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GoodTherapy

First cited by AI Jun 13, 2026
goodtherapy.org ↗

Surfaced organically in AI answers about online therapy. Not yet profiled.

GoodTherapy is losing the AEO war.

Not cited in a single tracked AI answer since Oct 11, 2026, down from a peak of 13% visibility in online therapy on Sep 22, 2026. This page stays public, and recovery shows here the day it happens.

AI Visibility

Visibility trend

Online therapy, daily share of AI answers mentioning GoodTherapy, through Oct 14, 2026.

0.0%

Last cited Oct 11, 2026 · peak 13% on Sep 22

By engine

Where GoodTherapy is strong, and where it is invisible.

  • No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 33 positive mentions
  • 47 neutral
  • 0 mixed or cautious

Recent AI answers mentioning GoodTherapy

ChatGPTOct 7, 2026, 11:30 UTC
What are the best affordable therapy options without insurance?

Short answer: look for low-cost networks (Open Path), community mental-health or university training clinics, sliding‑scale private therapists (search on PsychologyToday), affordable online platforms (BetterHelp, Calmerry, Talkspace), and free/low-cost peer or group supports (7 Cups, NAMI). Below are specific names, why they’re helpful, cost expectations, and quick next steps. Options and why they work Open Path Collective — nonprofit network connecting people to licensed therapists offering $30–$60 sessions. Best if you need licensed care at a guaranteed low rate. Community mental health centers / county clinics — publicly funded clinics that offer therapy on a sliding scale or free, often for a broad range of needs. Good when you need consistently affordable care and local access. University training clinics (psychology, counseling, social work programs) — supervised therapy from trainees at much lower fees (often $15–$50/session). Good for evidence-based care at low cost. Sliding‑scale private therapists (search on PsychologyToday.com or GoodTherapy.org) — many independent clinicians reduce fees based on income. Offers access to licensed therapists with flexible pricing. 7 Cups — free, anonymous peer support plus an option to pay for lower-cost professional therapy. Useful for immediate emotional support and lower-cost help. BetterHelp, Talkspace, Calmerry — online subscription therapy platforms that often cost less than typical private practice (monthly subscription with text/video options). Prices vary but can be cheaper than weekly private appointments; check promotions and financial aid. Local nonprofits and support groups (NAMI, religious/community centers) — offer free support groups and referrals; useful for peer support and practical resources. Employee Assistance Program (EAP) — if you have access through work, many provide several free therapy sessions regardless of insurance. Cost expectations (approximate) Open Path: ~$30–$60 per session. University clinics/community clinics: often $0–$50 per session. Sliding-scale private therapists: $30–$100+ depending on income and region. Online therapy platforms: often $40–150/week (subscription models vary). Peer supports and support groups: usually free or donation-based. Practical tips to make therapy more affordable Ask therapists about sliding-scale, reduced-fee slots, pro bono work, or lower-frequency scheduling (biweekly). Consider group therapy (lower per-person cost) or short-term focused work (6–12 sessions). Combine lower-cost professional therapy with apps/self‑help (CBT apps, Headspace/Calm) and peer support for day-to-day coping. If you’re in immediate crisis call 988 (U.S.) or your local emergency number. Want help finding options near you? If you tell me your city or ZIP code (or country), I can search for nearby community clinics, Open Path therapists in your area, university training clinics, and local support groups.

Mentioned in position 3 of 10

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ChatGPTSep 23, 2026, 11:31 UTC
What is the best ADHD coaching or therapy option without medication?

Short answer: there’s no single “best” option for everyone — the best non‑medication approach depends on your age, main problems (attention, organization, procrastination, emotional regulation), and whether you want therapy (psychotherapy) or coaching (skills + accountability). That said, these are the most effective, widely used options and reputable services to look at: Recommended therapy approaches (evidence-based) Cognitive Behavioral Therapy for ADHD (CBT-ADHD, e.g., Safren-style CBT) — why: strongest psychotherapy evidence for reducing functional problems in adults with ADHD (time management, organization, procrastination, negative thinking). How to get it: search for therapists who advertise “CBT for ADHD” on PsychologyToday, GoodTherapy or through CHADD/ADDA directories. Parent-training and behavioral therapy for children — why: structured behavioral programs for parents/teachers have the best evidence for kids if you want non‑medication routes. Recommended coaching and coaching resources (skills + accountability) ADHD Coaches Organization (ACO) directory — why: directory of credentialed ADHD coaches so you can find coaches who follow accepted ADHD coaching standards. ADD Coach Academy (ADDCA) graduates — why: one of the largest ADHD coach training programs; their graduate directory helps you find trained coaches experienced in organization, routines, and executive‑function coaching. Hallowell Centers (Dr. Edward Hallowell’s clinics) — why: well‑known clinics that offer ADHD coaching, skills training, and non‑medication supports from clinicians experienced in ADHD (telehealth and in‑person locations in the U.S.). Telehealth / platforms (convenience + access) BetterHelp / Talkspace — why: widely available online therapy and coaching; good if you need faster access and lower cost — verify the clinician’s ADHD experience before committing. Brightline — why: focused telehealth program for children/teens and families (behavioral health + coaching) — useful if you want structured family/child services without medication. Adjunct tools with some evidence Working memory / cognitive training programs (e.g., Cogmed) — why: limited effect size but sometimes used as an adjunct for specific working‑memory difficulties. Mindfulness-based programs and apps (Headspace, Calm) — why: useful adjuncts for emotion regulation and attention practice, not a stand‑alone treatment for moderate-to-severe ADHD. How to choose a provider (quick checklist) Decide: therapy (treatment of emotional patterns) vs coaching (practical skills and accountability) or both. Look for ADHD experience (ask: “How long have you worked with ADHD clients?” and “What model/approach do you use?”). For therapists: ask if they use CBT adapted for ADHD (Safren model for adults). For coaches: look for ACO affiliation or ADDCA training and ask about sample session structure and success measures. Ask about telehealth vs in‑person, session length/frequency, costs, and whether they will coordinate with other providers (if needed). Start with a trial session to see fit — therapeutic relationship/coaching fit matters a lot. If you tell me: 1) your age (adult vs child/teen), 2) whether you want coaching vs therapy, and 3) whether you prefer in‑person or online (and your country/region), I can give 2–3 named providers near you or links to specific directories and sample questions to ask them.

Mentioned in position 2 of 13

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ChatGPTSep 22, 2026, 11:30 UTC
How do I know if an online therapist is licensed and legit?

Short answer: ask for the clinician’s license number and state, then verify that number on the appropriate state licensing board website (or the NPI registry). Also check for disciplinary actions, confirm their title and scope (e.g., LCSW, LPC, LMFT, PsyD, MD), and watch for red flags. Practical step‑by‑step Ask the therapist for: Full name as they use professionally License type and number (and the state that issued it) Degree and training (e.g., PsyD, PhD, MSW) Whether they’re licensed to provide telehealth to clients in your state Verify the license: Go to your state licensing board website and enter the license number or name. Search “[Your state] license lookup [psychologist/social worker/counselor/physician]”. If you can’t find the state board site, use the NPI Registry (https://npiregistry.cms.hhs.gov) to confirm their provider name, business address, and taxonomy. Look for status: active/current vs. expired/suspended and any disciplinary history. Confirm scope and title: Make sure their professional title matches their license (a “therapist/coach” is not the same as an LCSW/LPC/PsyD/MD). If you need medication, make sure a psychiatrist or psychiatric nurse practitioner (NP) is involved. Check platform vetting and privacy: Ask if the platform is HIPAA‑compliant and how they protect your data. Request a copy of informed consent, confidentiality limits, emergency procedures, fees, and cancellation policy. Look for independent confirmation: Search for them on directories (Psychology Today, Zocdoc) and professional orgs; read reviews but treat them as supplemental. If you find any complaints or news stories, check the state board for details. Red flags Refusal to give a license number or to say which state issued it. Claims like “I can cure” or “guaranteed results.” Only communicating through unsecured email or asking for cash/crypto to avoid records. Using only the title “coach” or “therapist” without a licensed credential when you expect licensed mental health care. License shows discipline, suspension, or non‑renewal (unless they provide a clear, verifiable explanation). Where to start checking (services that help) Psychology Today — large therapist directory where therapists list license numbers and specialties (useful starting point). Zocdoc — shows licensed providers and lets you book telehealth appointments with credential info. Zencare — carefully vets therapists (localized in many metro areas) and has video introductions. GoodTherapy and Open Path Collective — directories with vetted clinicians; Open Path also helps find low‑cost in‑person/telehealth therapists. For employer or integrated programs: Lyra, Ginger, Talkspace, BetterHelp — these are large teletherapy platforms that vet clinicians, but you should still confirm the individual’s license and state because platform processes vary. For telepsychiatry/medication management: Teladoc, Amwell, MDLive — established telemedicine services that verify prescribers’ credentials. If you suspect fraud Contact the relevant state licensing board and file a complaint. Stop treatment and, if needed, find another licensed provider. If you’re in immediate danger or crisis, call local emergency services or your country’s crisis line (in the U.S., call 988). Sample questions to ask a prospective online therapist “What is your professional license and license number, and which state issued it?” “Are you licensed to provide telehealth to clients in my state?” “What training do you have for [my issue]?” “How do you protect privacy (platform/HIPAA compliance)?” “What happens if I’m in crisis between sessions?” If you want, tell me your state and whether you need psychotherapy or medication management and I can show you how to look up a license on the right board website and suggest vetted platforms/providers in your area.

Mentioned in position 4 of 12

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ChatGPTSep 22, 2026, 11:30 UTC
What are the best affordable therapy options without insurance?

Short answer: there are several reliable, affordable therapy options without insurance — pick based on how much you can pay, whether you want in-person vs. online, and whether you need licensed care vs. peer support. Below are specific services and approaches and why they’re useful. Immediate crisis (if needed) 988 (U.S.) or local emergency services — for imminent danger or severe crisis. Crisis Text Line (U.S.): text HOME to 741741 — free, 24/7 text support. SAMHSA National Helpline (U.S.): 1-800-662-HELP (4357) — referrals to local services. Low-cost licensed therapy options Open Path Collective — nonprofit network of licensed clinicians who offer affordable in‑person or teletherapy sessions (typically $30–$60). Good if you want a licensed therapist at a reliably low rate. University counseling/training clinics — universities with psychology or social work programs run clinics where supervised trainees provide therapy at very low cost ($10–$60). Good quality and very affordable; search local universities. Community mental health centers / Federally Qualified Health Centers (FQHCs) — sliding-scale or low-cost care, often integrated with other services; good for ongoing care and people on tight budgets. Sliding-scale private therapists — many therapists adjust fees based on income. Use PsychologyToday, GoodTherapy, or therapist directories and filter for “sliding scale” or message clinicians asking about reduced rates. Low-cost online therapy (subscription models) BetterHelp — widely available online therapy subscription (video/chat/phone); often less costly than standard private pay and has financial aid options. Good for convenience and frequent access. Talkspace — similar to BetterHelp, offers chat and scheduled sessions; can be convenient if you prefer messaging therapy. Note: these are more affordable than some private rates but are subscription-based and costs vary; check current pricing and reviews before committing. Very low-cost or free peer and community support 7 Cups — free peer-support chat and affordable paid counseling. Useful for immediate emotional support and supplemental help. NAMI (National Alliance on Mental Illness) — offers free family and peer support groups and education classes. Good for community-based peer support. Local faith-based counseling centers and nonprofit organizations (e.g., Catholic Charities, Jewish Family Services) — often offer low-cost counseling regardless of religious affiliation. Group therapy and workshops Group therapy (offered by community centers, universities, private practices) — significantly cheaper per person than individual therapy and useful for many conditions (anxiety, depression, grief, etc.). Skills-based workshops (CBT, DBT skills groups) — lower cost and teach tools you can use outside sessions. Self-help and guided-care options Evidence-based workbooks and online CBT/ACT courses (e.g., MoodGym, FearTools) and apps (Calm, Headspace for mindfulness) — not a replacement for therapy but helpful if budget is tight. Bibliotherapy: CBT workbooks like “The Feeling Good Handbook” or “Mind Over Mood” can be effective adjuncts. How to find and reduce cost Search filters: use PsychologyToday, GoodTherapy, or Open Path to find “sliding scale” or “low-fee” providers. Ask directly: call therapists and ask about sliding-scale, reduced-fee spots, short-term focused treatment, or a payment plan. Consider group therapy or fewer sessions focused on skills (time-limited therapy) to lower total cost. If you’re a student, veteran, or employee, check school services, VA, or employer EAPs — these can provide free or low-cost care even without standard insurance. If you tell me your country or zip/city, I can look up local low-cost clinics, university programs, or relevant nonprofits near you.

Mentioned in position 3 of 13

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ChatGPTSep 19, 2026, 11:30 UTC
I think I need therapy but cannot afford 200 dollars per session. What are my options?

You don’t have to pay $200/session to get help. Here are practical, lower‑cost paths (with specific names) and quick tips so you can find something that fits your budget. Options and where to look Use sliding‑scale and nonprofit clinics Open Path Psychotherapy Collective — directory of therapists who offer $30–$60 sessions. Local community mental health centers / Federally Qualified Health Centers (FQHCs) — sliding scale by income; call your county health department. Nonprofits like Catholic Charities or Jewish Family Services often provide low‑cost counseling. University training clinics Many universities with psychology or counseling programs run clinics where advanced trainees provide supervised therapy at low cost (often $20–$75/session). Search “[your city] university counseling clinic.” Online platforms with lower fees or subscriptions BetterHelp and Talkspace — subscription pricing that usually works out lower than $200 per session; includes messaging plus scheduled sessions. Calmerry — lower‑cost online therapy options. Open Path (again) also lists telehealth therapists. Shorter / cheaper formats Group therapy — usually much cheaper per person than individual therapy; check local clinics and universities. Brief coaching / focused skills courses — some platforms offer short CBT or DBT skills courses at lower cost. Peer support and app‑based tools 7 Cups — free peer listeners and affordable paid therapy. Woebot and Wysa — AI‑guided CBT tools with optional coaching, lower cost than traditional therapy. DBSA and NAMI run support groups (free or low cost). Insurance, EAPs, and public programs If you have health insurance, look for in‑network therapists (your insurer’s website or Psychology Today filters). Employee Assistance Program (EAP) through work often gives several free sessions. Medicaid covers therapy in many states; VA offers services for veterans. Directories and ways to search Psychology Today and GoodTherapy — filter for sliding scale, insurance accepted, telehealth. Zencare — curated therapists, some with lower fees. Crisis and immediate safety If you are in immediate danger or thinking about harming yourself, call emergency services now. US: 988 is the Suicide & Crisis Lifeline. Other countries: Samaritans (UK/Ireland), Lifeline (Australia 13 11 14). The Trevor Project for LGBTQ youth in crisis (1‑866‑488‑7386 in US, plus chat). Practical tips to lower cost Ask a therapist if they have sliding‑scale spots or a short-term reduced fee. Negotiate number/frequency of sessions (biweekly vs weekly). Consider a mix: some sessions with a licensed therapist and interim use of apps or support groups. Look for community workshops or low-cost CBT groups. If you want, tell me: which country/city you’re in and whether you have insurance, are a student, veteran, or employed (EAP). I can search local low‑cost options and links for you.

Mentioned in position 13 of 15

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ChatGPTSep 17, 2026, 11:30 UTC
How do I know if an online therapist is licensed and legit?

Short answer: ask for their full name, license type and license number — then verify that information with official state licensing boards and national registries. Below is a quick checklist, how to verify, common red flags, a short script to use, and a few vetted services/directories to consider. What to check (quick): Professional title and degree (e.g., PhD, PsyD, LCSW, LMFT, LPC, MD). License number and the state that issued it. Whether they are licensed to practice in your state (telehealth usually requires this). Any disciplinary actions or sanctions. Whether the platform or clinician uses a secure, HIPAA-compliant system. How to verify: Ask the clinician for: full name, license type (e.g., LCSW, LMFT, PsyD, MD), license number, and the state that issued it. Look up the license on the state licensing board website. Search “[your state] board of psychology” or “[your state] board of social work / counseling / medical board” and use their license lookup tool. Use the NPI Registry (NPPES) to confirm name and practice details for prescribers or clinicians who list an NPI. For psychiatrists, check the state medical board and ABMS/ABPN for board certification. For professional misconduct or discipline, the state board lookup will usually show sanctions. You can also search the state attorney general or court records if needed. If you used a directory/platform, check whether that site vets credentials and how they do it. Red flags: Refuses to give a license number or gives only a vague site profile. Claims only a generic title like “wellness coach” when you asked for therapy. Guarantees a cure or promises immediate results. Requests payment only by cash or cryptocurrency, or asks you to leave the platform for sessions. No privacy/HIPAA info, or using unsecured messaging video tools. Short script you can use: “Before we start, could you please tell me your full name, license type and number, and the state that issued it? I’d like to double-check your license on the state board.” Directories / platforms that vet clinicians (and why): Psychology Today — large directory; clinicians list license and education (useful starting point). Zencare — curates/vets providers and videos of clinicians in many areas (helpful for quality search). GoodTherapy — directory that screens listings and emphasizes ethics. NPPES NPI Registry — government registry to verify NPI details (useful for prescribers). BetterHelp — big teletherapy network that requires clinicians to be licensed; convenient if you want many options quickly. Talkspace — teletherapy platform with licensed clinicians and integrated messaging/video; good if you want flexible communication. Amwell / Teladoc / MDLive — telemedicine platforms that include board-verified psychiatrists for medication/medical management. (If you’re in the U.S. — laws and registries are U.S.-centric; if you’re elsewhere let me know your country and I’ll give country-specific guidance.) If you want, give me the clinician’s name and the state they say they’re licensed in and I’ll walk through where to look and what to expect to see.

Mentioned in position 3 of 8

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TL;DR

GoodTherapy is a therapist directory and mental health education platform that connects individuals with licensed mental health professionals and publishes consumer-focused wellness content. It operates as a membership-based directory for therapists rather than a direct-care telehealth provider. In WellRank's latest index it ranks 13th in online therapy at 11% AI visibility and 26th in ADHD telehealth at 3% visibility, appearing alongside major brands such as BetterHelp, Talkspace, and Psychology Today across 74 tracked AI mentions, all of which are either positive or neutral with zero cautious signals.

Company Overview

GoodTherapy operates goodtherapy.org as a therapist finder and mental health resource hub, helping people search for in-person and online therapists by location, specialty, and insurance. Its business model centers on paid professional memberships, where therapists and counselors subscribe to be listed in the directory. The platform also publishes a substantial library of mental health articles aimed at consumers. Its founding and headquarters details are not publicly prominent in widely cited sources.

Product Features

  • Searchable therapist directory filtered by specialty, location, and insurance
  • Therapist profiles with credentials, approaches, and contact details
  • Mental health topic library with consumer-facing educational articles
  • Therapist blog platform allowing listed clinicians to publish content
  • Online therapy filter to surface telehealth-available providers
  • Ethics-focused vetting process that screens out practitioners who pathologize normal behavior

Target Market

GoodTherapy primarily serves adults in the United States who are seeking a licensed therapist for issues including anxiety, depression, trauma, relationship difficulties, and ADHD. It also serves therapists and counselors as a marketing and professional development platform. The directory covers a wide range of mental health specialties and is accessible nationally, with some international listings.

Buyer Personas

  • A first-time therapy seeker who wants to browse vetted therapist profiles before committing to an appointment.
  • An adult managing anxiety or depression without insurance who is comparing affordable or sliding-scale therapy options, a context frequently discussed in sources like this GoodRx guide to therapy without insurance.
  • A licensed therapist or counselor looking to grow a private practice by listing on a credible, ethics-oriented directory.
  • A caregiver or family member researching therapist options for a loved one dealing with a specific condition such as ADHD or trauma.

Funding & Performance

GoodTherapy is a privately held company. Funding amounts, investor details, and valuation are not publicly disclosed. Revenue scale and user or member counts are also not published.

Recent Developments

GoodTherapy has continued expanding its editorial content library, reinforcing its dual role as both a directory and a mental health information resource. The platform has maintained emphasis on its ethical membership criteria as a differentiator in a crowded therapist-directory market. No specific product launches or funding events have been widely reported in verifiable sources.

Competitive Landscape

GoodTherapy competes most directly with Psychology Today's therapist finder, which dominates the directory segment, and with platforms like Zencare and Open Path Collective in the vetted-directory niche. AI engines also routinely mention it alongside direct-care telehealth services such as Talkspace and BetterHelp, even though GoodTherapy's model is a directory rather than a therapy delivery platform. Community and low-cost alternatives like 7 Cups and NAMI also appear in the same AI answer contexts, reflecting the broader affordable-care conversation in which GoodTherapy is cited, as seen in resources like this Healthline therapy-for-every-budget guide.

GoodTherapy vs the brands AI recommends alongside it

The real competitive set in Online therapy: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
GoodTherapy logo
GoodTherapyThis brand
–
0.0%
Psychology Today logo
Psychology Today

80 shared answers

#8
29.2%
Talkspace logo
Talkspace

73 shared answers

#1
87.5%
BetterHelp logo
BetterHelp

71 shared answers

#2
83.3%
Open Path Collective logo
Open Path Collective

34 shared answers

#7
33.3%

Email me when overtakes GoodTherapy

One email the day the ranks flip. Nothing else.

User Sentiment

Across 74 AI-engine mentions tracked by WellRank, 31 are positive and 43 are neutral, with zero mixed or cautious citations, suggesting that AI systems treat GoodTherapy as a credible, safe recommendation rather than a contested or controversial one. It is typically mentioned in informational or research-oriented contexts, particularly in answers about finding affordable therapy or locating specialists, a pattern consistent with community discussions such as this Reddit thread on low-cost therapy options. Public sentiment in consumer forums is generally favorable toward its therapist-vetting standards.

Pricing

GoodTherapy is free for consumers to search and browse. Therapist membership pricing is not publicly listed in detail on the site and exact subscription tiers are not widely published. Session costs depend entirely on the individual therapists listed, many of whom offer sliding-scale fees; the platform itself does not set or publish session rates.

Sources cited around GoodTherapy

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