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Roman

First cited by AI Jun 11, 2026
roman.com

Surfaced organically in AI answers about trt and men's health. Not yet profiled.

Roman is losing the AEO war.

Not cited in a single tracked AI answer since Jun 13, 2026, down from a peak of 75% visibility in ed treatment on Jun 13, 2026. This page and its history stay public, and recovery shows here the day it happens.

AI Visibility

Visibility trend

ED treatment, daily share of AI answers mentioning Roman, through Jun 14, 2026.

0.0%

Last cited Jun 13, 2026 · peak 75% on Jun 13

By engine

Where Roman is strong, and where it is invisible.

  • No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 69 positive mentions
  • 17 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Roman

ChatGPTJun 13, 2026, 11:18 UTC
What is the cheapest legit way to get ED meds without insurance?

Short answer: get a generic (sildenafil or tadalafil) with a legitimate prescription, then shop coupons/low‑cost pharmacies or use a reputable telehealth service that includes the meds. That combination is almost always the cheapest, safest option. Practical steps and specific services: Get a prescription safely See your primary care doctor or use a reputable telehealth provider that evaluates you and issues a prescription: Hims, Roman (Ro), Lemonaid Health, or Nurx. These services are convenient and often cheaper than an in‑person visit; they routinely treat ED and will screen for dangerous drug interactions (e.g., nitrates). Choose generics, not brand names Generic sildenafil (Viagra equivalent) and generic tadalafil (Cialis equivalent) are far less expensive than brand name pills and are equally effective. Ask for generic by name. Compare cash prices and use coupon services Price‑comparison/coupon services often lower the out‑of‑pocket cost: GoodRx, SingleCare, Blink Health, RxSaver. Enter the exact dose/quantity and compare nearby pharmacies (Walmart, Costco, CVS, Walgreens, local independents). Where to fill Big chains often have the best cash prices (Walmart, Costco if you’re a member, and some independents). Use the coupon from GoodRx/SingleCare/Blink to see the lowest current price. Sometimes the telehealth provider will partner with a pharmacy to offer a low bundled price. Community options If cost is a major barrier, check local community health centers or Planned Parenthood; they may offer low‑cost visits or assistance programs. Safety warnings Don’t buy ED pills from unverified online marketplaces, classifieds, or sites that don’t require a prescription — counterfeit pills are common and can be dangerous. Always confirm the pharmacy is licensed. Quick example path that’s usually cheapest: Do a telehealth visit with Lemonaid/Hims/Roman (often $0–$75) → request generic sildenafil or tadalafil → use GoodRx or SingleCare to fill at Walmart or a local pharmacy. In many areas this yields the lowest legitimate cash price. If you want, tell me your country and approximate dose/brand you were thinking of, and I’ll help compare likely options and where to check prices locally.

Mentioned in position 2 of 9

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ClaudeJun 13, 2026, 11:18 UTC
What is the cheapest legit way to get ED meds without insurance?

Here are the most affordable legitimate options: Best Options GoodRx + Generic Sildenafil (generic Viagra) Generic sildenafil can cost as little as $10-30 for a month's supply at pharmacies like Costco, Walmart, or Sam's Club with a GoodRx coupon This is often the cheapest route overall Online Telehealth Services Hims - offers generic sildenafil starting around $1-2 per pill Roman (Ro) - competitive pricing on generics BlueChew - chewable tablets, subscription model, reasonably priced Cost Plus Drugs (Mark Cuban's company) - very transparent low pricing on generics Wholesale Clubs Costco Pharmacy consistently has some of the lowest cash prices on generic sildenafil Tips to Save More Generic sildenafil or tadalafil are dramatically cheaper than brand-name Viagra/Cialis GoodRx or RxSaver coupons can cut costs significantly Telehealth consults are usually $15-25 or sometimes free on first visit What to Avoid Sketchy overseas websites without US pharmacy verification Always ensure the pharmacy has a NABP/VIPPS certification The GoodRx + Costco/Walmart generic sildenafil combo is typically the absolute cheapest legitimate option.

Mentioned in position 3 of 6

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Google AIJun 13, 2026, 11:18 UTC
What is the cheapest legit way to get ED meds without insurance?

If you're looking for the cheapest legitimate way to get ED medication without insurance, here's a breakdown of your options and recommendations: Online Pharmacies with Prescription Services: This is often the most cost-effective route for those without insurance, as they can offer competitive pricing and convenient access. The key is to ensure they are legitimate and safe. How it works: You'll typically complete an online questionnaire about your health, and a licensed doctor will review it and issue a prescription if appropriate. The medication is then shipped directly to you. Why it's cheaper: Online pharmacies often have lower overhead costs than traditional brick-and-mortar pharmacies. They can also source medications in bulk. Recommended Services (Focus on Legitimacy and Price): Hims/Hers: These platforms are well-established and offer a comprehensive service. They have licensed doctors review your case and can prescribe various ED medications. They often have competitive pricing and offer different treatment plans, including oral medications and topical options. Roman: Similar to Hims/Hers, Roman provides a discreet and convenient way to get ED prescriptions online. They have a network of doctors and pharmacists, and their pricing is generally competitive. They often have introductory offers that can make the initial treatment even more affordable. Lemonaid Health: This service also connects you with doctors for online consultations and prescriptions. They are known for their transparent pricing and often have lower prices for generic medications. Key Considerations for Online Pharmacies: Look for Legitimacy: Ensure the website is licensed and regulated. Look for seals of approval from organizations like NABP (National Association of Boards of Pharmacy) or LegitScript. Prescription Required: Legitimate services will always require a prescription from a licensed healthcare provider. Be wary of any site that doesn't ask for this. Generic vs. Brand Name: Generic versions of ED medications (like sildenafil, the active ingredient in Viagra) are significantly cheaper than brand-name drugs. Most online pharmacies will offer both, but opting for generics will save you money. Subscription/Bundles: Some services offer discounts for subscriptions or purchasing medication in larger quantities. Local Pharmacies with Generic Options: While online options can be cheaper, don't completely discount your local pharmacy, especially if they stock generics. How it works: You'll need a prescription from your doctor to take to a local pharmacy. Why it can be cheaper: If your local pharmacy has good relationships with suppliers or offers a competitive price on generic sildenafil (or tadalafil, the active ingredient in Cialis), it might be comparable to online prices, especially if you can avoid shipping fees. Recommendation: Ask for Generic Sildenafil (or Tadalafil): When you get a prescription, specifically ask your doctor if a generic is available and suitable for you. Then, compare prices at different local pharmacies. Consider Discount Programs: Some pharmacies, like Costco Pharmacy or Walmart Pharmacy, are known for having lower prices on generic medications, even without insurance. They often have their own discount programs as well. Physician Consultation and Local Pharmacy (Most Direct Approach): This is the most traditional and often the most straightforward way to ensure you're getting safe and appropriate treatment. How it works: You see your primary care physician or a urologist. They will discuss your health, determine the cause of ED, and prescribe the most suitable medication. You then take the prescription to a pharmacy. Why it's important: A doctor can rule out underlying health conditions that might be contributing to ED (like heart disease or diabetes), which is crucial for your overall health. Cost Factor: The initial doctor's visit will have a cost. However, this is essential for safe treatment. To reduce costs here: Ask for Generics: Again, this is the biggest cost saver. Pharmacy Price Comparison: Use the prescription at multiple pharmacies to find the best price for the generic medication. Look for Manufacturer Coupons/Patient Assistance Programs: While you don't have insurance, sometimes drug manufacturers offer coupons or patient assistance programs that can reduce the cost of medication. Your doctor's office or the pharmacy can help you inquire about these. In summary, for the cheapest legit way without insurance: Start with reputable online pharmacies like Hims, Roman, or Lemonaid Health. Compare their prices for generic sildenafil or tadalafil and look for introductory offers. If you prefer a local option, ask your doctor for a prescription for generic ED medication and compare prices at pharmacies known for lower generic costs, such as Costco or Walmart. Always prioritize your health and safety. Ensure any service you use is legitimate, requires a prescription, and is transparent about its pricing.

Mentioned in position 2 of 5

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ChatGPTJun 13, 2026, 11:18 UTC
Which online ED service has the best prices and fastest shipping?

Short answer: Best for lowest out‑of‑pocket price: GoodRx (coupon) or Blink Health (discount home delivery) paired with a local pharmacy or online retailer. They usually give the biggest immediate savings on generic sildenafil/tadalafil. Best for fastest delivery: local pharmacy chains (Walgreens, CVS, Walmart) for same‑day pickup; Capsule or major telehealth services (Roman, Hims) for 1–2 day home delivery. Best balance of price, speed and convenience: Roman (Ro) or Hims — they offer inexpensive generics, an online consult and fast, discreet shipping. Why these picks GoodRx: not a seller but provides coupons and price comparisons that often beat listed online prices at both local and mail‑order pharmacies. Blink Health: buys meds in bulk and passes discounts to customers; offers home delivery at low prices and transparent pricing. Walgreens / CVS / Walmart: brick‑and‑mortar same‑day pickup in most locations (best when you need meds today). Capsule: same‑day delivery in supported cities plus licensed‑pharmacy fulfillment and good app experience. Roman (Ro) & Hims: integrated telehealth + pharmacy, affordable generic options, subscription or one‑time purchases, usually ships within 1–2 days with discreet packaging. HealthWarehouse / Costco Pharmacy: established online pharmacies with competitive pricing and reliable shipping (Costco requires membership for best prices). Safety and final tips Always use a licensed U.S. pharmacy or telehealth service that requires a prescription or performs an online medical review. Avoid overseas sites that sell without prescriptions. Compare total cost (consultation fee + med price + shipping). GoodRx/Blink let you check prices before you buy. If you need speed today, call your local Walgreens/CVS/Walmart to check stock and do same‑day pickup. Generic sildenafil (Viagra) and tadalafil (Cialis) will be far cheaper than brand names — ask for generics. If you tell me your zip code (or whether you want same‑day pickup vs. home delivery and whether you prefer a one‑time purchase or subscription), I can compare a few exact options and shipping times/prices for your area.

Mentioned in position 7 of 10

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ClaudeJun 13, 2026, 11:18 UTC
Which online ED service has the best prices and fastest shipping?

Top Online ED Services for Price & Speed Best Overall Value: Hims Generic sildenafil starting around $2-4/pill Fast shipping (2-3 days standard, expedited available) Easy online consultation process Best for Speed: Roman (Ro) Often ships same or next day Competitive generic pricing (~$2-5/pill) Good telehealth platform Best Rock-Bottom Price: GoodRx + Local Pharmacy Not a subscription service, but generic Viagra/sildenafil can be under $1/pill at Costco, Walmart, or Kroger pharmacy with GoodRx coupon Fastest if you have a local prescription already Also Worth Considering: Keeps – Similar pricing to Hims, reliable shipping Wisp – Often has promotional pricing for new customers Quick Tips: Generic sildenafil (same as Viagra) is dramatically cheaper than brand-name First-month discounts are common across all platforms Always compare the per-pill price, not the subscription fee Would you like more detail on any specific service or medication option?

Mentioned in position 2 of 5

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Google AIJun 13, 2026, 11:18 UTC
Which online ED service has the best prices and fastest shipping?

When looking for the best prices and fastest shipping for online ED services, it's important to consider a few key factors. While "best" can be subjective and depend on your specific needs, here are some highly-regarded options that generally offer competitive pricing and efficient delivery, along with why they stand out: For Competitive Pricing and Value: Hims & Hers: This is a very popular choice known for its straightforward pricing and often bundled offers. They focus on making men's and women's health accessible and affordable. Why: Hims & Hers regularly offers introductory discounts and has a clear pricing structure for their treatments. They also have a wide range of products beyond ED medication, which can sometimes lead to cost savings if you're looking for comprehensive care. Shipping is generally reliable. Lemonaid Health: Lemonaid emphasizes affordability and simplicity. They have a transparent pricing model that includes the consultation, medication, and shipping. Why: Their prices are consistently competitive, and they often don't have hidden fees. They aim to be a no-fuss, budget-friendly option for common health concerns, including ED. For Speed and Convenience: Roman: Roman is well-known for its discreet packaging and efficient delivery. They have a strong focus on customer experience and aim to get treatments to you quickly. Why: Roman often highlights its fast shipping options and user-friendly platform. They have a streamlined process from consultation to delivery, which contributes to speed. They also have a good reputation for customer service if any issues arise. Bluechew: While not a prescription ED medication in the traditional sense (it contains sildenafil and tadalafil, the active ingredients in Viagra and Cialis, in chewable form), Bluechew is often chosen for its speed and convenience. Why: Bluechew's subscription model and direct-to-consumer approach prioritize quick delivery. The chewable format can also appeal to those seeking a faster onset of action. They have frequent promotions and discounts, making the initial cost attractive. Important Considerations When Choosing: Consultation and Prescription: All legitimate online ED services will require a consultation with a licensed healthcare provider to ensure the medication is safe and appropriate for you. This is a crucial step and should not be skipped. Shipping Times: While many services offer fast shipping, actual delivery times can vary based on your location, the carrier, and any potential delays. Look for services that clearly state their estimated shipping windows. Discreet Packaging: Most of these services understand the need for privacy and offer discreet packaging for all shipments. Subscription Models: Many ED services operate on a subscription basis. Be sure to understand the recurring costs and how to pause or cancel your subscription if needed. Introductory Offers: Almost all these services have introductory discounts for new customers. Compare these offers carefully to get the best initial price. Recommendation: For the best combination of prices and fast shipping, I would lean towards Hims & Hers or Roman. Hims & Hers often has very competitive pricing, especially with their introductory offers, and generally provides reliable and prompt shipping. Roman excels in its customer experience and a strong emphasis on quick and discreet delivery, which often comes at a competitive price point as well. It's always a good idea to visit each of their websites, compare their current pricing for the specific treatment you're interested in, and check their stated shipping policies before making a decision.

Mentioned in position 3 of 4

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Public AI visibility history

Daily rank of Roman on our buyer intent questions, per category. A dash means the engines did not cite Roman at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13Jun 14
ED treatment#1#1
Hair loss treatment#3#9#17
TRT and men's health#5#3#17
BHRT#26#12
GLP-1 weight loss#29
Zepbound#47
Compounded GLP-1s#53
Online birth control#37

TL;DR

Roman, operating at roman.com, is a men's telehealth platform that connects patients with licensed clinicians for diagnosis and prescription treatment of conditions including erectile dysfunction, hair loss, and testosterone replacement. According to WellRank's latest index, Roman ranks first in AI-generated answers about ED treatment with 70% visibility, third in TRT and men's health at 22% visibility, and seventh in hair loss treatment at 17% visibility, making it one of the most prominently surfaced men's health brands across major AI engines.

Company Overview

Roman, often stylized as Ro, is a direct-to-patient telehealth company focused primarily on men's health. It was founded in 2017 and is headquartered in New York City. The business model centers on asynchronous and synchronous online consultations with licensed US clinicians, followed by pharmacy fulfillment that ships medications directly to patients, removing the need for in-person doctor visits.

Product Features

  • Online ED treatment including branded and generic sildenafil and tadalafil
  • Testosterone replacement therapy (TRT) evaluation and prescriptions
  • Hair loss treatment including finasteride and minoxidil
  • Premature ejaculation treatment
  • At-home lab testing for hormone and health panels
  • Roman pharmacy fulfillment with direct home delivery

Target Market

Roman primarily serves adult men in the United States seeking convenient, discreet access to prescription treatments for sexual health, hormonal health, and hair loss. It operates fully online and is available across most US states, targeting men who prefer to avoid in-person clinical visits for sensitive health concerns.

Buyer Personas

  • A man in his 30s or 40s experiencing ED who wants a fast, private prescription without a face-to-face doctor appointment.
  • A middle-aged man noticing signs of low testosterone who is researching TRT options and wants an online evaluation before committing to a clinic.
  • A younger man in his 20s or 30s dealing with early hair thinning who wants an affordable, subscription-based treatment plan.
  • A busy professional who values the convenience of telehealth and home delivery over traditional healthcare channels.

Funding & Performance

Ro (Roman's parent company) has raised significant venture capital across multiple rounds and reached unicorn valuation status, though the precise current valuation and total funding figures are not publicly disclosed in detail. The company is privately held.

Recent Developments

Ro has expanded its platform well beyond its original Roman men's health brand to include women's health and primary care verticals, signaling a move toward becoming a broader telehealth provider. The company has also invested in its own pharmacy infrastructure, which it uses to fulfill prescriptions directly. Interest in GLP-1 weight loss treatments represents a newer direction for the platform, though its AI visibility in that category remains limited at 3% per WellRank's current index.

Competitive Landscape

Roman competes most directly with Hims and its parent Hims & Hers, which AI engines mention alongside Roman in the majority of ED and men's health answer sets. Other frequent co-mentions in WellRank's corpus include BlueChew, Keeps, Lemonaid Health, PlushCare, GoodRx, and Ro itself under alternate branding. Healthline's comparison of online ED pill services and GoodRx's ED care overview are among the sources AI engines cite when placing Roman in this competitive set, reflecting a crowded but well-defined category.

Mentioned alongside

Brands AI engines recommend in the same breath. Your real competitive set.

User Sentiment

Sentiment toward Roman in WellRank's corpus of 73 AI mentions is notably clean, with 58 positive mentions and 15 neutral, and zero mixed or cautious mentions recorded. AI engines tend to present Roman as a reputable, clinician-backed option rather than a generic pharmacy workaround, a framing supported by citations from credible outlets such as Harvard Health and the Urology Group. Public reviews across third-party platforms generally echo this positive framing, with convenience and clinical legitimacy cited most often.

Pricing

Roman uses a subscription and per-treatment pricing model, with costs varying by medication type, dosage, and whether generic or branded versions are prescribed. Exact prices are not published in a stable enough form to quote here and should be verified directly at roman.com, as they are subject to change based on treatment plans and ongoing promotions.

Sources cited around Roman

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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