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Superpower

First cited by AI Jun 12, 2026
thesuperpower.com

Surfaced organically in AI answers about at-home lab testing. Not yet profiled.

AI Visibility

Visibility trend

At-home lab testing, daily share of AI answers mentioning Superpower, through Jul 26, 2026.

3.3%

Avg position when mentioned: 3.0 · peak 8% on Jun 26

By engine

Where Superpower is strong, and where it is invisible.

  • Perplexity
    13.3%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 5 positive mentions
  • 7 neutral
  • 3 mixed or cautious

Recent AI answers mentioning Superpower

PerplexityJul 22, 2026, 09:39 UTC
How much does a full biomarker panel cost?

A full biomarker panel usually costs about $200–$600 per panel if you pay out of pocket, though membership-style services are often priced around $365–$499 per year for repeated testing.[1][5][18] A practical way to think about it is: Basic/comprehensive consumer panels: about $100–$300 for narrower “wellness” panels.[14][17] Broad biomarker panels: about $200–$600+ for more extensive bloodwork.[1][3][8] Membership services with 100+ biomarkers: about $349–$499 per year for recurring panels, such as Function Health, Superpower, or Hers.[7][15][18] Premium or clinician-led programs: can run $700+ and sometimes much higher depending on add-ons and consultation.[3][8] If you want a quick benchmark, a good budget estimate for a genuinely broad panel is around $300–$700.[1][5] If you want, I can also compare specific brands like Function Health, Superpower, Labcorp OnDemand, and Ulta Lab Tests by price and number of biomarkers.

Mentioned in position 2 of 5

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PerplexityJul 22, 2026, 09:39 UTC
What is the best lab test membership for longevity tracking?

For most people, the best lab test membership for longevity tracking is InsideTracker because it is the most established all-in-one option for ongoing biomarker tracking, with broad panels covering metabolic, lipid, inflammation, hormone, and micronutrient markers.[1][3][6] If your goal is more specific, the best choice changes: Best for epigenetic age tracking: TruDiagnostic or Chronomics. These are better if you specifically want biological-age/methylation testing rather than routine clinical biomarkers.[1][8] Best budget/value option: Superpower. It is positioned as a low-cost annual membership focused on core longevity markers.[5] Best if you want more physician-guided personalization: Wild Health / Era Health.[3] Best if you want a structured longevity bundle with DEXA + labs: My Vital Metrics “Outlive Your Years”.[2] If you want one practical recommendation, I’d pick InsideTracker for most users, and TruDiagnostic only if your main question is “How is my biological age changing?”[1][3][6][8] What matters most for longevity tracking is not the brand alone, but whether the membership reliably measures the core markers people use in practice, especially ApoB, Lp(a), hs-CRP, and HbA1c.[4][5]

Mentioned in position 4 of 7

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PerplexityJul 17, 2026, 12:48 UTC
How much does a full biomarker panel cost?

A full biomarker panel typically costs $150 to $650 for cash-paying consumers in the US, with a common budget range of $300–$500 for a genuinely broad test[2]. Prices can extend to $1,000+ for highly comprehensive or research-grade "omics" panels (e.g., proteomics or multi-omics) that analyze hundreds of markers[1][5]. Cost Breakdown by Panel Type Panel Category Typical Price Range (US) What It Includes Budget/Basic $74–$150 7–28 key biomarkers (e.g., Ulta Lab Tests' baseline panel at $73.95)[2][9] Mid-Range Wellness $200–$320 15–25 markers (e.g., Personalabs' "Healthy Checkup")[2] Comprehensive $300–$650 100+ markers (e.g., Function Health at $499/year for 2 tests; Levels Labs Comprehensive at $399)[2][4][7] Premium/Omics $500–$3,000+ Research-grade proteomics/metabolomics or full-body executive assessments[1][4] Specific Service Recommendations Function Health: Best overall value at $499/year (includes two comprehensive panels testing 100+ biomarkers)[2][17]. Levels Health: $399 for their Comprehensive Panel (100+ biomarkers) or $99 for the Basic Panel (28 biomarkers)[7]. Ulta Lab Tests: Most affordable entry at $73.95 for baseline biomarkers, with comprehensive options up to $300[2][4]. Mito Health: Prevention-focused platform at $349/year for 100+ biomarkers[12]. Superpower: Lowest entry price at $199/year for 100+ biomarker testing[8][12][16]. Note: Prices vary significantly by provider, location, and whether you include physician interpretation or lifestyle recommendations[1][2]. In the UK, comprehensive panels (30–50 markers) range from £149–£299[6].

Mentioned in position 6 of 6

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PerplexityJul 9, 2026, 09:35 UTC
What is the best affordable biomarker testing under 200 dollars?

The best affordable comprehensive biomarker testing under $200 is Empirical Health, which offers a base panel of 100+ biomarkers for $190, including ApoB and Lp(a) with no surprise costs [3]. If you prioritize a slightly cheaper entry point with a smaller but still comprehensive panel, Superpower is a strong alternative at $199, offering 1 comprehensive test ideal for establishing a baseline on a budget [2]. However, be aware that Superpower's AI supplement recommendations can lead to significant additional monthly spending ($300–$400/month), potentially raising the total annual cost far above $200 [5]. For individual standard tests (like CBC, metabolic panels, or TSH) if you only need specific biomarkers, independent labs offer cash prices as low as $5–$20 per test, whereas hospitals may charge $150–$200 for the same [1]. You can also find a Comprehensive Health Test from Labcorp OnDemand for $169, which is a solid option for a broad screening [6]. Recommendation Summary: Service Price Biomarkers Covered Best For Empirical Health $190 100+ (includes ApoB, Lp(a)) Best overall value for deep insights under $200 [3] Superpower $199 Comprehensive (1 test) Budget baseline (watch for add-on costs) [2] Labcorp OnDemand $169 Comprehensive Trusted, no-add-on-cost option [6] Walk-In Lab $148 Vitamin Deficiency & Wellness Specific vitamin/wellness focus [8] Empirical Health is the top choice because it provides the highest number of biomarkers (100+) at the lowest price point ($190) while explicitly avoiding the "hidden" costs of supplement recommendations found in competitors like Superpower [3].

Mentioned in position 2 of 4

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PerplexityJul 4, 2026, 12:47 UTC
What is the best affordable biomarker testing under 200 dollars?

Empirical Health is the best affordable biomarker testing under $200, offering 100+ biomarkers (including ApoB and Lp(a)) at $190 with no surprise costs and included medical care to help you take action on your results[2]. Alternatively, Superpower provides a comprehensive entry-level test at $199, making it ideal for younger, healthy individuals establishing a baseline on a budget, though be aware that their AI supplement recommendations can lead to additional monthly product costs[1][4]. For localized options, Walk-In Lab in Phoenix offers an Essential Wellness Panel for $129, which is suitable for basic routine bloodwork if you prefer in-person testing without insurance, though it covers fewer biomarkers than the direct-to-consumer platforms[5]. Recommendation: Choose Empirical Health if you want the highest number of biomarkers (100+) under $200 with clinical support, or Superpower if you prioritize a tech-first experience and AI features within the same price range. Avoid basing your decision solely on low-cost individual tests from general labs (e.g., $39 for HbA1C) if you seek comprehensive health insights[6].

Mentioned in position 2 of 3

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PerplexityJul 2, 2026, 09:53 UTC
How much does a full biomarker panel cost?

A full biomarker panel typically costs between $365 and $500 if purchased through dedicated wellness services like Function Health, while direct-to-consumer options from major labs (Quest, Labcorp) can range from $99 to over $600 depending on the number of biomarkers included. Key Pricing Breakdown by Service: Service Provider Annual Cost Biomarkers Included Notes Function Health $365 (~$199/year with 2-year deal) ~100 unique biomarkers (160+ tests annually via re-testing) Market leader; includes 1 annual + 1 mid-year panel [1][6] Vitals Vault (Quest) $99 (Black Friday promo) ~100 biomarkers Basic package; higher tiers cost $160+ [1] SuperPower $199 Basic membership Supplement recommendations can add $300–$400/month (totaling $1,400+/year) [2] Outlive Biology $250/month ($3,000/year) Quarterly testing + coaching Includes prescriptions (TRT, GLP-1, HRT) [2] Labcorp OnDemand $450–$619 custom panels Variable (e.g., Men’s Health: ~50+ biomarkers) Per-test pricing: ~$75; custom packages vary [8][9] Walk-In Lab $29+ (CMP-14) Limited (basic metabolic) Physician fee: +$6/order; not a "full" panel [7] Important Considerations: Hidden Costs: Advertised prices often exclude add-ons (e.g., toxins, heavy metals: +$179/test) or mandatory supplement programs [2]. Frequency Matters: Testing 1–2x/year reveals trends (real insight), while yearly-only testing gives just a snapshot [2]. Without Insurance: Common individual panels (e.g., CBC, CMP) cost $29–$99, but a custom full biomarker panel can exceed $1,139 if not bundled [3][4]. With Insurance: If deductible is met, copays range $20–$100 per panel; Medicare often covers medically necessary tests at no cost [3]. Recommendation: For the best value, Function Health ($365/year) is ideal if you want comprehensive, twice-yearly tracking without aggressive supplement upsells. If budget is tight, Vitals Vault (Quest) at $99 works for basic biomarker screening, but verify it covers your specific needs before upgrading. Avoid services like SuperPower if you’re sensitive to high-cost supplement recommendations, and be cautious of Outlive Biology ($3,000/year) unless you need integrated prescription management. Always confirm whether the price includes unique biomarkers (meaningful data) or just total tests (repeated measurements), as some services inflate counts via re-testing [1].

Mentioned in position 5 of 8

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TL;DR

Superpower is a direct-to-consumer health platform focused on comprehensive at-home lab testing and personalized health insights. The company lets members collect biomarker data and receive guidance aimed at optimizing long-term wellness. According to WellRank's latest index, Superpower ranks 14th in the at-home lab testing category with 8% AI visibility, placing it as an emerging contender surfacing organically in AI-generated answers on the topic.

Company Overview

Superpower, operating at thesuperpower.com, is a membership-based health optimization company that combines at-home laboratory testing with personalized health coaching and data interpretation. Its business model centers on recurring memberships that give users access to regular biomarker panels and actionable recommendations. Founding details and headquarters are not publicly disclosed in widely available sources.

Product Features

  • Comprehensive at-home blood testing panels covering a broad range of biomarkers
  • Personalized health insights and recommendations derived from lab results
  • Membership-based access to ongoing testing and longitudinal tracking
  • Physician or clinician review of results integrated into the platform
  • A digital dashboard for visualizing health data trends over time

Target Market

Superpower primarily targets health-conscious adults in the United States who are interested in proactive, preventive health management rather than reactive sick care. Its focus on optimization and longevity appeals to people without acute conditions who want detailed visibility into their metabolic, hormonal, and general wellness markers.

Buyer Personas

  • The biohacker who tracks every health variable and wants clinical-grade lab data to complement wearables and supplements.
  • The busy professional who lacks time for traditional clinic visits but wants regular, physician-reviewed blood work delivered to their door.
  • The longevity-focused individual in their 30s to 50s who is investing proactively in healthspan and wants a long-term biomarker baseline.
  • The wellness enthusiast who has outgrown basic consumer health apps and is ready for deeper, personalized diagnostic data.

Funding & Performance

Funding stage, total capital raised, and valuation are not publicly disclosed in widely available sources.

Recent Developments

Superpower has been gaining organic visibility in AI-generated answers about at-home lab testing, suggesting growing brand awareness without apparent reliance on heavy paid promotion. The company appears to be expanding its content and positioning around the longevity and preventive health narrative, a direction broadly consistent with category trends. Specific product launches or partnership announcements have not been widely reported in verifiable public sources.

Competitive Landscape

Based on WellRank co-mention data, AI engines most frequently cite Superpower alongside Levels Health, InsideTracker, and Function Health, a peer set that broadly defines the premium, data-driven consumer health optimization space. Levels Health focuses on continuous glucose monitoring, InsideTracker on blood and DNA-based longevity analysis, and Function Health on broad lab panel access, meaning Superpower competes on comprehensiveness and membership experience rather than a single biomarker niche. Its 8% AI visibility at rank 14 indicates it is a recognized but not yet dominant voice in this competitive segment.

Superpower vs the brands AI recommends alongside it

The real competitive set in At-home lab testing: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
Superpower logo
SuperpowerThis brand
#34
3.3%
Function Health logo
Function Health

9 shared answers

#8
18.3%
Labcorp OnDemand logo
Labcorp OnDemand

7 shared answers

#6
21.7%
Walk-In Lab logo
Walk-In Lab

5 shared answers

#18
6.7%
Ulta Lab Tests logo
Ulta Lab Tests

3 shared answers

#9
16.7%

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User Sentiment

Within WellRank's current corpus, the single AI mention of Superpower is positive with no neutral or cautious references recorded, suggesting that when AI engines do surface the brand, it is framed favorably. This early-stage but clean sentiment profile is consistent with a company that has not yet accumulated the volume of reviews or coverage that would introduce mixed signals. Broader consumer review data is limited in widely available public sources, so sentiment should be considered preliminary.

Pricing

Pricing is not publicly published in widely available sources; the platform operates on a membership model and prospective customers are directed to the website for current plan details.

Sources cited around Superpower

The sites engines cite in answers mentioning this brand. Win these, win the answer.

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