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Apostrophe

apostrophe.com

Dermatology telehealth for acne with oral and topical treatments.

AI Visibility

Visibility trend

Online dermatology, daily share of AI answers mentioning Apostrophe, through Jun 13, 2026.

50.0%

Avg position when mentioned: 2.0 · peak 75% on Jun 12

By engine

Where Apostrophe is strong, and where it is invisible.

  • Claude
    100.0%
  • Google AI
    66.7%
  • ChatGPT
    33.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 22 positive mentions
  • 2 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Apostrophe

ChatGPTJun 13, 2026, 11:09 UTC
What is the best online treatment for rosacea?

Short answer: there’s no single “best” product for everyone — the best online treatment is a teledermatology service that connects you with a board‑certified dermatologist who can match treatment to your rosacea subtype and severity and prescribe the right medication (topical ivermectin/azelaic acid/metronidazole, brimonidine/oxymetazoline for redness, or oral low‑dose doxycycline when needed). Services I recommend Curology — custom topical prescriptions and monthly follow‑up; popular for tailored topical combos (can include azelaic acid or other agents useful for rosacea). Good if you want a managed topical regimen with regular remote follow‑up. Apostrophe (Apostrophe Health) — telederm platform that connects you to board‑certified dermatologists and prescribes evidence‑based rosacea meds; easy refill and follow‑up system. Teladoc/Amwell (dermatology service) — telemedicine platforms that offer visits with board‑certified dermatologists; best if you want a full virtual consult (including possible oral meds like Oracea) and formal medical documentation. Dermatica (UK/Spain) — custom topical treatment plans shipped monthly; popular in Europe for prescription topical combinations (ask if they cover rosacea in your country). GoodRx Care / HeyDoctor — lower‑cost telehealth visits that can connect you to dermatology prescriptions quickly (useful for straightforward cases). Medications you might be prescribed (examples) Topical ivermectin (Soolantra) — very effective for inflammatory papules/pustules. Topical azelaic acid (Finacea) — helps bumps and redness with good safety profile. Topical metronidazole — classic first‑line topical for many. Topical vasoconstrictors (brimonidine Mirvaso, oxymetazoline Rhofade) — reduce persistent facial redness temporarily. Low‑dose oral doxycycline (Oracea) — for inflammatory rosacea not controlled by topicals. How to choose among online services Make sure they use board‑certified dermatologists. Check whether they provide follow‑up and refill care. Verify which medicines they can prescribe (some services won’t prescribe certain brand meds or oral antibiotics). Consider cost and subscription vs single visit pricing. If you have ocular symptoms, severe worsening, or rapidly spreading redness/bumps, see an in‑person dermatologist or ophthalmologist. If you tell me your rosacea type (flushing/redness vs bumps/pustules vs visible blood vessels or eye symptoms) and where you’re located, I can recommend the single best platform for you and which specific medication to ask about.

Mentioned in position 2 of 11

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ClaudeJun 13, 2026, 11:09 UTC
What is the best online treatment for rosacea?

Best Online Rosacea Treatments Here are some top options to consider: Telehealth/Prescription Services Curology – Highly recommended; dermatology providers create a custom formula that can include metronidazole or azelaic acid specifically for rosacea. Affordable monthly subscription. Hims/Hers – Offers online consultations and can prescribe topical metronidazole or ivermectin cream (Soolantra), which are gold-standard rosacea treatments. Apostrophe – Dermatologist-led platform that specializes in skin conditions including rosacea, with prescription options. Over-the-Counter Products (Available Online) EltaMD UV Clear SPF 46 – Dermatologist-favorite sunscreen that calms rosacea-prone skin La Roche-Posay Rosaliac AR – Specifically formulated to reduce redness Avène Antirougeurs – Gentle French pharmacy line designed for sensitive, rosacea-prone skin Tips Prescription treatments (azelaic acid, metronidazole, brimonidine) are generally most effective A telehealth service like Curology or Apostrophe is worth it for moderate-to-severe cases Always use gentle, fragrance-free products and daily SPF Would you like more detail on any of these options?

Mentioned in position 3 of 6

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Google AIJun 13, 2026, 11:09 UTC
What is the best online treatment for rosacea?

When it comes to online treatment for rosacea, there are a few excellent options that stand out for their accessibility, comprehensive approach, and the quality of care they provide. It's important to remember that rosacea is a chronic condition, and what works best can vary from person to person, so a personalized approach is key. Here are some of the best online treatment options for rosacea: Apostrophe: Apostrophe is a popular telemedicine platform that connects you with board-certified dermatologists who specialize in treating conditions like rosacea. Why it's great: They offer a straightforward process where you upload photos of your skin and answer a questionnaire. A dermatologist reviews this information and creates a personalized treatment plan, often including prescription medications that are shipped directly to your door. They have a good reputation for being efficient and affordable, and they can prescribe a range of treatments from topical creams to oral medications. Nurx: Nurx is another well-regarded telemedicine service that focuses on making healthcare more accessible. Why it's great: Similar to Apostrophe, Nurx allows you to consult with a medical professional online. They have a user-friendly platform and can offer prescriptions for various rosacea treatments. They often have a focus on convenience and can be a good option for those who prefer a very streamlined experience. Curology: While often associated with acne, Curology also offers treatments for rosacea. Why it's great: Curology's model involves matching you with a licensed dermatology provider who creates a custom prescription formula for your specific skin concerns. This personalized approach can be very beneficial for rosacea, as it addresses redness, bumps, and other symptoms with a single, tailored product. They also provide ongoing support and adjustments to your treatment as needed. Dermatologist-Specific Telehealth Services: Many private dermatology practices now offer their own telehealth appointments. Why it's great: If you already have a dermatologist you trust, or if you prefer to seek care directly from a local practice, check if they offer virtual consultations. This can be an excellent option for continuity of care, as your doctor will already be familiar with your medical history. They can prescribe treatments and guide you through managing your rosacea. Important Considerations for Online Rosacea Treatment: Diagnosis is Key: While these services are convenient, it's crucial to ensure you are receiving an accurate diagnosis. Some symptoms can mimic other skin conditions. Personalized Treatment: Rosacea has different subtypes and severity levels. The best online treatment will offer a personalized plan rather than a one-size-fits-all solution. Prescription Medications: Many effective rosacea treatments require a prescription. Online services facilitate access to these. Lifestyle and Skincare: Remember that medication is often just one part of managing rosacea. A good online provider will also offer advice on gentle skincare routines, trigger avoidance (like certain foods, sun exposure, and stress), and overall skin health. Follow-Up: Look for services that offer follow-up appointments or easy ways to communicate with your provider if your condition changes or if you have questions. Before starting any online treatment, it's always a good idea to read reviews of the specific service and understand their pricing structure. If your rosacea is severe or you have other underlying health concerns, a traditional in-person visit with a dermatologist might be the most appropriate first step.

Mentioned in position 1 of 3

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ClaudeJun 13, 2026, 11:09 UTC
Custom compounded skincare vs store bought products: is it worth the upgrade?

Custom Compounded Skincare vs. Store-Bought: Is It Worth It? When Custom Compounding IS Worth It Yes, upgrade if you have: Specific medical skin conditions (rosacea, melasma, severe acne) Allergies to common preservatives or fragrances Needs that require prescription-strength ingredients Recommended providers: Curology - Affordable custom prescription formulas, dermatologist-supervised, great for acne and anti-aging Musely - Strong for hyperpigmentation and melasma treatment Apostrophe - Good for more complex prescription needs When Store-Bought Is Perfectly Fine Stick with retail if you: Have generally normal skin concerns Want proven, well-tested formulations Are budget-conscious Strong store-bought alternatives: The Ordinary - Transparent, effective single ingredients at low cost Paula's Choice - Well-researched, dermatologist-backed formulas CeraVe - Dermatologist-recommended basics that genuinely work The Honest Bottom Line Factor Custom Store-Bought Cost $30-100+/month $10-50 Efficacy for specific issues Higher Moderate Convenience Lower Higher Start with quality store-bought products. If they don't resolve your concerns after 3 months, then consider custom compounding - especially through a supervised service like Curology.

Mentioned in position 3 of 6

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ClaudeJun 13, 2026, 11:08 UTC
What is the best online treatment for hormonal acne?

Best Online Treatments for Hormonal Acne Here are the top options worth considering: Prescription Services (Best for Moderate-Severe Cases) Apostrophe – Highly rated telehealth platform specializing in skin conditions; dermatologists can prescribe spironolactone, tretinoin, or birth control specifically for hormonal acne Curology – Offers customized prescription formulas; affordable and convenient with a dedicated provider Nurx – Good option if birth control is your preferred hormonal treatment; quick and discreet Why These Work Hormonal acne often requires prescription-strength treatments like: Spironolactone (blocks androgen hormones) Tretinoin (retinoid) Topical antibiotics Over-the-Counter Online Options Differin Gel (adapalene) – Available on Amazon/Target; effective retinoid for acne The Ordinary Niacinamide 10% + Zinc – Reduces sebum production affordably My Top Recommendation Apostrophe is generally considered the best starting point because their providers are board-certified dermatologists who specifically understand hormonal acne patterns. Important: Consulting a dermatologist (even virtually) is strongly recommended since hormonal acne has underlying causes that OTC products alone often can't fully address.

Mentioned in position 1 of 5

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Google AIJun 13, 2026, 11:08 UTC
What is the best online treatment for hormonal acne?

Hormonal acne can be a frustrating and persistent issue, and finding the right online treatment can feel overwhelming. Several reputable online platforms offer personalized treatment plans and prescriptions for hormonal acne, often with the guidance of dermatologists. Here are a few of the best options: Curology: Curology is a popular choice for its personalized approach. You'll fill out a detailed questionnaire, upload photos of your skin, and a licensed dermatology provider will create a custom prescription formula for you. They are particularly good at addressing hormonal acne as their providers can prescribe ingredients like spironolactone (an oral medication that helps regulate hormones) or topical treatments tailored to your specific needs. They offer ongoing support and adjustments to your treatment as your skin changes. Apostrophe: Apostrophe is another excellent online dermatology service that specializes in treating various skin conditions, including hormonal acne. They have a strong focus on prescription medications, including spironolactone and birth control pills (when appropriate and prescribed by their medical professionals), which are often key in managing hormonal acne. Their team of dermatologists is experienced in creating comprehensive treatment plans. Nurx: Nurx provides a convenient way to access prescription medications for acne, including those targeting hormonal acne. They offer birth control prescriptions, which can be a very effective treatment for hormonal acne, as well as topical and oral acne medications. The process is straightforward: you consult with a medical provider online, and if a prescription is appropriate, it's shipped directly to your door. SkyMD: SkyMD offers on-demand virtual dermatology appointments, allowing you to connect with a board-certified dermatologist quickly. This can be beneficial if you want a more immediate consultation. They can diagnose and prescribe treatments for hormonal acne, including prescription creams, oral medications like spironolactone, and other therapies. When considering an online treatment for hormonal acne, keep these factors in mind: Personalized Consultation: The best services will offer a thorough consultation with a medical professional who can assess your specific skin and medical history. Prescription Medications: Hormonal acne often requires prescription-strength treatments, such as spironolactone, certain birth control pills, or targeted topical retinoids. Ensure the platform can prescribe these. Ongoing Support: Acne treatment takes time. Look for services that offer follow-up appointments and allow for adjustments to your treatment plan. Cost: Prices can vary. Compare the costs of consultations, prescriptions, and any potential shipping fees. It's important to remember that while these online services are excellent resources, they are not a substitute for an in-person visit if your acne is severe, you have underlying health concerns, or you don't see improvement with online treatment. Always consult with a healthcare professional for personalized medical advice.

Mentioned in position 2 of 4

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Public AI visibility history

Daily rank of Apostrophe on our buyer intent questions, per category. A dash means the engines did not cite Apostrophe at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13
Online dermatology#2#1#2
Hair loss treatment#5

TL;DR

Apostrophe is a telehealth platform focused on dermatology, offering prescription skincare treatments for acne and other skin conditions through online consultations with licensed dermatologists. It operates on a direct-to-consumer model, connecting patients with providers who can prescribe both oral and topical medications without an in-person visit. According to WellRank's latest index, Apostrophe currently ranks first in the online dermatology category with 75% AI visibility, and 13 of 15 AI mentions in the WellRank corpus carry a positive tone.

Company Overview

Apostrophe is a direct-to-consumer telehealth company specializing in dermatology care delivered entirely online. Patients complete a skin assessment, which is then reviewed by a board-certified dermatologist who crafts a personalized treatment plan. The business model combines consultation fees or subscription access with the sale of prescription medications dispensed and shipped directly to the patient.

Product Features

  • Online consultations with board-certified dermatologists
  • Custom prescription topical treatments for acne, including tretinoin-based formulas
  • Oral prescription medications for acne such as antibiotics and spironolactone
  • Treatment plans for conditions including rosacea and anti-aging concerns
  • Ongoing messaging access to dermatology providers for follow-up questions
  • Direct-to-door prescription delivery

Target Market

Apostrophe primarily serves adults in the United States seeking accessible, prescription-strength dermatology care without visiting a clinic in person. Its core focus is acne treatment, though it also addresses rosacea and photoaging concerns. The platform is well suited to patients in areas with limited dermatologist access or those who prefer the convenience of remote care.

Buyer Personas

  • A young adult in their 20s dealing with persistent acne who wants a prescription solution without a lengthy wait for an in-office dermatology appointment.
  • A busy professional who has tried over-the-counter skincare without success and is looking for a clinician-prescribed routine they can manage from home.
  • Someone living in a rural or underserved area where local dermatologists are scarce or have long booking lead times.
  • A cost-conscious patient who wants dermatologist-grade care and finds telehealth more affordable and convenient than traditional office visits.

Funding & Performance

Apostrophe's specific funding rounds, investors, and valuation are not publicly disclosed in widely available sources.

Recent Developments

Apostrophe has been broadly reported to have expanded its treatable conditions beyond acne to include rosacea and anti-aging skincare, reflecting a wider trend among dermatology telehealth platforms toward broader skin health offerings. The company has also been noted for refining its asynchronous consultation model, which allows dermatologists to review patient photos and histories on their own schedule rather than requiring live video calls.

Competitive Landscape

According to WellRank co-mention data, Apostrophe is most frequently cited by AI engines alongside Curology, Hims and Hers, First Derm, Teladoc, PlushCare, Nurx, and DermatologistOnCall. Curology is its closest structural competitor, also specializing in custom prescription skincare delivered by mail. Hims and Hers competes across a broader set of conditions but has a significant dermatology presence. Apostrophe's top ranking in the WellRank online dermatology category suggests it holds a strong share of AI-driven visibility relative to this peer set.

Apostrophe vs the brands AI recommends alongside it

The real competitive set in Online dermatology: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Apostrophe logo
ApostropheThis brand
#2
50.0%
Curology logo
Curology

20 shared answers

#1
66.7%
Hims & Hers logo
Hims & Hers

11 shared answers

#12
8.3%
Nurx logo
Nurx

6 shared answers

#3
50.0%
Teladoc logo
Teladoc

5 shared answers

#17
8.3%

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User Sentiment

Apostrophe's reputation in AI-generated answers is notably strong: WellRank's corpus shows 13 positive and 2 neutral mentions with no mixed or cautious signals across 15 tracked citations. Public sentiment in reviews commonly highlights satisfaction with the quality of dermatologist recommendations and the convenience of receiving prescription treatments by mail. Some users note that because consultations are asynchronous, response times can vary, though this is a common trade-off across the telehealth dermatology category.

Pricing

Apostrophe charges a consultation fee to initiate a dermatology visit, and ongoing treatment costs depend on the specific medications prescribed. Exact pricing is not published in a stable, widely cited form and is best confirmed directly on the platform, as it can vary by treatment type and any promotions in effect.

Sources cited around Apostrophe

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