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Psychology Today

First cited by AI Jun 11, 2026
psychologytoday.com

Surfaced organically in AI answers about online therapy. Not yet profiled.

AI Visibility

Visibility trend

Online therapy, daily share of AI answers mentioning Psychology Today, through Aug 3, 2026.

35.0%

Avg position when mentioned: 5.3 · peak 37% on Jun 30

By engine

Where Psychology Today is strong, and where it is invisible.

  • ChatGPT
    60.0%
  • Claude
    40.0%
  • Google AI
    40.0%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 156 positive mentions
  • 160 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Psychology Today

ChatGPTAug 3, 2026, 09:44 UTC
How do I pick a legitimate online psychiatry provider?

Good question — legitimate online psychiatry matters for safety, continuity of care, and legal prescribing. Here’s a practical checklist to evaluate any tele‑psychiatry service, followed by some reputable options you can consider. What to check (quick checklist) Licensure: clinicians must be licensed in the state where you are located. Ask for the clinician’s state license number or NPI and verify it on your state medical board website. Credentials and specialty: confirm the clinician is an MD/DO (psychiatrist) or a psychiatric NP/PA, and whether they’re board‑certified in psychiatry. Comprehensive intake: a legitimate provider will do a detailed initial assessment (history, symptom review, medical history, meds) — not just an online form — before prescribing. Controlled‑substance policy: ask how they handle stimulant/benzodiazepine prescriptions and whether they require in‑person visits per state/DEA rules. Privacy/security: platform should be HIPAA‑compliant and use secure video (ask about privacy policy and encryption). Follow‑up and continuity: check how often follow‑ups are scheduled and whether they coordinate with your primary care provider. Crisis plan: they should clearly state what to do in emergencies (e.g., 911/local ER instructions) and have a protocol for urgent issues. Cost & insurance: transparent pricing, whether they accept your insurance or use HSA/FSA, subscription vs per‑visit fees. Red flags: pressure to fill prescriptions immediately, refusal to share clinician info, only an automated questionnaire with no live evaluation, many negative legal/press reports. Reputable services to consider (examples and why) Teladoc: large national telemedicine company with board‑certified psychiatrists, works with many insurers, widely used and HIPAA‑compliant. Amwell: established telehealth platform offering psychiatry and medication management; partners with health systems and insurers. Doctor On Demand (now part of larger telehealth networks): offers psychiatrists and psychologists for evaluation and medication management; known for thorough assessments. PlushCare: offers psychiatry plus primary care, accepts many insurance plans, and focuses on continuity of care and medication management. Brightside Health: specializes in depression and anxiety with combined medication and therapy options and outcome‑focused care models. Talkiatry: focused telepsychiatry service for medication management that partners with health systems and employers (good option if you want psychiatrist-only care). Zocdoc / Psychology Today / APA “Find a Psychiatrist”: not platforms for care themselves but useful directories to find local psychiatrists who provide video visits — good if you prefer a clinician licensed in your state or want to see ratings/insurer acceptance. How to verify a specific clinician or platform Ask for clinician name, license number, and NPI. Confirm on state medical board and the NPI registry. Request a copy of their privacy policy and terms, and ask whether they’re HIPAA‑compliant. Ask about their initial evaluation process and follow‑up schedule. Confirm pricing and whether your insurance is accepted or they provide superbills. Read recent reviews and search news for regulatory actions or major complaints. If you want, tell me the name of a specific online psychiatry service or clinician you’re considering and I’ll help look up red flags and how to verify them.

Mentioned in position 8 of 8

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ChatGPTAug 3, 2026, 09:36 UTC
How do I know if an online therapist is licensed and legit?

Short answer: ask for the clinician’s full name, license type/state, and license number — then verify that information on the appropriate state licensing board and national registries. Below is a quick checklist, tools to use, red flags, and a short script you can use to request verification. Step-by-step checklist Ask for identifying details Full name Degree and credential (e.g., PsyD, PhD, LCSW, LPC, MD) License type (e.g., psychologist, clinical social worker, professional counselor) and the state that issued it License number Where they trained (school/program) and whether they’re licensed to provide telehealth across state lines Verify the license Look up the license number/status on the state licensing board website (search “[state name] board of psychology” or “[state name] board of social work/behavioral health/medical board”). For physicians/psychiatrists use the Federation of State Medical Boards (FSMB) or each state medical board; for board certification check ABMS “Certification Matters.” For psychologists see the Association of State and Provincial Psychology Boards (ASPPB) links or the state board lookup. For social workers see the state social work licensing board or the Association of Social Work Boards (ASWB) site for guidance. You can also check the NPI Registry (npiregistry.cms.hhs.gov) to confirm the clinician’s practice name and license details. Check the telehealth platform and privacy If they’re on a marketplace/platform, use reputable directories like Psychology Today, GoodTherapy, or Zocdoc to find profiles — but still verify the license yourself. Confirm the platform’s privacy/HIPAA policy (does the platform say it’s HIPAA-compliant?) and ask how your sessions and records are protected. Look for disciplinary actions State board lookups will usually show whether the license is active, expired, or subject to sanctions/discipline. If you have concerns, call the licensing board and ask about the provider. Confirm scope of practice and prescribing authority Only psychiatrists (MD/DO) prescribe medications; therapist titles like LCSW/LPC cannot prescribe. If someone promises prescriptions without medical evaluation, that’s a red flag. Useful services/tools (by name) State licensing board websites (search “[state] licensing board [profession]”) — authoritative source for license status. NPI Registry (npiregistry.cms.hhs.gov) — quick confirm of provider identity and practice location. Psychology Today, GoodTherapy, Zocdoc — directories with clinician profiles (useful starting places). Federation of State Medical Boards (FSMB) — for physicians/psychiatrists. ABMS Certification Matters — to verify physician board certification. PSYPACT — interstate telepsychology compact for psychologists (if you’re doing telehealth across states). ASWB — for information on social work licensure/exams and guidance to state boards. What to watch for (red flags) No license number, or license doesn’t show as “active/valid.” Vague or inconsistent answers about qualifications or where they practice. Promises of guaranteed “cures,” extremely quick fixes, or unrealistic claims. Requests to use unsecure platforms (consumer video apps without privacy protections), or to pay only by cash/anonymous methods. Prescribing controlled medications without a proper psychiatric evaluation, or offering meds on first contact via chat only. No formal intake, no written consent, or no clear privacy policy. Short script you can use “Can you tell me your full name, your license type and number, and the state that issued it? I like to verify licensure before starting. Also, can you send your informed consent/privacy policy and confirm whether you’re licensed to provide telehealth in my state?” If something seems off Don’t share sensitive personal or payment information. Contact the state licensing board to report concerns. If you’re in immediate danger or feel at risk, call local emergency services or a crisis line. If you’d like, paste the therapist’s name, license number (or the profile link and the state), and I’ll walk you through how to verify it or check it for you.

Mentioned in position 1 of 3

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ChatGPTAug 3, 2026, 09:36 UTC
What is the best online couples therapy?

There isn’t one single “best” — the right online couples therapy depends on your goals, budget, therapy model you prefer, and whether you need providers who can legally treat you across state lines. Below are top options, each good for different needs: ReGain (by BetterHelp) — relationship-focused platform that matches you with licensed couples counselors, offers live sessions and messaging, and is convenient for flexible scheduling. Good if you want a mainstream, couples-specific service. Talkspace Couples — provides licensed couples therapists with asynchronous messaging plus live video sessions. Good if you want heavy messaging access between sessions and modern app-based care. The Gottman Institute (Gottman Therapy directory) — not a subscription platform but a directory to find certified Gottman therapists who use an evidence-based, research-backed couples method. Best if you want proven Gottman-method therapy. Emotionally Focused Therapy (EFT) therapists via directories (e.g., Psychology Today, TherapyDen) — if you want a therapist trained specifically in EFT (best for attachment-focused work and deeper emotional bonding). Open Path Collective — low-cost option (sliding scale) connecting to licensed therapists who accept reduced fees; good if affordability matters. Availability depends on membership and therapist supply. Lasting (app) — a clinically informed relationship program with exercises and lessons you can do as a couple; not a replacement for a licensed therapist but useful as a supplement or lower-cost structured program. Faithful Counseling — part of the BetterHelp family, with therapists who integrate faith/spirituality into counseling if that’s important to you. How to choose Pick the therapy model if you have one in mind (Gottman, EFT, Imago). Verify the therapist is licensed and experienced specifically in couples work. Check whether the platform or therapist can legally treat you (telehealth licensure across states/countries). Decide on live sessions vs. messaging, and whether you need insurance coverage (many platforms are cash-pay; check if a therapist will accept your insurance). Try an initial session to see fit — many platforms let you change therapists if needed. If you want, tell me: your goals (conflict resolution, rebuilding trust, communication), budget/insurance, and where you live (country/state), and I’ll recommend the single best option for your situation.

Mentioned in position 5 of 9

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ClaudeAug 3, 2026, 09:36 UTC
What is the best online couples therapy?

Best Online Couples Therapy Options Here are the top recommendations: ReGain (Best Overall) Specifically designed for couples and relationship issues Licensed therapists available via messaging, phone, or video Affordable subscription model (~$60-$100/week) Easy to match with a couples-focused therapist Talkspace (Best for Flexibility) Well-established platform with strong therapist vetting Multiple communication formats Good for busy couples with different schedules Often accepts insurance BetterHelp/Couples Therapy (Best Value) Large therapist network Competitive pricing with financial aid available User-friendly interface Brightside (Best if Mental Health Issues Overlap) Good if one partner also needs individual support Psychiatry services available alongside therapy Traditional Practice via Psychology Today (Best for Serious Issues) Their therapist finder lets you filter for couples counselors Many now offer telehealth Best for more complex relationship challenges My top pick is ReGain because it's purpose-built for couples, making it easier to find therapists with specific relationship expertise rather than general therapists who also see couples. Would you like more details on pricing or what to look for in a couples therapist?

Mentioned in position 5 of 5

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ClaudeAug 3, 2026, 09:36 UTC
How do I know if an online therapist is licensed and legit?

Verifying an Online Therapist's Credentials Great question - this is really important for your safety and care quality. Here's how to check: Look for Licensed Platforms These platforms verify therapist credentials before listing them: BetterHelp - requires state licensure verification Talkspace - screens for licensed professionals Teladoc - medical-grade verification process Alma - known for rigorous credentialing Check Credentials Directly Look for these license types: LCSW (Licensed Clinical Social Worker) LPC (Licensed Professional Counselor) LMFT (Licensed Marriage & Family Therapist) PhD or PsyD (Psychologist) Verify independently: Search your state's licensing board website (most are free and public) Use Psychology Today's therapist finder - they verify licenses before listing Check NASW (National Association of Social Workers) directory Red Flags to Avoid ❌ No listed license number ❌ Vague credentials like "certified life coach" only ❌ No physical address or state of practice listed ❌ Pressure to pay upfront in full with no refunds Quick Tip Zocdoc also lists therapists with verified credentials and insurance acceptance, making it easy to cross-reference. Would you like help finding therapists in a specific state or with a particular specialty?

Mentioned in position 5 of 6

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ChatGPTAug 3, 2026, 09:36 UTC
What are the best affordable therapy options without insurance?

Short answer: the most affordable routes are low‑fee networks and community/university clinics, lower‑cost online therapy platforms, free or peer support groups, and therapy apps/AI tools as a bridge. Specific services to try and why: Open Path Psychotherapy Collective — a vetted national network of therapists who offer private-pay sliding‑scale rates (typically $30–$60/session). Great for in‑person or video therapy at truly reduced prices. Psychology Today / GoodTherapy directory filters — not a provider, but use their “sliding scale” or “reduced fee” search filters to find local therapists who will negotiate fees. University training clinics (name your local university) — graduate programs in clinical/counseling psychology or social work often offer therapy from supervised trainees for $15–$60/session. Good quality clinical care at low cost. Community Mental Health Centers / FQHCs — federally funded clinics offer services on income‑based sliding scales or Medicaid rates if eligible. Use the SAMHSA Treatment Locator (U.S.) to find nearby centers. BetterHelp / Talkspace — mainstream online therapy subscriptions that are often cheaper than private in‑person therapy and offer text/video options. Better for steady, flexible access (cost varies by plan; check current promos). Online‑Therapy.com and Sanvello — lower‑cost structured CBT programs and coaching-style supports. Good when you want structured, skills‑based work rather than long‑term talk therapy. 7 Cups — free peer listeners and low‑cost paid therapy; useful for immediate emotional support and ongoing low‑intensity help. Woebot / Wysa — AI/chatbot CBT tools (free + premium tiers). Not a substitute for licensed therapy but helpful for daily skills practice and mood tracking at very low cost. NAMI and other peer support groups (local NAMI Connection, DBSA, SMART Recovery, AA/NA) — free peer‑led groups that reduce isolation and teach coping strategies. Employee Assistance Program (EAP) — if employed, your EAP may provide several free short-term therapy sessions even if you don’t have medical insurance. How to choose and lower cost Ask therapists up front about sliding scale, reduced fees, or shorter sessions (25–45 min) to reduce cost. Consider short‑term, goal‑focused therapies (CBT, ACT) for faster symptom relief. Try a low‑cost app or chatbot while you find a therapist. Use free initial consultations to see fit before committing. If you’re in crisis or suicidal, call emergency services or your local crisis line immediately (in the U.S., dial 988). If you tell me your country or ZIP/postal code and whether you prefer in‑person vs telehealth, I can search for specific local low‑cost clinics, Open Path therapists nearby, or university training centers.

Mentioned in position 2 of 13

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TL;DR

Psychology Today is a well-established media and directory brand headquartered in New York that operates one of the largest therapist-finder directories in the United States. In WellRank's latest index it ranks fifth in online therapy queries with 33% AI visibility, twelfth in ADHD telehealth at 12% visibility, and forty-fifth in online psychiatry at 2% visibility, indicating strong but category-specific recognition in AI-generated answers.

Company Overview

Founded in 1967, Psychology Today began as a print magazine and has evolved into a digital media brand whose most commercially significant product is its therapist directory at psychologytoday.com. The directory allows consumers to search for licensed mental health professionals by location, specialty, insurance, and cost, while the broader site publishes editorial content on mental health topics. The business model combines directory listing fees paid by clinicians with advertising revenue from its editorial content.

Product Features

  • Searchable therapist and psychiatrist directory covering thousands of U.S. providers
  • Provider profile pages including credentials, specialties, fees, and accepted insurance
  • Filter options for telehealth availability, sliding-scale fees, and condition focus
  • Editorial library of articles, blogs, and expert columns on mental health topics
  • Mental health condition and topic guides written by credentialed contributors
  • Find a Treatment Center directory for higher levels of care

Target Market

Psychology Today primarily serves adults in the United States who are actively seeking a therapist, psychologist, or psychiatrist, including those looking for telehealth options. It also covers a wide range of conditions including anxiety, depression, ADHD, trauma, and relationship issues. A secondary market is licensed clinicians who pay to list their practices in the directory.

Buyer Personas

  • A working adult in a mid-sized U.S. city who needs a licensed therapist that accepts their insurance and offers evening telehealth appointments.
  • A parent searching for a child or adolescent therapist with experience in ADHD or behavioral issues within driving distance.
  • A recently diagnosed individual looking to understand a mental health condition through credible editorial content before booking a first appointment.
  • A cost-conscious person seeking sliding-scale or lower-fee therapy options, using directory filters to identify accessible providers, as discussed in resources like this guide on verifying therapist licenses.

Funding & Performance

Psychology Today is privately held. Its ownership structure and any funding or acquisition details are not publicly disclosed in a widely verifiable way. The magazine and directory have operated continuously for decades, suggesting a stable, self-sustaining business, though specific revenue or valuation figures are not publicly available.

Recent Developments

Psychology Today has expanded the telehealth filter functionality within its directory to reflect the broader industry shift toward remote care. The brand has also continued growing its editorial content footprint on topics such as therapy waitlists, a subject AI engines frequently surface alongside the directory, as seen in sources like this overview of what to do on a therapy waitlist and practical tips from Open Counseling. No major product launches or acquisitions have been widely reported recently.

Competitive Landscape

In WellRank's co-mention data, Psychology Today is most frequently cited alongside Talkspace, BetterHelp, Zocdoc, Amwell, Open Path Collective, Teladoc, Cerebral, and MDLive. Unlike most of those brands, which deliver therapy directly, Psychology Today functions as a discovery and referral layer rather than a care provider, which means it competes for search and AI-answer real estate rather than for patient sessions. Its strongest competitive position is in general online therapy queries where it holds 33% AI visibility, though it trails significantly in online psychiatry at 2% visibility.

Psychology Today vs the brands AI recommends alongside it

The real competitive set in Online therapy: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Psychology Today logo
Psychology TodayThis brand
#4
35.0%
Talkspace logo
Talkspace

223 shared answers

#1
85.0%
BetterHelp logo
BetterHelp

208 shared answers

#2
80.0%
Zocdoc logo
Zocdoc

117 shared answers

#12
15.0%
Amwell logo
Amwell

109 shared answers

#3
38.3%

Email me when overtakes Psychology Today

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User Sentiment

Of Psychology Today's 198 mentions in the WellRank AI corpus, 106 are positive and 92 are neutral, with zero mixed or cautious mentions, reflecting a broadly trusted reputation. AI engines tend to cite it as a credible starting point for finding a therapist rather than as a direct-care platform. Public sentiment echoes this positioning, with users and editorial sources frequently recommending the directory as a vetted resource for locating licensed professionals.

Pricing

Clinicians pay a recurring listing fee to appear in the Psychology Today therapist directory; the exact fee is not prominently published and may vary. For consumers, accessing the directory and editorial content is free. Therapy session costs depend entirely on the individual providers listed and are not set by Psychology Today.

Sources cited around Psychology Today

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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