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Roman

First cited by AI Jun 11, 2026
roman.com

Surfaced organically in AI answers about trt and men's health. Not yet profiled.

AI Visibility

Visibility trend

ED treatment, daily share of AI answers mentioning Roman, through Sep 13, 2026.

90.7%

Avg position when mentioned: 2.2 · peak 100% on Aug 24

By engine

Where Roman is strong, and where it is invisible.

  • Claude
    93.3%
  • Google AI
    92.3%
  • ChatGPT
    86.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 1250 positive mentions
  • 305 neutral
  • 11 mixed or cautious

Recent AI answers mentioning Roman

ChatGPTSep 13, 2026, 15:08 UTC
Which online ED services treat performance anxiety too, not just prescribe pills?

Short answer: yes — some online ED services either provide counseling themselves or will connect you with therapists who treat performance anxiety. If you want more than pills, look for services that pair medical care with behavioral health or that let you book a sex therapist directly. Options to consider Hims & Hers — sells ED meds but also offers mental‑health services (therapy and psychiatry) and sexual‑health content. Good if you want a single provider for meds plus talk therapy options. Ro / Roman — primarily an ED telemedicine clinic for meds but they also provide behavioral‑health referrals and resources and can coordinate follow‑up care. PlushCare — telemedicine primary care that also offers integrated behavioral‑health visits (licensed therapists/psychiatrists), so you can address performance anxiety alongside medical treatment. BetterHelp and Talkspace — general online therapy platforms with large therapist networks; you can request clinicians who specialize in sexual performance anxiety or male sexual dysfunction (therapy-only — no prescriptions). Affordable, flexible messaging/video therapy. Lasting (app) — relationship/couples therapy app with modules on intimacy and performance concerns; useful if anxiety is relational or couple‑related. Psychology Today and the AASECT directory — if you want a specialist, search Psychology Today’s therapist directory or the American Association of Sexuality Educators, Counselors and Therapists (AASECT) to find licensed, AASECT‑certified sex therapists who treat performance anxiety and sexual dysfunction specifically. How to choose If you want meds plus counseling in one place, pick a telehealth clinic that advertises integrated behavioral health (Hims, PlushCare, Roman — confirm current offerings). If you want specialized sex therapy, use AASECT or Psychology Today to find a certified sex therapist (they have targeted training in sexual dysfunction and performance anxiety). Ask any provider whether they have experience treating performance anxiety specifically (Cognitive Behavioral Therapy, sensate focus, couples work) and whether they coordinate with prescribers if you want both therapy and medication. If you’d like, tell me your country or ZIP/postal code and whether you want couples vs. individual therapy, and I can find a few specific therapists or telehealth clinics that serve your area.

Mentioned in position 3 of 8

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ChatGPTSep 13, 2026, 15:08 UTC
What do urologists think about online ED prescription services?

Short answer: many urologists accept online ED prescription services as useful for access and convenience, but most are cautious — they support telemedicine when it includes a proper medical evaluation and safety checks, and they worry about services that simply dispense pills without looking for underlying causes or dangerous drug interactions. Why urologists like them Convenience and privacy for patients who feel embarrassed or have trouble getting to an office. Faster access to first‑line therapy (PDE5 inhibitors such as sildenafil/tadalafil) and routine follow‑up. Telemedicine can be a good fit for straightforward, low‑risk cases and for follow‑up after in‑person evaluation. Main concerns urologists raise Inadequate evaluation: ED can signal heart disease, diabetes, low testosterone, neurologic problems, or medication side effects. A superficial online questionnaire can miss important clues. Safety: risk of dangerous interactions (for example with nitrates), contraindications, or untreated serious conditions. Lack of physical exam and appropriate labs (BP, glucose, lipids, testosterone when indicated). Variable quality: some sites have real licensed clinicians and use reputable pharmacies; others sell meds without adequate oversight. How to pick a safer online ED service Uses licensed U.S. MD/DO clinicians for evaluations. Requires a detailed medical history and medication review that screens for nitrates, heart disease, priapism risk, etc. Offers in‑person referral or recommends seeing a specialist when red flags appear. Fills prescriptions through licensed pharmacies (not overseas vendors) and is transparent about cost and privacy. Offers follow‑up and the ability to adjust therapy. Examples of services urologists often view as reasonable (brief notes) Roman (Ro) — telemedicine platform focused on men’s health; physician review and prescriptions filled through U.S. pharmacies. Hims — widely used consumer telehealth brand for ED and sexual health; offers clinician consults and standard ED meds. PlushCare — general telemedicine with board‑certified physicians and more emphasis on primary care/ongoing care. Teladoc — large telehealth provider with licensed clinicians and integration into broader care. BlueChew — focuses on chewable sildenafil/tadalafil via subscription after an online consult; useful for some patients but still requires careful screening. When to see a urologist in person (don’t rely only on online Rx) Sudden or severe ED, pain, penile curvature, prior pelvic/penile trauma. Young men with sudden onset ED (could indicate hormone, neurologic, or vascular issues). Poor or no response to PDE5 inhibitors. Signs of low libido, infertility, or complications (priapism). Significant cardiovascular disease, chest pain with sexual activity, or nitrate use. What an appropriate initial evaluation should include Medical and sexual history, medication review, cardiovascular risk assessment. Vital signs (blood pressure), basic labs when indicated (glucose/A1c, lipids, testosterone). consideration of referral to cardiology or urology if red flags. If you’re thinking of using one: choose a reputable telehealth provider, make sure they screen thoroughly, and be prepared to see a urologist or your primary care doctor if there are any warning signs or treatment failures. If you want, tell me your age/medical history (briefly) and I can point out which option might fit best.

Mentioned in position 1 of 5

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ClaudeSep 13, 2026, 15:08 UTC
Chewable ED meds vs regular pills: are the compounded versions worth it?

Chewable/Compounded ED Meds: Are They Worth It? What You're Actually Getting Compounded chewable ED meds contain the same active ingredients (sildenafil, tadalafil, or both) as brand-name pills - just in a different form. Reputable Options Worth Considering Hims and Roman offer chewable sildenafil/tadalafil chews that are popular and reasonably priced, with legitimate telehealth prescriptions. BlueChew is the most well-known specifically for chewables - they offer sildenafil and tadalafil in chew form, FDA-approved ingredients, and straightforward monthly subscriptions. UpperCase and Keeps also offer compounded options through licensed providers. Honest Assessment Potential advantages: Easier to swallow for some people Can be discreet Often cheaper than brand-name pills May absorb slightly faster (chewable form) Legitimate concerns: Compounded pharmacies aren't FDA-approved the same way manufactured pills are Quality control varies You're paying a premium for the form, not better medicine Bottom Line Generic sildenafil or tadalafil pills from GoodRx at your local pharmacy are often the best value - sometimes under $1/pill with coupons, same active ingredient, proven manufacturing standards. The chewables are convenient but not medically superior. Choose based on your preference and budget.

Mentioned in position 2 of 6

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ClaudeSep 13, 2026, 15:08 UTC
What do urologists think about online ED prescription services?

Urologists' Views on Online ED Prescription Services Urologists have mixed but generally cautious opinions on these services. Here's a balanced breakdown: Concerns They Commonly Raise Skipping proper diagnosis - ED can signal cardiovascular disease, diabetes, or hormonal issues that need in-person evaluation Drug interactions - Nitrates and some blood pressure medications can cause dangerous reactions with PDE5 inhibitors No physical exam - Some causes of ED require hands-on assessment What They Generally Accept Many urologists acknowledge that for healthy men with straightforward ED, these services can be legitimate and improve access to care Reputable Services Worth Considering Hims - Transparent pricing, licensed physicians, FDA-approved medications Roman (Ro) - Strong medical review process, good follow-up care Keeps - Straightforward and affordable Rex MD - Budget-friendly option Fo rma - Newer but physician-reviewed Their General Recommendation Most urologists suggest: Get a baseline checkup first if you haven't had one recently Use online services for refills or convenience rather than initial diagnosis Be wary of services that never ask health questions The American Urological Association doesn't oppose telehealth broadly but emphasizes proper screening. Would you like more detail on any specific service?

Mentioned in position 2 of 5

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ChatGPTSep 13, 2026, 15:08 UTC
Do online BHRT clinics use real doctors and proper monitoring?

Short answer: sometimes — many reputable online BHRT (bioidentical hormone replacement therapy) clinics do use real, licensed physicians or nurse practitioners and arrange laboratory monitoring, but practices vary widely. You need to evaluate each clinic on its own. What “proper” online BHRT care looks like A licensed, board‑certified clinician (MD/DO, NP, or PA) reviews your medical history and symptoms before prescribing. Baseline labs are ordered (common tests: estradiol, testosterone, FSH/LH as appropriate; SHBG; TSH; CBC; CMP/electrolytes/liver function; lipids; PSA for men; pregnancy test for people who can get pregnant). A clear follow‑up plan: labs at ~6–12 weeks after starting or changing dose, then periodic monitoring (often every 6–12 months), and scheduled follow‑up visits to adjust therapy. Use of FDA‑approved hormone products when possible (patches, pills, injections); if compounded bioidentical products are used, the clinic should explain the reasons/risks and the compounding pharmacy should meet standards. Easy access to the treating clinician for questions or side effects and clear medical records/consent. How to check a telehealth BHRT clinic Verify the clinician’s license and board certification (ask for name and NPI, then check your state medical board and the NPI registry). Ask what baseline and follow‑up labs they require and which lab they use. Legit clinics will order tests at major commercial labs (LabCorp, Quest, etc.) or accept local lab draws. Ask their follow‑up schedule and how dose changes are handled. Confirm whether they use compounded hormones or FDA‑approved products, and why. Look for transparent pricing, published privacy policy, and clear contact information. Red flags Prescribing solely on an online questionnaire with no clinician review or no labs. One‑size‑fits‑all dosing or lifetime prescriptions with no follow‑up. No way to reach a prescribing clinician, or refusal to provide clinician name/license. Promises that “bioidentical” = risk‑free or “natural so it’s always safe.” Compounded products pushed without justification. Examples of telehealth services (to research) Hims & Hers — mainstream telehealth brand offering hormone therapy options with licensed clinicians and lab partnerships; consumer‑friendly and transparent. Ro / Roman — well‑known telehealth company that offers testosterone therapy for men with clinician oversight and lab testing. Plume — specializes in gender‑affirming HRT for transgender and nonbinary people; known for provider experience and care pathways. Lemonaid Health — offers a range of telehealth prescriptions (including some hormone therapies) with clinician review and lab testing options. (These are examples to start your vetting — policies and services change, so always confirm current practices before enrolling.) When to choose in‑person care Significant medical history (blood clots, uncontrolled cardiovascular disease, stroke, active cancer, complex endocrine problems). Poor response or side effects to therapy, or if you prefer hands‑on exams (pelvic exam, DEXA scans) coordinated immediately. If you want, tell me: whether the BHRT is for menopause, low testosterone, or gender‑affirming care, and any clinics you’re comparing — I can help check what monitoring they say they provide and what to ask them.

Mentioned in position 3 of 7

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ChatGPTSep 13, 2026, 15:07 UTC
Which online Wegovy programs include nutrition coaching and side effect support?

Short answer: several national telehealth weight‑loss programs that prescribe Wegovy or semaglutide also bundle nutrition coaching plus clinician support for side effects. Below are well‑known options (as of mid‑2024) and why people choose them — but always confirm the current program details and whether they’ll prescribe brand Wegovy vs generic semaglutide. Programs to consider Profile by Sanford Health — structured weight‑management program with one‑on‑one registered dietitian coaching, regular medical follow‑ups, and ongoing symptom/side‑effect management by the clinic team. Good if you want a clinic‑style program with dietitian support. Calibrate — a year‑long “metabolic reset” that pairs medical oversight with regular coaching (metabolic coaches) and medication management; includes ongoing monitoring and help managing adverse effects. Good if you want a long, coach‑led program. Ro / Roman (Ro Weight Loss) — telehealth weight‑loss service that offers semaglutide/Wegovy prescriptions plus care‑team follow‑ups and health/nutrition coaching through the app; clinicians available to manage side effects. Good for app‑based convenience and rapid access. Hims / Hers — telehealth program that prescribes GLP‑1s and provides follow‑up visits and access to coaching/behavioral guidance; clinicians available for side‑effect questions. Good if you want a straightforward, consumer‑facing telehealth option. Done (Done Health) — app‑based GLP‑1 program that includes clinician visits, ongoing digital coaching and dietary guidance, and nurse/clinician support for side effects. Good if you prefer a lightweight, app‑driven experience. PlushCare / Lemonaid (and similar telemedicine clinics) — many general telemedicine clinics that prescribe semaglutide also offer referral or included nutrition counseling and provide clinician follow‑up to manage GI or other side effects. Useful if you want a lower‑cost telemedicine route. What to confirm before signing up Do you prescribe brand Wegovy (Novo Nordisk) or only generic semaglutide? (Cost/insurance differs.) Is nutrition support provided by a registered dietitian (RDN) or a health coach, and how often are sessions? How are side effects handled — phone/secure messaging, scheduled visits, nurse line or urgent care access? Is the program synchronous (live coach visits) or mostly app/text‑based? What are total out‑of‑pocket costs (medication + program fees) and does insurance/co-pay assistance apply? If you tell me your priorities (want brand Wegovy, need weekly RD visits, budget, insurance status, or prefer an app vs clinic), I can narrow this list to the best fit and show how to contact each program.

Mentioned in position 4 of 8

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TL;DR

Roman, operating at roman.com, is a men's telehealth platform that connects patients with licensed physicians for prescription treatments across sexual health, hair loss, testosterone therapy, and related conditions. According to WellRank's latest index, Roman holds the dominant position in AI-generated answers about ED treatment, ranking first with 93% visibility, while also appearing at third in TRT and men's health at 27% visibility, making it one of the most AI-visible brands in the men's digital health space.

Company Overview

Roman, officially Ro, is a direct-to-patient telehealth company headquartered in New York City that was founded around 2017. Its business model centers on asynchronous and synchronous online consultations with licensed clinicians, followed by prescription fulfillment shipped directly to patients, removing the need for in-person pharmacy or doctor visits. The company has expanded beyond its original men's health focus to include women's health under the Rory brand and a pharmacy infrastructure layer called Ro Pharmacy.

Product Features

  • Online prescription and fulfillment for ED medications including sildenafil and tadalafil
  • Hair loss treatment programs including finasteride and minoxidil
  • Testosterone replacement therapy (TRT) assessment and management
  • Weight loss medication programs
  • Ongoing care messaging with licensed US-based physicians
  • Ro Pharmacy direct-ship prescription service

Target Market

Roman primarily serves adult men in the United States seeking discreet, convenient access to treatments for erectile dysfunction, hair loss, low testosterone, and related men's health concerns. Through its Rory brand extension, it also addresses women's health needs including hormonal and menopause-related conditions, though AI visibility in those categories remains limited per WellRank data.

Buyer Personas

  • A man in his 30s to 50s experiencing ED who prefers to avoid an in-person doctor visit and values privacy and home delivery.
  • A younger man noticing early hair thinning who wants a clinically backed, subscription-style treatment without a pharmacy trip.
  • A middle-aged man with low energy or low libido who has researched TRT online and wants a straightforward path to assessment and treatment.
  • A time-pressed professional who values the convenience of async messaging with a physician and same-platform prescription fulfillment.

Funding & Performance

Ro has raised substantial venture funding across multiple rounds and has been reported as one of the more heavily funded consumer telehealth companies; however, specific current valuation figures and the precise total raised are not publicly disclosed in verified recent sources and should not be cited as fact.

Recent Developments

Roman and its parent company Ro have publicly expanded into weight loss treatments, reflecting the broader industry shift toward GLP-1 and related medications. The company has also continued building out its pharmacy infrastructure to reduce reliance on third-party fulfillment. These moves position Ro as a more vertically integrated telehealth operator rather than purely a prescription referral platform.

Competitive Landscape

Roman competes most directly with Hims and Hims & Hers across nearly every men's health category, and both brands are frequently co-mentioned by AI engines in the same answers. Lemonaid Health, Keeps, BlueChew, and Vault Health occupy adjacent niches, while GoodRx and PlushCare appear alongside Roman in broader telehealth comparisons. As Harvard Health and Healthline note in coverage that AI engines frequently cite, Roman is consistently grouped with Hims and BlueChew as a leading online ED medication retailer.

Roman vs the brands AI recommends alongside it

The real competitive set in ED treatment: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Roman logo
RomanThis brand
#1
90.7%
Hims logo
Hims

867 shared answers

#2
81.4%
Hims & Hers logo
Hims & Hers

672 shared answers

#9
16.3%
Lemonaid Health logo
Lemonaid Health

571 shared answers

#3
51.2%
Keeps logo
Keeps

498 shared answers

#6
25.6%

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User Sentiment

Across WellRank's corpus of 1,539 AI mentions, Roman's tone skews strongly positive, with 1,233 positive mentions compared to 297 neutral and only 9 mixed or cautious ones, suggesting AI engines present it as a credible and recommended option rather than a brand warranting caveats. Urology Group commentary cited in AI answers generally frames online ED platforms like Roman as legitimate when used with proper clinical oversight, reinforcing this favorable framing.

Pricing

Roman uses a subscription and per-visit model where patients pay for an online consultation and then for ongoing medication shipments; exact pricing varies by treatment category, promotional period, and insurance status. Specific per-pill or monthly costs are not published in a stable, widely verifiable form and should be confirmed directly at roman.com.

Sources cited around Roman

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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