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Supergoop!

First cited by AI Jun 13, 2026
supergoop.com

Surfaced organically in AI answers about online dermatology. Not yet profiled.

AI Visibility

Visibility trend

Online dermatology, daily share of AI answers mentioning Supergoop!, through Jun 13, 2026.

8.3%

Avg position when mentioned: 9.0

By engine

Where Supergoop! is strong, and where it is invisible.

  • Google AI
    33.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 1 positive mentions
  • 0 neutral
  • 0 mixed or cautious

Recent AI answers mentioning Supergoop!

Google AIJun 13, 2026, 11:09 UTC
Custom compounded skincare vs store bought products: is it worth the upgrade?

The question of whether custom compounded skincare is "worth the upgrade" over store-bought products really depends on your individual needs, budget, and expectations. Here's a breakdown to help you decide: Custom Compounded Skincare What it is: Custom compounded skincare involves a dermatologist or licensed esthetician assessing your unique skin concerns and then working with a compounding pharmacy to create a personalized formula. This formula uses specific active ingredients in precise concentrations tailored to you. Potential Benefits: Highly Targeted Solutions: If you have very specific or stubborn skin issues like severe acne, rosacea, hyperpigmentation, or extreme sensitivity, a compounded formula can address these more effectively than off-the-shelf products that try to cater to a wider audience. Precise Potency: You get exactly the strength of an ingredient you need, which can be crucial for potent treatments. For example, a doctor might prescribe a specific percentage of retinoid or azelaic acid that isn't readily available in retail. Elimination of Irritants: If you react to common ingredients in skincare (like fragrances, certain preservatives, or alcohols), a compounding pharmacist can create a formula without them. Combination Therapy: Compounded formulas can sometimes combine multiple active ingredients that might not be stable or effective when mixed in retail products. Professional Guidance: The process usually involves a consultation with a skincare professional who can accurately diagnose your concerns and guide your treatment. Potential Downsides: Cost: This is usually the biggest barrier. Compounded skincare can be significantly more expensive than even high-end retail products, as it involves prescription-level ingredients, specialized formulation, and professional oversight. Availability: You typically need a prescription and access to a compounding pharmacy, which might not be available everywhere or covered by insurance. Less "Glamorous" Packaging: The focus is on efficacy, not always on luxurious packaging or scent. Shorter Shelf Life: Because they often lack strong preservatives, compounded products may have a shorter shelf life and need to be stored properly (sometimes refrigerated). When it might be worth it: You've tried multiple over-the-counter (OTC) products without success for a persistent skin issue. You have very sensitive skin and react to many common ingredients. Your dermatologist has recommended it for a specific condition. Store-Bought Products (Over-the-Counter/OTC) What it is: These are skincare products you can purchase directly from retail stores, drugstores, beauty retailers, or online without a prescription. They range from budget-friendly drugstore brands to luxury department store lines. Potential Benefits: Accessibility and Variety: Available everywhere, with an overwhelming array of options for every skin type and concern imaginable. Affordability: While luxury brands can be expensive, there are many effective and affordable options available at all price points. Established Brands and Research: Many large companies invest heavily in research and development, offering well-tested and formulated products. Pleasant Sensory Experience: Often formulated with appealing textures, scents, and packaging. Longer Shelf Life: Typically designed with preservatives to last longer on the shelf and after opening. Potential Downsides: Generalization: They aim for broad appeal, so they may not be potent enough for severe issues or might contain ingredients that irritate sensitive skin. Ingredient Concentration Limits: Regulatory limits mean that certain potent ingredients might not be available in the concentrations needed for significant correction. "Marketing Hype": It can be difficult to discern truly effective products from those with clever marketing. When they are a good choice: You have common skin concerns (e.g., mild dryness, occasional breakouts, early signs of aging) that can be managed with good quality OTC products. You are on a budget. You enjoy experimenting with different products and brands. You have a good understanding of your skin and what ingredients work for you. Specific Brands to Consider (for store-bought) If you're looking for effective store-bought options, here are some brands that are frequently recommended by dermatologists and skincare experts for their quality ingredients and formulations: For General Skincare & Sensitive Skin: CeraVe: Excellent for its inclusion of ceramides, hyaluronic acid, and niacinamide. Their formulas are generally gentle, fragrance-free, and affordable. La Roche-Posay: Known for its thermal spring water and focus on sensitive skin. They offer a good range of cleansers, moisturizers, and sunscreens. Vanicream: A no-frills brand that avoids common irritants like dyes, fragrance, parabens, and lanolin. Ideal for extremely sensitive or eczema-prone skin. For Active Ingredients (Retinoids, Vitamin C, Exfoliants): The Ordinary: Offers a vast range of single-ingredient formulations at incredibly low prices, allowing you to build a routine based on specific needs. Great for experimenting with actives. Paula's Choice: Known for its science-backed formulations, especially its "BHA Liquid Exfoliant" and retinoid products. They are transparent about ingredient percentages. Skinceuticals: A more high-end option, but their Vitamin C serums (like C E Ferulic) are considered gold standards by many dermatologists for their potent antioxidant protection and results. Roc: Offers accessible and effective retinol products, particularly their "Retinol Correxion" line. For Sun Protection: EltaMD: Highly recommended by dermatologists for its broad-spectrum sunscreens that are gentle, effective, and suitable for various skin types. Supergoop!: Known for its innovative formulations and wearable textures, offering a wide range of SPF products that people enjoy using daily. Conclusion: Is it Worth the Upgrade? For most people with common skin concerns, a well-curated routine of high-quality store-bought products can be perfectly sufficient and cost-effective. The brands mentioned above offer excellent efficacy. Custom compounded skincare is a more significant upgrade for individuals with persistent, severe, or complex skin conditions that haven't responded to OTC treatments. It's essentially a prescription-level intervention for specific, recalcitrant issues. Recommendation: Start by consulting with a dermatologist or a qualified esthetician. They can assess your skin and help you determine if you're a candidate for compounded skincare or if a targeted approach with high-quality OTC products would be more appropriate and cost-effective for your needs.

Mentioned in position 9 of 9

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Public AI visibility history

Daily rank of Supergoop! on our buyer intent questions, per category. A dash means the engines did not cite Supergoop! at all that day. This record is permanent.

CategoryJun 11Jun 12Jun 13
Online dermatology#32

TL;DR

Supergoop! is an American skincare brand focused entirely on sunscreen and SPF-infused products, founded by Holly Tischler and headquartered in the United States. The brand sells a range of sun-protection formulas designed to make daily SPF use feel appealing rather than medicinal. In WellRank's latest index, Supergoop! ranks twelfth in online dermatology AI answers with 8% visibility, and its single recorded AI mention carries a positive tone.

Company Overview

Supergoop! operates as a direct-to-consumer and retail skincare brand whose entire portfolio is built around sun protection. The company sells through its own website at supergoop.com as well as major beauty retailers. Its business model emphasizes broad consumer reach by framing sunscreen as a daily skincare essential rather than a seasonal beach product.

Product Features

  • Unseen Sunscreen SPF 40, a weightless, invisible primer-like formula
  • Glowscreen SPF 40, a luminizing sunscreen with hyaluronic acid
  • Play Everyday Lotion SPF 50, a water-resistant broad-spectrum option
  • 100% Mineral Sheerscreen SPF 30 for sensitive skin
  • (Re)setting 100% Mineral Powder SPF 35 for on-the-go reapplication
  • SPF-infused lip balms and eye creams

Target Market

Supergoop! primarily targets skincare-conscious consumers in the United States who want cosmetically elegant, daily-use sun protection. The brand appeals especially to those seeking reef-safe, clean-formula options, and it serves a broad age range from teens to adults concerned with anti-aging. Products are sold nationally and the brand has growing international retail presence.

Buyer Personas

  • A millennial professional who wants a sunscreen that doubles as a makeup primer and fits seamlessly into a morning routine.
  • A Gen Z skincare enthusiast who follows dermatologist and influencer recommendations and prioritizes clean, non-greasy formulas.
  • A fair-skinned or sun-sensitive adult seeking daily broad-spectrum protection recommended by dermatologists for skin-cancer prevention.
  • A beauty-focused parent looking for elegant SPF options the whole family will actually wear consistently.

Funding & Performance

Supergoop! received a significant investment from General Atlantic, which was widely reported, though the exact funding amount and current valuation are not publicly disclosed. The brand is privately held.

Recent Developments

Supergoop! has continued expanding its product line beyond traditional sunscreen textures, moving into SPF-infused makeup and complexion products. The brand has broadened its retail footprint through partnerships with major beauty specialty chains and department stores. It has also leaned into educational marketing around everyday SPF use as a skin-health habit.

Competitive Landscape

In WellRank's co-mention data, Supergoop! is most frequently cited alongside dermatologist-recommended and pharmacy staples such as La Roche-Posay, EltaMD, CeraVe, and Vanicream, as well as premium skincare lines like SkinCeuticals and Paula's Choice. This places Supergoop! in a competitive set that spans clinical brands and specialty skincare, where it differentiates on cosmetic elegance and texture innovation rather than purely on clinical credentials. Brands like The Ordinary and Roc also appear in the same AI answer context, reflecting the breadth of SPF conversations in online dermatology queries.

Supergoop! vs the brands AI recommends alongside it

The real competitive set in Online dermatology: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Supergoop! logo
Supergoop!This brand
#32
8.3%
CeraVe logo
CeraVe

1 shared answers

#5
25.0%
EltaMD logo
EltaMD

1 shared answers

#7
25.0%
La Roche-Posay logo
La Roche-Posay

1 shared answers

#6
25.0%
Paula's Choice logo
Paula's Choice

1 shared answers

#8
25.0%

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User Sentiment

WellRank's corpus records one AI mention of Supergoop! to date, and that mention is positive, with no neutral or cautious instances logged. Broadly, consumer and editorial sentiment tends to highlight the brand's ability to make sunscreen feel like a desirable skincare step, with particular praise for lightweight textures that work under makeup. Dermatology-adjacent media and beauty editors frequently recommend Supergoop! products as entry points for consistent daily SPF habits.

Pricing

Supergoop! products are positioned in the premium skincare tier. Prices vary by product and size; exact current figures are best confirmed at supergoop.com, as pricing is subject to change and promotional variation.

Sources cited around Supergoop!

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