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Headway

First cited by AI Jun 11, 2026
headway.com ↗

Surfaced organically in AI answers about online therapy. Not yet profiled.

AI Visibility

Visibility trend

Online therapy, daily share of AI answers mentioning Headway, through Oct 28, 2026.

5.6%

Avg position when mentioned: 6.0 · peak 33% on Oct 19

By engine

Where Headway is strong, and where it is invisible.

  • Claude
    11.1%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 210 positive mentions
  • 32 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Headway

ClaudeOct 26, 2026, 21:00 UTC
How do I find a therapist quickly without a long waitlist?

Finding a Therapist Quickly Here are some specific options that typically have shorter wait times: Online Therapy Platforms (Fastest - Often Within Days) BetterHelp - matches you with a therapist within 48 hours, fully remote Talkspace - similar quick matching, good for text-based therapy too Cerebral - strong for anxiety/depression, includes medication management Directory Services With Filtering Options Zocdoc - lets you filter by "accepting new patients" and see real availability Psychology Today's therapist finder - filter by insurance and availability Headway - specifically focuses on insurance-accepted therapists with openings Other Fast Options Open Path Collective - affordable sliding scale, often quicker access Your insurance's provider portal - call member services directly and ask for therapists with immediate openings Practical Tips Call instead of emailing - you'll get faster responses Ask to be on cancellation lists at multiple practices Try group therapy - usually less waitlist than individual sessions Community mental health centers often have faster intakes than private practices If It's Urgent Crisis Text Line (text HOME to 741741) - immediate support SAMHSA helpline: 1-800-662-4357 Would you like more detail on any of these options?

Mentioned in position 6 of 8

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ClaudeOct 22, 2026, 15:29 UTC
How do I know if an online therapist is licensed and legit?

Verifying an Online Therapist's Credentials Great question - this is really important for your safety and care quality. Here's how to check: Look for Established Platforms with Built-in Verification These platforms screen therapists before listing them: BetterHelp - verifies licenses before therapists can practice on the platform Talkspace - requires license verification and background checks Teladoc - uses board-certified providers Alma - known for high credentialing standards Headway - verifies insurance credentials (adds extra accountability) Verify Licenses Yourself (Most Important Step) Psychology Today's therapist finder lists credentials you can cross-reference Search your state's licensing board website (just Google "[your state] therapist license lookup") The NASW (National Association of Social Workers) has a credential verification tool Red Flags to Watch For No specific license number provided Won't tell you their state of licensure No clear business address or contact info Guarantees specific outcomes Pressure to pay large amounts upfront What Legitimate Credentials Look Like LCSW, LPC, LMFT, PhD, PsyD are common valid licenses They should readily share their license number Would you like more detail on any of these steps?

Mentioned in position 5 of 6

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ClaudeOct 19, 2026, 11:36 UTC
Which online psychiatry platforms take insurance?

Online Psychiatry Platforms That Take Insurance Here are some reputable options that accept insurance: Most Widely Accepted Insurance Talkiatry - Accepts many major insurance plans; known for in-network coverage and comprehensive psychiatric care Cerebral - Works with several major insurers; offers medication management and therapy Done - Focuses on ADHD treatment; accepts some insurance plans Also Worth Checking Brightside Health - Accepts insurance for depression and anxiety treatment; straightforward billing Headway - Connects you with in-network psychiatrists; strong insurance focus Alma - Network of providers, many accepting insurance psychiatryonline (via your health system) - Many major hospital systems now offer telehealth psychiatry through insurance Tips for Choosing Talkiatry is often recommended first because insurance billing is central to their model Always verify your specific plan is accepted before booking Check if they're in-network vs. just "accepting" insurance (big cost difference) Call your insurer directly to confirm coverage Important Note Insurance acceptance varies by state and plan, so confirm directly with the platform before committing. Would you like more details about any specific platform or help narrowing down based on your needs?

Mentioned in position 5 of 6

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ChatGPTOct 19, 2026, 11:31 UTC
Which online therapy platforms take insurance?

Short answer: many major telehealth companies do accept insurance — but it depends on the platform, the clinician, your plan, and your state. Below are platforms that commonly take insurance (or make it easy to find in‑network providers), with a brief note about each. SonderMind — built to be in‑network with many major insurers and handles insurance billing for you, so you can more easily find therapists who take your plan. Headway — a marketplace that specializes in connecting patients with therapists who accept specific insurance plans; Headway handles verification and claims for many clinicians. Doctor On Demand (behavioral health) — offers therapy and psychiatry and is in‑network with many large insurers in most states (check your plan). Amwell (behavioral health) — partners with health systems and payers; often accepts major insurers for teletherapy and psychiatry. Teladoc Health (behavioral health) — provides virtual therapy/psychiatry and typically works in‑network with many insurers. MDLIVE — telebehavioral health service that accepts numerous commercial plans and Medicare in some cases. Talkspace — primarily cash pay historically, but has become in‑network with some insurers and employer plans (coverage varies by insurer/plan and clinician). A few important notes: In‑network vs out‑of‑network: being “able to bill insurance” is different from being in‑network. In‑network usually means lower out‑of‑pocket costs. Some platforms bill insurance on your behalf even if clinicians are out‑of‑network, or provide superbills for reimbursement. Coverage varies by state, plan, clinician, and service (therapy vs psychiatry/medication). Medicare and Medicaid acceptance is more limited and varies. Always verify before booking: check your insurer’s provider directory or call member services, and confirm with the platform/therapist about in‑network status, copays, prior authorization requirements, and whether they’ll submit claims. If you want, tell me your insurer and state (or upload your plan name) and I can look up which of these services are likely to be in‑network for you.

Mentioned in position 2 of 7

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ClaudeOct 19, 2026, 11:30 UTC
Which online therapy platforms take insurance?

Online Therapy Platforms That Accept Insurance Here are some well-known options: Platforms That Commonly Accept Insurance Teladoc – One of the largest telehealth networks; widely accepted by many major insurers Talkspace – Accepts many insurance plans including Cigna, Optum, and some Blue Cross plans Brightside – Accepts several major insurers; good for anxiety and depression treatment MDLive – Works with many insurance networks for therapy and psychiatry Headway – Specializes in matching you with in-network therapists; strong insurance coverage Alma – Network of therapists who accept insurance; easy to filter by your plan Cerebral – Accepts some insurance plans, particularly for medication management Tips Before Signing Up Verify your specific plan directly with the platform AND your insurer, since coverage varies widely Check if the therapist (not just the platform) is in-network Ask about copays vs. out-of-pocket costs upfront Headway and Alma are particularly praised for making insurance navigation easier Worth Noting Platforms like BetterHelp do not accept insurance, so it's worth comparing costs carefully. Would you like help narrowing down based on your specific insurance provider or mental health needs?

Mentioned in position 8 of 11

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ChatGPTOct 19, 2026, 11:30 UTC
What are the best online therapy platforms in 2026?

I don’t have live web access, but based on established services and trends through 2024 (and how those markets have evolved into 2026), these online therapy platforms are repeatedly recommended. Below are strong choices by common needs — brand name + brief why — and a short checklist to pick the right one for you. Top picks (by strength/use case) BetterHelp — biggest consumer therapy platform; flexible subscription pricing, lots of clinicians for quick matching, strong for ongoing talk therapy and messaging options. Good if you want convenience and lots of choices. Talkspace — large national platform with both therapy and, in many areas, psychiatric/medication management historically; convenient messaging and video. Useful if you want an integrated talk + med option (verify current med availability in your state). Headway — focuses on matching patients to licensed clinicians who accept insurance; strong if you want in-network care and lower out‑of‑pocket costs while keeping teletherapy convenience. SonderMind — U.S.-focused, good for finding therapists who accept insurance and for higher therapist matching quality and continuity of care. Teladoc / Doctor On Demand — well-known telemedicine providers offering telepsychiatry (medication management) and therapy; good if you want medical/psychiatric care handled like a primary-care televisit and/or want partners that accept insurance. Brightside — specialty platform for depression/anxiety combining therapy + psychiatric medication management and measurement-based care; good if you want a clinical, outcomes-focused approach to meds + therapy. Lyra Health — employer/benefit-focused service with high clinician standards and care navigation; ideal if you have employer coverage through Lyra. Spring Health — employer-focused, evidence-based care and navigation; strong if your employer offers it and you want guided, outcomes-oriented programs. Calmerry — lower-cost subscription therapy with text/video options; good if budget is a top priority and you want messaging-based care. Pride Counseling / Affirmative providers (e.g., specialized directories) — if you need LGBTQ+-affirming clinicians, services like Pride Counseling or therapist directories that filter for cultural/identity competence are useful. Open Path Collective — nonprofit offering low-cost in-person and online therapy options if affordability is the most important factor. Quick checklist to pick between them Insurance: Do you need in-network coverage? (Headway, SonderMind, many employer platforms help with that.) Medication needs: Do you need telepsychiatry/med management? (Teladoc/Doctor On Demand, Brightside, some Talkspace/Cerebral-style services.) Therapy style & specialty: Want CBT, EMDR, trauma, couples, LGBTQ+? Check clinician specialties and therapy modalities before signing up. Availability & wait time: Look for platforms with quick matching or free consultations. Cost & billing: Subscription vs per-session pricing; employer coverage; sliding-scale or nonprofit options (Open Path). Privacy/regulation: Confirm HIPAA compliance, emergency/crisis protocols, and clinician licensing in your state or country. Trial / matching: Prefer platforms with free or low-cost introductory sessions or easy clinician switches. If you tell me your location (country/state), insurance status, whether you need medication management, and any specialties (couples, trauma, LGBTQ, teens), I can narrow this list to the 2–3 platforms likely best for you and point out current pros/cons to check before you sign up.

Mentioned in position 3 of 12

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TL;DR

Headway is a U.S.-based mental health platform that helps people find therapists who accept insurance, positioning itself at the intersection of provider network software and consumer therapy search. In WellRank's latest index it ranks 13th in online therapy with 17% AI visibility, 17th in online psychiatry with 8% visibility, and 29th in ADHD telehealth with 4% visibility, placing it solidly in the mid-tier of a crowded field dominated by larger consumer brands.

Company Overview

Headway operates a two-sided marketplace connecting patients with therapists and psychiatrists who accept insurance, while also providing practice-management infrastructure to mental health providers. The company is headquartered in New York and its business model centers on earning a fee from insurance reimbursements rather than charging patients or providers a direct subscription, a structure that distinguishes it from pure consumer platforms. It functions partly as a provider-facing SaaS tool and partly as a consumer directory, which gives it a different competitive surface than therapy-only apps.

Product Features

  • Insurance-accepting therapist and psychiatrist search and matching
  • Provider billing and credentialing infrastructure for independent clinicians
  • In-network appointment booking for patients
  • Support for a range of mental health conditions including depression, anxiety, and ADHD
  • Telehealth and in-person session options through network providers

Target Market

Headway primarily serves adults in the United States who want to use their health insurance for mental health care and are looking for licensed therapists or psychiatrists. It also targets independent mental health clinicians who want to accept insurance without managing the administrative burden themselves. Geographic coverage is limited to states where it has established insurance contracts, and the platform is not marketed for pediatric or crisis care.

Buyer Personas

  • A working adult with employer-sponsored insurance who wants affordable therapy but has struggled to find an in-network provider through their insurer's directory.
  • A person managing anxiety or depression who prefers telehealth but needs sessions billed to insurance rather than paid out of pocket.
  • An independent therapist or licensed counselor who wants to accept insurance clients without handling credentialing and claims processing on their own.
  • A professional seeking psychiatric evaluation or medication management who needs an in-network psychiatrist and found Headway through an AI-generated recommendation.

Funding & Performance

Headway has raised venture capital funding across multiple rounds, though specific amounts and current valuation are not publicly disclosed in detail. It is a private company and has not announced any public offering.

Recent Developments

Headway has been expanding its provider network across additional U.S. states and broadening the range of insurance plans it accepts, which has contributed to its growing appearance in AI-generated answers about insurance-covered therapy as noted in sources like Forbes Health's roundup of online therapy that takes insurance and HelpGuide's coverage of the same category. The platform has also been cited in community discussions on Reddit's therapy forum as an alternative for people frustrated by limited in-network options. Its provider-side tooling appears to be a continued area of investment as clinician adoption grows.

Competitive Landscape

Headway competes most directly with platforms that also emphasize insurance coverage, including Grow Therapy, Alma, and Psychology Today's directory, all of which operate in the insurance-friendly provider-matching space. Broader consumer therapy apps such as BetterHelp, Talkspace, and Cerebral are co-mentioned alongside Headway in AI answers but follow different models, primarily out-of-pocket or subscription pricing rather than insurance billing. Telehealth generalists like Teladoc, Amwell, and Doctor on Demand represent a further competitive ring, offering therapy as part of a wider clinical suite.

Headway vs the brands AI recommends alongside it

The real competitive set in Online therapy: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Headway logo
HeadwayThis brand
#34
5.6%
Talkspace logo
Talkspace

174 shared answers

#1
83.3%
BetterHelp logo
BetterHelp

157 shared answers

#2
77.8%
Cerebral logo
Cerebral

122 shared answers

#3
44.4%
Teladoc logo
Teladoc

100 shared answers

#11
16.7%

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User Sentiment

Headway's tone across 233 AI-engine mentions tracked by WellRank is notably clean: 201 positive and 32 neutral with zero mixed or cautious mentions, suggesting that when AI systems surface Headway it is almost always in a favorable or matter-of-fact context rather than in warnings or comparisons that cast doubt. This aligns with the platform's reputation in community forums and editorial coverage as a practical solution for the pervasive problem of finding affordable, in-network mental health care. The absence of cautious mentions is relatively rare in the online therapy category, where concerns about quality and access are common.

Pricing

For patients, Headway's model is designed so that costs are determined by their insurance plan's copay or coinsurance rates rather than a platform fee, meaning out-of-pocket costs vary by plan and are not published as a standard price. Providers pay no direct fee to join the network; Headway's revenue comes from a percentage of insurance reimbursements. Exact fee structures for providers are not publicly disclosed.

Sources cited around Headway

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