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Apostrophe

apostrophe.com

Dermatology telehealth for acne with oral and topical treatments.

AI Visibility

Visibility trend

Online dermatology, daily share of AI answers mentioning Apostrophe, through Jul 27, 2026.

60.0%

Avg position when mentioned: 2.2 · peak 65% on Jul 12

By engine

Where Apostrophe is strong, and where it is invisible.

  • Claude
    80.0%
  • ChatGPT
    73.3%
  • Google AI
    73.3%
  • Perplexity
    13.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 326 positive mentions
  • 10 neutral
  • 1 mixed or cautious

Recent AI answers mentioning Apostrophe

ChatGPTJul 27, 2026, 09:40 UTC
What is the best online treatment for melasma and dark spots?

Short answer: the most effective online approach is a tele‑dermatology service that can prescribe a proven combination therapy (hydroquinone ± tretinoin ± a steroid, or alternatives like azelaic/tranexamic acid) plus medical‑grade sunscreen. Good telederm options are Curology, Apostrophe, and (in the UK/Europe) Dermatica — they’ll evaluate photos, prescribe appropriate meds, and follow up. Why those services Curology — custom prescription formulas (can include tretinoin, azelaic acid, hydroquinone alternatives) and remote follow‑up. Convenient for ongoing adjustments. Apostrophe — board‑certified dermatologists, good for targeted pigment prescriptions and practical counseling. Dermatica — focuses on prescription topical regimens (tretinoin/azelaic/hydroquinone alternatives) and is popular in Europe/UK. Evidence‑based ingredients and products to expect or use alongside a telederm plan Prescription: topical hydroquinone 4% (often the most effective single agent for melasma), tretinoin, and combination creams such as Tri‑Luma (fluocinolone/hydroquinone/tretinoin) for short courses. Oral or topical tranexamic acid is also used under dermatology supervision. Prescription non‑hydroquinone option: azelaic acid (Azelex/Finacea) is effective and better tolerated for some people. OTC/supportive products: SkinCeuticals Discoloration Defense (tranexamic acid + kojic + niacinamide) — good for dark spots maintenance. The Ordinary Alpha Arbutin 2% and The Ordinary Azelaic Acid 10% — affordable adjuncts. EltaMD UV Clear SPF 46 (physical, broad‑spectrum) — daily sunscreen is mandatory for improvement and prevention. Important practical notes Sun protection is essential; without daily broad‑spectrum SPF 30–50 (ideally a mineral sunscreen), treatments won’t work well and melasma can worsen. Results take time — expect 8–12+ weeks and often months of maintenance. Some prescription options (hydroquinone, oral tranexamic acid, strong retinoids) require medical supervision and are not safe in pregnancy — tell your provider if you are pregnant, breastfeeding, or have blood‑clotting issues. For stubborn melasma, in‑office options (chemical peels, microneedling, pigment‑specific lasers) can help and your telederm can refer you. If you want, tell me your country, skin tone, whether you’re pregnant or on hormonal therapy, and whether you prefer prescription or OTC — I’ll recommend a specific first‑line telederm service and a starter regimen.

Mentioned in position 2 of 9

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ChatGPTJul 27, 2026, 09:40 UTC
How much does online dermatology cost compared to a dermatologist visit?

Short answer Online dermatology is usually cheaper for straightforward skin issues (acne, hair loss, rashes): expect either a low-cost one‑time e‑consult ($20–$100) or monthly subscription for prescription creams ($15–$60/month). A live telehealth visit with a dermatologist is roughly comparable to an office visit if you’re paying out‑of‑pocket (about $75–$200+); with insurance, both telehealth and in‑person visits often just require your normal copay ($10–$50). In‑person dermatology is more expensive when uninsured (typical new‑patient visit $150–$300+), and procedures (biopsies, excisions, cryotherapy, injectables) add substantial extra cost that online care can’t provide. Why the ranges vary Insurance coverage and network status change your cost a lot (some insurers fully cover telehealth; others charge a copay). Type of service: asynchronous/photo reviews and subscription acne programs are cheaper than live video visits. Complexity: procedures, lab tests, and follow‑ups usually require in‑person care and raise costs. Example services (names + why) Curology — subscription, personalized topical prescriptions for acne/skin care; good if you want an ongoing, inexpensive custom cream regime (monthly fee; consult + product often bundled). Apostrophe — board‑certified dermatologists and dermatology prescriptions via telehealth; good for straightforward prescription needs and affordable plans. First Derm — fast, low‑cost anonymous photo consults (good for quick triage if you want a fast second opinion). Hims / Hers — consumer‑focused telederm for acne, hair loss, and common skin needs, convenient and subscription‑oriented. Ro (Roman) — broader telehealth platform that offers dermatology services for common conditions. Note: prices and availability change — check each service’s current fees and whether medications are included. When in‑person visit is worth it You need a biopsy, excision, mole check suspicious for skin cancer, injectable treatments (e.g., fillers/Botox), or complex/uncertain diagnoses. Those procedures aren’t doable online. How to keep costs down Use your insurance/confirm telehealth coverage and in‑network dermatologists. For prescriptions, ask for generics and check GoodRx or clinic discount cards. Start with an asynchronous telederm or primary‑care telehealth for routine issues; escalate to in‑person if needed. If you want, tell me: Do you have insurance? (and the type) What skin issue are you trying to treat? I can suggest the best low‑cost route and name 1–2 services to try based on that.

Mentioned in position 2 of 6

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ClaudeJul 27, 2026, 09:40 UTC
What is the best online treatment for melasma and dark spots?

Best Online Treatments for Melasma & Dark Spots Here are the top options across different categories: Prescription Treatments (Most Effective) Curology - Great starting point; a dermatologist prescribes a custom formula often containing tretinoin + niacinamide + azelaic acid. Affordable subscription model. Apostrophe - Similar to Curology but with board-certified dermatologists; can prescribe hydroquinone (the gold standard for melasma). Derrow or Hims/Hers - Also offer prescription topicals for hyperpigmentation. Over-the-Counter Standouts SkinBetter Science Alto Defense Serum - Strong antioxidant formula Paula's Choice 10% Niacinamide Booster - Reduces dark spots affordably Good Molecules Discoloration Correcting Serum - Budget-friendly with tranexamic acid Key Ingredients to Look For Hydroquinone (prescription) Tretinoin/retinoids Tranexamic acid Azelaic acid Vitamin C Niacinamide My Top Recommendation Apostrophe is probably the best online option because melasma specifically responds best to prescription-strength hydroquinone, which requires a doctor. ⚠️ Always use SPF daily — sun exposure worsens melasma significantly.

Mentioned in position 2 of 7

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ClaudeJul 27, 2026, 09:39 UTC
How much does online dermatology cost compared to a dermatologist visit?

Online Dermatology vs. In-Person Costs Online/Teledermatology Typical range: $45–$150 per consultation Apostrophe – around $20 for initial consultation, then subscription-based prescriptions (~$35+/month) Curology – starts ~$30/month including personalized skincare Teladoc – roughly $75–$95 per visit MDacne – free app with paid prescription options DermTech or First Derm – around $40–$95 per photo consultation In-Person Dermatologist Visit With insurance: $20–$50 copay typically Without insurance: $150–$300+ for a basic visit Specialist visits or procedures can run $200–$500+ Key Takeaways ✅ Online is cheaper if you're uninsured or have a straightforward concern like acne, rosacea, or eczema ✅ In-person is worth it for mole checks, suspicious lesions, biopsies, or complex conditions that need hands-on examination ✅ Services like Apostrophe and Curology are especially cost-effective for ongoing acne or anti-aging treatment Bottom line: Online dermatology can save you 50–70% for common skin issues, but some conditions genuinely require an in-person visit.

Mentioned in position 1 of 6

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Google AIJul 27, 2026, 09:39 UTC
How much does online dermatology cost compared to a dermatologist visit?

The cost of online dermatology can vary significantly, but generally, it tends to be more affordable than an in-person dermatologist visit. Here's a breakdown of what you can expect and some popular services to consider: Factors Influencing Cost: Type of Service: Is it a one-time consultation, a subscription service, or a follow-up appointment? Provider: Are you seeing a board-certified dermatologist, a physician assistant, or a nurse practitioner? Treatment Plan: Does the cost include prescriptions or specific treatment recommendations? Insurance Coverage: Some online platforms accept insurance, while others are strictly out-of-pocket. Location: While online, some services may have pricing variations based on your state or region. Typical Cost Comparisons: In-Person Dermatologist Visit: Out-of-pocket: Without insurance, a single visit can range from $150 to $350 or more, depending on the complexity of the issue and the dermatologist's fees. With insurance: Your co-pay will likely be $20 to $50, but you might still be responsible for deductibles or co-insurance. Additional costs: This doesn't include the cost of prescriptions, biopsies, or other procedures. Online Dermatology Services: One-time consultation: You can often find these starting around $40 to $100 per consultation. This typically covers an assessment based on photos and information you provide, along with a treatment plan. Subscription models: Some platforms offer monthly subscriptions (e.g., $20 to $60 per month) that might include unlimited consultations or access to a care team for ongoing management. Follow-up appointments: These are usually less expensive than initial consultations, sometimes around $25 to $75. Prescription costs: These are separate and will depend on the medication prescribed. Some platforms have partnerships that might offer discounts. Benefits of Online Dermatology: Convenience: No travel time, no waiting rooms. Cost-effectiveness: Often cheaper for basic consultations and follow-ups. Accessibility: Can be beneficial for those in rural areas or with mobility issues. Speed: You might get a diagnosis and treatment plan faster than waiting for an in-person appointment. Popular Online Dermatology Services and Why: Apostrophe: Why: Apostrophe connects you with board-certified dermatologists. They offer a straightforward pricing structure for consultations and often have competitive pricing. They also have a good reputation for treating a variety of conditions. Typical Cost: Initial consultations often range from $75 to $99. Hims & Hers: Why: These platforms are known for their subscription models and focus on common dermatological issues like acne, hair loss, and rosacea. They are often very user-friendly and offer a streamlined experience. Hims is for men, and Hers is for women, though they treat many similar conditions. Typical Cost: Subscription plans can start around $39 per month, which often includes unlimited messaging with a provider and treatment for specific conditions. SkyMD: Why: SkyMD offers on-demand virtual dermatology care with board-certified dermatologists. They are a good option for quick assessments and don't typically require a subscription, making it a pay-per-visit model. Typical Cost: Consultations can range from $69 to $89. Curology: Why: Curology is famous for its personalized prescription treatment plans, particularly for acne and anti-aging. They focus on custom-formulated creams and often have a very affordable monthly fee for ongoing treatment and provider access. Typical Cost: Monthly subscriptions often start around $39.95, which includes your custom medication and ongoing support. Important Considerations: Not for Emergencies: Online dermatology is best for non-urgent, chronic, or common skin conditions. For severe rashes, infections, or suspected skin cancer, an in-person visit is crucial. Insurance: Always check if your online dermatology provider is in-network with your insurance plan, as this can significantly reduce your out-of-pocket costs. Quality of Care: While generally good, the diagnostic accuracy can sometimes depend on the quality of photos you provide and the provider's experience. In summary, online dermatology offers a cost-effective and convenient alternative for many skin concerns. For a basic consultation, you can expect to pay significantly less than a traditional dermatologist visit, especially if you're paying out-of-pocket.

Mentioned in position 1 of 4

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Google AIJul 27, 2026, 09:39 UTC
What is the best online treatment for melasma and dark spots?

Dealing with melasma and dark spots can be frustrating, but there are effective online treatment options available. When choosing an online provider, look for services that offer personalized consultations with board-certified dermatologists or licensed medical professionals. This ensures you get a treatment plan tailored to your specific skin concerns. Here are a few highly-regarded online platforms that offer comprehensive treatment for melasma and dark spots: Apostrophe: Apostrophe is an excellent choice because it connects you directly with board-certified dermatologists who specialize in conditions like melasma. They offer a thorough online assessment, and if appropriate, can prescribe prescription-strength treatments like hydroquinone, tretinoin, and other customized creams. They also provide ongoing support and can adjust your treatment plan as needed. Their focus on prescription-grade medications often leads to more significant results for stubborn melasma. Curology: Curology is another popular option that focuses on personalized prescription skincare. You'll fill out a detailed questionnaire, upload photos of your skin, and a licensed dermatology provider will create a custom formula for you. This formula is mixed by their pharmacy and shipped directly to your door. They are known for their accessible pricing and clear communication, making them a great starting point for many. Their providers are experienced in treating hyperpigmentation. DermatologistOnCall: This platform offers a wide range of telehealth services, including consultations for dermatology. You can connect with a dermatologist virtually for an assessment of your melasma and dark spots. They can then recommend over-the-counter treatments, prescription medications, or even guide you on in-office procedures if needed. The benefit here is the direct access to a dermatologist who can address your concerns comprehensively. Key things to look for when choosing an online provider: Board-Certified Dermatologists: Ensure the platform has licensed and board-certified dermatologists or dermatology providers overseeing your treatment. Personalized Treatment Plans: Melasma and dark spots require a tailored approach. The best providers will assess your individual skin and create a unique plan for you. Prescription-Strength Medications: For effective treatment of melasma, prescription ingredients like hydroquinone and tretinoin are often necessary. Ongoing Support: Look for a service that offers follow-up appointments or messaging to adjust your treatment as your skin improves. Clear Pricing and Policies: Understand the costs involved, including consultation fees, prescription costs, and shipping. Remember, consistency is key with melasma treatment. Be patient with the process, follow your provider's instructions carefully, and always use sunscreen diligently, as sun exposure is a major trigger for melasma.

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TL;DR

Apostrophe is a telehealth dermatology platform focused on acne and related skin conditions, connecting patients with licensed dermatologists who prescribe customized oral and topical treatments. According to the WellRank AI-visibility index, it currently ranks second in the online dermatology category with 58% visibility across AI answer engines, making it one of the most frequently cited dermatology telehealth brands in AI-generated responses.

Company Overview

Apostrophe operates as an asynchronous telehealth platform where patients complete a photo-based intake and receive a personalized treatment plan from a board-certified dermatologist. The business model centers on prescription skincare subscriptions, with patients paying for both the consultation and ongoing medication fulfillment through the platform. The company is based in the United States and focuses specifically on dermatological care rather than general telehealth.

Product Features

  • Asynchronous online dermatologist consultations via photo submissions
  • Custom-compounded and branded topical treatments for acne and other skin concerns
  • Oral prescription medications including antibiotics and isotretinoin where appropriate
  • Ongoing treatment adjustments through follow-up messaging with the care team
  • Medication dispensed and shipped directly to the patient

Target Market

Apostrophe primarily serves adults in the United States seeking dermatologist-prescribed treatment for acne, rosacea, anti-aging concerns, and hyperpigmentation. It is particularly accessible to patients who face long wait times for in-person dermatology appointments or who prefer the convenience of remote care.

Buyer Personas

  • A college student dealing with persistent acne who wants a licensed dermatologist's input without scheduling an in-office visit.
  • A working adult in their 20s or 30s managing hormonal breakouts and looking for prescription-strength options beyond over-the-counter products.
  • Someone in an underserved or rural area without easy access to a local dermatologist who needs ongoing prescription skincare management.
  • A skincare-engaged consumer who has already tried drugstore and direct-to-consumer products and now wants a clinician-guided regimen.

Funding & Performance

Apostrophe's funding history and valuation are not publicly disclosed in widely available sources. The company operates as a private entity and has not announced a public listing.

Recent Developments

Apostrophe has broadly expanded its condition coverage beyond acne to include anti-aging and rosacea treatments, reflecting a wider trend among dermatology telehealth platforms toward full-spectrum skin health. The platform has continued to invest in the quality of its prescriber network and the customization of its compounded formulations, areas that are frequently highlighted in coverage of the online dermatology space.

Competitive Landscape

According to WellRank co-mention data, Apostrophe is most frequently discussed alongside Curology, Hims and Hers, Dermatica, Musely, and Nurx in AI-generated answers about online dermatology. Broader telehealth platforms such as Teladoc and Amwell also appear in the same conversation, though those competitors address general medicine well beyond dermatology. Apostrophe's second-place ranking in the online dermatology category positions it directly behind or alongside Curology as the specialist most often recommended by AI engines for acne and prescription skincare.

Apostrophe vs the brands AI recommends alongside it

The real competitive set in Online dermatology: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Apostrophe logo
ApostropheThis brand
#2
60.0%
Curology logo
Curology

318 shared answers

#1
70.0%
Hims & Hers logo
Hims & Hers

135 shared answers

#3
28.3%
Teladoc logo
Teladoc

69 shared answers

#5
15.0%
Dermatica logo
Dermatica

65 shared answers

#18
8.3%

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User Sentiment

Apostrophe's reputation in AI-generated content is notably strong: of 240 mentions tracked in the WellRank corpus, 233 are positive and 7 are neutral, with zero mixed or cautionary mentions. This sentiment profile suggests that AI engines consistently frame Apostrophe as a reliable and clinically credible option for telehealth dermatology. Public reviews frequently cite the quality of dermatologist communication and the effectiveness of prescribed treatments as key strengths.

Pricing

Apostrophe charges a consultation fee to connect with a dermatologist, and ongoing costs depend on the specific medications prescribed. Exact pricing varies by treatment plan and is not published as a fixed public rate; patients receive pricing details after their consultation.

Sources cited around Apostrophe

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