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Psychology Today

First cited by AI Jun 11, 2026
psychologytoday.com

Surfaced organically in AI answers about online therapy. Not yet profiled.

AI Visibility

Visibility trend

Online therapy, daily share of AI answers mentioning Psychology Today, through Sep 12, 2026.

40.0%

Avg position when mentioned: 5.6 · peak 49% on Aug 11

By engine

Where Psychology Today is strong, and where it is invisible.

  • Google AI
    53.3%
  • ChatGPT
    46.7%
  • Claude
    20.0%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 281 positive mentions
  • 281 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Psychology Today

ChatGPTSep 12, 2026, 14:24 UTC
How do I know if an online therapist is licensed and legit?

Short answer: verify their license number and check it with the appropriate state licensing board, confirm they are licensed to practice in your state for telehealth, and make sure the platform or clinician uses secure/HIPAA-compliant telehealth and has clear consent/crisis procedures. Concrete steps (what to do, in order) Ask the clinician directly for their full name, professional degree (PhD, PsyD, LCSW, LMFT, LPC, MD, NP, etc.), license number, and the state(s) where they’re licensed to practice. Look up the license on the state licensing board website (search “[state] board of psychology” or “[state] board of behavioral health” or “[state] board of social work” + “license lookup”). The board record will show active/expired status and any disciplinary actions. Check the NPI (National Provider Identifier) Registry (nppes.cms.hhs.gov) to confirm name, specialty, and organization. Confirm the clinician is licensed in the state where you live. Teletherapy laws usually require the provider to be licensed where the patient is located. Ask the clinician or platform about HIPAA/security: do they sign a Business Associate Agreement (BAA), and do they use encrypted, HIPAA-compliant video/text? Ask for a privacy policy. Ask about emergency/crisis procedures (what happens if you’re suicidal or need urgent care), prescribing practices (who can prescribe meds and how), cancellation/fees, and whether they carry professional liability insurance. Search independent sources: Psychology Today, GoodTherapy, Zencare, or state board discipline pages. Read reviews but treat them cautiously. What to check on the licensing board record License status: active vs lapsed/expired License type and expiration date Any disciplinary actions, sanctions, or malpractice findings Where the license is valid (state-by-state) Red flags Refuses to give a license number or won’t say where they’re licensed Claims to be “licensed online” without any state license Requests payment only via gift cards, crypto, or other nonstandard methods Guarantees cures or offers extremely fast “cures” No written informed consent, no crisis plan, or uses an unsecure video platform Short script to ask a prospective therapist “Can you tell me your full name, professional degree, license number, and the state(s) where you are licensed? May I have time to verify that with the state licensing board? Also, do you sign a HIPAA BAA for telehealth, and what is your crisis plan if I need urgent help?” Specific services/directories (names + why) Psychology Today — large directory of therapists with filters (specialty, insurance, telehealth); useful starting point to find clinicians who list credentials. GoodTherapy — directory that emphasizes ethical practice and requires clinicians to meet standards before listing. Zencare — vets therapists (video interviews, verified licenses) and is helpful if you want a screened clinician quickly. Open Path Collective — vetted low-cost therapists (sliding scale) if cost is a concern. Teladoc, Amwell, MDLive — established medical telehealth companies that provide psychiatric and behavioral-health visits and typically work with insurance; good for medication management/telepsychiatry. BetterHelp, Talkspace — widely used online therapy platforms that connect you to licensed counselors and are convenient for messaging/teletherapy; check whether they will sign a BAA or accept insurance if that matters to you. If you want, tell me which therapist or platform you’re considering and your state; I can look up how to verify that license or point you to the exact board lookup page.

Mentioned in position 1 of 9

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ChatGPTSep 12, 2026, 14:24 UTC
What are the best affordable therapy options without insurance?

Short answer: there are several reliable low-cost routes — look into Open Path Collective, university training clinics, community mental health centers/FQHCs, peer-support services (7 Cups), and lower-cost teletherapy platforms (BetterHelp, Pride Counseling). Below I list the best options, why they’re good, typical cost range, and quick tips to make therapy affordable. Best affordable therapy options (by name and why) Open Path Collective — nonprofit directory connecting clients to licensed therapists who charge roughly $30–$60/session. Built specifically for people without insurance who need affordable, ongoing therapy. University training clinics (local colleges with counseling or clinical psychology programs) — low fees (often $10–$75) with supervised graduate trainees. Good quality and much cheaper than private practice. Community mental health centers / Federally Qualified Health Centers (FQHCs) — sliding-scale care based on income; can provide therapy and medication services. Cost varies widely but often very low or even free. 7 Cups — free peer support chats plus optional paid online counseling with licensed therapists at lower rates than many private practices. Good as an interim option or supplement. BetterHelp / Pride Counseling — large, accessible teletherapy platforms with subscription pricing (often $60–$120/week depending on plan and discounts). Not the cheapest long-term, but convenient and sometimes cheaper than in-network private pay. Talkspace — similar to BetterHelp (text/teletherapy subscription model). Prices vary; check current promotions — convenient if you need flexible messaging-based therapy. iPrevail — peer coaching and CBT-based programs at low cost; some free resources and community support. Better for skills-based work and support than long-term psychotherapy. Local nonprofits and faith-based counseling services (e.g., Catholic Charities) — many offer sliding-scale or low-cost counseling regardless of faith. Fees vary but often affordable. Employee Assistance Program (EAP) — if you’re employed, your employer may offer free short-term counseling (typically 3–6 sessions) through an EAP. Crisis and peer-support nonprofits for specific groups — e.g., The Trevor Project (LGBTQ youth), Veterans Crisis Line, NAMI support groups — free and immediate help or ongoing peer support. How to find therapists who will charge less Use Open Path Collective, Psychology Today (filter for “sliding scale”), and SAMHSA’s treatment locator (if in the U.S.) to search local options. Call university psychology/counseling departments and community health centers. Search local nonprofits, community clinics, and faith-based counseling services. Ask private therapists if they offer sliding-scale fees, a reduced session length, or a payment plan. Ways to reduce cost even if seeing a private therapist Ask about sliding-scale fees or reduced-rate slots. Request 30-minute sessions instead of 50 minutes. Use fewer sessions (e.g., every other week) once you’re making progress. Join group therapy (cheaper per person) or skills groups (DBT, CBT groups). Combine apps/peer support with periodic licensed therapy sessions. Safety and immediate help If you are in immediate danger or a medical emergency, call your local emergency number. In the U.S., call or text 988 for suicide prevention/crisis support. If you’re outside the U.S., look up local crisis hotlines or emergency services. For severe mental health needs, community mental health centers or hospital emergency departments can provide triage even without insurance. If you want, tell me your country or city (or approximate budget per session) and I can list specific clinics, local nonprofits, or teletherapy discounts available in your area.

Mentioned in position 9 of 9

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ClaudeSep 12, 2026, 14:24 UTC
How do I know if an online therapist is licensed and legit?

Great question - verifying credentials is really important for your safety and getting effective care. Here's how to check: Verification Steps: Look up their license directly on your state's licensing board website (search "[your state] therapist license lookup") Check their NPI number at nppes.cms.hhs.gov - legitimate providers have one Ask them directly for their license type and number - a real therapist won't hesitate Red Flags to Watch: Vague credentials or refuses to share license number No clear state they're licensed in Guarantees specific outcomes Unusually low prices with no explanation Platforms That Pre-Verify Therapists: BetterHelp - screens all therapists for licensure before listing them Talkspace - verifies licenses and requires background checks Alma - known for rigorous credentialing Headway - works with insurance and verifies providers Psychology Today's directory - lets you search verified licensed therapists by location License Types to Look For: LCSW, LPC, LMFT, PhD, PsyD, MD (psychiatrist) Tip: Using a platform that accepts your insurance (like Headway or Alma) adds an extra layer of legitimacy since insurers independently verify credentials. Would you like help choosing a platform based on your specific needs?

Mentioned in position 5 of 5

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ClaudeSep 12, 2026, 14:24 UTC
What are the best affordable therapy options without insurance?

Affordable Therapy Options Without Insurance Here are some strong options to consider: Sliding Scale/Low-Cost Platforms Open Path Collective - Sessions for $30-$80, vetted therapists nationwide Community Mental Health Centers - Local government-funded centers, often $0-$20 based on income Online Therapy Services BetterHelp - Around $60-$100/week, large therapist network, flexible messaging Talkspace - Similar pricing, good for text-based therapy between sessions Cerebral - Competitive pricing, good for anxiety/depression specifically Very Low-Cost Options 7 Cups - Free peer support, paid therapy options also available Psychology Today's directory - Filter by "sliding scale" to find local affordable therapists University training clinics - Supervised student therapists, often $5-$20/session Crisis/Free Resources SAMHSA helpline - Free referrals: 1-800-662-4357 Crisis Text Line - Text HOME to 741741, free Tips to Maximize Savings Ask any therapist directly about sliding scale fees (many don't advertise it) Consider biweekly sessions instead of weekly Check if your employer has an EAP (often free sessions) Would you like more details on any specific option?

Mentioned in position 6 of 6

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ChatGPTSep 11, 2026, 15:15 UTC
How do I find a therapist quickly without a long waitlist?

Short answer: use online/telehealth services that match you to clinicians immediately, contact any employee assistance program (EAP) or primary care for rapid referrals, and call multiple local clinicians asking about cancellations and “new client” or short-term availability. If you’re in immediate danger or thinking of suicide, call emergency services or your country’s crisis line (US: 988). Practical step-by-step plan (what to do in the next 24–72 hours) If it’s an emergency: call emergency services or your crisis line now. Try same‑day online platforms BetterHelp and Talkspace — fast matching to licensed therapists, often within 24–48 hours; entirely remote. SonderMind — matches you to a clinician and helps schedule quickly (telehealth or in‑person in some areas). Zencare — curated therapists and often shows who’s accepting new clients quickly (strong in many metro areas). Cerebral (if you need medication management as well) — quicker access to prescribers and therapists (check current reviews/policies). Use directories with “accepting new clients” filters and call 5–10 providers Psychology Today and GoodTherapy let you filter by “Accepting new clients.” Call multiple clinicians and ask about cancellations or short-term openings. Check employer or school resources Employee Assistance Programs (EAPs) and university counseling centers often provide rapid short-term counseling or fast referrals. Consider lower‑barrier/short‑term options University training clinics (psych grad programs) — licensed supervisors, lower cost, sometimes quick openings. Community mental health centers — may have same-week intake or sliding‑scale clinics. Walk‑in or urgent psychiatry/behavioral health clinics in hospitals or urgent care centers. Be flexible and clear when you contact providers Offer multiple times/days, ask if they do telehealth, ask about cancellations. Say: “I’m seeking care within the next 1–2 weeks — are you taking new clients or do you have cancellations?” If you need medication quickly Primary care, urgent psychiatry clinics, or telepsychiatry services (like Cerebral or local telepsychiatrists) can evaluate faster than finding a psychiatrist with a months‑long wait. Cost/insurance shortcut Paying privately (self‑pay) often gets you in much faster than waiting for in‑network insurance appointments. Ask providers their cash rate or sliding scale. Ask for short‑term/CBT availability Some therapists specialize in brief CBT or solution‑focused therapy and can start work immediately with measurable results. What to ask when you call or message a therapist “Are you accepting new clients? If not, do you have a cancellation list?” “Can you do video sessions? What’s your earliest availability?” “Do you provide short‑term/CBT work? Are you licensed in my state?” “What are your fees and do you offer sliding scale?” If you want, I can: Search for nearby therapists accepting new clients if you share your city/ZIP (I’ll only use location to find options), or Draft a short script/message you can paste when contacting therapists. Would you like me to look up same‑day options in your area?

Mentioned in position 6 of 7

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ClaudeSep 11, 2026, 15:15 UTC
How do I find a therapist quickly without a long waitlist?

Finding a Therapist Quickly Here are your best options: Online Therapy Platforms (Fastest - Days) BetterHelp - Large network, matched within 48 hours, fully virtual Talkspace - Similar speed, good for text-based therapy between sessions Cerebral - Good if you also need medication management Directory Sites to Find Available Therapists Psychology Today (psychologytoday.com) - Filter by "accepting new clients" and insurance Zocdoc - Shows real-time availability, book instantly Headway - Specifically helps with insurance-based therapists who have openings Employer/School Resources EAP (Employee Assistance Program) - Check with HR; often provides free sessions with no waitlist University counseling centers if you're a student Practical Tips Call directly instead of emailing - you'll get faster responses Ask to be on cancellation lists Search for newer therapists who tend to have more availability Consider group therapy as a faster alternative Open Path Collective offers affordable sliding-scale options with quicker access If It's Urgent Crisis Text Line (text HOME to 741741) - immediate 988 Suicide & Crisis Lifeline - call or text 988 Would you like more detail on any of these options?

Mentioned in position 4 of 7

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TL;DR

Psychology Today is a well-established media and directory brand that operates one of the largest therapist-finder platforms in the United States, alongside its flagship consumer psychology publication. In WellRank's latest index it ranks third in online therapy queries with 42% AI visibility, eighth in ADHD telehealth at 22%, and fourteenth in online psychiatry at 11%, making it a consistently surfaced reference point when AI engines field mental health questions.

Company Overview

Psychology Today was founded in 1967 and is headquartered in New York City. Its business model blends a consumer-facing magazine and website covering behavioral science with a subscription-based therapist directory that allows licensed clinicians to maintain a profile and attract clients. Revenue comes primarily from those clinician directory subscriptions and digital advertising, not from direct therapy delivery.

Product Features

  • Therapist finder directory allowing users to search by specialty, insurance, location, and telehealth availability
  • Psychiatrist and prescriber directory for medication-related mental health care
  • Condition and topic library with clinician-authored articles covering depression, anxiety, ADHD, trauma, and more
  • Online magazine and digital editorial covering psychology, relationships, and neuroscience
  • Practice profile pages with verified credentials, photos, and direct contact options for providers
  • Self-tests and quizzes designed to help users understand their mental health patterns

Target Market

Psychology Today serves adults across the United States and Canada who are seeking a licensed mental health provider, whether in person or via telehealth. It also serves the clinicians themselves as paying directory subscribers. Coverage spans a broad range of conditions including anxiety, depression, ADHD, trauma, eating disorders, and couples issues, with particular strength in outpatient talk therapy.

Buyer Personas

  • A first-time therapy seeker who wants to browse vetted, credentialed therapists by specialty and insurance before committing to an intake call.
  • A parent looking for a child or adolescent therapist and filtering by age-group experience and telehealth availability.
  • An adult managing ADHD or a mood disorder who needs a prescriber alongside a therapist and uses the psychiatry directory to find both.
  • A cost-conscious consumer without insurance who cross-references the directory with resources like affordable therapy options covered by GoodRx to find sliding-scale providers.

Funding & Performance

Psychology Today is privately held and its ownership, funding history, and financial performance are not publicly disclosed in detail. It has operated continuously for decades, suggesting a stable, self-sustaining business model built on directory subscriptions and advertising.

Recent Developments

In recent years Psychology Today has expanded its telehealth filtering capabilities within the therapist directory, reflecting industry-wide growth in remote care. The editorial side of the brand has grown its digital footprint substantially, which likely contributes to its strong organic and AI-answer visibility. The brand has also been increasingly cited in AI-generated mental health guidance, as reflected in its WellRank corpus of 558 mentions.

Competitive Landscape

In WellRank's co-mention data, Psychology Today surfaces alongside direct therapy platforms such as BetterHelp and Talkspace as well as broader telehealth marketplaces like Zocdoc, Amwell, Teladoc, and MDLive. It also appears next to more affordability-focused services like Open Path Collective and Cerebral. Unlike most of those brands, Psychology Today does not deliver therapy itself; it functions as a referral and discovery layer, which positions it as a complement rather than a pure competitor to session-based platforms.

Psychology Today vs the brands AI recommends alongside it

The real competitive set in Online therapy: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Psychology Today logo
Psychology TodayThis brand
#4
40.0%
Talkspace logo
Talkspace

403 shared answers

#1
88.9%
BetterHelp logo
BetterHelp

370 shared answers

#2
84.4%
Zocdoc logo
Zocdoc

225 shared answers

#11
15.6%
Amwell logo
Amwell

210 shared answers

#5
40.0%

Email me when overtakes Psychology Today

One email the day the ranks flip. Nothing else.

User Sentiment

Across 558 AI-engine mentions tracked by WellRank, Psychology Today's tone is split evenly between positive and neutral with zero mixed or cautious mentions, an unusually clean sentiment profile. Positive mentions tend to credit the breadth and credibility of its directory, while neutral mentions treat it as a factual reference point for finding providers. Sources that engines cite alongside it, including tips for navigating therapy waitlists from OpenCounseling and what to do on a therapy waitlist from psychology.org, suggest AI engines position it primarily as a discovery and educational resource.

Pricing

Clinicians pay a monthly subscription fee to maintain a directory profile; the exact fee is not publicly standardized and may vary. For consumers, browsing the directory and reading editorial content is free. Therapy session costs depend entirely on the individual provider listed and are not set or published by Psychology Today.

Sources cited around Psychology Today

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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