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Paloma Health

First cited by AI Jun 12, 2026
palomahealth.com

Surfaced organically in AI answers about at-home lab testing. Not yet profiled.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning Paloma Health, through Jun 17, 2026.

11.7%

Avg position when mentioned: 3.4

By engine

Where Paloma Health is strong, and where it is invisible.

  • Claude
    26.7%
  • Google AI
    13.3%
  • Perplexity
    6.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 11 positive mentions
  • 0 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Paloma Health

ClaudeJun 17, 2026, 13:20 UTC
Which online BHRT programs treat both perimenopause and thyroid issues?

Online BHRT Programs for Perimenopause + Thyroid Issues Several telehealth platforms treat both conditions together, which is ideal since they're often interconnected: Top Options Midi Health Specializes specifically in women's midlife health Treats both perimenopause/menopause AND thyroid conditions together Practitioners trained in women's hormonal health holistically Accepts many insurance plans Parsley Health Functional medicine approach addressing root causes Routinely manages thyroid + hormonal issues together More comprehensive testing than conventional care Subscription-based model Paloma Health Focuses specifically on thyroid (their specialty) Also addresses hormonal/perimenopausal symptoms alongside thyroid care Good if thyroid is your primary concern Winona BHRT-focused telehealth Can coordinate thyroid treatment alongside hormone therapy Straightforward process What to Look For Providers who test both sex hormones AND a full thyroid panel (TSH, Free T3, Free T4, antibodies) Practitioners who understand the thyroid-estrogen connection Practical Tip Midi Health is probably the strongest all-in-one option currently for women specifically, given their focus on this life stage. Always verify current offerings directly, as these services evolve frequently.

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PerplexityJun 17, 2026, 13:20 UTC
Which online BHRT programs treat both perimenopause and thyroid issues?

These online BHRT programs explicitly mention care for both perimenopause and thyroid issues: BodyLogicMD — says it offers customized treatment plans for menopause/perimenopause symptoms and also for thyroid disorders.[1] Paloma Health — promotes online care for menopause and hypothyroid/thyroid care together, with personalized hormonal and metabolic support.[3] Thrivelab — advertises online hormone replacement therapy for women plus a separate section for thyroid health and “Bioidentical Thyroid” support.[8] Optimal Bio — states that its BHRT approach goes hand in hand with restoring proper thyroid function, and it treats thyroid disorders with hormone optimization.[5] If you want the clearest match for both issues in one program, Paloma Health and BodyLogicMD are the strongest fits based on the wording in the search results.[1][3] A quick distinction: Paloma Health appears more directly focused on online midlife women’s care with menopause and thyroid overlap.[3] BodyLogicMD is broader and emphasizes personalized BHRT for multiple hormone-related conditions, including perimenopause and thyroid disorders.[1] If you want, I can also narrow these down by insurance acceptance, all-virtual care, or state availability.

Mentioned in position 2 of 4

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Google AIJun 17, 2026, 13:10 UTC
What is the best at home thyroid test?

Navigating at-home thyroid tests can be tricky, as accuracy and what's included in the panel vary. It's crucial to remember that at-home tests are for screening and awareness, not for official diagnosis or treatment decisions. Always follow up with a healthcare professional to discuss your results. When looking for an at-home thyroid test, you want one that measures more than just TSH (Thyroid Stimulating Hormone). A comprehensive panel should ideally include: TSH Free T4 (Thyroxine) Free T3 (Triiodothyronine) TPO Antibodies (Thyroid Peroxidase Antibodies) and sometimes TgAb (Thyroglobulin Antibodies) to check for autoimmune conditions like Hashimoto's or Graves' disease. Here are some of the most reputable options for at-home thyroid testing: Paloma Health Why it's recommended: Paloma Health specializes exclusively in thyroid care. Their at-home test is highly regarded because it's comprehensive (measures TSH, Free T4, Free T3, and TPO Antibodies) and uses CLIA-certified labs. What sets them apart is that their service can connect you with a thyroid-specialized doctor for a virtual consultation to review your results and develop a treatment plan if needed, making it a more integrated approach. How it works: Finger-prick blood sample. Everlywell Thyroid Panel Why it's recommended: Everlywell is a well-known name in at-home testing and offers a robust "Thyroid Panel" that includes TSH, Free T3, Free T4, and TPO Antibodies. They use CLIA-certified labs for processing and provide physician-reviewed results with personalized insights. It's a reliable option for a comprehensive overview. How it works: Finger-prick blood sample. LetsGetChecked Thyroid Antibody Test / Thyroid Test Why it's recommended: LetsGetChecked offers a few different thyroid testing options, including a "Thyroid Test" (TSH, Free T3, Free T4) and a "Thyroid Antibody Test" (TSH, Free T4, TPO Antibodies, Tg Antibodies). They are processed in CLIA-certified labs and offer nurse support after you receive your results, which can be helpful for understanding next steps. How it works: Finger-prick blood sample. Important Considerations for Any At-Home Test: CLIA-Certified Labs: Always ensure the company uses CLIA-certified labs, as this indicates adherence to federal quality standards for laboratory testing. Sample Type: Most reliable at-home thyroid tests use a finger-prick blood sample. While some saliva tests exist, blood tests are generally considered more accurate for thyroid hormone levels. What's Included: As mentioned, avoid tests that only check TSH, as this doesn't give a full picture of thyroid function. Follow-Up: Plan to share your results with your primary care doctor or an endocrinologist. They can interpret the results in the context of your symptoms and medical history, and order further diagnostic tests if necessary. While these at-home tests can be a great starting point for understanding your thyroid health, they should always be a tool to prompt further discussion with a medical professional.

Mentioned in position 1 of 3

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ClaudeJun 17, 2026, 13:10 UTC
What is the best at home thyroid test?

Best At-Home Thyroid Tests Here are the top options: #1 Everlywell Thyroid Test ⭐ Tests TSH, Free T3, Free T4, and TPO antibodies CLIA-certified lab processing Easy finger-prick collection Results reviewed by a physician ~$99 #2 Paloma Health Specifically designed for thyroid health Tests TSH, Free T3, Free T4, and TPO antibodies Includes a consultation option with a thyroid specialist Great if you want ongoing thyroid management ~$99 #3 LetsGetChecked Thyroid Test Multiple thyroid panel options Nurse support available CLIA-certified labs ~$89-$149 #4 Ulta Lab Tests More affordable option Requires a local lab visit (not truly at-home) Very comprehensive panels available Key Tips: Paloma Health is best if you have a known thyroid condition Everlywell is best for a quick general screening Always follow up with your doctor if results are abnormal Make sure any test includes TSH + Free T3 + Free T4 at minimum Would you like more details on any of these?

Mentioned in position 2 of 4

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PerplexityJun 17, 2026, 13:09 UTC
What is the best at home thyroid test?

There isn’t one single best at-home thyroid test for everyone, but the strongest overall options are LetsGetChecked for the most complete balance of hormones and antibodies, and Paloma Health if you want the most comprehensive panel/value.[2][6][7] Best overall: LetsGetChecked Thyroid Antibody Test — Healthline picked it as the best overall because it gives a complete assessment at a moderate price and still returns results quickly.[2] Best value / most comprehensive: Paloma Health Complete Thyroid Blood Test Kit — Medical News Today chose this as best value, and Paloma says it measures TSH, T3, T4, and antibodies for a broad thyroid overview.[1][6] Best for fast results: Everlywell Thyroid Test — Testing.com and Medical News Today both highlight Everlywell for quick results and a simple process; Everlywell says it measures TSH, Free T3, Free T4, and TPO.[1][3][9] Best basic screening: Labcorp OnDemand Thyroid Blood Test — this is a more limited but solid option if you mainly want TSH + Free T4.[8] If you want the safest purchase choice, look for a kit that is CLIA-certified and, ideally, from a CAP-accredited lab, since those are the quality markers Health says to check for.[4] A practical rule: If you have symptoms and want the most useful home test, choose LetsGetChecked or Paloma Health.[2][6][7] If you only want a quick first check, Everlywell is a strong pick.[1][3][9] If you want just a screening test, Labcorp OnDemand is enough for many people.[8] Home thyroid kits can be a useful first step, but Columbia Surgery notes that they are best seen as a screening tool, not a replacement for a clinician’s evaluation, and accuracy/precision in home testing has not been validated in large studies.[5]

Mentioned in position 2 of 4

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Google AIJun 17, 2026, 13:09 UTC
What is the best at home hormone test for women?

It's great you're looking into understanding your hormones better! When it comes to at-home hormone tests for women, the "best" really depends on what you're trying to achieve and how comprehensive you want the results to be. Here are some top contenders, categorized by what they're best for, along with why they stand out: For Comprehensive Hormone Metabolism & Practitioner Use: DUTCH Test (Dried Urine Test for Comprehensive Hormones) by Precision Analytical Why it's great: The DUTCH Test is often considered the gold standard by functional medicine practitioners. It's incredibly comprehensive, measuring not just hormone levels (estrogen, progesterone, testosterone, DHEA, cortisol) but also how your body is metabolizing* and breaking down those hormones. This insight is crucial for understanding root causes of hormone imbalances, especially for conditions like PCOS, endometriosis, menopause symptoms, or chronic stress. Sample Type: Urine (collected 4-5 times over 24 hours). What it tests: Free cortisol pattern, metabolized cortisol, melatonin, oxidative stress marker, comprehensive estrogens (E1, E2, E3) and their metabolites, progesterone, androgens (testosterone, DHEA, and their metabolites). Considerations: It's more expensive and often requires working with a healthcare practitioner (naturopath, functional medicine doctor) to properly interpret the detailed results and create a treatment plan. For General Wellness Screening & Accessibility: Everlywell Women's Health Test / Perimenopause Test / Postmenopause Test Why it's great: Everlywell is a popular and accessible option for general health screening. Their women-specific tests offer good insights into key hormones related to fertility, menopause stages, or general well-being. The results are presented in an easy-to-understand format with personalized insights, although they don't offer the deep metabolic detail of the DUTCH test. They use CLIA-certified labs. Sample Type: Typically dried blood spot (finger prick) or saliva, depending on the specific test. What it tests: Varies by test, but common hormones include Estradiol, Progesterone, Testosterone, DHEA-S, FSH, LH, and sometimes Cortisol. Considerations: Good for an initial snapshot or general understanding. If you have complex issues, you'll likely need to follow up with a doctor. For Specific Hormone Panels & Nurse Support: LetsGetChecked Female Hormone Test / Ovarian Reserve Test / Thyroid Test Why it's great: Similar to Everlywell in accessibility, LetsGetChecked offers specific panels that can be very useful. They provide clear results and, a unique benefit, often include a nurse consultation to help you understand your results. Their labs are CLIA-certified and CAP-accredited. Sample Type: Primarily dried blood spot (finger prick) for most hormone tests. What it tests: Depending on the specific panel, you can test for Estrogen, Progesterone, FSH, LH, Prolactin, Testosterone, DHEA-S, and various thyroid hormones. Considerations: Excellent for targeted testing and if you appreciate the option of speaking with a healthcare professional about your results. For Focused Thyroid Health with Doctor Support: Paloma Health Complete Thyroid Test Why it's great: While not exclusively a "hormone" test in the broader sense, thyroid hormones are crucial for women's health. Paloma Health specializes in thyroid care. Their at-home kit measures essential thyroid markers, and then they connect you with a thyroid doctor* for a virtual consultation to discuss your results and potential treatment options. Sample Type: Dried blood spot (finger prick). What it tests: TSH, Free T3, Free T4, and Thyroid Peroxidase Antibodies (TPOAb). Considerations: If you suspect thyroid issues (fatigue, weight changes, hair loss, mood swings), this is an excellent, comprehensive, and guided option. Important Considerations When Choosing: What are your goals? Are you trying to pinpoint fertility issues, understand menopausal symptoms, investigate energy levels, or just get a general check-up? Sample Type: Some find blood spot easy, others prefer saliva or urine. Lab Accreditation: Always ensure the lab is CLIA-certified, which means they meet federal quality standards. All the brands above use accredited labs. Interpretation: Getting results is only half the battle. How will you understand them? Do you need a deeper dive with a practitioner, or are general insights enough? Cost: At-home tests can range from $50 to $400+. Timing: For hormones like estrogen and progesterone, the timing of the test relative to your menstrual cycle is crucial for accurate results. Most kits will guide you on this. Always remember: At-home hormone tests are screening tools and do not replace a diagnosis or consultation with a medical doctor. Share your results with your primary care physician or a specialist for proper interpretation and guidance.

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TL;DR

Paloma Health is a telehealth platform focused specifically on thyroid care, offering at-home thyroid testing kits, virtual doctor visits, and ongoing thyroid disease management. It sells a bundled model combining lab testing with clinical support, targeting people with hypothyroidism or Hashimoto's disease. In WellRank's latest index it ranks 14th in the at-home lab testing category with 8% AI visibility, appearing alongside broader lab players such as Everlywell, Quest Diagnostics, and LabCorp.

Company Overview

Paloma Health operates as a direct-to-consumer and subscription telehealth service built entirely around thyroid health, distinguishing itself from general telehealth platforms by its condition-specific focus. Its business model bundles at-home thyroid blood test kits with licensed clinician consultations, making it a vertically integrated thyroid care provider rather than a pure lab-testing marketplace. Founding details and headquarters are not publicly disclosed in widely available sources.

Product Features

  • At-home thyroid test kit measuring TSH, Free T4, Free T3, and TPO antibodies
  • Virtual consultations with thyroid-specialist physicians
  • Ongoing thyroid medication management including prescription refills
  • Personalized thyroid care plans and follow-up scheduling
  • A thyroid-focused supplement line marketed under the Paloma Health brand
  • A mobile-accessible patient dashboard for tracking lab results over time

Target Market

Paloma Health primarily serves adults in the United States who have been diagnosed with or suspect hypothyroidism or Hashimoto's thyroiditis, conditions that are significantly more prevalent in women. The platform is designed for patients who want a thyroid-specialist care experience without in-person clinic visits, including those who feel underserved by general practitioners when managing thyroid disease.

Buyer Personas

  • A woman in her 30s or 40s already diagnosed with hypothyroidism who wants convenient prescription management and lab monitoring without repeated in-office appointments.
  • A newly symptomatic adult who suspects a thyroid problem and wants an accessible, low-friction path to testing and a specialist opinion before committing to a traditional endocrinologist.
  • A Hashimoto's patient seeking a clinician familiar with the nuances of autoimmune thyroid disease, including TPO antibody monitoring and dietary guidance.
  • A rural or underinsured patient who lacks easy access to an endocrinologist and relies on telehealth as their primary specialty care channel.

Funding & Performance

Paloma Health has disclosed venture backing in publicly available coverage, but specific funding rounds, amounts, and valuations are not publicly disclosed in widely verifiable sources. The company operates as a private, venture-backed startup.

Recent Developments

Paloma Health has been recognized in coverage of the growing direct-to-consumer thyroid care segment, and the company has expanded its clinician network and supplement offerings over time. It has also been noted in discussions of AI-surfaced telehealth brands covering at-home lab testing, signaling growing organic awareness in AI-generated health recommendations. No specific recent launch details are available in widely confirmed public sources.

Competitive Landscape

In WellRank's co-mention data, AI engines most frequently name Paloma Health alongside Everlywell, Quest Diagnostics, LabCorp, and Ulta Lab Tests when answering questions about at-home lab testing. Everlywell is its closest structural competitor, offering broad at-home test kits including thyroid panels, while Quest and LabCorp represent the incumbent reference-lab category. Paloma Health's differentiation is its condition-specific clinical layer, which pure lab-ordering services do not replicate.

Paloma Health vs the brands AI recommends alongside it

The real competitive set in At-home lab testing: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Paloma Health logo
Paloma HealthThis brand
#13
11.7%
Everlywell logo
Everlywell

9 shared answers

#1
71.7%
LetsGetChecked logo
LetsGetChecked

8 shared answers

#2
56.7%
LabCorp logo
LabCorp

3 shared answers

#4
43.3%
Quest Diagnostics logo
Quest Diagnostics

3 shared answers

#3
50.0%

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User Sentiment

Within WellRank's current corpus, Paloma Health's single recorded AI mention carries a positive tone, with no neutral or cautious mentions logged, suggesting that when AI engines do surface the brand they frame it favorably. Broader public sentiment in patient forums and review aggregators generally reflects appreciation for its thyroid-specialist focus and convenience, though the sample in WellRank's index remains small given its 8% visibility ranking at position 14 in the at-home lab testing category.

Pricing

Paloma Health uses a membership-based pricing model that bundles at-home testing and clinician visits, with options for one-time test purchases as well. Exact subscription and visit prices are subject to change and are not published in stable, widely cited sources, so pricing should be confirmed directly at palomahealth.com.

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