Moon Juice

Moon Juice is a Los Angeles-based adaptogenic beauty and wellness brand best known for functional supplements like Magnesi-Om and its SuperYou stress formula. It sells direct-to-consumer and through select retailers, blending wellness, beauty, and adaptogens into a lifestyle-oriented product line. According to WellRank, Moon Juice is not currently ranked in the AI-visibility index and is rarely or never recommended by the AI engines tracked, though its single appearance in the corpus carried a positive tone.

Founded in Los Angeles by Amanda Chantal Bacon, Moon Juice operates as a wellness and beauty brand built around adaptogens, functional nutrition, and skin-focused supplements. The company sells primarily through its own website and a network of specialty and natural retailers, following a direct-to-consumer model supplemented by wholesale partnerships. Its brand identity blends holistic wellness philosophy with modern, design-forward packaging.

• Magnesi-Om, a magnesium powder blend marketed for relaxation and sleep support
• SuperYou, an adaptogen capsule formula centered on stress adaptation
• Moon Dust adaptogenic powder blends in categories like beauty, brain, and dream
• Plump Jelly, a collagen-supporting skin supplement
• Sex Dust, an adaptogenic blend marketed for energy and libido
• Pantry and food products including nut butters and herbal ingredients

Moon Juice primarily serves wellness-conscious consumers in the United States, particularly women interested in the intersection of beauty, stress management, and functional nutrition. Its products address concerns such as poor sleep, stress, skin aging, and low energy. The brand skews toward urban, health-oriented shoppers who engage with premium lifestyle wellness.

• A millennial woman in a major city who treats supplementation as an extension of her skincare and self-care routine.
• A stress-aware professional seeking adaptogen-based alternatives to pharmaceutical sleep or anxiety aids.
• A clean-beauty enthusiast who cross-shops supplements and beauty products and values minimalist, ingredient-transparent branding.
• A yoga or mindfulness practitioner who aligns supplement choices with a holistic, plant-forward lifestyle philosophy.

Moon Juice is a privately held company and detailed funding history, valuations, or revenue figures are not publicly disclosed.

Moon Juice has continued to expand its supplement portfolio with a focus on magnesium and collagen-adjacent beauty products, reflecting broader consumer trends toward sleep and skin health. The brand has grown its retail footprint through partners like Sephora, marking a meaningful step into the prestige beauty channel. Founder Amanda Chantal Bacon has remained a visible public face of the brand through media and editorial appearances.

Moon Juice appears only once in the WellRank AI corpus, and that mention carries a positive tone with no neutral or cautious instances recorded. Public consumer sentiment tends to reflect enthusiasm for the brand's aesthetics and the perceived lifestyle benefits of its hero products, though some commentary questions the clinical evidence behind adaptogen claims. Overall, the brand maintains a favorable but niche presence in AI-mediated wellness recommendations.

Moon Juice products are sold at a premium price point consistent with the prestige wellness segment, though exact prices vary by product and are subject to change. Pricing is published on the brand's website and through retail partners but is not stable enough to cite precisely here. Subscription discounts are available on the direct-to-consumer site.