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Midi

First cited by AI Jun 12, 2026
getmidi.com

Surfaced organically in AI answers about bhrt. Not yet profiled.

AI Visibility

Visibility trend

Menopause and women's health, daily share of AI answers mentioning Midi, through Sep 12, 2026.

2.2%

Avg position when mentioned: 1.0 · peak 6% on Jul 30

By engine

Where Midi is strong, and where it is invisible.

  • Claude
    6.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 24 positive mentions
  • 13 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Midi

ClaudeSep 8, 2026, 15:22 UTC
What does HRT cost per month through an online clinic?

HRT Cost Through Online Clinics Prices vary by clinic and treatment type, but here are some common options: Menopause/Women's HRT Midi – ~$75-100/month (includes consultation + medication) Alloy – ~$49/month for estrogen patch program Evernow – ~$35-85/month depending on plan Winona – ~$99-199/month (includes compounded hormones) Men's HRT (Testosterone) Hone Health – ~$75-150/month Maximus – ~$129/month (oral testosterone program) Defy Medical – varies, often $100-200/month BodyLogicMD – typically $150-300/month Things to Factor In Consultation fees may be separate (often $0-200 initially) Lab work can add $50-150 if not included Insurance rarely covers these services fully Compounded hormones are often cheaper than brand-name Best Value Picks Alloy is notably affordable for women Maximus offers transparent flat pricing for men Prices change frequently, so check each site directly for current rates. Would you like more detail on any specific clinic or hormone type?

Mentioned in position 1 of 8

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ClaudeSep 5, 2026, 14:06 UTC
How much does menopause treatment cost online?

Online Menopause Treatment Costs Here's a breakdown of typical costs from popular telehealth services: Consultation Fees Midi - Free membership, pay per visit (~$50-100) Evernow - ~$99/year membership + prescription costs Alloy - ~$49 for initial consultation Gennev - ~$99-199 for appointments Hormone Therapy (HRT) Costs Generic estrogen patches/cream - ~$20-50/month Progesterone - ~$15-40/month Combination therapy - ~$50-150/month total All-Inclusive Services Winona - ~$99-199/month (includes consultation + medication) Alloy - ~$30-99/month for treatment plans Evernow - ~$35-75/month for medication Things to Know Insurance may cover some costs if you have it GoodRx can reduce pharmacy costs significantly Some services offer free first consultations Costs vary by your specific prescription needs My Recommendations Midi is great for comprehensive care Alloy is good for affordability Winona is convenient (all-in-one pricing) I'd suggest getting consultations from 1-2 services to compare before committing.

Mentioned in position 1 of 6

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ClaudeSep 3, 2026, 15:14 UTC
What does HRT cost per month through an online clinic?

Online HRT Costs (Monthly Estimates) Costs vary by provider, medication type, and whether you have insurance. Here are some specific options: For Women (Menopause-related HRT) Midi – Around $50-$75/month for consultation + prescription; accepts insurance Alloy – ~$49/month (includes ongoing care and medication) Evernow – ~$35-$99/month depending on plan Winona – ~$99-$159/month (includes medication and provider visits) For Trans Women (Estrogen/Anti-androgens) Planned Parenthood Online – Sliding scale, often $30-$50+ FOLX Health – ~$59/month membership + medication costs Plume – ~$99/month (includes care and prescription management) For Trans Men (Testosterone) FOLX Health – ~$59/month + testosterone costs (~$30-$80 separately) Plume – ~$99/month Things to Know Generic medications are much cheaper than brand-name Insurance can significantly reduce costs Compounded hormones from some clinics may be cheaper but less regulated Prices change frequently, so check each provider's current website for exact pricing.

Mentioned in position 1 of 7

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ClaudeAug 31, 2026, 18:13 UTC
How much does menopause treatment cost online?

Online Menopause Treatment Costs Here's a breakdown of typical costs from popular telehealth platforms: Consultation Fees Midi – ~$50 per visit (specialized menopause care) Alloy – ~$49 initial consultation Evernow – ~$99/year membership model Gennev – ~$149-199 for initial appointment Wisp – varies, often $50-75 per visit Medication Costs (if prescribed) Hormone Replacement Therapy (HRT) – roughly $20-$100+/month depending on type Non-hormonal options – varies widely What Affects Price Whether you have insurance (some platforms accept it) Type of treatment prescribed Ongoing vs. one-time consultations Pharmacy used for prescriptions Good Value Options Midi is well-regarded for specialized menopause expertise at reasonable rates Alloy is popular for straightforward HRT prescriptions Evernow can be cost-effective if you need ongoing care Tips Check if your insurance covers the consultation Some platforms offer free first visits or discounts Generic medications are significantly cheaper Would you like more details on any specific platform or treatment type?

Mentioned in position 1 of 5

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ClaudeAug 29, 2026, 15:53 UTC
What does HRT cost per month through an online clinic?

HRT Costs Through Online Clinics Prices vary by clinic and treatment type, but here are some specific options: Testosterone (for men) Hims – ~$35–$90/month for testosterone therapy Maximus – ~$129/month (includes injections + medical oversight) Defy Medical – ~$150–$250/month (more comprehensive, personalized protocols) Fountain TRT – ~$149/month Estrogen/Progesterone (for women) Midi – ~$50–$100/month (specializes in menopause/perimenopause) Alloy – ~$49/month for estradiol patches or pills Gennev – ~$199 initial consultation, then lower monthly costs Evernow – ~$35–$85/month depending on medications What's Typically Included Telehealth consultations Prescriptions sent to pharmacy Some ongoing monitoring Extra Costs to Budget For Lab work – $50–$200 (sometimes required separately) Pharmacy fees if not included Alloy and Midi are well-regarded for women's HRT, while Maximus and Fountain TRT get strong reviews for men's testosterone therapy. Would you like more detail on any specific type?

Mentioned in position 5 of 8

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ClaudeAug 24, 2026, 12:03 UTC
What does HRT cost per month through an online clinic?

Online HRT Costs (Monthly Estimates) Costs vary by provider, medication type, and insurance status: Popular Online HRT Clinics Midi (~$50-$75/month membership) Focused on women's midlife health, includes provider visits Alloy (~$99/month or less) Subscription includes consultation + medication delivery Good for straightforward estrogen/progesterone needs Winona (~$99-$199/month) Includes compounded hormones + physician oversight Hers (~$49-$99/month) Broader women's health platform, competitive pricing BodyLogicMD (varies, often $150-$300+/month) More personalized/comprehensive, higher end Plume (~$99-$149/month) Specifically for transgender HRT Key Cost Factors Generic vs. compounded medications (compounded typically costs more) Whether insurance applies (some clinics work with insurance) Lab work (often $50-$150 extra, needed periodically) Delivery fees (often included) Tip Many clinics offer free initial consultations, so you can compare before committing. Always verify current pricing directly, as these figures change frequently.

Mentioned in position 1 of 6

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TL;DR

Midi is a telehealth platform focused on midlife women's health, best known for bioidentical hormone replacement therapy (BHRT) and menopause care delivered virtually by clinicians who specialize in that life stage. It currently ranks 15th in WellRank's BHRT category with 8% AI visibility, and every mention of Midi captured in the WellRank corpus carries a positive tone, suggesting AI engines frame it as a credible specialist option when answering questions about BHRT.

Company Overview

Midi operates as a direct-to-patient telehealth service built specifically around the hormonal and metabolic changes of perimenopause and menopause, connecting patients with clinicians trained in midlife women's health rather than general practitioners. The company's homepage is at getmidi.com, and its business model centers on virtual consultations paired with prescription management and ongoing care coordination. Founding details and headquarters are not publicly disclosed in widely verified sources.

Product Features

  • Virtual consultations with clinicians specializing in perimenopause and menopause
  • Bioidentical hormone replacement therapy (BHRT) prescribing and management
  • Ongoing care plans for hormonal symptoms including hot flashes, sleep disruption, and mood changes
  • Prescription coordination and pharmacy fulfillment support
  • Mental health and metabolic health services tailored to midlife women

Target Market

Midi primarily serves women in perimenopause and menopause, typically in their 40s and 50s, who are seeking specialist-level hormonal care without navigating a traditional in-person referral process. The platform is oriented toward the United States market, though exact state-by-state availability is not publicly detailed in widely verified sources. It also addresses related midlife concerns such as thyroid health, weight changes, and sexual wellness alongside core BHRT care.

Buyer Personas

  • A woman in her late 40s experiencing irregular cycles and hot flashes who wants a clinician that understands menopause deeply rather than a generalist who might dismiss her symptoms.
  • A busy professional in her early 50s who has already been diagnosed with menopause and needs ongoing BHRT prescription management without repeated in-office visits.
  • A health-engaged patient who has researched BHRT online and wants a provider specifically experienced with bioidentical hormones rather than a conventional HRT prescriber.
  • A woman who has felt underserved or rushed by her primary care doctor on menopause topics and is seeking a telehealth alternative focused exclusively on midlife health.

Funding & Performance

Funding stage and total capital raised are not publicly disclosed in widely verified sources. Midi is a privately held company and has not announced a public listing.

Recent Developments

Midi has been noted in coverage of the growing telehealth menopause sector as platforms specifically credentialing clinicians in midlife women's health gain traction. The brand has expanded its clinical scope beyond BHRT to include related midlife conditions, a direction consistent with broader trends described in resources like Healthline's overview of online HRT options. No specific product launches or partnership announcements with precise verified dates are available for citation.

Competitive Landscape

Based on WellRank co-mention data, AI engines most frequently name Midi alongside Stella, Winona, MyMenopauseRx, and Evernow when answering BHRT and menopause telehealth questions, placing it in a cluster of women's health specialists. It also appears alongside general telehealth platforms such as GoodRx Care, PlushCare, and Sesame, as well as retail health options like CVS MinuteClinic's menopause services, suggesting AI engines present it across both specialist and convenience-focused comparisons. Its differentiation in that competitive set appears to rest on clinician specialization in midlife health rather than breadth of general primary care.

Midi vs the brands AI recommends alongside it

The real competitive set in Menopause and women's health: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Midi logo
MidiThis brand
#125
2.2%
Alloy logo
Alloy

26 shared answers

#9
13.3%
Evernow logo
Evernow

25 shared answers

#2
31.1%
Winona logo
Winona

21 shared answers

#33
6.7%
Stella logo
Stella

11 shared answers

#107
2.2%

Email me when overtakes Midi

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User Sentiment

All three Midi mentions captured in the WellRank AI corpus carry a positive tone, with zero neutral or cautious framings, which is notable for a brand at 8% visibility in a category where more established names dominate. This suggests that when AI engines do surface Midi, they present it favorably, often in the context of specialist menopause and BHRT care as discussed in sources like Let's Talk Menopause's provider directory. Broader consumer review sentiment is not publicly aggregated in a widely cited source at this time.

Pricing

Pricing is not published in a stable, widely verified form. Midi is generally understood to charge for virtual consultations, and some plans may include subscription or membership components, but exact figures vary and are not confirmed in publicly available sources.

Sources cited around Midi

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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