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Midi

First cited by AI Jun 12, 2026
getmidi.com

Surfaced organically in AI answers about bhrt. Not yet profiled.

AI Visibility

Visibility trend

BHRT, daily share of AI answers mentioning Midi, through Jun 13, 2026.

8.3%

Avg position when mentioned: 1.0

By engine

Where Midi is strong, and where it is invisible.

  • Perplexity
    33.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 3 positive mentions
  • 0 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Midi

PerplexityJun 13, 2026, 11:15 UTC
What are the best online hormone clinics for women over 40?

For women over 40, the strongest online hormone clinics are usually Midi, Evernow, Alloy, Winona, and PlushCare because they focus on perimenopause/menopause care, offer virtual prescribing, and have broad symptom management support.[3][6][7][2][1] Midi — Best if you want insurance-covered women’s health care from clinicians focused on perimenopause and menopause.[3] Evernow — Strong choice for specialist menopause care and extra support resources; Healthline highlighted it for additional resources, and Evernow says its providers are certified for menopause/postmenopausal care.[1][6] Alloy — Good for transparent pricing and menopause-specific treatment with delivery to your door.[2][7] Winona — Good if you want simple, menopause-focused pricing without a subscription model.[2] PlushCare — Healthline listed it as best overall among online HRT options, which makes it a practical general choice if you want a broader telehealth platform rather than a menopause-only clinic.[1] A few other names that may be worth considering depending on your priorities: Hone — Offers online HRT for menopause with licensed physicians and personalized care.[4] Stella — Healthline noted it as a pay-by-visit option and said it includes virtual visits plus a menopause app.[1] The HRT Club — Positions itself as a lower-cost hormone care option, though the search results here provide less detail on menopause specialization than the clinics above.[5] If you want the best fit by priority, I’d narrow it this way: Best insurance option: Midi.[3] Best menopause-only specialty care: Evernow or Alloy.[6][7] Best simple, affordable pricing: Winona or Alloy.[2][7] Best general telehealth platform: PlushCare.[1] If you want, I can also rank these by cost, insurance acceptance, prescription delivery, or availability by state.

Mentioned in position 1 of 8

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PerplexityJun 12, 2026, 11:04 UTC
Which menopause clinics take insurance?

Several menopause clinics do take insurance, but coverage varies by clinic, state, and your specific plan. Based on the results, these are the clearest options: Stella — advertises in-network menopause care with “hundreds of insurance plans” and says most states support insurance-covered virtual visits.[1] Midi — says its virtual menopause clinic is covered by insurance, is accepted by major insurance plans, and is offered in all 50 states.[3] MyMenopauseRx — states it works with health insurance, with patients paying only copay/coinsurance/deductible when covered.[2] CVS MinuteClinic — says most insurance [is] accepted for menopause services.[4] A few local clinics also appear to offer menopause care where insurance may be accepted, but the search results do not clearly confirm in-network status for every plan: OU Health Menopause care in Oklahoma City and Edmond.[6] Women’s Clinic of Johnson County (WCJC) in Kansas City; its page says “most insurances cover many” menopause-management services.[7] Women First of Louisville has certified menopause practitioners, but the result shown does not clearly state insurance acceptance.[5] If you want the safest shortlist for insurance coverage, Stella, Midi, MyMenopauseRx, and CVS MinuteClinic are the strongest matches from the results.[1][2][3][4] If you want, I can next help you find: in-network menopause clinics near your ZIP code, or clinics that accept your specific insurance plan.

Mentioned in position 2 of 4

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PerplexityJun 12, 2026, 10:18 UTC
My BHRT clinic visits are too expensive. Which online alternative should I use?

If you want the cheapest straightforward replacement for expensive BHRT clinic visits, the strongest fits from these results are GoodRx Care and Sesame. GoodRx Care starts at $19 with membership or $39–$70 without, and it supports online visits with U.S.-licensed providers and prescription support.[2] Sesame advertises virtual urgent-care visits starting at $34 with no insurance needed.[9] For BHRT specifically, the most relevant named option in the results is Midi because it offers perimenopause and menopausal services and online prescriptions of menopausal hormone therapy (MHT), also known as HRT.[5] That makes it the clearest online alternative if your care is menopause-focused rather than generic urgent care.[5] A practical shortlist: Midi — best match if your BHRT is for perimenopause/menopause and you want hormone management online.[5] GoodRx Care — best if you want the lowest advertised visit price and simple online clinician access.[2] Sesame — good low-cost option for cash-pay telehealth with clear upfront pricing.[9] Walgreens Virtual Healthcare — transparent pricing at $33–$79 if you want a mainstream brand.[4] MinuteClinic Virtual Care (CVS) — broader virtual care, with self-pay pricing listed for common illnesses and chronic conditions.[3] If you want my direct recommendation, pick Midi if your goal is to keep doing BHRT/HRT online, and choose GoodRx Care if your priority is lowest cost per visit.[2][5] If you tell me whether your BHRT is for menopause/perimenopause, testosterone, thyroid, or another hormone issue, I can narrow this to the best option for your specific treatment and budget.

Mentioned in position 3 of 5

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Public AI visibility history

Daily rank of Midi on our buyer intent questions, per category. A dash means the engines did not cite Midi at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13
BHRT#117#36
Menopause and women's health#45

TL;DR

Midi is a telehealth platform focused on midlife women's health, best known for bioidentical hormone replacement therapy (BHRT) and menopause care delivered virtually by clinicians who specialize in that life stage. It currently ranks 15th in WellRank's BHRT category with 8% AI visibility, and every mention of Midi captured in the WellRank corpus carries a positive tone, suggesting AI engines frame it as a credible specialist option when answering questions about BHRT.

Company Overview

Midi operates as a direct-to-patient telehealth service built specifically around the hormonal and metabolic changes of perimenopause and menopause, connecting patients with clinicians trained in midlife women's health rather than general practitioners. The company's homepage is at getmidi.com, and its business model centers on virtual consultations paired with prescription management and ongoing care coordination. Founding details and headquarters are not publicly disclosed in widely verified sources.

Product Features

  • Virtual consultations with clinicians specializing in perimenopause and menopause
  • Bioidentical hormone replacement therapy (BHRT) prescribing and management
  • Ongoing care plans for hormonal symptoms including hot flashes, sleep disruption, and mood changes
  • Prescription coordination and pharmacy fulfillment support
  • Mental health and metabolic health services tailored to midlife women

Target Market

Midi primarily serves women in perimenopause and menopause, typically in their 40s and 50s, who are seeking specialist-level hormonal care without navigating a traditional in-person referral process. The platform is oriented toward the United States market, though exact state-by-state availability is not publicly detailed in widely verified sources. It also addresses related midlife concerns such as thyroid health, weight changes, and sexual wellness alongside core BHRT care.

Buyer Personas

  • A woman in her late 40s experiencing irregular cycles and hot flashes who wants a clinician that understands menopause deeply rather than a generalist who might dismiss her symptoms.
  • A busy professional in her early 50s who has already been diagnosed with menopause and needs ongoing BHRT prescription management without repeated in-office visits.
  • A health-engaged patient who has researched BHRT online and wants a provider specifically experienced with bioidentical hormones rather than a conventional HRT prescriber.
  • A woman who has felt underserved or rushed by her primary care doctor on menopause topics and is seeking a telehealth alternative focused exclusively on midlife health.

Funding & Performance

Funding stage and total capital raised are not publicly disclosed in widely verified sources. Midi is a privately held company and has not announced a public listing.

Recent Developments

Midi has been noted in coverage of the growing telehealth menopause sector as platforms specifically credentialing clinicians in midlife women's health gain traction. The brand has expanded its clinical scope beyond BHRT to include related midlife conditions, a direction consistent with broader trends described in resources like Healthline's overview of online HRT options. No specific product launches or partnership announcements with precise verified dates are available for citation.

Competitive Landscape

Based on WellRank co-mention data, AI engines most frequently name Midi alongside Stella, Winona, MyMenopauseRx, and Evernow when answering BHRT and menopause telehealth questions, placing it in a cluster of women's health specialists. It also appears alongside general telehealth platforms such as GoodRx Care, PlushCare, and Sesame, as well as retail health options like CVS MinuteClinic's menopause services, suggesting AI engines present it across both specialist and convenience-focused comparisons. Its differentiation in that competitive set appears to rest on clinician specialization in midlife health rather than breadth of general primary care.

Midi vs the brands AI recommends alongside it

The real competitive set in BHRT: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Midi logo
MidiThis brand
#36
8.3%
Stella logo
Stella

2 shared answers

#23
8.3%
Alloy logo
Alloy

1 shared answers

#5
25.0%
Evernow logo
Evernow

1 shared answers

#2
33.3%
Hone logo
Hone

1 shared answers

#34
8.3%

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User Sentiment

All three Midi mentions captured in the WellRank AI corpus carry a positive tone, with zero neutral or cautious framings, which is notable for a brand at 8% visibility in a category where more established names dominate. This suggests that when AI engines do surface Midi, they present it favorably, often in the context of specialist menopause and BHRT care as discussed in sources like Let's Talk Menopause's provider directory. Broader consumer review sentiment is not publicly aggregated in a widely cited source at this time.

Pricing

Pricing is not published in a stable, widely verified form. Midi is generally understood to charge for virtual consultations, and some plans may include subscription or membership components, but exact figures vary and are not confirmed in publicly available sources.

Sources cited around Midi

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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Midi: AI visibility report | WellRank