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NPI Registry

First cited by AI Jul 14, 2026
npiregistry.cms.hhs.gov

Surfaced organically in AI answers about online therapy. Not yet profiled.

AI Visibility

Visibility trend

Online therapy, daily share of AI answers mentioning NPI Registry, through Jul 14, 2026.

1.7%

Avg position when mentioned: 2.0

By engine

Where NPI Registry is strong, and where it is invisible.

  • Perplexity
    6.7%

Mention sentiment

Tone of AI mentions across all tracked answers.

  • 0 positive mentions
  • 1 neutral
  • 0 mixed or cautious

Recent AI answers mentioning NPI Registry

PerplexityJul 14, 2026, 09:40 UTC
How do I know if an online therapist is licensed and legit?

To confirm an online therapist is licensed and legit, you must ask them for their full name, license number, and licensing state, then verify this information directly on that state’s official licensing board website using their free license lookup tool [1][3]. Here is the step-by-step process to ensure legitimacy: Gather Required Information Before verifying, ask the therapist or check their profile for: Full name exactly as it appears on their license. License type (e.g., LCSW, LPC, LMFT, PsyD, PhD). License number. State or jurisdiction where they are licensed [1][3]. Verify via the State Licensing Board The most effective method is to search the official state licensing board (e.g., "Board of Psychology" or "Board of Behavioral Sciences") for your specific state, not just the therapist’s website [1][5]. Locate the board: Search for "[your state] board of [profession]" (e.g., "[state] board of social work") [3]. Use the lookup tool: Enter the therapist’s name or license number into the board’s "License Verification" or "Licensee Lookup" tool [1][9]. Confirm status: Ensure the license status is listed as "Active" or "Current" [4]. Check for any "Disciplinary Actions," "Suspensions," or "Probation" records [1][3]. Check expiration: Verify the license expiration date to ensure it is valid [1]. Confirm State-Specific Legality You must be treated by a therapist licensed in the state where you are physically located during the session [1][3]. Interstate Compacts: Some states allow psychologists to practice across borders under PSYPACT, but this is specific to psychologists and does not apply to all therapist types [3]. Red Flag: If the therapist is licensed in a different state than where you live and cannot explain how they are legally authorized to treat you (e.g., via a compact), they may be illegitimate [3]. Additional Verification Steps Check the NPI Registry: Search the provider in the NPI Registry (npiregistry.cms.hhs.gov) to confirm their professional listing and practice address [3]. Verify Education: Ensure they graduated from an accredited graduate program recognized by organizations like the APA or CACREP [5]. Review Professional Memberships: Look for membership in groups like the APA, NASW, or AAMFT, which often require adherence to ethical standards [3]. Watch for Red Flags Avoid therapists who: Refuse to share their license number or credentials [3]. Promise a guaranteed cure or pressure you to stop other treatments [3]. Use a platform that is not HIPAA-compliant (unless they are not a HIPAA-covered entity and explain other protections) [3]. Have vague specializations or list dozens of unrelated services [9]. Recommendation: Use well-known telehealth platforms (e.g., BetterHelp, Talkspace) or vetted directories (e.g., Psychology Today) that pre-verify credentials, as they reduce the risk of encountering unlicensed providers [3]. However, always perform your own verification on the state board regardless of the platform used.

Mentioned in position 2 of 9

Read full answer with sources →

Competitive Landscape

NPI Registry vs the brands AI recommends alongside it

The real competitive set in Online therapy: brands the engines name in the same answers, ranked on the latest day.

BrandRankAI visibility
NPI Registry logo
NPI RegistryThis brand
#57
1.7%
AAMFT logo
AAMFT

1 shared answers

#39
3.3%
APA logo
APA

1 shared answers

#58
1.7%
BetterHelp logo
BetterHelp

1 shared answers

#2
78.3%
CACREP logo
CACREP

1 shared answers

#59
1.7%

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Sources cited around NPI Registry

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