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Plume

First cited by AI Jun 11, 2026
plume.com

Surfaced organically in AI answers about menopause and women's health. Not yet profiled.

AI Visibility

Visibility trend

Menopause and women's health, daily share of AI answers mentioning Plume, through Jul 26, 2026.

5.0%

Avg position when mentioned: 2.7 · peak 8% on Jun 11

By engine

Where Plume is strong, and where it is invisible.

  • ChatGPT
    13.3%
  • Google AI
    6.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 42 positive mentions
  • 22 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Plume

ChatGPTJul 25, 2026, 12:38 UTC
Do online BHRT clinics use real doctors and proper monitoring?

Short answer: sometimes. Many legitimate online BHRT clinics use licensed physicians, nurse practitioners or physician assistants and do proper lab-based monitoring — but some do not. “BHRT” (bioidentical hormone replacement therapy) isn’t a regulated medical category, so quality varies a lot between providers. How reputable online BHRT clinics behave A licensed prescriber (MD/DO/NP/PA) performs an initial medical history/televisit, documents risks/benefits, and writes the prescription. Baseline labs from an accredited clinical lab (Quest, LabCorp, hospital lab) are obtained before or soon after starting therapy. Typical tests: estradiol or testosterone, CBC, CMP/LFTs, TSH, lipids, sometimes LH/FSH, and sex‑hormone specific tests as indicated. Follow up visits and repeat labs (often ~3 months after start/change, then every 6–12 months) to check dose and side effects. Uses FDA‑approved hormone preparations when appropriate; is transparent about compounded prescriptions. State medical licensure is clear (prescriber must be licensed where you live), and there is a plan for urgent concerns. Red flags (avoid these) Sole reliance on saliva or unvalidated at‑home hormone tests for systemic therapy decisions. No physician/NP/PA involved or impossibly quick prescriptions without history or labs. Lack of clear monitoring schedule or refusal to order labs through an accredited lab. Promises of “natural” or risk‑free hormones without discussion of risks (blood clots, stroke, breast cancer risks vary by therapy). Services you can consider (examples) Parsley Health — MDs/NPs providing comprehensive, office + telemedicine care for hormonal issues and menopause; they do baseline labs and ongoing follow up. Good if you want an integrative, evidence‑based program. Plume — specializes in gender‑affirming hormone therapy; uses licensed clinicians, requires lab monitoring and offers clearly documented follow‑up. Hims & Hers (telehealth) — large telehealth platform that prescribes hormone therapies for men and women; they use licensed providers and partner with labs for testing and follow‑up. For specialist evaluation or a second opinion: Mayo Clinic or your local academic medical center’s telehealth service — excellent for complex cases or when you want hospital‑grade oversight. Questions to ask any online BHRT clinic before you sign up Who will evaluate and prescribe? (Name, credentials, licensed in my state?) Do you require baseline labs? Which ones, and through which lab? How often will you follow up and repeat labs? Will you prescribe FDA‑approved formulations or compounded hormones? If compounded, why? How do you handle urgent problems or side effects? Is there a phone line? Practical tips Prefer clinics that use accredited labs (Quest, LabCorp, hospital labs). If you’re prescribed compounded hormones, ask why and get clear documentation of dose/content. Keep copies of your lab results and treatment plan. If anything feels rushed or secretive, get a second opinion from your PCP or an endocrinologist. If you’d like, tell me whether this is for menopause, transgender care, low‑T, or another situation and your country/state — I can suggest the best type of provider and specific services in your area.

Mentioned in position 4 of 6

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ChatGPTJul 25, 2026, 12:37 UTC
What does HRT cost per month through an online clinic?

I can give a useful estimate, but costs vary a lot by which kind of HRT (gender‑affirming vs. menopause), which medicines/route (pills, patches, gels, injections), whether you use a subscription clinic, and your country/insurance. Which of those are you asking about and where are you located? Quick overview (U.S. examples, out‑of‑pocket, per month) Telehealth/clinic fees: $0–$75/month (some charge per visit $0–$100; some clinics use a monthly membership or care fee). Medications (generic vs. brand/route) Testosterone (for transmasculine care): generics (injectable) ~$20–$60; brand gels ~$150–$400. Feminizing HRT (estradiol + antiandrogen): oral/patch/generic estradiol ~$10–$60; spironolactone ~$5–$30. Branded patches/gels can be $50–$300. Menopausal HRT (estradiol ± progesterone): generics often $10–$80; patches or branded formulations $50–$250. Labs and monitoring: $50–$200 per lab panel; usually checked every 3 months at start, then less often. Typical total monthly range (without insurance): about $20–$60 (low end, generics) up to $200–$500+ (brand products, gels/patches, memberships). Online clinics you can consider (examples and why) Plume — specializes in gender‑affirming HRT with ongoing care and community support. Folx Health — transgender health focus; offers sliding scale/insurance navigation and comprehensive services. Ahead — telehealth for gender‑affirming care with convenient follow‑ups. Gennev — menopause specialty telehealth and tailored HRT options. Maven Clinic — broad women’s health/menopause services; often available through employer benefits. Hims / Hers — general telehealth with lower‑cost options for common prescriptions. Money‑saving tips Use GoodRx/SingleCare to compare pharmacy prices. Ask clinics about generic alternatives and whether lab costs are included. Check whether your insurance (or an employer plan) will cover the medication or telehealth visits. If you tell me (1) whether you mean gender‑affirming or menopausal HRT, (2) what country/insurance situation you have, and (3) whether you prefer injections, pills, gels, or patches, I can give a much narrower monthly cost estimate and suggest the best clinics for your situation.

Mentioned in position 1 of 8

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Google AIJul 25, 2026, 12:37 UTC
What does HRT cost per month through an online clinic?

The cost of HRT (Hormone Replacement Therapy) through online clinics can vary significantly depending on the type of HRT (e.g., gender-affirming, menopause, low testosterone), the specific clinic, and what's included in their monthly fee (e.g., consultations, prescriptions, medications, lab tests). Generally, you can expect a monthly service fee range from $30 to $200+, with medications and lab tests often being an additional cost. Here's a breakdown by common HRT types and specific online clinics: For Transgender HRT (Gender-Affirming Care) These clinics often provide inclusive care, including initial consultations, ongoing support, prescription management, and sometimes letters for gender-affirming surgeries. Plume: Cost: Approximately $99/month for a membership. Why: Focuses specifically on gender-affirming care. This fee typically includes unlimited provider visits, lab review, letters of support (for surgery, name change, etc.), and prescription management. Medications and lab tests are separate costs*, which can be paid for with insurance or out-of-pocket at your chosen pharmacy. Folx Health: Cost: Ranges from $79-$159/month, depending on the plan. Why: Offers different tiers for gender-affirming care. Their hormone therapy plans can include provider consultations, prescriptions, and often medication delivery is bundled into the higher-tier plans. Some plans allow you to use your own pharmacy. Lab work is usually a separate cost*, though they can help facilitate it. For Menopause/Perimenopause HRT These clinics specialize in supporting women through hormonal changes, offering personalized treatment plans. Evernow: Cost: Approximately $49-$89/month. Why: Specializes in menopause care for women. This fee typically includes unlimited provider messaging, prescription management, and access to educational resources. Medications are an additional cost* and are sent to your local pharmacy. Gennev: Cost: $49-$149/month (depending on the plan and services chosen, e.g., coaching, therapy). A typical HRT plan is around $85/month. Why: Provides comprehensive menopause care, including telehealth appointments, symptom tracking, and personalized treatment plans. They offer access to menopause-trained doctors. Medication costs and some lab fees are typically separate*. Hello Alpha: Cost: Approximately $30-$50/month for membership. Why: Offers a broader range of primary care services including menopause HRT. The membership covers consultations and messaging with providers. Medications are an additional cost* and can be picked up at your local pharmacy. For Men's Low T HRT (Testosterone Replacement Therapy) These clinics focus on diagnosing and treating low testosterone, often including medication delivery. Hone Health / Elevate Men's Health (and similar services): Cost: Typically ranges from $100-$200+ per month. Why: These clinics focus specifically on testosterone replacement therapy. Their monthly fee often bundles the consultation, lab review, and medication delivery (injections, gels, or patches) directly to your door. They aim for convenience and ongoing monitoring. Initial lab tests might be a separate upfront cost.* Important Considerations: Initial Consultation/Setup Fees: Some clinics may have an additional one-time fee for your initial consultation or onboarding. Medication Costs: This is often the biggest variable. Using generics and shopping around pharmacies (e.g., using GoodRx) can significantly reduce this cost. Insurance may cover medication costs even if it doesn't cover the clinic's service fee. Lab Work: Initial and follow-up blood tests are crucial for HRT. Some clinics include the cost of labs, while others require you to pay out-of-pocket or use your insurance at a lab facility (like LabCorp or Quest Diagnostics). Insurance Coverage: Many online clinics operate on a cash-pay or subscription model and may not accept health insurance directly for their service fees. However, they can often send prescriptions to your local pharmacy where your insurance can* be used for medication costs, and you can often submit superbills to your insurance for reimbursement for lab work or even consultations. State Availability: Online clinics are licensed to practice in specific states, so always check if the service is available where you live. Always visit the specific clinic's official website for the most current and detailed pricing information, as plans and costs can change.

Mentioned in position 1 of 10

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ChatGPTJul 23, 2026, 09:47 UTC
Are online BHRT clinics cheaper than local hormone specialists?

Short answer: often yes — many telehealth BHRT clinics can be cheaper than seeing a local hormone specialist — but it depends on the medicines you want, whether you need in‑person services (injections or pellets), and whether insurance will cover part of the care. What drives the price difference Overhead: online clinics have lower office costs so initial visit fees are usually lower. Lab & pharmacy: some online services bundle labs and use discounted partner pharmacies. Compounded bioidentical hormones (custom creams/pellets) are usually more expensive anywhere. Follow‑up & monitoring: local specialists often include or recommend more frequent in‑person testing and visits — that raises cost but can improve safety/individualization. Insurance: many telehealth BHRT providers operate cash-pay and don’t bill insurance; local endocrinologists/gynecologists are more likely to take insurance (which may make them cheaper out of pocket). Examples of services (to check & compare) Hims/Hers (Hims for men, Hers for women): widely used telehealth platforms that offer hormone prescriptions and often lower monthly pricing for common therapies; convenient and typically lower upfront cost. Roman / Ro: known for men’s testosterone care and generally lower-cost telemedicine packages. Plume: telehealth provider focused on gender‑affirming care and HRT, with transparent pricing and virtual follow-up. Maven Clinic / Tia: women’s health telemedicine platforms that offer menopause/BHRT consultations and care coordination (good if you want broader women’s health services). BioTE: a national network that focuses on pellet therapy (injection/implant); pellet therapy is usually more expensive and requires in-person placement through local providers. Wedgewood Pharmacy (and other established compounding pharmacies): if you need compounded BHRT, compounding pharmacies vary widely in price — check a few for quotes. How to compare cost accurately Get an itemized quote: initial consult fee, lab costs, medication cost (monthly), shipping, and follow‑ups for both the online clinic and a local specialist. Ask about pharmacy options: will they send prescriptions to your local pharmacy (possibly insurance‑covered) or to a specific partner (cash only)? Check whether labs are included or extra, and whether they accept local lab draws (important if you want insurance billing). Confirm follow‑up schedule and extra fees for dose adjustments. Ask provider credentials (MD vs NP/PA), and whether they require baseline labs and ongoing monitoring — avoid services that prescribe without labs or follow‑up. When local specialists may be worth the extra cost Complex medical history (cardiovascular disease, clotting disorders, cancer risk). You need procedures (pellet placement) or highly customized compounded therapies. You want care billed to insurance. When online clinics make good financial sense You want standard, FDA‑approved formulations (estradiol patches/gels, oral estradiol, testosterone for men) and straightforward monitoring. You prefer convenience, subscription pricing, and lower upfront cost. If you want, tell me: whether you’re seeking male or female BHRT, if you prefer compounded pellets/creams vs standard FDA products, and whether you have insurance — and I’ll list 2–3 specific providers to compare with estimated price ranges and questions to ask them.

Mentioned in position 4 of 8

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ChatGPTJul 21, 2026, 09:42 UTC
Which online clinics offer bioidentical hormone replacement therapy?

Below are online clinics and services that commonly offer bioidentical hormone replacement therapy (BHRT). I’ve grouped them by focus and given a brief note on why people choose them. Availability and specific treatments (compounded vs. FDA‑approved products, pellet therapy, etc.) vary by state/country and clinician, so always confirm with the provider. General BHRT / hormone‑optimization telemedicine Defy Medical — Telemedicine clinic well known for hormone optimization in men and women; they run labs, individualized plans, and prescribe bioidentical testosterone/estradiol/progesterone where appropriate. BodyLogicMD — A nationwide network of physicians specializing in BHRT for women and men; offers virtual visits and personalized BHRT protocols. HealthGAINS — Concierge telemedicine/clinic network focused on age‑management and BHRT (including pellet and injectable options) with follow‑up care. Men’s testosterone (TRT) telemedicine Roman (Ro) — Large men's‑health telemedicine service offering testosterone replacement therapy with remote monitoring and home delivery. Vault Health — Specializes in men's hormone health (TRT), with at‑home lab testing, telemedicine consults, and ongoing monitoring. Hims — Offers online evaluation and testosterone therapy for men via telemedicine and delivery. Gender‑affirming / trans care Plume — Telehealth clinic focused on gender‑affirming hormone therapy (estrogen, testosterone, related care) with specialized providers. Folx Health — LGBTQ+‑focused telemedicine offering gender‑affirming HRT and ongoing care; option to fill prescriptions through partnered pharmacies. Pellet therapy / compounding networks BioTE — A large network that specializes in bioidentical hormone pellet therapy (requires in‑person pellet insertion; some providers offer telemedicine consults). SottoPelle — Clinic network focused on subcutaneous bioidentical hormone pellets; mostly in‑person insertions with some remote follow‑ups. Functional / integrative clinics that prescribe BHRT Parsley Health — Membership‑based functional medicine clinic that evaluates hormones comprehensively and prescribes bioidentical hormones when appropriate. Labs / testing (not prescribers but commonly used for BHRT workups) Everlywell, LetsGetChecked — At‑home hormone testing and lab kits often used to get baseline labs before/with a BHRT provider. Safety notes (important) “Bioidentical” can mean FDA‑approved single‑ingredient products (e.g., estradiol, micronized progesterone, testosterone) or compounded custom formulations; compounded products are not FDA‑approved and have different safety/quality considerations. Ask any clinic about: required baseline labs, ongoing monitoring schedule, whether they use FDA‑approved products vs compounded preparations, prescriber credentials, and how follow‑ups and pharmacy fulfillment work. Laws and telemedicine prescribing rules vary by state/country; some clinics cannot prescribe certain hormones across state lines. If you tell me whether you’re seeking care for menopause, low testosterone, gender‑affirming care, or a specific geography (U.S. state or country), I can narrow this list and highlight a few clinics that are available to you and have strong reputations.

Mentioned in position 7 of 13

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ChatGPTJul 21, 2026, 09:38 UTC
Is HRT safe and how do I get it prescribed online?

Do you mean HRT for menopause (estrogen ± progestogen to treat hot flashes, vaginal dryness, bone loss), or gender‑affirming HRT (testosterone or estrogen for a trans person)? Safety, monitoring, and which online service is best depend on that. I can give a tailored answer if you tell me which you mean — below I cover both. Is HRT safe? Short answer: For most people it’s safe and effective when prescribed and monitored by a clinician, but it’s not risk‑free and needs to be individualized. Benefits (menopause HRT): reduces hot flashes, night sweats, vaginal symptoms, improves sleep/mood for many, and prevents bone loss. Benefits are greatest when started within about 10 years of menopause or under age ~60. Benefits (gender‑affirming HRT): produces the expected masculinizing/feminizing physical changes and improves gender dysphoria and mental health outcomes for many trans people. Main risks/contraindications: Increased risk of venous thromboembolism (VTE, e.g., blood clots) with oral estrogen — transdermal estrogen (patches, gels) has lower VTE risk. Small increased risk of stroke and possibly heart disease in some older people or those with cardiovascular risk factors. Systemic estrogen can raise breast cancer risk slightly over long durations (depends on type and whether progesterone is used). Contraindicated or used with caution if you have active breast cancer, untreated endometrial cancer or unusual uterine bleeding, active liver disease, or a history of blood clots; smoking plus older age increases risk. For masculinizing testosterone, monitor hematocrit (can rise), lipids, and liver enzymes; testosterone also reduces fertility. Monitoring needed: baseline and periodic labs (CBC/hematocrit, liver tests, lipids, hormone levels as appropriate), blood pressure, and age‑appropriate cancer screening (mammogram, Pap/HPV screening when applicable). Bottom line: a clinician assesses your medical history, family history, and personal risk factors and chooses the safest formulation and monitoring schedule for you. How to get HRT prescribed online (typical steps) Choose a reputable telehealth provider that offers HRT (see options below). Sign up and complete an intake/medical history form. Have a virtual visit with a clinician (primary care, gynecologist, or specialist). Expect questions about medical history, family history (clots, cardiovascular disease, cancer), and medications. Get baseline labs and any required screening (often ordered by the telehealth clinic and done at a lab near you). If appropriate, clinician writes a prescription and arranges pharmacy/medication delivery. Many services deliver to your home. Ongoing follow‑up visits and periodic labs to monitor safety and dose adjustments. Telehealth services I can recommend For menopause or general women’s HRT: Maven Clinic — specializes in women’s and reproductive health including menopause care; offers virtual visits, care plans, and coordinates labs and prescriptions. Tia — women’s primary care with menopause services and individualized plans; known for integrated care and follow‑up. PlushCare or Teladoc — larger primary care telehealth platforms where clinicians can manage HRT if appropriate; useful if you want generalist care and broad scheduling. Planned Parenthood (local or telehealth) — can provide counseling and prescriptions or refer you for HRT if appropriate. For gender‑affirming hormone therapy: Plume — specializes in gender‑affirming care, offers virtual visits, lab monitoring, and ongoing follow‑up; experienced with trans people’s needs. Folx Health — offers hormone therapy, lab monitoring, and trans‑competent primary care and mental health referrals. Queer Med (or local LGBTQ+ clinics) — may provide online options in some regions. For male testosterone replacement (cisgender men with low T): Roman (Ro) and Vault Health — telemedicine services focused on men’s health and TRT; they offer lab testing and prescription delivery and regular monitoring. Why these services: They specialize in the type of care (menopause or trans care), have clinicians experienced with HRT, and include the required labs and follow‑up rather than only handing out prescriptions. Many offer home delivery of meds and clear monitoring plans, which improves safety. What to look for in an online clinic Requires an initial medical evaluation and baseline labs (red flag if a service offers HRT without labs or follow‑up). Clear monitoring plan and scheduled follow‑ups. Clinician experience in HRT and an informed‑consent or guideline‑based approach (for trans care, check if they follow WPATH or similar standards). Transparent pricing and pharmacy/medication delivery options. When to see in‑person care or a specialist If you have a history of breast cancer, a prior blood clot, stroke, active heart disease, active liver disease, unexplained vaginal bleeding, or complex medical problems — you should be evaluated by a specialist (gynecologist, endocrinologist, or hematologist) before starting HRT. If you want, I can: Help you pick the best telehealth clinic based on whether you want menopause vs gender‑affirming vs testosterone replacement, and your country/state. Draft the questions to ask a clinician during your telehealth visit. Walk through the sign‑up process for one of the services above. Which type of HRT are you asking about (menopause or gender‑affirming)?

Mentioned in position 6 of 9

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TL;DR

Plume is a telehealth platform focused on gender-affirming care, primarily serving transgender and nonbinary individuals with hormone therapy and related services. It operates as a subscription-based provider connecting members with clinicians online. According to WellRank's latest index, Plume ranks fifteenth in AI-generated answers about BHRT with 8% visibility, appearing alongside platforms such as Winona, Wisp, and Midi Health in that category.

Company Overview

Plume (plume.com) is a telehealth company built specifically around gender-affirming hormone therapy, offering virtual care to transgender and nonbinary people across the United States. Its business model centers on a membership subscription that gives members ongoing access to clinicians who can prescribe and manage hormone therapy remotely. The company positions itself as a dedicated, identity-affirming alternative to general-purpose telehealth platforms.

Product Features

  • Gender-affirming hormone therapy (HRT) prescriptions via telehealth
  • Ongoing virtual care from clinicians experienced in transgender health
  • Membership-based subscription model for continuous access
  • Lab work coordination and result review
  • Letter writing support for legal gender marker changes and other documentation
  • Mobile-accessible platform for messaging and appointment management

Target Market

Plume primarily serves transgender and nonbinary adults in the United States who are seeking gender-affirming hormone therapy and related clinical support. It is designed to be accessible to members regardless of prior experience with the healthcare system and emphasizes affirming, judgment-free care. Its geographic reach is limited to states where it is licensed to operate, which has expanded over time but is not universally nationwide.

Buyer Personas

  • A transgender woman in a rural area who lacks access to a local gender-affirming endocrinologist and needs a convenient, affirming way to start or maintain estrogen therapy.
  • A nonbinary person who wants flexible, subscription-based care from clinicians who understand their identity without having to educate each new provider.
  • A transgender man early in his transition who needs ongoing testosterone management, lab monitoring, and documentation letters from a single coordinated platform.
  • An established HRT patient who switched from an in-person clinic seeking lower costs and easier prescription refills through a telehealth model.

Funding & Performance

Specific funding rounds and amounts are not publicly disclosed in widely verifiable sources. Plume has been noted in LGBTQ-focused health tech coverage as a venture-backed startup, but precise figures, valuations, and investor details are not confirmed in widely available public records.

Recent Developments

Plume has been broadly recognized for expanding access to gender-affirming care at a time when such services face legislative pressure in various U.S. states, and the company has publicly discussed advocacy alongside its clinical work. It has appeared in coverage of the broader growth of LGBTQ-focused telehealth. Specific product launches or partnership announcements beyond its core HRT service are not widely documented in verifiable public sources.

Competitive Landscape

Within WellRank's AI co-mention data, Plume surfaces alongside PlushCare, Wisp, Winona, Tia, Ro, Parsley Health, and Midi Health in BHRT-related AI answers, though most of those platforms focus on cisgender women's health rather than gender-affirming care. Plume's most direct competitors are other transgender-focused telehealth providers, a smaller and more specialized segment than the general women's hormonal health market. Its niche positioning means it competes less on breadth and more on identity-affirming expertise and community trust.

Plume vs the brands AI recommends alongside it

The real competitive set in Menopause and women's health: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Plume logo
PlumeThis brand
#25
5.0%
Folx Health logo
Folx Health

34 shared answers

#26
5.0%
Hims & Hers logo
Hims & Hers

28 shared answers

#15
8.3%
Maven Clinic logo
Maven Clinic

24 shared answers

#4
16.7%
Midi Health logo
Midi Health

18 shared answers

#3
25.0%

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User Sentiment

Among the three AI-engine mentions tracked by WellRank, one is positive and two are neutral, with no cautious or mixed mentions, suggesting that AI assistants treat Plume as a credible, straightforward option when it surfaces. Public sentiment in community spaces frequented by transgender individuals is generally favorable, with members often citing accessibility and affirming care as key strengths. Criticism, where it exists, tends to focus on state availability limitations rather than care quality.

Pricing

Plume uses a monthly membership model; exact pricing is not published in widely stable, verifiable sources and may vary by state or plan tier, so prospective members should check plume.com directly for current rates.

Sources cited around Plume

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