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Ulta Wellness logo

Ulta Wellness

First cited by AI Jun 27, 2026
ultawellness.com

Surfaced organically in AI answers about at-home lab testing. Not yet profiled.

Ulta Wellness is losing the AEO war.

Not cited in a single tracked AI answer since Jul 1, 2026, down from a peak of 2% visibility in at-home lab testing on Jun 27, 2026. This page stays public, and recovery shows here the day it happens.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning Ulta Wellness, through Jul 6, 2026.

0.0%

Last cited Jul 1, 2026 · peak 2% on Jun 27

By engine

Where Ulta Wellness is strong, and where it is invisible.

  • No engine data yet.

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 1 positive mentions
  • 0 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Ulta Wellness

ClaudeJun 27, 2026, 12:55 UTC
What is the best lab test membership for longevity tracking?

Best Lab Test Memberships for Longevity Tracking Top Recommendation: Function Health ~$499/year for 100+ biomarkers tested twice annually Co-founded by longevity physician Dr. Mark Hyman Covers hormones, metabolic health, organ function, inflammation, and more Excellent dashboard with trend tracking over time Physician review included Strong Alternatives: Lifeforce ~$549+ for comprehensive hormone and metabolic panels Includes a coaching call with a clinician Good for those wanting optimization protocols alongside results Inside Tracker Focuses on actionable recommendations tied to your results Good for athletes and performance-focused tracking Can upload existing bloodwork Marek Health Better for those wanting deeper hormonal optimization More clinician-involved approach Quest Diagnostics / LabCorp (DIY approach) Use with UltaLabTests or Ulta Wellness for à la carte ordering More affordable but requires self-interpretation My Pick for Most People: Function Health offers the best combination of: Breadth of testing Longitudinal tracking Physician oversight Value for the price Would you like help comparing specific panels or features?

Mentioned in position 8 of 8

Read full answer with sources →

Competitive Landscape

Ulta Wellness vs the brands AI recommends alongside it

The real competitive set in At-home lab testing: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Ulta Wellness logo
Ulta WellnessThis brand
0.0%
Function Health logo
Function Health

1 shared answers

#8
15.0%
InsideTracker logo
InsideTracker

1 shared answers

#5
28.3%
LabCorp logo
LabCorp

1 shared answers

#2
56.7%
Lifeforce logo
Lifeforce

1 shared answers

#31
3.3%

Email me when overtakes Ulta Wellness

One email the day the ranks flip. Nothing else.

Sources cited around Ulta Wellness

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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