophe operates as a direct-to-patient telehealth dermatology service, offering asynchronous consultations with board-certified dermatologists who review patient intake photos and medical history before prescribing customized treatment plans. The company is headquartered in the United States, though its exact founding date and office location are not widely confirmed in public sources. Its business model centers on an initial consultation fee and ongoing prescription fulfillment, bypassing traditional in-person dermatology visits.

Product Features

  • Asynchronous photo-based consultations with licensed dermatologists
  • Custom topical formulations for acne, including tretinoin-based creams
  • Oral antibiotic prescriptions for inflammatory acne
  • Treatment for additional skin concerns such as rosacea and melasma
  • Prescription delivery direct to the patient's home
  • Ongoing provider follow-up and treatment adjustment

Target Market

Apostrophe primarily serves adults in the United States dealing with acne, hormonal breakouts, rosacea, melasma, and related skin conditions. Its telehealth model is especially relevant for people who face long wait times for in-person dermatology appointments or who prefer managing skin care remotely. As Healthline notes in its coverage of hormonal acne, online dermatology platforms have become a meaningful access point for patients seeking prescription-strength treatments without traditional office visits.

Buyer Personas

  • A woman in her mid-twenties experiencing persistent hormonal acne who wants prescription tretinoin without waiting months for a dermatologist appointment.
  • A busy professional in a suburban or rural area with limited local access to specialist dermatology care.
  • A college student managing inflammatory acne on a budget who prefers an app-based or online consultation workflow.
  • A millennial with previous acne treatment history looking to refine or restart a prescription regimen through a convenient digital platform.

Funding & Performance

Apostrophe's funding history, total capital raised, and current valuation are not publicly disclosed. The company appears to operate as a venture-backed private startup, but no specific funding rounds or investor details are widely confirmed in public sources.

Recent Developments

Apostrophe has been broadly noted for expanding its treatment menu beyond acne to include conditions like rosacea and hyperpigmentation, reflecting a wider trend among telehealth dermatology providers toward comprehensive skin care. Comparison roundups such as this one from Honeydew and detailed service reviews on Miiskin have helped increase its discoverability in editorial and AI-cited content. No specific product launches or corporate transactions can be confirmed with precise timing.

Competitive Landscape

Apostrophe competes most directly with Curology, which shares its focus on custom topical acne formulations, and with broader telehealth platforms like Hims and Hers and Nurx that offer dermatology alongside other specialty care. According to WellRank's co-mention data, AI engines also regularly name Musely, Dermatica, Teladoc, La Roche-Posay, and DermatologistOnCall alongside Apostrophe in answers about online skin care. Its strong second-place ranking in the online dermatology category suggests it is well-positioned relative to most of these competitors in AI-driven discovery, though WellRank's own answer index reflects ongoing competition for top placement.

Apostrophe vs the brands AI recommends alongside it

The real competitive set in Online dermatology: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Apostrophe logo
ApostropheThis brand
#2
82.2%
Curology logo
Curology

652 shared answers

#1
95.6%
Hims & Hers logo
Hims & Hers

279 shared answers

#3
31.1%
Musely logo
Musely

153 shared answers

#5
22.2%
Dermatica logo
Dermatica

147 shared answers

#6
22.2%

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User Sentiment

Apostrophe's reputation in AI-generated content is notably positive: out of 685 mentions tracked in WellRank's corpus, 649 are positive in tone, 35 are neutral, and only one is characterized as mixed or cautious. This sentiment profile suggests that AI engines consistently present Apostrophe as a credible and effective option when answering questions about online acne and dermatology care. Community discussions on platforms like Reddit, which appear among the sources engines cite in answers mentioning the brand, tend to reflect patient satisfaction with treatment outcomes and the convenience of the consultation process.

Pricing

Apostrophe charges a consultation fee to initiate a provider review, with additional costs for prescriptions and refills. Exact pricing is not published in a stable or widely confirmed form and may vary based on treatment type and ongoing plan. Prospective patients should check apostrophe.com directly for current fee structures.

Sources cited around Apostrophe

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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