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Hims

First cited by AI Jun 11, 2026
hims.com

Surfaced organically in AI answers about trt and men's health. Not yet profiled.

AI Visibility

Visibility trend

ED treatment, daily share of AI answers mentioning Hims, through Sep 12, 2026.

84.4%

Avg position when mentioned: 1.6

By engine

Where Hims is strong, and where it is invisible.

  • Google AI
    93.3%
  • Claude
    86.7%
  • ChatGPT
    73.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 867 positive mentions
  • 208 neutral
  • 12 mixed or cautious

Recent AI answers mentioning Hims

ChatGPTSep 12, 2026, 14:28 UTC
Can I get ED treatment online without my regular doctor knowing?

Short answer: Yes — you can get typical ED medications (sildenafil/Viagra, tadalafil/Cialis, and other oral generics) through reputable online telemedicine services without your regular doctor being notified — but there are important privacy caveats and safety concerns to understand. What’s possible and why Many telehealth companies (see examples below) will evaluate you by online form or video visit, send a prescription to a pharmacy or ship medication directly to you in plain packaging, and accept private payment so no insurance claim is generated. That means your primary care doctor won’t automatically be notified. Privacy caveats to know Insurance: If you use your health insurance, the insurer may generate an Explanation of Benefits (EOB) that could be visible to the policyholder (e.g., a spouse) — so pay out-of-pocket if you want to avoid that. Pharmacy records: Prescriptions are kept by pharmacies. If your primary care provider has access to the same pharmacy records or a shared EHR, they could see the prescription. Mail-order or direct-to-you pharmacy shipping reduces that chance. Prescription monitoring: Most ED pills are not controlled substances and are not tracked in prescription drug monitoring programs (PDMPs). Controlled drugs (e.g., some testosterone treatments) are tracked and harder to obtain privately. Data sharing: Telehealth companies are subject to privacy laws (HIPAA in the U.S.) but may share de-identified data or have policies you should check. Always read a provider’s privacy policy. Safety considerations (important) Be honest about your medical history. ED can be a sign of cardiovascular disease, and ED meds interact dangerously with nitrates and some alpha-blockers. Withholding that information can be unsafe. Use reputable providers with licensed clinicians. Avoid sites that sell medications without a legitimate medical assessment. Reputable online services (options to consider) Ro / Roman — Focus on men’s health and ED; licensed clinicians, discreet shipping, straightforward follow-up care. Hims — Large consumer telehealth brand for ED and sexual health; discreet packaging and accessible pricing. Lemonaid Health — Transparent pricing, licensed clinicians, thorough online health questionnaire and good privacy practices. GoodRx Care — Lower-cost visits and prescriptions; many users pay cash and get discounted generics. Nurx — Known for sexual/reproductive care; has added men’s sexual health services in many areas. Traditional telehealth platforms (Teladoc, Amwell, MDLive) — Good if you want a fully licensed telemedicine visit; may integrate with your regular care if you prefer. How to minimize your regular doctor finding out Pay out-of-pocket (credit card) rather than using insurance. Use a service that ships medications in plain, unmarked packaging and to a private address or P.O. box. Ask the telehealth provider about their privacy/HIPAA policy and whether they share data with third parties. Have the prescription sent to a mail-order pharmacy or the company’s dispensing pharmacy rather than the same local pharmacy your doctor uses. When you should tell your regular doctor If you have heart disease, take nitrates, have multiple medications, or have unexplained symptoms, tell your regular doctor — it’s safer for them to know and coordinate care. If ED is recurrent or new, it may signal an underlying condition that should be evaluated in person. If you’d like, I can: Help you compare a couple of the services above by cost and shipping options. Look up a privacy policy phrase to check whether a specific provider shares data. Explain drug interactions to watch for with ED meds. Which of those would you like help with?

Mentioned in position 3 of 9

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ClaudeSep 12, 2026, 14:27 UTC
ED med prices at my pharmacy are crazy. Which online service should I switch to?

Here are some solid options to consider: Hims - Very popular, competitive pricing, easy online consultation, and they offer generic sildenafil/tadalafil at much lower prices than brand names. Roman (Ro) - Similar model, licensed physicians, discreet shipping, and transparent pricing. Good for ongoing prescriptions. Bluechew - Chewable tablets, subscription-based, often very affordable (some plans under $20/month). Good if you prefer chewables over pills. GoodRx - Not a telemedicine service, but worth checking first. Can dramatically cut costs at your existing pharmacy with coupons/discount codes. Cost Plus Drugs (Mark Cuban's) - Extremely transparent, low pricing on generics if you already have a prescription. Quick tips: Generic sildenafil or tadalafil is much cheaper than Viagra/Cialis brand names Tadalafil daily (low dose) is often the most cost-effective ongoing option Compare subscription vs. per-pill pricing My top pick for most people: Hims or Roman for the full package of consultation + affordable generics, or GoodRx if you just want to lower costs without switching pharmacies. Always make sure any service uses licensed US physicians and requires a real consultation.

Mentioned in position 1 of 5

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ClaudeSep 12, 2026, 14:27 UTC
Can I get ED treatment online without my regular doctor knowing?

Yes, you can get ED treatment online discreetly. Several telehealth services offer confidential consultations with licensed physicians who can prescribe medication independently. Here are some good options: Reputable Online ED Services Hims (forhims.com) Discreet packaging, online consultation, competitive pricing Offers sildenafil, tadalafil, and branded options Roman (getroman.com) Board-certified doctors, same-day treatment plans Well-regarded for privacy and transparency Keeps Straightforward process, affordable generics BlueChew Chewable tablets, subscription model, very discreet What to Know These services have their own licensed physicians who prescribe independently They are not required to notify your regular doctor Consultations are HIPAA-protected You'll answer a health questionnaire a doctor reviews Important Considerations Be honest about your health history - ED can signal cardiovascular issues worth addressing Some conditions or medications (like nitrates) make these drugs dangerous If your ED is new or worsening, seeing a doctor in person is genuinely worth considering for your overall health These services are legitimate, legal, and genuinely private. Your regular doctor won't be automatically informed.

Mentioned in position 1 of 4

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ClaudeSep 12, 2026, 14:27 UTC
Do online ED consults actually check if the medication is safe for my heart?

Good question, and it's worth being clear-eyed about this. What Good Online ED Services Actually Do Reputable services do screen for cardiac risk, including: Hims, Roman (Ro), and Keeps ask detailed health questionnaires about heart conditions, recent heart attacks, chest pain, and current medications They specifically screen for nitrate use (a major dangerous interaction with ED meds) Licensed physicians or NPs review your answers before prescribing The Real Limitations They rely on your honesty - there's no physical exam or EKG No lab work is typically ordered They can miss things a cardiologist would catch Some services are more thorough than others When Online Consults Are Likely Fine You're generally healthy with no cardiac history You're not on nitrates or certain blood pressure medications You answer the screening questions accurately When You Should See a Doctor In Person First History of heart attack, heart failure, or arrhythmia Uncontrolled high blood pressure You take nitrates (nitroglycerin, isosorbide) You're unsure about your cardiac health Bottom line: Hims and Roman have legitimate medical oversight, but they're not a substitute for a real cardiac evaluation if you have risk factors. Be completely honest on the questionnaire - it's there for your safety.

Mentioned in position 1 of 3

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ChatGPTSep 12, 2026, 14:27 UTC
How do I pick a legitimate BHRT clinic and avoid the hormone mills?

Short version — pick board-certified specialists at reputable centers who use evidence-based testing, prescribe FDA-approved hormones when appropriate, monitor you regularly, and avoid clinics that sell a one‑size‑fits‑all “optimization” package or push expensive compounded pellets/supplements without clear indications. What to look for (quick checklist) Provider credentials: board-certified endocrinologist, gynecologist (menopause specialist), or urologist — ideally also a NAMS Certified Menopause Practitioner (for women). Evidence-based testing: serum blood tests (total/free testosterone, estradiol, FSH/LH when relevant), baseline safety labs (CBC, lipids, LFTs, TSH, PSA for men), not just saliva tests without explanation. Clear informed consent: risks/benefits explained in writing, alternatives discussed. Ongoing monitoring: labs and symptom review at defined intervals, dose adjustments, safety checks. Use of FDA‑approved hormone formulations when appropriate (transdermal gels, patches, oral estradiol, injectable testosterone) — compounded drugs OK only when a commercial product won’t work and pharmacy is accredited. Transparent pricing and willingness to take insurance or provide clear cash-pricing (no high‑pressure multi‑month “packages”). Good follow-up access and continuity (not a 15‑minute consult then disappear). Red flags (avoid these) Reliance on saliva or urine hormone tests as the sole basis for treatment. “One‑size‑fits‑all” protocols or heavy upsell of supplements, pellet therapy, or long-term compounded formulas without trials of standard options. No board certification, vague credentials, or inability to show clinical guidelines they follow. Clinics that refuse to order safety labs or skip monitoring. Heavy marketing promises (“youth restoration,” “anti‑aging miracle”) and lots of paid celebrity testimonials. Specific organizations and services worth checking Academic/large health systems: Mayo Clinic Menopause Clinic, Cleveland Clinic Center for Menopause, Johns Hopkins Menopause Clinic — why: multidisciplinary teams, board‑certified specialists, evidence‑based protocols. North American Menopause Society (NAMS) — why: authoritative guidance; search for NAMS Certified Menopause Practitioners near you. For telehealth/women’s health: Maven Clinic, Tia — why: established telehealth platforms with clinicians experienced in menopausal care (verify individual clinician credentials). For men’s testosterone or hypogonadism: see a board‑certified endocrinologist or urologist (academic centers above have specialists). Be cautious with direct‑to‑consumer chains (Hims, Roman) — they’re convenient but have variable quality and limited follow-up. Compounding pharmacies: use ones with accreditation (PCAB/USP standards) such as locally accredited compounding pharmacies or national ones with good reputations; ask the clinic which compounding pharmacy they use and verify its accreditation. Questions to ask a clinic before you commit Are you board‑certified? What speciality? Do you have NAMS certification (for menopause)? What tests will you run before prescribing? How do you monitor safety? Do you use FDA‑approved hormones or compounded hormones? If compounded, why? How often will I be seen/re‑checked? Who do I contact with problems? Do you use pellet therapy and what is the evidence you rely on for that? Will you bill my insurance or provide an itemized cash quote? How to verify Check state medical board for license/discipline. Confirm board certification at CertificationMatters.org or the relevant specialty board. Look up the clinic/provider on NAMS (for menopause) or professional society directories. Ask for sample treatment plans or patient education material. Next steps If you want, tell me your city or ZIP and I can suggest specific NAMS‑certified providers, academic clinics, or reputable telehealth options in your area. If you already have a clinic in mind, give the name and I’ll flag any warning signs and suggest what to ask them. I can also provide a one‑page checklist you can print and take to appointments if that would help. Which would you prefer?

Mentioned in position 3 of 4

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ClaudeSep 12, 2026, 14:27 UTC
My BHRT clinic visits are too expensive. Which online alternative should I use?

Online BHRT Alternatives to Clinic Visits Here are some well-regarded telehealth options for BHRT (Bioidentical Hormone Replacement Therapy): Top Recommendations Midi Health Specifically focused on women's hormonal health Staffed by menopause-specialized clinicians Generally more affordable than in-person clinics Alloy Health Straightforward, affordable hormone therapy Good for menopause-related BHRT needs Simple subscription model Winona Focuses specifically on bioidentical hormones for women All-inclusive pricing (consultation + medication) No hidden fees Hers Broader women's health platform Competitive pricing Easy app-based experience For Men Hims or Maximus are worth considering for testosterone-related hormone therapy. Important Considerations ⚕️ Verify the prescribers are licensed MDs or DOs, not just wellness coaches 📋 You'll still likely need lab work (some services partner with labs) 🔍 Check that they follow evidence-based protocols 💊 Confirm they use FDA-regulated pharmacies Would you like more details about any of these, or do you have specific hormone needs I can help narrow down?

Mentioned in position 5 of 6

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TL;DR

Hims (hims.com) is a publicly traded direct-to-consumer telehealth company focused primarily on men's health, offering prescription and OTC treatments for conditions such as ED, hair loss, and skincare. It operates an online platform where patients complete asynchronous or synchronous consultations and receive medications by mail. According to WellRank's latest index, Hims ranks second in AI-generated answers about ED treatment with 84% visibility, placing it among the most frequently cited brands in that category, while its presence in hair loss, TRT, and dermatology categories is more modest.

Company Overview

Hims is a telehealth and wellness company founded in 2017 and headquartered in San Francisco, California. It connects patients with licensed providers through an app and web platform, then fulfills prescriptions through partner or affiliated pharmacies, operating a subscription-friendly direct-to-consumer model. The company went public via a SPAC merger and trades on the New York Stock Exchange under the ticker HIMS. Its business spans both men's health (the original Hims brand) and women's health (Hers).

Product Features

  • Online ED consultations and prescription fulfillment, including branded and generic sildenafil and tadalafil
  • Hair loss treatment plans featuring finasteride and minoxidil, available in oral and topical forms
  • Mental health services including online therapy and prescription antidepressants
  • Skincare and dermatology products available without a visit or via provider review
  • Primary care and STI testing through its telehealth platform
  • A subscription model that bundles ongoing consultations with recurring medication delivery

Target Market

Hims primarily targets men in the United States between roughly 18 and 65 who are seeking discreet, convenient access to treatments for ED, hair loss, and general wellness. Through its Hers platform it also serves women seeking similar direct-access care. The service is available across most US states, and all care is delivered digitally.

Buyer Personas

  • A man in his 30s or 40s who is uncomfortable discussing ED with a traditional doctor and prefers a private, app-based path to a sildenafil prescription.
  • A younger man noticing early hair thinning who wants a subscription plan that keeps finasteride or minoxidil arriving automatically each month.
  • A busy professional who wants to handle a routine men's health concern without scheduling an in-person appointment or taking time off work.
  • A cost-conscious consumer who comparison-shops telehealth platforms after reading reviews on sites like Healthline or GoodRx before committing to a plan.

Funding & Performance

Hims went public in January 2021 through a SPAC merger with Oaktree Acquisition Corp and trades on the NYSE under the symbol HIMS. Its revenues and financial results are publicly reported in quarterly SEC filings. Specific current revenue figures or market capitalization should be verified against the most recent filings, as they change regularly.

Recent Developments

Hims has expanded its formulary to include compounded GLP-1 medications for weight management, a high-profile category that has drawn significant public and media attention. The company has also invested in growing its mental health and primary care offerings as part of a broader strategy to position itself as a comprehensive men's and women's wellness platform. Harvard Health has noted Hims alongside Roman and BlueChew as part of a growing category of online ED medication retailers reshaping how patients access care.

Competitive Landscape

In WellRank's co-mention data, Hims appears most frequently alongside Roman, Ro, Lemonaid Health, Keeps, BlueChew, PlushCare, and GoodRx Care. Roman and Ro are its most direct structural competitors, sharing a nearly identical DTC men's health model and overlapping formularies. Keeps competes specifically on the hair loss segment, while BlueChew focuses tightly on ED. Broader telehealth platforms such as PlushCare and Lemonaid Health compete on primary care breadth. The urology community has also weighed in on the differences among these platforms, which AI engines frequently reference when ranking answers about online ED care.

Hims vs the brands AI recommends alongside it

The real competitive set in ED treatment: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Hims logo
HimsThis brand
#2
84.4%
Roman logo
Roman

863 shared answers

#1
93.3%
Lemonaid Health logo
Lemonaid Health

405 shared answers

#3
55.6%
GoodRx logo
GoodRx

339 shared answers

#5
42.2%
Keeps logo
Keeps

321 shared answers

#6
26.7%

Email me when overtakes Hims

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User Sentiment

Of 1,078 AI-engine mentions tracked by WellRank, 861 are positive, 207 are neutral, and only 10 are mixed or cautious, giving Hims one of the more favorable sentiment profiles in its competitive set. AI engines tend to surface it as a credible, accessible option in ED and hair loss discussions, often citing its ease of use and discreet fulfillment. Critical mentions are rare but touch on concerns common to the broader online prescription category, such as questions about clinical oversight and pricing transparency.

Pricing

Hims uses a subscription-based pricing model for most of its treatment plans, with costs varying by medication type, formulation, and plan length. Pricing for generic sildenafil and finasteride is generally positioned as competitive with traditional pharmacy retail, but exact figures are not published here as they change with promotions and plan configurations. Prospective customers should consult hims.com/erectile-dysfunction directly for current offers.

Sources cited around Hims

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