Moon Juice

Adaptogenic beauty wellness brand behind Magnesi-Om.

Moon Juice is losing the AEO war.

Not cited in a single tracked AI answer since Jun 17, 2026, down from a peak of 8% visibility in magnesium on Jun 11, 2026. This page stays public, and recovery shows here the day it happens.

Not cited in Magnesium since Jun 17 Never cited yet in Sleep supplements

AI Visibility

Visibility trend

Magnesium, daily share of AI answers mentioning Moon Juice, through Jul 27, 2026.

0.0%

Last cited Jun 17, 2026 · peak 8% on Jun 11

By engine

Where Moon Juice is strong, and where it is invisible.

No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

1 positive mentions
0 neutral
0 mixed or cautious

Recent AI answers mentioning Moon Juice

ClaudeJun 11, 2026, 19:55 UTC

I have trouble sleeping and feel stressed all the time. Would magnesium help me?

Magnesium for Sleep & Stress Magnesium can genuinely help many people with both issues! It plays a key role in regulating the nervous system and melatonin production. Recommended Forms & Brands For Sleep & Relaxation specifically: Magnesium Glycinate is generally considered the best form - gentle on the stomach and well-absorbed Doctor's Best High Absorption Magnesium - well-reviewed, affordable Pure Encapsulations Magnesium Glycinate - pharmaceutical-grade quality Popular Sleep-Specific Products: Natural Vitality Calm (magnesium citrate powder) - very popular, mixes into water, easy to adjust dosage Moon Juice Magnesi-Om - contains three forms of magnesium plus L-theanine for extra calm A Few Honest Notes ✅ Research does support magnesium helping with mild sleep issues and stress ⚠️ Results vary - it's not a guaranteed fix ⚠️ Talk to your doctor first, especially if you take medications or have kidney issues Start with ~200-400mg before bed Also Consider If stress and sleep problems are significant, magnesium alone may not be enough - a doctor or therapist can help address root causes. Would you like more details on any specific product?

Mentioned in position 4 of 4

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TL;DR

Moon Juice is a Los Angeles-based adaptogenic wellness and beauty brand best known for functional supplements and powders, including its widely recognized Magnesi-Om magnesium blend. It sells directly to consumers through its own site and retail partners, positioning itself at the intersection of beauty and ingestible wellness. According to WellRank's index, Moon Juice is not currently ranked among brands regularly recommended by the AI engines tracked, appearing in only one mention in the corpus, which carried a positive tone.

Company Overview

Founded in Los Angeles by Amanda Chantal Bacon, Moon Juice operates as a direct-to-consumer and wholesale wellness brand built around adaptogens, nootropics, and beauty-from-within nutrition. Its business model blends e-commerce with placement in premium retail and spa channels. The brand is closely associated with the broader Hollywood wellness and clean beauty movement.

Product Features

Magnesi-Om, a magnesium powder blend marketed for relaxation and sleep
SuperYou, a daily adaptogen supplement featuring ashwagandha and shatavari
Brain Dust, a nootropic powder blend with lion's mane and ashwagandha
Sex Dust, an adaptogenic blend positioned for energy and libido
Beauty Shroom Exfoliating Acid Potion, bridging skincare and ingestible wellness
A range of loose adaptogenic powders and capsules marketed as 'dusts'

Target Market

Moon Juice primarily targets wellness-oriented consumers, particularly women aged roughly 25 to 45, interested in clean beauty, stress support, sleep improvement, and hormonal balance. It has strong geographic roots in the United States, with particular resonance in urban markets such as Los Angeles and New York.

Buyer Personas

A health-conscious professional woman seeking natural stress and sleep support through daily supplement rituals.
A clean beauty enthusiast who extends her ingredient-conscious approach to ingestible products.
A yoga or mindfulness practitioner looking for adaptogen stacks to complement a holistic lifestyle.
A beauty-industry follower drawn to aesthetically designed, influencer-endorsed wellness products.

Funding & Performance

Moon Juice is a privately held company; detailed funding history, valuation, and revenue figures are not publicly disclosed.

Recent Developments

Moon Juice has continued to expand its Magnesi-Om line and related magnesium-focused products, reflecting broader consumer interest in sleep and nervous-system wellness. The brand has also leaned further into the beauty-from-within category, reinforcing the connection between ingestible supplements and skin and hair health.

Competitive Landscape

In AI-engine co-mentions tracked by WellRank, Moon Juice appears alongside Pure Encapsulations, Natural Vitality, and Doctor's Best, suggesting AI systems group it with science-positioned supplement brands even though Moon Juice's positioning is more lifestyle and beauty-forward. It also competes in practice with adaptogen-focused brands such as Gaia Herbs and HUM Nutrition, as well as with the broader functional supplement aisle in premium retail.

Mentioned alongside

Brands AI engines recommend in the same breath. Your real competitive set.

Doctor's Best1 shared answers
Natural Vitality1 shared answers
Pure Encapsulations1 shared answers

User Sentiment

Moon Juice's single appearance in WellRank's AI corpus carried a positive tone, indicating that when AI engines do surface the brand, the framing is favorable, though the brand is not yet a frequently cited source in AI-generated wellness recommendations. Public consumer sentiment tends to highlight the brand's aesthetic appeal and the perceived efficacy of Magnesi-Om, while some reviewers note that products sit at a premium price point.

Pricing

Moon Juice products are positioned at a premium price point relative to mass-market supplements; exact prices vary by product and are subject to change, so current pricing should be confirmed directly on moonjuice.com.

Sources cited around Moon Juice

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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