wellrank.ai
Nutrafol logo

Nutrafol

First cited by AI Jun 11, 2026
nutrafol.com

Surfaced organically in AI answers about hair loss treatment. Not yet profiled.

AI Visibility

Visibility trend

Hair loss treatment, daily share of AI answers mentioning Nutrafol, through Jun 13, 2026.

25.0%

Avg position when mentioned: 4.7 · peak 33% on Jun 11

By engine

Where Nutrafol is strong, and where it is invisible.

  • ChatGPT
    33.3%
  • Claude
    33.3%
  • Google AI
    33.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 9 positive mentions
  • 2 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Nutrafol

ChatGPTJun 13, 2026, 11:03 UTC
What is the best hair loss treatment for women?

Short answer: there’s no single “best” treatment for all women — the right option depends on the cause. For the most common problem (female pattern hair loss / androgenetic alopecia), first‑line, evidence‑based choices are topical minoxidil and anti‑androgen therapy; other effective options include PRP, low‑level laser therapy, and (for select patients) hair transplant. For alopecia areata, the newly approved JAK inhibitor baricitinib (Olumiant) and steroid injections are options. Practical, named recommendations and why they’re used Rogaine (minoxidil) Women’s 5% Foam — FDA‑approved for female pattern hair loss; improves hair density and is the usual first‑line topical treatment. It’s easy to use at home; expect 3–6 months to see results. Spironolactone (brand: Aldactone) — an oral anti‑androgen commonly prescribed off‑label for women with androgenetic hair loss or PCOS‑related hair thinning. Often effective for slowing loss and regrowing hair in androgen‑driven cases. Requires medical supervision (blood pressure, potassium, pregnancy avoidance). Low‑dose oral minoxidil (off‑label; prescribed by dermatologists) — many dermatologists now use 0.25–2.5 mg nightly when topical minoxidil isn’t sufficient. Can be very effective but needs monitoring (blood pressure, side effects). Platelet‑Rich Plasma (PRP) at a board‑certified dermatologist’s office — an in‑office procedure with growing evidence for improving hair thickness; often used as an adjunct to medical therapy. Quality varies by clinic, so choose a reputable, experienced provider. Low‑level laser devices (brands: HairMax, LaserCap) — home devices with clinical studies showing modest improvement in hair density; good adjunct or for patients wanting a non‑drug option. Hair transplant (FUE) at established clinics (examples: Bernstein Medical, reputable local hair transplant centers) — effective for stable, advanced pattern hair loss when medical treatments are insufficient. Requires skilled surgeon and realistic expectations. For alopecia areata: Olumiant (baricitinib) — FDA‑approved for severe alopecia areata in adults; intralesional corticosteroid injections are also standard and often effective for patchy disease. Supplements: Nutrafol and Viviscal — some women report benefit; evidence is mixed but they can help when nutritional deficiencies are contributing. Always check iron, vitamin D, B12 first. Important safety and diagnostic notes Get a proper diagnosis first — causes include androgenetic alopecia, telogen effluvium (stress, meds, childbirth), alopecia areata, thyroid disease, iron deficiency, and more. Tests commonly ordered: TSH, ferritin, CBC, and hormone testing if signs of PCOS. Avoid teratogenic medications (finasteride/Propecia is contraindicated in women who may become pregnant). Spironolactone and some oral meds require reliable contraception. Work with a board‑certified dermatologist or hair specialist (trichologist supervised by a dermatologist) for prescriptions, injections, PRP, or transplants. Suggested next steps Book an appointment with a dermatologist experienced in hair loss (in person or via reputable telederm). Get basic labs (TSH, ferritin, CBC; others as suggested). If you have female pattern hair loss, start topical minoxidil (Rogaine Women 5% Foam) and discuss spironolactone or low‑dose oral minoxidil if needed. Consider adjunct PRP or a laser device (HairMax/LaserCap) if you want non‑surgical enhancement. For rapid or patchy loss, ask about alopecia areata management (steroid injections, and for severe cases, Olumiant). If you tell me a bit about your symptoms (pattern of loss, how long, any recent stress/illness, age, pregnancy plans), I can suggest the most likely next step and what tests to ask your doctor for.

Mentioned in position 7 of 8

Read full answer with sources →
ClaudeJun 13, 2026, 11:03 UTC
What is the best hair loss treatment for women?

Best Hair Loss Treatments for Women Here are the top recommended options: Clinically Proven Treatments Rogaine for Women (Minoxidil 2% or 5%) – The gold standard, FDA-approved topical treatment. The 5% foam version is most effective and easy to apply daily. Hims/Hers – Online platform that can prescribe minoxidil and other treatments with convenient delivery and medical consultation. Supplements Nutrafol Women – Well-researched supplement with ingredients like ashwagandha and biotin, specifically formulated for female hair loss patterns. Viviscal – Clinically studied supplement with marine protein complex, widely recommended by dermatologists. Shampoos & Topicals Nioxin System Kits – Good for thinning hair, improves scalp health and hair density. DS Laboratories Revita – Science-backed shampoo with active ingredients targeting hair follicles. Professional Options Keeps – Telehealth service connecting women with doctors for prescription treatments like spironolactone. Tips See a dermatologist first to identify the cause (hormonal, stress, nutritional, etc.) Results typically take 3-6 months Combining treatments often works best Would you like more detail on any specific option?

Mentioned in position 3 of 7

Read full answer with sources →
Google AIJun 13, 2026, 11:03 UTC
What is the best hair loss treatment for women?

The "best" hair loss treatment for women can vary greatly depending on the underlying cause of the hair loss, so it's really important to consult with a doctor or dermatologist to get a proper diagnosis. However, here are some of the most common and effective treatments for women, along with specific brand recommendations: Minoxidil (Rogaine) Why it's recommended: Minoxidil is an FDA-approved topical treatment that is widely considered a first-line option for female pattern hair loss. It works by increasing blood flow to the hair follicles, which can help stimulate regrowth and slow down hair loss. Brand to consider: Rogaine is the most well-known and widely available brand. They offer both a 2% and 5% solution (foam or liquid), with the 5% foam generally considered more effective for many women. Prescription Medications Why they're recommended: For certain types of hair loss, particularly those related to hormonal imbalances, prescription medications can be very effective. Specific medications and brands: Spironolactone: This is an anti-androgen medication that can be prescribed to women experiencing hair loss due to conditions like polycystic ovary syndrome (PCOS) or other causes of elevated androgens. It helps block the effects of male hormones on hair follicles. Your doctor will prescribe this, and it's available from various pharmacies. Finasteride: While more commonly prescribed for men, finasteride can sometimes be prescribed off-label to post-menopausal women for hair loss. It works by blocking the conversion of testosterone to DHT, a hormone that can shrink hair follicles. Again, this is a prescription medication from your doctor. Oral Contraceptives: For women whose hair loss is linked to hormonal fluctuations, certain birth control pills can help regulate hormone levels and improve hair growth. Your doctor will recommend specific formulations. Platelet-Rich Plasma (PRP) Therapy Why it's recommended: PRP therapy is an in-office procedure where a patient's own blood is drawn, processed to concentrate the platelets, and then injected into the scalp. The growth factors in platelets are believed to stimulate hair follicles and promote hair regrowth. What to look for: This isn't a product you buy off the shelf. You'll need to find a reputable dermatology clinic or medical spa that offers PRP therapy. It's essential to choose a facility with experienced medical professionals. Low-Level Laser Therapy (LLLT) Why it's recommended: LLLT uses specific wavelengths of light to stimulate hair follicles. It's a non-invasive treatment that can be done at home or in a clinic. Brands to consider: Capillus: They offer a range of FDA-cleared laser caps that are worn on the head for a set amount of time per day. Theradome: Another popular brand offering laser helmets that are designed for home use. Hair Supplements and Nutritional Support Why they're recommended: While not a primary treatment for all types of hair loss, ensuring adequate nutrient intake is crucial for healthy hair growth. Deficiencies in certain vitamins and minerals can contribute to hair shedding. Brands to consider: Nutrafol: This is a popular, science-backed supplement brand that offers various formulations tailored to women's specific needs, including those addressing hormonal shifts and stress. Viviscal: Another well-regarded brand that focuses on marine complexes and essential vitamins to support hair growth. Biotin and Iron Supplements: If a deficiency is identified by your doctor, taking a standalone biotin or iron supplement may be recommended. Brands like Nature Made or NOW Foods offer these. Important Considerations: Diagnosis is Key: As mentioned, understanding the cause of your hair loss (genetics, hormones, stress, medical conditions, nutritional deficiencies) is the most important first step. A dermatologist can perform tests to help determine this. Consistency is Crucial: Most hair loss treatments require consistent, long-term use to see results. Patience: Hair grows slowly, so it can take several months to notice significant improvements. Combination Therapy: Often, the best results are achieved by combining different treatment approaches. Always discuss any potential treatments with your healthcare provider to ensure they are safe and appropriate for your individual situation.

Mentioned in position 4 of 7

Read full answer with sources →
ChatGPTJun 12, 2026, 11:03 UTC
Do hair growth supplements actually work or do I need prescription treatment?

Short answer: It depends on the cause. Supplements can help if you have a deficiency (iron, vitamin D, etc.) or as a supportive adjunct, but for true androgenetic (pattern) hair loss the best‑evidence treatments are topical minoxidil and prescription hormone‑modulating drugs (finasteride for men, spironolactone or oral/topical anti‑androgens for some women). What works and when If hair loss is from deficiency or telogen effluvium (stress, illness, postpartum), correcting the deficiency and time will often restore growth. For male/female pattern hair loss (androgenetic alopecia), the most consistently effective treatments are: topical minoxidil (OTC) and finasteride (prescription for men). These require months (commonly 3–6 months) to show benefit and must be continued to maintain results. Alopecia areata and scarring alopecias need prompt evaluation and different prescription or in‑clinic treatments. Specific brands/services (short reasons) Rogaine (minoxidil): proven topical OTC option that slows loss and can regrow hair for many people. Easy first step. Propecia (finasteride) or generic finasteride: prescription oral DHT blocker with good evidence for men. Nutrafol: clinically studied, gender‑specific supplement blend aimed at multi‑factor support (stress, hormones, nutrition). Good as an adjunct for chronic thinning. Viviscal: supplement with some randomized trial data; often used as an adjunct for thinning hair. HairMax (laser comb/helmet): FDA‑cleared low‑level laser therapy device; can be used alone or with other treatments. Keeps / Hims / Hers (telemedicine services): convenient if you want a remote consult and prescription (finasteride, topical treatments). They offer ongoing refills and guidance. Important safety/realities Supplements are not tightly regulated; look for third‑party testing (NSF, USP) and avoid mega‑doses unless a deficiency is documented. Biotin only helps if you’re biotin‑deficient and can interfere with some lab tests. Finasteride has potential sexual and mood side effects in a small subset of men; women of childbearing potential should not take it. Spironolactone (for women) requires monitoring and contraception. Most therapies take 3–6 months to show results; you must often continue them long‑term. What I’d recommend as next steps Get a diagnosis: see a dermatologist or use a reputable telederm (Keeps/Hims/Hers) to determine type of hair loss. Run basic labs: TSH, free T4, ferritin (aim often >50 ng/mL for regrowth), CBC, vitamin D, and iron studies — treat any deficiencies first. If pattern hair loss is diagnosed: start topical minoxidil (Rogaine) and discuss finasteride (men) or spironolactone/topical options (women) with a clinician. Consider Nutrafol or Viviscal as adjuncts if you want a supplement. If hair loss is sudden, patchy, with scalp changes, or severe, see a dermatologist promptly. If you want, tell me your sex/age, how long this has been going on, and whether it’s diffuse or patterned — I can suggest more specific next steps and which tests to prioritize.

Mentioned in position 2 of 6

Read full answer with sources →
ClaudeJun 12, 2026, 11:03 UTC
Do hair growth supplements actually work or do I need prescription treatment?

Honest Answer: It Depends on the Cause Hair growth supplements can work, but only in specific situations. Here's a practical breakdown: Supplements That Have Real Evidence: Nutrafol - Clinically studied, addresses stress hormones and inflammation; many users see results in 3-6 months Viviscal - Has solid clinical trials, especially for women with thinning due to nutritional gaps Biotin (standalone) - Only genuinely helps if you're actually biotin-deficient, which most people aren't When Supplements Likely Won't Be Enough: Male/female pattern baldness (androgenic alopecia) - This needs prescription treatment Significant shedding or bald patches - See a doctor first Prescription Options Worth Knowing: Minoxidil (Rogaine or generic) - Available OTC but stronger versions are prescription; well-proven Finasteride/Dutasteride - Prescription only, very effective for men Keeps or Hims - Telehealth services that make prescription hair loss treatment convenient and affordable My Recommendation: Start with a dermatologist or trichologist if you're seeing significant loss. If it's mild thinning, try Nutrafol or Viviscal for 6 months, but don't delay seeking real treatment if the problem is progressing. What type of hair loss are you experiencing?

Mentioned in position 1 of 5

Read full answer with sources →
Google AIJun 12, 2026, 11:03 UTC
Do hair growth supplements actually work or do I need prescription treatment?

It's understandable to wonder if hair growth supplements can make a difference or if you need to go straight to prescription treatments. The reality is, it's a bit of both, and what works best depends on the cause of your hair thinning or loss. Hair Growth Supplements: What to Know Many over-the-counter hair growth supplements are designed to provide your body with essential nutrients that are crucial for healthy hair. These often include: Biotin: A well-known B vitamin that plays a role in keratin production, a protein that makes up hair. Vitamins A, C, D, and E: These vitamins support scalp health, cell turnover, and act as antioxidants. Minerals like Zinc and Iron: Deficiencies in these can contribute to hair loss. Amino Acids: Building blocks of protein, which hair is made of. Do they work? For people who have a deficiency in one or more of these nutrients, taking a supplement can indeed help improve hair health and potentially lead to some regrowth. Think of it like this: if your body is lacking the building blocks, giving it those blocks can help. Brands to Consider (if you think a deficiency might be a factor): Nutrafol: This brand is popular and often recommended by dermatologists. They focus on a holistic approach, using a blend of botanicals, adaptogens, and marine collagen, aiming to address multiple factors contributing to hair thinning like stress and hormonal changes, in addition to nutritional support. Viviscal: Another well-regarded brand that uses a proprietary marine complex (AminoMar) along with vitamins and minerals. It's often cited for its science-backed ingredients. SugarBearHair: These are gummy vitamins that are widely marketed. While they contain biotin and other vitamins, it's important to remember they are essentially vitamins and will only be effective if you are truly deficient. Important Considerations for Supplements: Consistency is Key: You'll need to take them regularly for several months (often 3-6 months) to see potential results. Not a Magic Bullet: They are unlikely to reverse significant hair loss caused by genetics or hormonal issues alone. Quality Varies: Look for brands with good manufacturing practices and transparent ingredient lists. Prescription Treatments: When They're Usually Necessary Prescription treatments are generally more potent and target specific causes of hair loss, especially those rooted in genetics or hormonal imbalances. Androgenetic Alopecia (Pattern Baldness): This is the most common type of hair loss and is largely genetic. Hormonal Changes: Such as those experienced after childbirth or during menopause. Certain Medical Conditions: Like thyroid issues or autoimmune diseases. Prescription Treatments to Consider (with a doctor's guidance): Minoxidil (Rogaine): While available over-the-counter in lower strengths, prescription-strength minoxidil might be recommended. It's a topical treatment that helps to widen hair follicles and prolong the growth phase. Finasteride (Propecia): This is a prescription oral medication primarily for men. It works by blocking the hormone DHT, which shrinks hair follicles in genetically predisposed individuals. It's generally not prescribed for women of childbearing age due to potential birth defects. Spironolactone: This is sometimes prescribed off-label for women experiencing hair loss related to hormonal imbalances, as it can help block androgens. Low-Level Laser Therapy (LLLT): While some at-home devices are available, stronger treatments might be recommended by a dermatologist. These devices use light energy to stimulate hair follicles. When to See a Doctor or Dermatologist: It's highly recommended to consult a doctor or a dermatologist if: You are experiencing sudden or rapid hair loss. You have patches of hair loss. Your scalp is itchy, red, or painful. You've tried supplements for several months with no noticeable improvement. You suspect an underlying medical condition might be contributing to your hair loss. A professional can properly diagnose the cause of your hair thinning or loss and recommend the most effective treatment plan, which might involve prescription medications, specialized treatments, or a combination of approaches. They can also advise if supplements would be a beneficial addition to your regimen.

Mentioned in position 1 of 3

Read full answer with sources →

Public AI visibility history

Daily rank of Nutrafol on our buyer intent questions, per category. A dash means the engines did not cite Nutrafol at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13
Hair loss treatment#5#5#6

TL;DR

Nutrafol is a hair wellness brand best known for its physician-formulated, nutraceutical-based supplements targeting hair thinning and loss. The company sells products directly to consumers and through healthcare providers, positioning itself as a clinically backed alternative to conventional hair-loss drugs. According to WellRank's latest index, Nutrafol currently ranks fifth in AI-generated answers about hair loss treatment, appearing in 33 percent of tracked responses with an overwhelmingly positive tone across its mentions.

Company Overview

Nutrafol develops and sells supplement-based hair wellness products, with a model that spans direct-to-consumer e-commerce at nutrafol.com and professional channels through dermatologists and other clinicians. The company is headquartered in New York and was founded in 2016. Its core proposition is that targeting internal root causes of hair thinning, such as stress, hormones, and nutrition, can produce measurable improvements in hair growth.

Product Features

  • Core wellness supplements formulated by gender and life stage, including products for women, men, and postpartum
  • Synergen Complex, a proprietary blend of standardized botanicals said to address multiple biological pathways linked to hair thinning
  • A postpartum supplement line designed specifically for hair shedding after pregnancy
  • A scalp serum applied topically to complement the ingestible regimen
  • A healthcare-provider program that allows licensed clinicians to recommend and distribute Nutrafol products

Target Market

Nutrafol primarily targets adults experiencing hair thinning or early-stage hair loss, with distinct formulations for women across multiple life stages and for men. Its products are sold primarily in the United States through its own website and through dermatology and wellness clinics.

Buyer Personas

  • A woman in her late thirties noticing diffuse thinning after hormonal changes who prefers a supplement approach before trying prescription options.
  • A new mother experiencing postpartum hair shedding who wants a product formulated specifically for her life stage.
  • A health-conscious man in his forties seeking a non-pharmaceutical complement or alternative to conventional hair-loss treatments.
  • A dermatology patient whose clinician recommends a professional-grade supplement as part of a broader hair wellness protocol.

Funding & Performance

Nutrafol received a significant strategic investment from Unilever, which acquired a majority stake in the company; the precise valuation and deal terms are not publicly disclosed. Prior to that transaction, the company had raised venture funding, though exact round sizes are not publicly confirmed.

Recent Developments

Nutrafol has expanded its product line beyond its original women's and men's formulas to address more specific life stages, including menopause and postpartum. The brand has also grown its professional channel, increasing its presence in dermatology and integrative medicine practices. Coverage in outlets such as Healthline and Men's Health reflects sustained editorial interest in its positioning within the broader hair-loss treatment landscape.

Competitive Landscape

WellRank's co-mention data shows Nutrafol appearing most frequently alongside Keeps, Hims and Hers, Viviscal, Rogaine, Ro, Vegamour, and SugarBearHair in AI-generated hair loss answers. It competes primarily on the supplement and nutraceutical end of the spectrum, differentiating from pharmaceutical-forward brands like Keeps and Ro while overlapping with botanical supplement rivals such as Viviscal and Vegamour. Resources like the GoodRx hair loss treatment overview and the NCOA best hair loss treatments roundup illustrate the crowded context in which Nutrafol is evaluated.

Nutrafol vs the brands AI recommends alongside it

The real competitive set in Hair loss treatment: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Nutrafol logo
NutrafolThis brand
#6
25.0%
Viviscal logo
Viviscal

7 shared answers

#7
25.0%
Hims & Hers logo
Hims & Hers

6 shared answers

#3
41.7%
Keeps logo
Keeps

6 shared answers

#2
50.0%
Rogaine logo
Rogaine

6 shared answers

#1
58.3%

Email me when overtakes Nutrafol

One email the day the ranks flip. Nothing else.

User Sentiment

Among the eight AI-engine mentions tracked by WellRank, seven are positive and one is neutral, with no mixed or cautious characterizations recorded, suggesting AI systems treat Nutrafol as a credible and frequently recommended option. Dermatology-oriented sources such as Dermatology Columbus and Conway Medical Center are among the clinician-facing pages where the brand surfaces, reinforcing a perception of professional legitimacy. Public consumer sentiment generally aligns with this positive tone, with users frequently citing visible results over a multi-month course of use.

Pricing

Nutrafol's supplements are priced at a premium relative to mass-market hair vitamins, with subscriptions available at a discount compared to one-time purchases. Exact current prices are not published here as they vary by product and subscription status; buyers should consult nutrafol.com for current offers.

Sources cited around Nutrafol

The sites engines cite in answers mentioning this brand. Win these, win the answer.

Track Nutrafol weekly

One email a week: rank moves, new competitors, and the answers that changed. No noise.

Work at Nutrafol? Get your AI Visibility Audit.

See every buyer intent question your customers ask AI, which ones you are losing, who wins them instead, and the exact sources driving those answers. You will finally understand your buyer intent and what Propel would do to win it.