wellrank.ai
Sign In
Flo logo

Flo

First cited by AI Jun 19, 2026
flo.health ↗

Surfaced organically in AI answers about menopause and women's health. Not yet profiled.

AI Visibility

Visibility trend

Menopause and women's health, daily share of AI answers mentioning Flo, through Oct 27, 2026.

8.3%

Avg position when mentioned: 2.0 · peak 11% on Oct 7

By engine

Where Flo is strong, and where it is invisible.

  • ChatGPT
    16.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 29 positive mentions
  • 6 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Flo

ChatGPTOct 22, 2026, 15:31 UTC
How do I know if I am in perimenopause?

Short answer: You may be in perimenopause if your periods and symptoms have started changing — most commonly irregular menstrual cycles along with hot flashes, sleep problems, mood changes, or vaginal dryness. The only way to be sure is to track symptoms and talk with your clinician for an evaluation. What perimenopause is Perimenopause is the transition before menopause when ovarian hormone (estrogen/progesterone) production becomes erratic. Menopause is defined after 12 consecutive months without a period; perimenopause is the years leading up to that. Common signs and symptoms Changes in your periods (irregular timing, heavier or lighter bleeding) Hot flashes and night sweats Sleep problems and fatigue Mood swings, anxiety, or low mood Vaginal dryness, pain with sex, decreased libido Trouble concentrating or “brain fog” Breast tenderness, headaches, weight gain Decreased fertility (can still get pregnant until menopause) When it typically happens Most people start perimenopause in their 40s (it can begin in the late 30s and last up to 10 years). Average length is about 4 years. Menopause average age is about 51. How to evaluate it Track your cycles and symptoms for a few months (apps like Clue or Flo make this easy). If still having periods and pregnancy is possible, do a pregnancy test first. See your primary care provider or gynecologist. They will: Review symptoms and medical history Do a physical exam and possibly a pelvic exam Order tests as needed: thyroid tests (TSH), CBC if heavy bleeding, iron studies, and sometimes hormone tests (FSH, estradiol). Note: FSH and estradiol vary during perimenopause, so a single test may not be definitive. When lab tests help and their limits FSH tends to rise as you approach menopause, but levels fluctuate in perimenopause. A single normal FSH does not rule out perimenopause. Clinicians most often diagnose perimenopause based on symptoms and bleeding patterns, not just one lab. Treatment and symptom relief (talk with your clinician about risks/benefits) Lifestyle: sleep hygiene, regular exercise, limit caffeine/alcohol, stop smoking (smoking causes earlier menopause). Vaginal dryness: water-based or silicone-based lubricants (Sliquid, Astroglide, K-Y) and vaginal moisturizers (Replens). These are safe, OTC options. Menstrual control and contraception if still having periods: combined oral contraceptives can regulate bleeding and provide contraception. A levonorgestrel IUD (Mirena) can reduce heavy bleeding and protect the uterus if you use estrogen therapy. Hormone therapy (most effective for hot flashes and night sweats): systemic estrogen (patches like Climara or Vivelle-Dot, gels such as EstroGel, or oral estradiol like Estrace) — usually given with progesterone (micronized progesterone: Prometrium) if the uterus is intact. HRT has benefits and risks (VTE, stroke, breast cancer risk varies by type/duration); it’s typically favored for symptomatic people under 60 or within 10 years of menopause but must be individualized. Non-hormonal prescription options for hot flashes: low-dose SSRIs/SNRIs (venlafaxine/Effexor) or paroxetine (Brisdelle—have interactions and pregnancy warnings), gabapentin (Neurontin), or clonidine. Discuss side effects and drug interactions with your clinician. For mood/sleep problems: consider CBT, therapy, and sleep hygiene; medications if needed. When to call a clinician or seek urgent care Very heavy bleeding (soaking a pad/tampon every hour), passing large clots, severe pelvic pain, dizziness or fainting — seek urgent care. New or worsening symptoms that affect daily life or raise safety concerns. Next steps I suggest Start tracking cycles and symptoms (Clue or Flo are easy choices). If you want evaluation/treatment: make an appointment with your PCP or gynecologist. If you want telehealth care, services like PlushCare or Nurx can connect you with a clinician for an initial visit and prescriptions in many areas. Bring a list of symptoms, how long they started, and any medications or family history of blood clots, stroke, breast cancer, or heart disease — these affect treatment choices. If you want, tell me: Your age, recent cycle pattern changes, and the top 2 symptoms bothering you most — I can help you decide what to track and what to bring up at your visit.

Mentioned in position 2 of 17

Read full answer with sources →
ChatGPTOct 7, 2026, 11:32 UTC
How do I know if I am in perimenopause?

Short answer: You may be in perimenopause if your menstrual cycle and/or symptoms are changing in ways typical for the menopause transition. See a clinician to confirm, especially if symptoms are severe or you’re under 40. What to look for (common perimenopause signs) Changes in your period: shorter or longer cycles, heavier or lighter flow, missed periods, or more variability. Hot flashes and/or night sweats. Sleep problems (difficulty falling/staying asleep). Mood changes: irritability, anxiety, or low mood. Vaginal dryness, painful sex, or reduced libido. Trouble concentrating, memory slips, fatigue, weight gain or hair thinning. Urinary symptoms (urgency, more UTIs) or breast tenderness. How it’s diagnosed There’s no single definitive test. Hormones like FSH, estradiol and AMH can help, but levels fluctuate during perimenopause so a single blood draw may not be conclusive. Diagnosis is usually based on your symptoms, menstrual history and sometimes repeat lab tests or referral to a specialist. If you’re under ~40 with those changes, you should be evaluated for other causes (e.g., premature ovarian insufficiency). When to see a clinician right away Very heavy bleeding, bleeding between periods, or bleeding after sex. Sudden, severe symptoms that interfere with daily life. You’re younger than 40 with irregular periods. New chest pain, fainting, sudden severe headaches, or other worrying signs. What you can do now Start tracking cycles and symptoms for 2–3 months (dates, flow, hot flashes, sleep, mood). Apps like Clue or Flo are popular for this and let you share data with a clinician. Lifestyle steps that help: regular exercise, good sleep hygiene, limit caffeine/alcohol if they trigger hot flashes, pelvic floor exercises for urinary symptoms, and lubricants/moisturizers for vaginal dryness (brands: K-Y, Astroglide, or a non-hormonal moisturizer like Replens). Consider testing if recommended by a clinician. At‑home test services like Everlywell, LetsGetChecked or Modern Fertility can measure FSH/estradiol/AMH; labs like Quest or LabCorp can do the same through your provider. Remember results can vary day-to-day. Treatment options (talk to a clinician about risks/benefits) Hormone therapy (systemic or local vaginal estrogen) is the most effective for hot flashes and vaginal symptoms. Examples include patches (Vivelle‑Dot, Climara), pills (estradiol/Estrace), and vaginal products (Estrace cream, Estring ring). A clinician will discuss risks (breast cancer, blood clots) and whether you need a progestogen if you have a uterus. Non-hormonal options for hot flashes: an FDA‑approved low-dose paroxetine (Brisdelle) or certain antidepressants (SSRIs/SNRIs such as venlafaxine), gabapentin, or clonidine — to be prescribed by your clinician. Vaginal moisturizers and low‑dose vaginal estrogen help local symptoms with lower systemic exposure. Where to get specialized help (telehealth and clinics) Gennev — specializes in menopause care and telehealth for symptoms and HRT. MenoLabs — offers hormone testing plus telehealth menopause care. Maven Clinic and Tia — broader women’s health telehealth providers with menopause services. For in‑person specialty care, ask your OB‑GYN or look for a menopause clinic or a clinician certified in menopause (NCMP in the U.S.). Next steps I’d recommend Track cycles and symptoms for a few months (use Clue or Flo or a simple diary). Make an appointment with your PCP or OB‑GYN. Bring your symptom log and ask about hormone testing and treatment options. If access is limited or you prefer telehealth, consider Gennev or Maven for a menopause‑focused consult. If you’d like, tell me your age, your recent cycle changes, and the top 2–3 symptoms you’re noticing and I can help you decide whether to see someone now and what to ask them.

Mentioned in position 2 of 19

Read full answer with sources →
ClaudeOct 7, 2026, 11:32 UTC
How do I know if I am in perimenopause?

Signs You May Be in Perimenopause Perimenopause typically begins in your 40s (sometimes late 30s) and can last 4-10 years before full menopause. Common Signs to Watch For: Irregular periods (longer, shorter, heavier, or lighter) Hot flashes and night sweats Sleep disruptions Mood changes (irritability, anxiety, depression) Brain fog or memory issues Vaginal dryness Decreased libido Weight changes, especially around the abdomen Joint aches How to Get Confirmed: See your doctor - they can order an FSH (follicle-stimulating hormone) blood test, though hormone levels fluctuate and aren't always definitive. Helpful Tools & Resources: Midi Health - telehealth platform specializing in menopause care Alloy Health - online menopause symptom assessment and treatment The Menopause Society (menopause.org) - find a certified specialist Oura Ring - tracks temperature and sleep patterns that can signal hormonal changes Tracking Apps: Clue or Flo can help you log symptoms and cycle changes to share with your doctor A healthcare provider is your best first step for a proper evaluation! 👩‍⚕️

Mentioned in position 6 of 6

Read full answer with sources →
ChatGPTSep 22, 2026, 11:32 UTC
How do I know if I am in perimenopause?

Short answer: Perimenopause is the transition before menopause when your ovaries produce less estrogen and periods become irregular. There isn’t one definitive test — diagnosis is usually based on symptoms and menstrual cycle changes. Here’s how to tell and what to do next. Common signs of perimenopause Changes in periods: shorter or longer cycles, heavier or lighter bleeding, skipped periods, or more spotting. Vasomotor symptoms: hot flashes and night sweats. Sleep problems: trouble falling/staying asleep, often because of night sweats. Mood and cognitive changes: increased anxiety, mood swings, low mood, or trouble concentrating. Genitourinary symptoms: vaginal dryness, discomfort with sex, more urinary urgency or infections. Other changes: decreased libido, hair or skin changes, joint aches, and fatigue. Typical timing and duration Most people begin perimenopause in their 40s, but it can start in the late 30s or earlier. Menopause is defined as 12 consecutive months without a period; median age is ~51. Perimenopause can last months to several years (often 2–8 years). How it’s diagnosed Clinical diagnosis based on symptoms and menstrual changes. Blood tests (FSH, estradiol) can suggest ovarian aging, but levels fluctuate and a single test isn’t definitive. Your clinician will also consider pregnancy (urine pregnancy test if applicable), thyroid function (TSH), and other causes (e.g., bleeding disorders, fibroids). If bleeding is very irregular or heavy, your clinician may order pelvic ultrasound or refer to a gynecologist. What you can do now Track your cycles and symptoms for 2–3 months (dates, bleeding pattern, hot flashes, sleep, mood). Apps like Clue or Flo are helpful for this. If you’re sexually active and not trying to conceive, take a pregnancy test for missed periods. Book an appointment with your primary care clinician or a gynecologist if symptoms are bothersome or bleeding is heavy/unusual. When to seek urgent care Very heavy bleeding (soaking a pad/tampon in an hour or passing large clots), fainting, chest pain, high fever, or severe pelvic pain — go to the emergency room or urgent care. Treatment options (talk with your clinician about what’s right for you) Lifestyle: sleep hygiene, cooling strategies for hot flashes (fans, layered clothing), reducing caffeine/alcohol, regular exercise, weight-bearing exercise for bone health. Non-prescription support: vaginal lubricants (KY, Astroglide) for sex, and moisturizers like Replens for ongoing dryness. Prescription options: low-dose vaginal estrogen for genitourinary symptoms; systemic hormone therapy (HRT) is the most effective for hot flashes but has individual risks/benefits to discuss with your clinician. Other options for hot flashes include certain antidepressants, gabapentin, and clonidine. Bone health: consider bone density screening (DEXA) as recommended by your clinician. Testing and services you might use Blood tests ordered by your clinician (FSH, estradiol, TSH, CBC if heavy bleeding). At‑home hormone test kits (LetsGetChecked, Everlywell) are available for convenience but can be misleading; use them only as a supplement and review results with a clinician. Telehealth/menopause-focused care: Maven Clinic and PlushCare can connect you with clinicians experienced in perimenopause and HRT counseling. Authoritative resources: North American Menopause Society (NAMS) and U.S. Office on Women’s Health have reliable patient information. For readable guidance, consider The Menopause Manifesto by Dr. Jen Gunter. Next steps Start tracking symptoms, take a pregnancy test if relevant, and make an appointment with your primary care provider or gynecologist. Bring your symptom log. If symptoms are severe or bleeding is heavy, seek care promptly. If you want, tell me your age, the symptoms you’ve noticed, and how your periods have changed — I can help you decide what to mention to your clinician and which tests might be appropriate.

Mentioned in position 2 of 9

Read full answer with sources →
ClaudeSep 22, 2026, 11:32 UTC
How do I know if I am in perimenopause?

Signs You Might Be in Perimenopause Perimenopause typically begins in your 40s (sometimes late 30s) and can last several years. Here are common signs: Key Symptoms Irregular periods (longer, shorter, heavier, or lighter cycles) Hot flashes and night sweats Sleep disturbances Mood changes (irritability, anxiety, depression) Brain fog or memory issues Vaginal dryness Decreased libido Weight changes, especially around the midsection How to Confirm It See your doctor — they may order an FSH (follicle-stimulating hormone) blood test, though hormone levels fluctuate, so it's not always definitive. Helpful Resources & Products Midi Health (midi.health) — telehealth platform specializing in menopause/perimenopause care Alloy Health — another great telehealth option for hormone evaluation DUTCH Test — a comprehensive hormone panel you can order through a provider Flo or Clue apps — help track cycle changes over time Bottom Line The best first step is talking to your OB-GYN or a menopause specialist. Symptoms vary widely, so professional guidance is important. Would you like product recommendations for managing specific symptoms?

Mentioned in position 4 of 5

Read full answer with sources →
ChatGPTSep 12, 2026, 14:25 UTC
How do I know if I am in perimenopause?

Short answer: You may be in perimenopause if you’re having changes in your menstrual cycle plus symptoms like hot flashes, sleep or mood changes, or vaginal dryness. Perimenopause is the transition before menopause (menopause = 12 consecutive months without a period). What to look for Menstrual changes: shorter or longer cycles, missed periods, heavier or lighter bleeding, more irregularity. Vasomotor symptoms: hot flashes and night sweats. Sleep problems and fatigue. Mood changes: irritability, anxiety, or low mood. Vaginal dryness, painful sex, urinary symptoms. Changes in libido, concentration, or memory. Symptoms usually start in your 40s but can begin earlier (smoking, certain chemo, or surgery can cause earlier changes). How it’s diagnosed There’s no single definitive blood test for perimenopause. Hormone levels (FSH, estradiol, AMH) fluctuate and one measurement may be misleading. Pregnancy should be ruled out if you could still conceive. Clinicians usually make a diagnosis based on your symptoms and menstrual pattern. Menopause is confirmed retrospectively after 12 months without a period. When to see a clinician now Symptoms are disruptive to work, sleep, relationships, or mood. You have very heavy bleeding (soaking through a pad/tampon in an hour), bleeding after sex, or bleeding that concerns you. You have pelvic pain, fever, or other worrying symptoms. You want help with symptom treatments (HRT, nonhormonal meds, vaginal therapy) or contraception if you’re still having periods. What a clinician may do Review your history and medications, do a pelvic exam if indicated, and order tests to rule out other causes of bleeding. Discuss treatment options: lifestyle measures, vaginal moisturizers/lubricants, local vaginal estrogen for dryness, systemic hormone therapy (HRT) for hot flashes and other symptoms, or nonhormonal meds (some antidepressants, gabapentin) when HRT isn’t suitable. Risks/benefits are individualized. Practical resources and services (recommended) North American Menopause Society (NAMS) — evidence-based patient info and a “find-a-provider” tool for menopause specialists. Mayo Clinic patient info — clear summaries of symptoms and management. Planned Parenthood — accessible local care for reproductive issues, pregnancy testing, and basic gynecologic evaluation. Maven Clinic (telehealth) — women’s health specialists by telemedicine for convenience and follow-up. Flo or Clue (apps) — helpful for tracking cycles and symptoms to share with your clinician. EverlyWell or LetsGetChecked (home hormone kits) — can track hormones at home but interpret results cautiously; they’re not definitive for perimenopause. Next steps you can take today Start tracking cycles and symptoms (date of bleeding, hot flashes, sleep, mood). Take a pregnancy test if applicable. Make an appointment with your primary care doctor or gynecologist; ask for evaluation if symptoms are bothersome or bleeding is unusual. If you want, I can help draft questions to ask your clinician or help find local or telehealth providers. If you’d like, tell me your age, main symptoms, and whether you’re still having periods and I can give more tailored guidance.

Mentioned in position 5 of 8

Read full answer with sources →

TL;DR

Flo is a women's health app headquartered in London and founded in 2015, best known for its AI-powered period and ovulation tracking. It operates a freemium subscription model and covers topics spanning menstruation, pregnancy, and menopause. In WellRank's latest index, Flo ranks 13th in the Menopause and women's health category with 11% AI visibility, and its 34 tracked AI mentions are overwhelmingly positive, with 28 positive and 6 neutral and none flagged as mixed or cautious.

Company Overview

Flo Health builds a mobile app designed to help people with cycles track periods, predict ovulation, monitor symptoms, and navigate broader reproductive health milestones. The company is headquartered in London and was founded in 2015 by Dmitry and Yuri Gurski. Its business model is freemium: the core tracking features are free, while a premium subscription unlocks deeper health insights, personalized reports, and access to a health assistant. Flo has consistently positioned itself as a data-driven wellness platform rather than a clinical telehealth provider.

Product Features

  • AI-powered period and ovulation tracking with cycle predictions
  • Pregnancy and postpartum tracking mode
  • Menopause symptom monitoring and guidance
  • Anonymous Mode for privacy-focused tracking without personal data linkage
  • In-app health assistant offering personalized insights and educational content
  • Daily health articles and expert-reviewed content on reproductive and hormonal health

Target Market

Flo primarily serves people who menstruate, ranging from teenagers experiencing their first cycles through to people navigating perimenopause and menopause. The app covers fertility awareness, pregnancy planning, and general hormonal health. It is available globally, with particularly strong adoption in North America and Europe, and supports multiple languages.

Buyer Personas

  • A woman in her late twenties using the app to time conception and track fertile windows each month.
  • A teenager newly managing her cycle who wants a discreet, easy-to-use tool without sharing personal data.
  • A woman in her mid-forties experiencing irregular cycles and early menopause symptoms who wants symptom logging and educational guidance.
  • A health-conscious millennial who wants a centralized app to log mood, sleep, and physical symptoms alongside her cycle data.

Funding & Performance

Flo has raised significant venture funding and reached unicorn status, though the precise valuation and individual round figures are not consistently verified across public sources. The company has disclosed backing from investors including General Atlantic. It remains a private company as of the time of this profile.

Recent Developments

Flo has expanded its health content and in-app guidance around menopause, reflecting a broader industry shift toward serving older demographics beyond its core period-tracking base. The company introduced Anonymous Mode in response to growing user concern about reproductive health data privacy, particularly following changes to legal protections in the United States. Flo has also pursued partnerships with medical experts to bolster the clinical credibility of its content.

Competitive Landscape

Flo competes across two overlapping spaces: consumer cycle-tracking apps and digital women's health platforms. In WellRank's co-mention data, AI engines most frequently name Flo alongside Clue, Midi Health, Gennev, and Maven Clinic, as well as consumer brands like Replens and K-Y when menopause topics arise. Against app-native rivals like Clue, Flo competes on feature depth and AI personalization. Against telehealth-first platforms like Midi Health and Maven Clinic, Flo differentiates on scale and accessibility rather than clinical care delivery. Everlywell and LetsGetChecked appear nearby in AI answers when at-home testing intersects with cycle or hormonal health queries.

Flo vs the brands AI recommends alongside it

The real competitive set in Menopause and women's health: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Flo logo
FloThis brand
#29
8.3%
Clue logo
Clue

35 shared answers

#11
16.7%
Midi Health logo
Midi Health

12 shared answers

#9
16.7%
Gennev logo
Gennev

11 shared answers

#56
8.3%
K-Y logo
K-Y

8 shared answers

#32
8.3%

Email me when overtakes Flo

One email the day the ranks flip. Nothing else.

User Sentiment

Flo's standing in AI-generated answers is strongly favorable: of 34 mentions tracked in WellRank's corpus, 28 are positive and 6 are neutral, with zero flagged as mixed or cautious. AI engines tend to cite Flo as a reputable and feature-rich starting point for period tracking and menopause symptom awareness. Public user sentiment, reflected in app store reviews and coverage on outlets that have reviewed the app, generally praises its interface and content quality, with recurring discussion around data privacy practices that the company has addressed through its Anonymous Mode.

Pricing

Flo uses a freemium model. The core app is free to download and use for basic cycle tracking. A premium subscription unlocks advanced features including detailed health reports and the AI health assistant. Exact subscription pricing varies by region and promotional period and is not published as a stable public figure, so prospective users should check current rates directly on the Flo platform.

Sources cited around Flo

The sites engines cite in answers mentioning this brand. Win these, win the answer.

    Track Flo weekly

    One email a week: rank moves, new competitors, and the answers that changed. No noise.

    Work at Flo? Get your AI Visibility Audit.

    See every buyer intent question your customers ask AI, which ones you are losing, who wins them instead, and the exact sources driving those answers. You will finally understand your buyer intent and what Propel would do to win it.